Just like having your own marketing department working in your law firm
inboundmarketingforlawfirms

Law Firm
Marketing

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Law Firm Marketing

By lawyers for lawyers, for over 10 years, we’ve been getting law firms in Australia and the United States on the front foot with their brand, strategy, design, code and marketing.

 

Amid this rapidly changing environment, the way people find, engage and ultimately resolve issues or find solutions to their legal challenges has changed and continues to change day by day.

 

Accordingly, in the provision of our products and services, we’re an inch wide and a mile deep! Why? Because in meeting the challenges of the market it requires a multi-dimensional approach rather than a singular. Once it was simply be differentiated from competitors and be online, now, of course, it is to be everywhere, track everything, keep iterating and be ready to integrate emerging technologies that improve either client lead generation or the client experience and preferably, both.

How We Future Proof Law Firms

Comprehensive Design, Technology & Marketing for Law Firms

Effective marketing of your legal practice is no longer one-dimensional. We deploy a diverse range of services that keep your firm on the front-foot, without having to deal with a multitude of service providers, risking disconnect and confusion.

STRATEGY

Where nearly every law firm fails! Are your marketing efforts flipping from one thing to another without a clearly defined strategy?

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DIGITAL

Your firm’s primary piece of real estate is your website. Not only does it need to be mobile responsive, but among other things, it’s got to be a lead magnet as well.

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DATA

Tracking Leads and measuring ROI is lost for a majority of law firms. We integrate CRMs and our tracking software to capture leads from web visits through to phone enquiries.

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CONTENT

Invariably where it all comes undone is lawyers simply don’t have the time and sometimes the talent, to write good copy. We can do this for you!

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DEVELOPMENT

We design and development everything from client portals, intranets and innovative platforms to fit with your firm’s objectives.

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PRINT

Crucial to great marketing is ensuring every marketing touch-point is consistent and synergistic. We design everything from business cards, guides, brochures, advertisements etc.

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LEADS

Lead generation doesn’t just happen, you do it systematically and through the tools and applications that help you create and deliver content that will appeal to precisely the clients you want to welcome into your law firm.

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VIDEO

Video is becoming a vital part of effectively marketing your practice. We do video production, from client stories to firm overviews to short, sharp information grabs with your lawyers.

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MARKETING

Simply put, we increase your firm’s brand presence, engage your targeted prospective clients, drive and convert leads, develop value adding, authentic content and deliver your messages through diverse channels.

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SEO

Search engines drive potential clients to your law firm. We help your law firm rank higher on Google searches, direct relevant traffic to your website, engage your target audience, create leads and ultimately drive conversions.

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ADWORDS

Increasingly, paid search results are becoming the preferred method of which potential clients find legal help. Crucial to Adword success is having a thorough understanding of what keywords and marketing strategies are working for law firms. We know!

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SOCIAL

There’s little doubt that your law firm needs to be both present and active on social media. We work with our clients in a variety of ways, from full social media management through to ad-hoc posting on their behalf.

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GIVE ME SOMETHING TO READ

Need some more information, or want something tangible to hand around to others in your firm.

Law Firm Marketing Integrations

We Can Integrate Anything

Increasingly, effective marketing your law firm requires a diverse range of software, a number of which we have designed and built specifically for legal practices.  That said, there are a number of software products that we regularly integrate into the marketing flow for our clients based on the key marketing objectives.

ontraport
campaign
active
zapier
autopilot
hubspot
aweber
getresponse
drip
send
lead
google
leadpages
adroll
click-f
lexicata
legal marketing for lawyers

Why Law Firms Choose Fast Firms

By lawyers for lawyers, we don’t just leave it to chance to understand why a growing number of law firms choose to work with us. We ask them! Here are a few common responses!

WE UNDERSTAND LAW FIRMS

We often hear from our clients that because we only work with law firms, we’re an inch-wide and 33 miles deep. They also like the fact that we’ve practised law and understand the nuances of legal practice.

 

LEGAL INDUSTRY FOCUSSED

There wouldn’t be much that is happening within the legal industry from a business development, marketing and technology perspective that we’re not across. We’re watching this space very closely each and every day and share strong alliances with a number of leading international legal marketing though-leaders.

WE KNOW WHAT'S WORKING

We manage the marketing and the data of plenty of law firms which gives us incredible insight into what is working for some law firms and what’s not for others. We bring this intelligence to our future clients.

WE DO IT ALL

Our clients love that we deploy everything they need all under one roof to effectively market their law firm, as well as innovate with them, co-creating new technology, new services and everything in-between

PREMIUM QUALITY

We take our work very, very seriously. That’s why 95% of all of our clients are still with us, year after year, many of which since our inception 10 years ago.

ULTRA-FAST SUPPORT

Our clients are constantly surprised and regularly comment on how fast we’re able to attend to new design and development requests and resolve support issues. Our turn-around times will literally shock you!

“We had the pleasure of engaging Dan Toombs to lead us in marketing our firm with focus on branding in particular. Dan’s ability to work with our partner group was extraordinary.

His experience, insight and recommendations were invaluable and we are extremely grateful for the difference Dan made to matters we have struggled with for some years. Of particular note was Dan’s intuition when it came to each individual partners nuances.

We are grateful to Dan for bringing it all together and we would certainly vouch for Dan and recommend his expertise to any firm.

Don’t hesitate! Call him.”

paul-m

Paul Magagnino, Managing Partner, Kells Lawyers.

Some of our Latest Projects

LAUNCH OF MURDOCH LAWYERS

Murdochs is a leading general practice located in Brisbane and Toowoomba (Queensland, Australia). The firm is a highly regarded legal practice nationally, renowned for the quality of its provision of legal services.

We’re heavily involved in the positioning, marketing and technology development of the practice and recently launched their website.

murdochs

JOHNSONS LAW GROUP RE-BRAND

Johnsons Solicitors are a well-established legal practice in Parramatta, Sydney. We were engaged to re-position the brand and consequently, overhaul every piece of marketing collateral, including everything from online to print.

Johnsons Law Group launches in early 2018.

legal website design

ANDERSON GRAY BRAND OVERHAUL

Anderson Gray is a leading employment law firm for employees. We helped position the brand and designed every piece of brand collateral from logo to online to print to email signatures.

Next, we’re integrating our smart form technology with the firm’s practice management platform, LawMaster.

web design for law firms

ONLINE PHONE/VIDEO APPOINTMENTS

The way clients want to engage with lawyers is changing. Our appointment booking and video chat platform allow clients to book appointment times that suit them and the lawyer and facilitate that appointment via phone or live video chat, all on this platform.

law firm booking platform

OVERHAUL OF BEILBY POULDEN COSTELLO

We’re in the midst of a major redevelopment of the eminent Sydney personal injury practice, Beilby Poulden & Costello.

Integral to the new online presence of the firm, are a run of client stories we recently filmed, which will play a fundamental role across the website and targeted campaigns.

 

VIDEO DIRECTION & PRODUCTION

McNamara & Associates are a general practice law firm located in Ipswich, Queensland.

The firm is a long-established Ipswich practice with a reputation for providing client-focused legal help.

In the context of the firm’s personal injury practice, there was no better way to convey this brand characteristic than through story.

 

WEBSITE DESIGN & DEVELOPMENT

Beilby Poulden & Costello are a leading personal injury law firm based in Sydney.

As part of the complete brand, design and marketing overhaul, the new BPC website is central. The new website and associated collateral will launch in January 2018.

law firm web designer

MAGAZINE PUBLISHING

Brand differentiation is a key to competitive advantage.

Who in 2016 would consider publishing a substantive magazine filled to the brim with content relating to family law and information relating to getting on with your life, post-separation? We would!

Why, because as Marty Neumier would opine, effective brand positioning is about the zig, when others zag.

CrossRoads, the quarterly publication has proven to be a very successful marketing touchpoint for the highly-regarded Best Wilson Buckley. (Available both online and in print, the latter is a must-see).

PHOTOGRAPHY

We’re working with Sydney personal injury law firm Gajic Lawyers on everything marketing, with a new website and swag of brand and marketing collateral to coincide with the launch.

Integral to this has been the photography.

Rad Gajic