Things to Consider with Video Marketing for Law Firms & Lawyers
It’s predicted that video will become the most common marketing medium in the future. Accordingly, at Fast Firms, we’ve been on the front-foot in the production of video for our clients across multiple channels.
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Practically speaking, 2016 witnessed a big surge in the popularity of video as a content marketing format. 2017 saw the rise continue, and 2018 transformed video from a singular marketing tactic to an entire business strategy for many businesses. However, as law firms typically are late adopters, 2021, assisted by the global pandemic has seen the exponential increase in the number of law firms creating or at least, wanting to create video for not only promotional and marketing, but also to punctuate the client journey with useful content.
In this context, at Fast Firms, not only can we work with your law firm in the planning of your video marketing strategy, but we can assist in the full production, editing and integration into your law firm’s website, other online properties and of course, syndication across television and streaming networks.
Over and above this, we can assist your law firm with the use of video to engender better client experience, as well as, using video as a traffic medium through YouTube and social media platforms.
Video Marketing for Law Firms
YouTube, TikTok, Instagram Reels, and Facebook Watch. What is the one thing that these platforms have in common? They’re video-sharing platforms that have surged in popularity as consumer habits transformed over the years.
Although YouTube has been operating since 2005, it has grown at an exponential rate in recent years. According to SemRush data, the quantity of video content hours posted to YouTube every 60 seconds increased by 40% between 2014 and 2019. In 2019, almost two billion individuals used YouTube on a daily basis, and the platform is expected to grow at a 4.9% annual pace.
These patterns are not exclusive to YouTube. Despite only being created in 2016, TikTok became the most downloaded app of 2020, with over 100 million monthly active users. Because of the rise of video, Facebook Watch was launched globally in 2018 and Instagram Reels in 2020.
With figures like these, it’s no wonder that 87% of marketing professionals utilise video as a marketing strategy, according to a 2019 survey. As video’s popularity among users and marketers grows, it’s time for your law firm to consider if you should use video marketing in your strategy moving forward.
Video to Increase Awareness for Your Law Firm
Aside from using video to your website to improve conversion rates, videos are also a powerful type of advertising you can utilise on social media. If you haven’t used video ads on social media before, you should consider doing so now as part of your law firm marketing strategy. Since many people utilise these apps on a daily basis, this is where the majority of your prospective clients are.
Improve Your Law Firm’s Video Marketing
One of the most effective ways to increase your law firm website performance is through video. Using the right video for your law firm, you can:
- Improve conversion rates in website visits
- Boost your image as a successful law practice
- Stand out from the crowd
- Increase the level of confidence and trust your clients have with your law firm
- Enhance your law firm’s overall reputation
- Use video ads to promote your practice on social channels like Facebook, YouTube, and Instagram.
Producing a high-quality and effective video is more than just having a professional-looking video on your law firm website. The content of your videos should align with the overall messaging on your website to convince leads and prospects to hire your law firm. The video’s messaging should be tailored to those prospects in order to help them understand why they should use your law firm.
Why Choose Fast Firms?
Over the years, Fast Firms has provided video marketing services to our clients. Over that time, we’ve seen what videos work best for our clients and identify opportunities to maximise video marketing for law firms. We use that essential knowledge and expertise with our law firm marketing skills to create videos that can help your website generate more leads and more file opens.
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