Wow! 12,343 visits to Your Law Firm Website. Who Are They?

data analysis law firms
Head Up

Tricky question!  But depending on your legal practice and the extent of technology you have under your website there are some things you can do improve your insight!

But before doing this, you have to understand that the 11,273 visits to your website aren’t necessarily potential or existing clients or referral sources.  A significant proportion will be visits from organisations that you simply can’t understand their motivation for the visit, not to mention spambots and opportunists.

If you’re a commercial legal practice there’s good merit in running some tracking under your firm’s website (granted that there may be issues if your firm is located in the UK). Whilst the tracking technology isn’t definitive, it can identify IP addresses and give your firm a heads-up what company that IP address is connected to.

It goes without saying that there’s real value in this because it can flag to your firm’s BD personnel of potential leads before they become leads if that makes sense!

In this respect, Leadworx isn’t a bad platform to kick off with.

If your firm isn’t a commercial practice, then tracking IP addresses etc won’t be helpful in retrieving the personal data associated with the address.  But what you can do, of course, is run your CRM, have lead magnets like downloads etc that encourage an email address in return, then from that point on you can track visits exceptionally well (depending upon your CRM).

This approach is an excellent way of engaging with those leads in a much more intelligent way because you have real knowledge of their interests deriving from where they have been on your firm’s website!

So, long story short, you’ll always be puzzled by the volume of traffic your firm’s website acquires month on month, but you’re able to drill in through these strategies to get a better sense and of course, drive your lead generation and nurture

Want a chat to learn more about how we can help your law firm. You Can Easily Schedule a Call With Me Right Here

Let’s Talk About Getting Smarter with Your Law Firm Marketing.

Get rid of the hassle of dealing with consultants and an entourage of service providers.  We take a holistic approach to your law firm marketing.

13 May 2020 in Design Hub, Marketing Hub, Technology Hub

How to Significantly Improve Your Law Firm’s Website Speed

Without a doubt, one of the biggest things on our mind this year is site speed. At least weekly we're spending significant chunks of time deconstructing design elements and functionality…
Read More
8 April 2020 in Brand Hub, Design Hub, Marketing Hub, Technology Hub

Why Law Firms Are Increasing Marketing Spend During COVID-19

When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding.  You don’t need me…
Read More
8 April 2020 in Marketing Hub, Podcasts, SEO, Videos

One Thing Your Law Firm Should Not Stop

Video Transcript: When things get tough, there's one marketing thing that you should never stop. In this video, Dan Toombs discusses the risks of stopping important things.
Read More
23 March 2020 in Technology Hub

Recommended Software for Law Firms Working Remotely

In light of COVID-19, a number of our clients have requested information relating to software that we recommend for their lawyers and other staff working from home. In this context,…
Read More
20 March 2020 in Design Hub, Marketing Hub, SEO, Web Design

Why WordPress is No Longer the Future For Your Law Firm

Technology is constantly changing and at Fast Firms we're committed to being ahead of the curve for our clients. Put bluntly, many of our clients through our guidance adopt technology…
Read More
3 March 2020 in Adwords, Marketing Hub, SEO

What Search Terms Are Working For Your Law Firm?

One perennial question often asked by law firms is if we only knew what people were searching when they landed on our law firm's website? Good news! There are a…
Read More
Keep your firm on the front-foot, without having to deal with a multitude of service providers.
Law Firm marketing business logo