Growing law firms in Australia and the USA since 2009.

Things to Consider with Videos for Law Firms & Lawyers

It’s predicted that video will become the most common marketing medium in the future. Accordingly, at Fast Firms, we’ve been on the front-foot in the production of video for our clients across multiple channels.

Practically speaking, 2016 witnessed a big surge in the popularity of video as a content marketing format. 2017 saw the rise continue, and 2018 transformed video from a singular marketing tactic to an entire business strategy for many businesses. However, as law firms typically are late adopters, 2021, assisted by the global pandemic has seen the exponential increase in the number of law firms creating or at least, wanting to create video for not only promotional and marketing, but also to punctuate the client journey with useful content.

In this context, at Fast Firms, not only can we work with your law firm in the planning of your video marketing strategy, but we can assist in the full production, editing and integration into your law firm’s website, other online properties and of course, syndication across television and streaming networks.

Over and above this, we can assist your law firm with the use of video to engender better client experience, as well as, using video as a traffic medium through YouTube and social media platforms.

Video Marketing for Law Firms

YouTube, TikTok, Instagram Reels, and Facebook Watch. What is the one thing that these platforms have in common? They’re video-sharing platforms that have surged in popularity as consumer habits transformed over the years.

Although YouTube has been operating since 2005, it has grown at an exponential rate in recent years. According to SemRush data, the quantity of video content hours posted to YouTube every 60 seconds increased by 40% between 2014 and 2019. In 2019, almost two billion individuals used YouTube on a daily basis, and the platform is expected to grow at a 4.9% annual pace.

These patterns are not exclusive to YouTube. Despite only being created in 2016, TikTok became the most downloaded app of 2020, with over 100 million monthly active users. Because of the rise of video, Facebook Watch was launched globally in 2018 and Instagram Reels in 2020.

With figures like these, it’s no wonder that 87% of marketing professionals utilise video as a marketing strategy, according to a 2019 survey. As video’s popularity among users and marketers grows, it’s time for your law firm to consider if you should use video marketing in your strategy moving forward.

Video to Increase Awareness for Your Law Firm

Aside from using video to your website to improve conversion rates, videos are also a powerful type of advertising you can utilise on social media. If you haven’t used video ads on social media before, you should consider doing so now as part of your law firm’s marketing strategy. Since many people utilise these apps daily, this is where most of your prospective clients are.

Improve Your Law Firm’s Video Marketing

One of the most effective ways to increase your law firm website performance is through video. Using the right video for your law firm, you can:

  • Improve conversion rates in website visits
  • Boost your image as a successful law practice
  • Stand out from the crowd
  • Increase the level of confidence and trust your clients have with your law firm
  • Enhance your law firm’s overall reputation
  • Use video ads to promote your practice on social channels like Facebook, YouTube, and Instagram.

Producing a high-quality and effective video is more than just having a professional-looking video on your law firm website. The content of your videos should align with the overall messaging on your website to convince leads and prospects to hire your law firm. The video’s messaging should be tailored to those prospects in order to help them understand why they should use your law firm.

Why Choose Fast Firms?

Over the years, Fast Firms has provided video marketing services to our clients. Over that time, we’ve seen what videos work best for our clients and identify opportunities to maximise video marketing for law firms. We use that essential knowledge and expertise with our law firm marketing skills to create videos that can help your website generate more leads and more file opens.

Recent Video Marketing Work

Things to Read, Watch & Listen

How Law Firms Are Using AI for Better Client Experience

Transformational technologies are rapidly revolutionising various industries, including the legal industry. Artificial Intelligence (AI) has long been utilised by law firms, while Generative AI is expanding its capabilities to enhance client experiences. According to the Tech & the Law 2023 report, over half of legal professionals surveyed consider revamping client service delivery models at their… Read More »How Law Firms Are Using AI for Better Client Experience

How Your Law Firm Can Get More Google Reviews

Law firms understand the power of online reviews in shaping client perceptions and driving business growth. Google reviews have become an essential component of a successful marketing strategy. So, how can you get more Google reviews to elevate your firm’s reputation and attract more clients? Why Google Reviews are Important for Law Firms Google reviews… Read More »How Your Law Firm Can Get More Google Reviews

Unlocking the Potential of Brand Archetypes for Law Firm Marketing

Brand Archetypes for Law Firm Marketing When it comes to crafting a successful brand identity for your law firm, there are many factors to consider. One powerful strategy that can help you establish a strong and consistent brand is the use of brand archetypes. By understanding the different archetypes and how they resonate with your target… Read More »Unlocking the Potential of Brand Archetypes for Law Firm Marketing

The Best Apps for Law Firm Appointment Scheduling

As a lawyer, you know how challenging it can be to keep track of your busy schedule. Appointment scheduling for lawyers has never been easier thanks to the wide range of scheduling apps for law firms available today. These apps can help you better manage your time and keep your clients informed of any changes… Read More »The Best Apps for Law Firm Appointment Scheduling

Unlocking the Potential of Brand Archetypes for Law Firm Marketing

Brand Archetypes for Law Firm Marketing When it comes to crafting a successful brand identity for your law firm, there are many factors to consider. One powerful strategy that can help you establish a strong and consistent brand is the use of brand archetypes. By understanding the different archetypes and how they resonate with your target… Read More »Unlocking the Potential of Brand Archetypes for Law Firm Marketing

I’m a Lawyer in New York, How Much Should I Charge?

**Fast Firms is a leading law firm marketing agency, working in Australia, United States and Canada. As a lawyer practicing in New York, determining how much to charge for your legal services can be a complex task. The rates you set will have a direct impact on your profitability and ability to compete with other… Read More »I’m a Lawyer in New York, How Much Should I Charge?

Lead Generation Tips for New Law Firms

Lead Generation Tips for Lawyers Starting a new law firm is an exciting but daunting endeavor. One of the biggest challenges that law firms face is attracting new clients and growing their business. Law firm marketing can be a complex and time-consuming task, so it’s important to be strategic in your approach. In this blog… Read More »Lead Generation Tips for New Law Firms

Why Law Firms Should Consider a Blue Ocean Strategy in 2024

Law Firms Should Consider a Blue Ocean Strategy In today’s highly competitive legal industry, law firms are constantly seeking new strategies to gain a competitive edge and drive growth. One such strategy that has gained significant attention is the Blue Ocean Strategy. This innovative approach, rooted in value innovation, offers law firms a unique opportunity… Read More »Why Law Firms Should Consider a Blue Ocean Strategy in 2024

Lead Generation Tips for New Law Firms

Lead Generation Tips for Lawyers Starting a new law firm is an exciting but daunting endeavor. One of the biggest challenges that law firms face is attracting new clients and growing their business. Law firm marketing can be a complex and time-consuming task, so it’s important to be strategic in your approach. In this blog… Read More »Lead Generation Tips for New Law Firms

How Belbin Team Roles Can Help Law Firms Get Unstuck

Law firms face a unique set of challenges that can hinder their growth and success. From the day to day management of a legal practice, managing large caseloads to building strong client relationships, to driving new business through marketing, the demands on law firms can be overwhelming. One effective solution for addressing these challenges and… Read More »How Belbin Team Roles Can Help Law Firms Get Unstuck

Law Firm Marketing Guide

Law Firm Marketing Strategy We’ve been working with law firms of all sizes for close to 15 years. Over that time, we’ve learned what works for law firms and what doesn’t when it comes to law firm marketing. In this guide, we will explain in detail the attributes of effective law firm marketing in 2023.Read More »Law Firm Marketing Guide

The Best Website Builders for Law Firms

There are many website builders available that can be used to create a professional website for a law firm. When choosing a website builder, it is important to consider factors such as ease of use, cost, design options, and the level of support and resources available. Here are some of the best website builders for… Read More »The Best Website Builders for Law Firms

How Your Law Firm Can Get More Google Reviews

Law firms understand the power of online reviews in shaping client perceptions and driving business growth. Google reviews have become an essential component of a successful marketing strategy. So, how can you get more Google reviews to elevate your firm’s reputation and attract more clients? Why Google Reviews are Important for Law Firms Google reviews… Read More »How Your Law Firm Can Get More Google Reviews

Unlocking the Potential of Brand Archetypes for Law Firm Marketing

Brand Archetypes for Law Firm Marketing When it comes to crafting a successful brand identity for your law firm, there are many factors to consider. One powerful strategy that can help you establish a strong and consistent brand is the use of brand archetypes. By understanding the different archetypes and how they resonate with your target… Read More »Unlocking the Potential of Brand Archetypes for Law Firm Marketing

The Best Apps for Law Firm Appointment Scheduling

As a lawyer, you know how challenging it can be to keep track of your busy schedule. Appointment scheduling for lawyers has never been easier thanks to the wide range of scheduling apps for law firms available today. These apps can help you better manage your time and keep your clients informed of any changes… Read More »The Best Apps for Law Firm Appointment Scheduling

Are Competitors Clicking on Your Law Firm’s Google Ads?

Google Ads for law firms and lawyers can be an effective way of generating leads for your practice, but you need to be aware of competitor click fraud. Competitor click fraud is when a rival firm clicks on your Google Ads in order to deplete your advertising budget and potentially lower your ranking on the… Read More »Are Competitors Clicking on Your Law Firm’s Google Ads?

How Law Firms Are Using AI for Better Client Experience

Transformational technologies are rapidly revolutionising various industries, including the legal industry. Artificial Intelligence (AI) has long been utilised by law firms, while Generative AI is expanding its capabilities to enhance client experiences. According to the Tech & the Law 2023 report, over half of legal professionals surveyed consider revamping client service delivery models at their… Read More »How Law Firms Are Using AI for Better Client Experience

How Your Law Firm Can Get More Google Reviews

Law firms understand the power of online reviews in shaping client perceptions and driving business growth. Google reviews have become an essential component of a successful marketing strategy. So, how can you get more Google reviews to elevate your firm’s reputation and attract more clients? Why Google Reviews are Important for Law Firms Google reviews… Read More »How Your Law Firm Can Get More Google Reviews

The Best Apps for Law Firm Appointment Scheduling

As a lawyer, you know how challenging it can be to keep track of your busy schedule. Appointment scheduling for lawyers has never been easier thanks to the wide range of scheduling apps for law firms available today. These apps can help you better manage your time and keep your clients informed of any changes… Read More »The Best Apps for Law Firm Appointment Scheduling

Are Competitors Clicking on Your Law Firm’s Google Ads?

Google Ads for law firms and lawyers can be an effective way of generating leads for your practice, but you need to be aware of competitor click fraud. Competitor click fraud is when a rival firm clicks on your Google Ads in order to deplete your advertising budget and potentially lower your ranking on the… Read More »Are Competitors Clicking on Your Law Firm’s Google Ads?