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Law Firm Marketing

 

Not just another marketing agency, at Fast Firms we work shoulder to shoulder with our law firms to drive year on year growth.

Law Firm Marketing Services

 

Invariably there is a myriad of reasons why law firms choose to co-create with Fast Firms. Typically, here are the most common reasons that we hear from law firms who migrate to us from bad experiences working with generalist agencies or one-man bands who simply cannot provide the reach necessary to grow law firms day after day.

We Understand Marketing for Law Firms
We often hear from our clients that because we only work with law firms, our legal marketing and technology integration is 3 inches wide and 33 miles deep. They also like the fact that we’ve practised law and understand the nuances of legal practice and of course, are across every facet of our fast-changing legal industry.
Legal Industry Focussed
There wouldn’t be much that is happening within the legal industry from a business development, marketing and technology perspective that we’re not across. As law firm marketing and technology experts, we’re watching this space very closely each and every day and share strong alliances with a number of leading international legal marketing and technology thought-leaders.
We Know Everything There is to Marketing Law Firms
We do law firm marketing and manage the data of plenty of law firms which gives us incredible insight into what is working for some law firms and what’s not for others. We bring this intelligence to our existing and future clients.
We Take Care of Everything
Our clients love that we deploy everything they need all under one roof to effectively market their law firm, as well as innovate with them, co-creating new technology, new services and everything in-between. We consolidate every aspect of brand, design, marketing and technology saving your law firm the pain of working with a myriad of service providers.
Seriously Serious
We take our work very, very seriously. That’s why 95% of all of our clients are still with us, year after year, many of which since our inception close to 15 years ago. If your firm needs strong law firm marketing and technology expertise, we can help!
Latest Technologies
Increasingly in the marketplace, there are agencies that build digital platforms like websites on ultra-cheap software platforms. Our preference of software is based upon your law firm’s broader objectives. Accordingly, whilst we work heavily in WordPress, we have built numerous website on headless CMS technology and Laravel.
Everything is Inter-Connected
In our work with law firms over the last 15 years, it is nearly always the case that what a law firm really wants is not just a brand, design or marketing agency. They want an agency with the expertise to co-create the future of their business with them. Accordingly, it’s so much more than SEO, Google Ads or a website.
Agile as What You Need Us to Be
We understand that at times law firms need things done quickly. Whilst to date we have always offered our services on-demand to existing clients, we’re now extending our on-demand services to all law firms. In other words, get ad-hoc design and marketing help when you need it with no lock-in contracts, pay as you go.
We Grow With You
As our clients experience growth, they’re comforted by the fact that they’re working with an agency that can grow their capabilities, particularly technological, with them. Everything from sophisticated CRMs to document automation solutions and chatbot technology.
Ultra-Fast Support
Our clients are constantly surprised and regularly comment on how fast we’re able to attend to new design and development requests and resolve support issues. Our law firm marketing support requests have turn-around times that will literally shock you!

Law Firm Marketing Strategy

Our unique, distinctive and proven legal marketing strategy!

Chart by Visualizer

Strategy

It all starts and ends with strategy! We kick off with a deep-dive into your law firm. We’re looking at things like positioning, brand archetypes, client personas among numerous other things.

Experience

The client experience matters the most! We’re different from most other agencies who are often one-dimensionally focused on marketing tactics. At this stage, we’re focused on the continuum from strategy through to the creation of exceptional client experience.

Build

With a strategy done, it’s all about building a diverse range of assets to fulfil the strategy. This sees our team traversing everything design and technology.

Reach

At this stage, our focus shifts to lead generation, lead nurture and conversion. At the outset, we’re ensuring we have the technology to underpin lead flow. Following this, it’s all about traffic, generating leads through a comprehensive approach including paid and organic search and social.

Optimise

This stage is all about conversion rate optimisation. Ensuring that month after month we’re seeing improvement on every front.

Want a Law Firm Marketing Plan?

Fast Firms has been growing law firms since 2010, read our articles for best practice law firm marketing.

Things to Read, Watch & Listen

Law Firm Marketing Guide 2023

The Law Firm Marketing Guide (2023) We’ve been working with law firms of all sizes for close to 15 years. Over that time, we’ve learned what works for law firms and what doesn’t when it comes to law firm marketing. In this guide, we will explain in detail the attributes of effective law firm marketingRead More »Law Firm Marketing Guide 2023

Should our Law Firm use ChatGPT to write website articles?

In this video, Dan discusses the use of ChatGPT in your law firm, the risks and opportunities, and of course, Google's response to it.

Best CRM For Law Firms in 2023

There are several factors to consider when choosing the best CRM for your law firm: Compatibility with your firm’s needs: It’s important to select a CRM that is tailored to the specific needs of a law firm, such as case management, client onboarding, and document management. Look for a CRM that offers features that are… Read More »Best CRM For Law Firms in 2023

Blogging Trends for Law Firms to Leverage in 2023

Here are a few blogging trends that law firms may want to consider leveraging in 2023: Video content: Video content is becoming increasingly popular, and law firms may want to consider using video as a way to engage with their audience and share information. This can include video blog posts, webinars, and other types of… Read More »Blogging Trends for Law Firms to Leverage in 2023

Law Firm Marketing Guide 2023

The Law Firm Marketing Guide (2023) We’ve been working with law firms of all sizes for close to 15 years. Over that time, we’ve learned what works for law firms and what doesn’t when it comes to law firm marketing. In this guide, we will explain in detail the attributes of effective law firm marketingRead More »Law Firm Marketing Guide 2023

5 Things to Build a Law Firm Brand Strategy

Invariably in our work with law firms, they’re super keen to gloss over brand and get to marketing tactics. But it’s a big mistake! Great brand work and positioning anchor a law firm and without it you’ll always float from one thing to another without ever really understanding who your firm really is and moreRead More »5 Things to Build a Law Firm Brand Strategy

Why Law Firms Are Increasing Marketing Spend During COVID-19

When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding.  You don’t need me to reemphasise the well-worn adage that the best time to be marketing is when your competitors aren’t and there will be those that will simplyRead More »Why Law Firms Are Increasing Marketing Spend During COVID-19

Why Videos Should Be More Than Just Marketing Your Law Firm

Typically when law firms consider videos, they’re looking at it through a marketing lens, but it can be so much more! I’ve always been a huge supporter of doing client-onboarding effectively, but in my experience working with plenty of law firms over the last 10 years, rarely do they do this well, if at all.Read More »Why Videos Should Be More Than Just Marketing Your Law Firm

Law Firm Marketing Guide 2023

The Law Firm Marketing Guide (2023) We’ve been working with law firms of all sizes for close to 15 years. Over that time, we’ve learned what works for law firms and what doesn’t when it comes to law firm marketing. In this guide, we will explain in detail the attributes of effective law firm marketingRead More »Law Firm Marketing Guide 2023

The Best Website Builders for Law Firms

There are many website builders available that can be used to create a professional website for a law firm. When choosing a website builder, it is important to consider factors such as ease of use, cost, design options, and the level of support and resources available. Here are some of the best website builders for… Read More »The Best Website Builders for Law Firms

A New Google Algorithm Update That Changes Everything

Last month, Google did something very unusual. They flagged ahead of time an algorithm update.  This rarely occurs! We tend to find out about such an update after the…

How to Significantly Improve Your Law Firm’s Website Speed

Without a doubt, one of the biggest things on our mind this year is site speed. At least weekly we're spending significant chunks of time deconstructing design elements and functionality to influence better site speed scores. Good speed tests are Pingdom and GT Metrix. Why is Site Speed So Important? As a completely integrated marketingRead More »How to Significantly Improve Your Law Firm’s Website Speed

Law Firm Marketing Guide 2023

The Law Firm Marketing Guide (2023) We’ve been working with law firms of all sizes for close to 15 years. Over that time, we’ve learned what works for law firms and what doesn’t when it comes to law firm marketing. In this guide, we will explain in detail the attributes of effective law firm marketingRead More »Law Firm Marketing Guide 2023

Best CRM For Law Firms in 2023

There are several factors to consider when choosing the best CRM for your law firm: Compatibility with your firm’s needs: It’s important to select a CRM that is tailored to the specific needs of a law firm, such as case management, client onboarding, and document management. Look for a CRM that offers features that are… Read More »Best CRM For Law Firms in 2023

Blogging Trends for Law Firms to Leverage in 2023

Here are a few blogging trends that law firms may want to consider leveraging in 2023: Video content: Video content is becoming increasingly popular, and law firms may want to consider using video as a way to engage with their audience and share information. This can include video blog posts, webinars, and other types of… Read More »Blogging Trends for Law Firms to Leverage in 2023

What the New Google Analytics 4 Means for Your Law Firm

What was once a web of networks primarily utilised by military and scientific groups has evolved into a vast platform of apps, cloud storage, and artificial intelligence. The internet is becoming smarter, and you’ll need to keep up if you want to stay competitive. Google Analytics 4 is one of the things your law firm… Read More »What the New Google Analytics 4 Means for Your Law Firm

Law Firm Marketing Guide 2023

The Law Firm Marketing Guide (2023) We’ve been working with law firms of all sizes for close to 15 years. Over that time, we’ve learned what works for law firms and what doesn’t when it comes to law firm marketing. In this guide, we will explain in detail the attributes of effective law firm marketingRead More »Law Firm Marketing Guide 2023

Best CRM For Law Firms in 2023

There are several factors to consider when choosing the best CRM for your law firm: Compatibility with your firm’s needs: It’s important to select a CRM that is tailored to the specific needs of a law firm, such as case management, client onboarding, and document management. Look for a CRM that offers features that are… Read More »Best CRM For Law Firms in 2023

What the New Google Analytics 4 Means for Your Law Firm

What was once a web of networks primarily utilised by military and scientific groups has evolved into a vast platform of apps, cloud storage, and artificial intelligence. The internet is becoming smarter, and you’ll need to keep up if you want to stay competitive. Google Analytics 4 is one of the things your law firm… Read More »What the New Google Analytics 4 Means for Your Law Firm

Is Your Law Firm Ready for Bad Reviews?

Let’s face it, it’s inevitable! Law firms as hard as they try, like every other business will at some time have a disgruntled client. However, with the advent of “online” the disgruntled client now has a megaphone at their disposal through the use of review platforms and of course, social media. At Fast Firms, in… Read More »Is Your Law Firm Ready for Bad Reviews?

Frequently Asked Questions

It’s probably likely that you may already know the answer. We’re very big proponents of always starting with a strategy.  The legal industry is undergoing a tectonic shift and that was pre-COVID19. In today’s current climate, competition is tough, law firms are experimenting with agile business models, different pricing options, smart technology and have also learnt that clients will readily utilise their services via online mediums. The latter opens up massive opportunities for law firms who wish to be location independent.

Amid all these changes are of course all those that occur within the realm of brand, design, marketing and technology.

We have been growing law firms for over 10 years and during that time there was only one that didn’t have a key objective of driving more leads from online sources. For that particular firm, they were fed their leads from a national practice who when they were too busy, which was often, they’d simply turn on the lead-flow to this practice.

Apart from that one example, every other law firm has had to strongly weigh into online marketing and of course, smart growth and cultivation of referral sources.

All this starts with an excavation into the forces driving change within your legal market, the positioning of your firm’s brand, the marketing strategy and then, every touchpoint that is required to fulfil the strategy.

At Fast Firms, we take care of the whole continuum. Why? Because in our experience working with every law firm it proved an absolute nightmare for them trying to pull together all this work with multiple agencies.

We always start with a strategy. We frame our work around our proven methodology of strategy, experience, build, reach and optimise.

Strategy is all about understanding the forces driving change in your market and how your law firm will leverage those changes to grow.

Experience is focussed on the client journey. Every law firm we have worked with despite working with a number of agencies through the years have never done this work. It’s a huge surprise to us. Why? Because it all starts and ends with client experience.

Mapping the client journey from lead generation through to file close lets your law firm focus on the whole continuum and creating key junctures along the way that improves the experience.  It isn’t always digital. For example, at the initial consult in a family law practice, a triage approach with allied professionals or a tangible family law road map are great examples of value-adding to the client experience.

Quite apart from these types of things, if your law firm hasn’t got its strategy wrapped around client experience, your firm will be compromised in any growth strategy.

The next is “build.” The build is focused on building every asset that is required to fulfil the strategy and of course, the client experience. It’s not just digital and law firms that make the decision to work with a “digital” only agency find themselves with only 30% of the job done.  Think of every touchpoint in this context (corporate collateral, client onboarding docs, capability statements, brochures, flyers, email signatures through to the website, Google Ads etc etc).

The “reach” phase is next and this is all about lead generation, all of which will drive from the broader strategy. This is primarily focussed on SEO, email and social, Google, Facebook and Linkedin Ads.

The last stage is “optimise.” This is where we’re focused on the learnings to date drawn from a robust data set across multiple channels to further iterate design and/or functionality to improve conversions and ultimately, file opens.

Creating a marketing plan for a law firm can help to attract new clients, strengthen relationships with existing clients, and grow the business. Here are some steps to creating a law firm marketing plan:

  1. Identify Your Target Market: Determine the demographics, needs, and preferences of your target market. This will help you to tailor your marketing efforts to reach the right audience.
  2. Set Marketing Goals: Establish clear marketing goals that align with your overall business objectives. For example, you may aim to increase website traffic, generate more leads, or improve client retention.
  3. Develop a Unique Selling Proposition (USP): A USP is what sets your law firm apart from your competitors. Identify your unique strengths and values and use them to differentiate yourself in the market.
  4. Determine Marketing Channels: Consider which marketing channels will be most effective in reaching your target market. This may include social media, email marketing, advertising, and events.
  5. Develop a Budget: Determine how much you are willing to spend on marketing and allocate funds accordingly.
  6. Create a Content Strategy: Develop a content strategy that will engage your target audience and position your law firm as a thought leader in your field. This may include creating blog posts, whitepapers, and social media content.
  7. Measure Results: Monitor and measure the effectiveness of your marketing efforts. Use analytics to determine which channels and strategies are working and adjust your marketing plan accordingly.
  8. Nurture Relationships: Building and maintaining relationships with clients is key to success in the legal industry. Use your marketing plan to nurture relationships with existing clients and establish new ones.

In summary, creating a law firm marketing plan involves identifying your target market, setting clear marketing goals, developing a USP, determining marketing channels, developing a budget, creating a content strategy, measuring results, and nurturing relationships. By following these steps, law firms can develop an effective marketing plan that drives business growth and attracts new clients.

Attracting new clients is crucial for the success of any law firm. Here are some tips for getting new clients:

  1. Referrals: Word-of-mouth referrals from satisfied clients can be a powerful source of new business. Encourage your clients to refer their friends and family members who may need legal services.
  2. Networking: Attend networking events and conferences to connect with potential clients and other professionals in your industry. Join local business groups and chambers of commerce to build your professional network.
  3. Online Presence: Create a professional website that showcases your services and expertise. Use social media platforms like LinkedIn, Twitter, and Facebook to engage with potential clients and share valuable content.
  4. Content Marketing: Create and distribute valuable content like blog posts, e-books, and webinars that demonstrate your expertise and provide value to potential clients.
  5. Paid Advertising: Consider investing in targeted online advertising or sponsored content to reach your ideal clients.
  6. Referral Partnerships: Develop partnerships with other professionals, such as accountants or financial advisors, who may refer clients to your firm.
  7. Thought Leadership: Publish articles or speak at events to establish yourself as a thought leader in your field. This can help to build your reputation and attract new clients.
  8. Client Experience: Ensure that your clients have a positive experience with your firm by providing excellent customer service and clear communication. Satisfied clients are more likely to refer new business to your firm.

By implementing these strategies, law firms can attract new clients and build a strong reputation in their industry. It’s important to develop a targeted marketing plan that is tailored to the needs of your specific firm and ideal client base.

  1. Offer Free Consultations: Provide free initial consultations to potential clients. This can help to build trust and establish a relationship with the client, and may lead to future business.
  2. Client Reviews: Encourage satisfied clients to leave reviews on platforms like Google My Business, Yelp, and Avvo. Positive reviews can help to build your online reputation and attract new clients.
  3. Community Involvement: Get involved in your local community by sponsoring events or volunteering with local organizations. This can help to build your brand and reputation, and may lead to new business through word-of-mouth referrals.
  4. Email Marketing: Use email marketing to stay in touch with potential and existing clients. Share updates on your firm, provide valuable content, and offer promotions or discounts to attract new business.
  5. Specialize: Consider specializing in a specific area of law. By becoming known as an expert in a particular area, you can attract clients who need specialized legal services.
  6. Attend Legal Clinics: Attend legal clinics or pro bono events to provide free legal services to those in need. This can help to build your reputation and may lead to new business in the future.
  7. Online Directories: List your firm on online directories like Australia Lawyers, FindLaw and Justia. This can help potential clients find your firm when they search for legal services online.

By implementing these additional strategies, law firms can expand their reach and attract new clients through a variety of channels. It’s important to regularly assess the effectiveness of each strategy and adjust the marketing plan as needed to maximize results.

Defining a law firm’s brand story involves identifying and articulating the firm’s unique values, mission, and purpose. Here are some steps to help define a law firm’s brand story:

  1. Identify Your Values: Start by identifying the core values that underpin your law firm’s mission. This may include values such as integrity, professionalism, excellence, and compassion.
  2. Understand Your Audience: Consider the needs and preferences of your target audience. What are their pain points, and how can your law firm address those needs?
  3. Develop Your Narrative: Develop a narrative that tells the story of your law firm’s values and mission. This should be a clear, concise message that communicates your unique selling proposition.
  4. Create Your Visual Identity: Develop a visual identity that reflects your law firm’s brand story. This includes your logo, website design, and other visual elements that communicate your brand’s personality and values.
  5. Consistency: Ensure that your brand story is consistent across all channels, from your website to your social media presence. This consistency helps to reinforce your message and build trust with your audience.
  6. Monitor and Evaluate: Continually monitor and evaluate the effectiveness of your brand story. Use analytics to measure engagement and adjust your message as needed.

By defining your law firm’s brand story, you can differentiate your firm from competitors, attract new clients, and build long-term relationships with your audience. It’s important to ensure that your brand story is authentic and resonates with your target audience.

At Fast Firms, we’re big proponents of Dominic Miller’s “Storybrand” methodology.

The book “Building a StoryBrand” by Donald Miller is about the importance of using storytelling techniques to clarify a company’s message and connect with customers. Miller argues that too many businesses focus on their own features and benefits, rather than the needs and desires of their customers. He offers a framework for creating a compelling story that positions a business as the solution to the customer’s problem.

The book is divided into seven sections, each of which focuses on a key element of Miller’s storytelling framework. These elements include the customer’s problem, the plan to solve the problem, the guide (i.e. the business) that provides the solution, the call to action, and the consequences of either taking or not taking action.

Throughout the book, Miller emphasizes the importance of putting the customer at the center of the story and communicating in a clear, concise manner. He offers practical tips for creating a brand message that resonates with customers and guides them through the buying process.

“Building a StoryBrand” has become a popular resource for businesses looking to clarify their message and stand out in a crowded marketplace. The book offers a clear and practical framework for creating a brand story that connects with customers and drives business growth.

Building a StoryBrand for a law firm involves creating a clear and compelling brand story that speaks to the needs and desires of potential clients. Here are some steps to help build a StoryBrand for a law firm:

  1. Identify the Customer’s Problem: Start by identifying the main problems or challenges that potential clients may be facing. This could include issues such as a legal dispute, a need for legal advice, or navigating the complexities of the legal system.
  2. Position Your Law Firm as the Guide: As a law firm, you can position yourself as the guide that helps clients solve their legal problems. This involves communicating that you understand the client’s needs, have a clear plan to solve their problem, and can provide the expertise and guidance they need to succeed.
  3. Communicate Your Unique Value Proposition: What sets your law firm apart from others in the market? This could include factors such as your experience, expertise, and commitment to providing exceptional service.
  4. Make a Compelling Call to Action: Encourage potential clients to take action by contacting your law firm for a consultation, scheduling an appointment, or filling out a form to request more information.
  5. Use Storytelling Techniques: Incorporate storytelling techniques to make your brand story more engaging and memorable. This could involve sharing real-life examples of clients you’ve helped or using metaphors and analogies to explain complex legal concepts.
  6. Keep Your Messaging Clear and Concise: Avoid using legal jargon or technical terms that may be confusing to potential clients. Keep your messaging simple, clear, and easy to understand.

By following these steps, law firms can create a clear and compelling StoryBrand that positions them as the guide that can help potential clients solve their legal problems. The key is to focus on the needs and desires of potential clients and communicate your unique value proposition in a clear and engaging way.

Because of the breadth of what we do, we can easily respond to any shifts in focus that your law firm may have. We see this often when growth brings both opportunities and challenges. Often, the challenges will need a revised approach that may or may not require additional services.

Either way, the genius of Fast Firms is that we can help your law firm with additional services and most recently through our on-demand services.

What is Fast Firms On-Demand?

We’re regularly approached by law firms who aren’t clients and aren’t ready for a broader strategic approach to their brand, design, marketing and technology but need urgent or prompt help with things.

We’re now able to respond to those requests through our new on-demand service. In this regard, we are the only law firm marketing agency offering this unique service to the market.

Fast Firms On-Demand offers a plethora of services that we offer to every law firm regardless of their location in the World.

To date, we have successfully responded to requests from law firms in Australia, United States, UK and Hong Kong.

Over many years in deploying holistic brand, design, marketing and technology solutions to law firms, we typically are working in unison with allied professionals. Conversely, if we’re not working with allied professionals, but we think our law firm client could benefit from specific expertise, we’re very well-suited to make the recommendation.

The benefit to the law firm is tremendous because quite often we’re able to interface with the relevant professional providing a heightened degree of expertise.

Yes we do. We have worked with numerous legal practices internationally, from Erin Brockovich in the United States to a small, regional practice in the UK.

We’re happy to consider these types of options. For example, at the moment we’re working with a legal technology start-up where Fast Firms will potentially take care of all the marketing for a share in the business.

We typically do not. The only exception is if the business is an allied professional practice that works with law firms or is a business that works within the legal industry.