Growing law firms in Australia and the USA since 2009.

Things to Consider with Videos for Law Firms & Lawyers

It’s predicted that video will become the most common marketing medium in the future. Accordingly, at Fast Firms, we’ve been on the front-foot in the production of video for our clients across multiple channels.

Practically speaking, 2016 witnessed a big surge in the popularity of video as a content marketing format. 2017 saw the rise continue, and 2018 transformed video from a singular marketing tactic to an entire business strategy for many businesses. However, as law firms typically are late adopters, 2021, assisted by the global pandemic has seen the exponential increase in the number of law firms creating or at least, wanting to create video for not only promotional and marketing, but also to punctuate the client journey with useful content.

In this context, at Fast Firms, not only can we work with your law firm in the planning of your video marketing strategy, but we can assist in the full production, editing and integration into your law firm’s website, other online properties and of course, syndication across television and streaming networks.

Over and above this, we can assist your law firm with the use of video to engender better client experience, as well as, using video as a traffic medium through YouTube and social media platforms.

Video Marketing for Law Firms

YouTube, TikTok, Instagram Reels, and Facebook Watch. What is the one thing that these platforms have in common? They’re video-sharing platforms that have surged in popularity as consumer habits transformed over the years.

Although YouTube has been operating since 2005, it has grown at an exponential rate in recent years. According to SemRush data, the quantity of video content hours posted to YouTube every 60 seconds increased by 40% between 2014 and 2019. In 2019, almost two billion individuals used YouTube on a daily basis, and the platform is expected to grow at a 4.9% annual pace.

These patterns are not exclusive to YouTube. Despite only being created in 2016, TikTok became the most downloaded app of 2020, with over 100 million monthly active users. Because of the rise of video, Facebook Watch was launched globally in 2018 and Instagram Reels in 2020.

With figures like these, it’s no wonder that 87% of marketing professionals utilise video as a marketing strategy, according to a 2019 survey. As video’s popularity among users and marketers grows, it’s time for your law firm to consider if you should use video marketing in your strategy moving forward.

Video to Increase Awareness for Your Law Firm

Aside from using video to your website to improve conversion rates, videos are also a powerful type of advertising you can utilise on social media. If you haven’t used video ads on social media before, you should consider doing so now as part of your law firm’s marketing strategy. Since many people utilise these apps daily, this is where most of your prospective clients are.

Improve Your Law Firm’s Video Marketing

One of the most effective ways to increase your law firm website performance is through video. Using the right video for your law firm, you can:

  • Improve conversion rates in website visits
  • Boost your image as a successful law practice
  • Stand out from the crowd
  • Increase the level of confidence and trust your clients have with your law firm
  • Enhance your law firm’s overall reputation
  • Use video ads to promote your practice on social channels like Facebook, YouTube, and Instagram.

Producing a high-quality and effective video is more than just having a professional-looking video on your law firm website. The content of your videos should align with the overall messaging on your website to convince leads and prospects to hire your law firm. The video’s messaging should be tailored to those prospects in order to help them understand why they should use your law firm.

Why Choose Fast Firms?

Over the years, Fast Firms has provided video marketing services to our clients. Over that time, we’ve seen what videos work best for our clients and identify opportunities to maximise video marketing for law firms. We use that essential knowledge and expertise with our law firm marketing skills to create videos that can help your website generate more leads and more file opens.

Recent Video Marketing Work

Things to Read, Watch & Listen

Law Firm Marketing Guide 2023

The Law Firm Marketing Guide (2023) We’ve been working with law firms of all sizes for close to 15 years. Over that time, we’ve learned what works for law firms and what doesn’t when it comes to law firm marketing. In this guide, we will explain in detail the attributes of effective law firm marketingRead More »Law Firm Marketing Guide 2023

5 Things to Build a Law Firm Brand Strategy

Invariably in our work with law firms, they’re super keen to gloss over brand and get to marketing tactics. But it’s a big mistake! Great brand work and positioning anchor a law firm and without it you’ll always float from one thing to another without ever really understanding who your firm really is and moreRead More »5 Things to Build a Law Firm Brand Strategy

Why Law Firms Are Increasing Marketing Spend During COVID-19

When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding.  You don’t need me to reemphasise the well-worn adage that the best time to be marketing is when your competitors aren’t and there will be those that will simplyRead More »Why Law Firms Are Increasing Marketing Spend During COVID-19

Why Videos Should Be More Than Just Marketing Your Law Firm

Typically when law firms consider videos, they’re looking at it through a marketing lens, but it can be so much more! I’ve always been a huge supporter of doing client-onboarding effectively, but in my experience working with plenty of law firms over the last 10 years, rarely do they do this well, if at all.Read More »Why Videos Should Be More Than Just Marketing Your Law Firm

Law Firm Marketing Guide 2023

The Law Firm Marketing Guide (2023) We’ve been working with law firms of all sizes for close to 15 years. Over that time, we’ve learned what works for law firms and what doesn’t when it comes to law firm marketing. In this guide, we will explain in detail the attributes of effective law firm marketingRead More »Law Firm Marketing Guide 2023

The Best Website Builders for Law Firms

There are many website builders available that can be used to create a professional website for a law firm. When choosing a website builder, it is important to consider factors such as ease of use, cost, design options, and the level of support and resources available. Here are some of the best website builders for… Read More »The Best Website Builders for Law Firms

A New Google Algorithm Update That Changes Everything

Last month, Google did something very unusual. They flagged ahead of time an algorithm update.  This rarely occurs! We tend to find out about such an update after the…

How to Significantly Improve Your Law Firm’s Website Speed

Without a doubt, one of the biggest things on our mind this year is site speed. At least weekly we're spending significant chunks of time deconstructing design elements and functionality to influence better site speed scores. Good speed tests are Pingdom and GT Metrix. Why is Site Speed So Important? As a completely integrated marketingRead More »How to Significantly Improve Your Law Firm’s Website Speed

Law Firm Marketing Guide 2023

The Law Firm Marketing Guide (2023) We’ve been working with law firms of all sizes for close to 15 years. Over that time, we’ve learned what works for law firms and what doesn’t when it comes to law firm marketing. In this guide, we will explain in detail the attributes of effective law firm marketingRead More »Law Firm Marketing Guide 2023

Best CRM For Law Firms in 2023

There are several factors to consider when choosing the best CRM for your law firm: Compatibility with your firm’s needs: It’s important to select a CRM that is tailored to the specific needs of a law firm, such as case management, client onboarding, and document management. Look for a CRM that offers features that are… Read More »Best CRM For Law Firms in 2023

Blogging Trends for Law Firms to Leverage in 2023

Here are a few blogging trends that law firms may want to consider leveraging in 2023: Video content: Video content is becoming increasingly popular, and law firms may want to consider using video as a way to engage with their audience and share information. This can include video blog posts, webinars, and other types of… Read More »Blogging Trends for Law Firms to Leverage in 2023

What the New Google Analytics 4 Means for Your Law Firm

What was once a web of networks primarily utilised by military and scientific groups has evolved into a vast platform of apps, cloud storage, and artificial intelligence. The internet is becoming smarter, and you’ll need to keep up if you want to stay competitive. Google Analytics 4 is one of the things your law firm… Read More »What the New Google Analytics 4 Means for Your Law Firm

Law Firm Marketing Guide 2023

The Law Firm Marketing Guide (2023) We’ve been working with law firms of all sizes for close to 15 years. Over that time, we’ve learned what works for law firms and what doesn’t when it comes to law firm marketing. In this guide, we will explain in detail the attributes of effective law firm marketingRead More »Law Firm Marketing Guide 2023

Best CRM For Law Firms in 2023

There are several factors to consider when choosing the best CRM for your law firm: Compatibility with your firm’s needs: It’s important to select a CRM that is tailored to the specific needs of a law firm, such as case management, client onboarding, and document management. Look for a CRM that offers features that are… Read More »Best CRM For Law Firms in 2023

What the New Google Analytics 4 Means for Your Law Firm

What was once a web of networks primarily utilised by military and scientific groups has evolved into a vast platform of apps, cloud storage, and artificial intelligence. The internet is becoming smarter, and you’ll need to keep up if you want to stay competitive. Google Analytics 4 is one of the things your law firm… Read More »What the New Google Analytics 4 Means for Your Law Firm

Is Your Law Firm Ready for Bad Reviews?

Let’s face it, it’s inevitable! Law firms as hard as they try, like every other business will at some time have a disgruntled client. However, with the advent of “online” the disgruntled client now has a megaphone at their disposal through the use of review platforms and of course, social media. At Fast Firms, in… Read More »Is Your Law Firm Ready for Bad Reviews?