Things to Consider with Video Marketing for Law Firms
It’s predicted that video will become the most common marketing medium in the future. Accordingly, at Fast Firms, we’ve been on the front-foot in the production of video for our clients across multiple channels.
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Practically speaking, 2016 witnessed a big surge in the popularity of video as a content marketing format. 2017 saw the rise continue, and 2018 transformed video from a singular marketing tactic to an entire business strategy for many businesses. However, as law firms typically are late adopters, 2021, assisted by the global pandemic has seen the exponential increase in the number of law firms creating or at least, wanting to create video for not only promotional and marketing, but also to punctuate the client journey with useful content.
In this context, at Fast Firms, not only can we work with your law firm in the planning of your video marketing strategy, but we can assist in the full production, editing and integration into your law firm’s website, other online properties and of course, syndication across television and streaming networks.
Over and above this, we can assist your law firm with the use of video to engender better client experience, as well as, using video as a traffic medium through YouTube and social media platforms.
Recent Video Marketing Work
Things to Read, Watch & Listen
5 Things to Build a Law Firm Brand Strategy
Invariably in our work with law firms, they’re super keen to gloss over brand and get to marketing tactics. But it’s a big mistake! Great brand work and positioning anchor a law firm and without it you’ll always float from one thing to another without ever really understanding who your firm really is and moreRead More »5 Things to Build a Law Firm Brand Strategy
Why Law Firms Are Increasing Marketing Spend During COVID-19
When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding. You don’t need me to reemphasise the well-worn adage that the best time to be marketing is when your competitors aren’t and there will be those that will simplyRead More »Why Law Firms Are Increasing Marketing Spend During COVID-19
Why Videos Should Be More Than Just Marketing Your Law Firm
Typically when law firms consider videos, they’re looking at it through a marketing lens, but it can be so much more! I’ve always been a huge supporter of doing client-onboarding effectively, but in my experience working with plenty of law firms over the last 10 years, rarely do they do this well, if at all.Read More »Why Videos Should Be More Than Just Marketing Your Law Firm
The Big Problem with Law Firm Acquistions
From a brand, design, marketing, and technology perspective, never let anyone tell you that acquisitions are a walk in the park, they’re not! There’s little doubt that the attraction of buying an established practice is appealing on multiple fronts, but they can prove to be more trouble than what they’re worth if you don’t nailRead More »The Big Problem with Law Firm Acquistions
A New Google Algorithm Update That Changes Everything
Last month, Google did something very unusual. They flagged ahead of time an algorithm update. This rarely occurs! We tend to find out about such an update after the…
How to Significantly Improve Your Law Firm’s Website Speed
Without a doubt, one of the biggest things on our mind this year is site speed. At least weekly we're spending significant chunks of time deconstructing design elements and functionality to influence better site speed scores. Good speed tests are Pingdom and GT Metrix. Why is Site Speed So Important? As a completely integrated marketingRead More »How to Significantly Improve Your Law Firm’s Website Speed
Why Law Firms Are Increasing Marketing Spend During COVID-19
When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding. You don’t need me to reemphasise the well-worn adage that the best time to be marketing is when your competitors aren’t and there will be those that will simplyRead More »Why Law Firms Are Increasing Marketing Spend During COVID-19
Why WordPress is No Longer the Future For Your Law Firm
Technology is constantly changing and at Fast Firms we're committed to being ahead of the curve for our clients. Put bluntly, many of our clients through our guidance adopt technology to a greater extent than their competitors. Some of this technology is through a number of our partners, as well as technology that we haveRead More »Why WordPress is No Longer the Future For Your Law Firm
6 Tips to Get More Leads From Your Law Firm Website
Do you want your law firm website to generate more leads? In this blog, we’ll share a few tips to get you started. Law firms that are growth-focused invariably invest a significant amount of money in developing and improving their websites and lead channels. In our experience, many legal practices can make the wrong assumption… Read More »6 Tips to Get More Leads From Your Law Firm Website
How Your Law Firm Should Use Facebook
Let’s face it! Most law firms struggle with content generation and the subsequent syndication to social media platforms. Notwithstanding this, some firms have strong lead sources without having to dabble inconsistently with another marketing channel. In our own experience, this is the case. We don’t actively engage in social media because we have other lead… Read More »How Your Law Firm Should Use Facebook
How to Drive Leads into Your Law Firm
In law firm marketing, lead generation is fundamentally important, yet most law firms leave it to chance. It goes without saying that if you’re a growth-focussed legal practice, your law firm must develop a solid lead generation pipeline. With a proper strategy and methodology in place, lead generation for lawyers will not only drive new… Read More »How to Drive Leads into Your Law Firm
Why Your Law Firm Needs a CRM
The goal of all law firms, regardless of size, is to establish efficiency and control at all levels of the organization. That means never wasting money or letting potential customers slip through the cracks. As your practice grows, you’ll learn that keeping track of existing clients and prospects is just as challenging as attracting new… Read More »Why Your Law Firm Needs a CRM
Why Your Law Firm Needs a CRM
The goal of all law firms, regardless of size, is to establish efficiency and control at all levels of the organization. That means never wasting money or letting potential customers slip through the cracks. As your practice grows, you’ll learn that keeping track of existing clients and prospects is just as challenging as attracting new… Read More »Why Your Law Firm Needs a CRM
Law Firms Be Careful Before Diving into New Technology
It shouldn’t come as a surprise that there has been an absolute explosion of start-ups in recent years in every facet of legal practice. One thing they all have in common is that to survive they all require market share and thus, deploy aggressive marketing campaigns to enable traction. Recently we started work with a… Read More »Law Firms Be Careful Before Diving into New Technology
Your Law Firm’s Lead Dashboard
How many leads did your law firm receive today? How many of them converted into appointments? How many then went on to become file opens? These are very simple metrics but for the most part, are lost to the far majority of law firms. That's not to say that they're not focused on such things,Read More »Your Law Firm’s Lead Dashboard
Do This Before integrating Technology into Your Law Firm
In this video, Fast Firms Director, Dan Toombs suggests that law firms ask 2 questions before they integrate any technology into their law firm. TRANSCRIPT 5 years ago there were approximately 250 start-ups in the legal technology space. Now there is estimated to be in excess of 250,000. It goes without saying that asRead More »Do This Before integrating Technology into Your Law Firm