Things to Consider with Video Marketing for Law Firms & Lawyers
It’s predicted that video will become the most common marketing medium in the future. Accordingly, at Fast Firms, we’ve been on the front-foot in the production of video for our clients across multiple channels.
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Practically speaking, 2016 witnessed a big surge in the popularity of video as a content marketing format. 2017 saw the rise continue, and 2018 transformed video from a singular marketing tactic to an entire business strategy for many businesses. However, as law firms typically are late adopters, 2021, assisted by the global pandemic has seen the exponential increase in the number of law firms creating or at least, wanting to create video for not only promotional and marketing, but also to punctuate the client journey with useful content.
In this context, at Fast Firms, not only can we work with your law firm in the planning of your video marketing strategy, but we can assist in the full production, editing and integration into your law firm’s website, other online properties and of course, syndication across television and streaming networks.
Over and above this, we can assist your law firm with the use of video to engender better client experience, as well as, using video as a traffic medium through YouTube and social media platforms.
Recent Video Marketing Work
Things to Read, Watch & Listen
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Why Law Firms Are Increasing Marketing Spend During COVID-19
When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding. You don’t need me to reemphasise the well-worn adage that the best time to be marketing is when your competitors aren’t and there will be those that will simplyRead More »Why Law Firms Are Increasing Marketing Spend During COVID-19
Why Videos Should Be More Than Just Marketing Your Law Firm
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The Big Problem with Law Firm Acquistions
From a brand, design, marketing, and technology perspective, never let anyone tell you that acquisitions are a walk in the park, they’re not! There’s little doubt that the attraction of buying an established practice is appealing on multiple fronts, but they can prove to be more trouble than what they’re worth if you don’t nailRead More »The Big Problem with Law Firm Acquistions
A New Google Algorithm Update That Changes Everything
Last month, Google did something very unusual. They flagged ahead of time an algorithm update. This rarely occurs! We tend to find out about such an update after the…
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Without a doubt, one of the biggest things on our mind this year is site speed. At least weekly we're spending significant chunks of time deconstructing design elements and functionality to influence better site speed scores. Good speed tests are Pingdom and GT Metrix. Why is Site Speed So Important? As a completely integrated marketingRead More »How to Significantly Improve Your Law Firm’s Website Speed
Why Law Firms Are Increasing Marketing Spend During COVID-19
When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding. You don’t need me to reemphasise the well-worn adage that the best time to be marketing is when your competitors aren’t and there will be those that will simplyRead More »Why Law Firms Are Increasing Marketing Spend During COVID-19
Why WordPress is No Longer the Future For Your Law Firm
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2022 Guide Marketing for Criminal Defence Lawyers
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Is Your Law Firm Ready for Bad Reviews?
Let’s face it, it’s inevitable! Law firms as hard as they try, like every other business will at some time have a disgruntled client. However, with the advent of “online” the disgruntled client now has a megaphone at their disposal through the use of review platforms and of course, social media. At Fast Firms, in… Read More »Is Your Law Firm Ready for Bad Reviews?
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Is Your Law Firm Ready for Bad Reviews?
Let’s face it, it’s inevitable! Law firms as hard as they try, like every other business will at some time have a disgruntled client. However, with the advent of “online” the disgruntled client now has a megaphone at their disposal through the use of review platforms and of course, social media. At Fast Firms, in… Read More »Is Your Law Firm Ready for Bad Reviews?
Why Law Firms Should Care About Click Fraud
Increasingly law firms are running Google Ads as an integral lead generation strategy. With it comes concerns about both competitors and bots potentially clicking on those ads and consequently driving ad costs through the roof. It’s a valid concern, particularly in most practice area verticals where the CPC (cost per click) is upwards from the… Read More »Why Law Firms Should Care About Click Fraud
Why Law Firm Website Hosting Matters More than Ever
In 2021 and beyond, a modern, responsive website is essential to succeed online. If you invest time and money into building a fast website for your law firm, it helps generate new leads and clients from the web. Ultimately, choosing the right website hosting platform can get your law firm in the right direction. What… Read More »Why Law Firm Website Hosting Matters More than Ever
Why Your Law Firm Should Consider Chatbots
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