One Agency that Gets You and Takes Care of Everything
Law firms have enough on their plate running a legal practice, that’s why Fast Firms over 15 years has evolved into an unmatched end to end brand, design, marketing and technology company. We take complete care of all the things that you shouldn’t have to worry about.
From the most simple to the most complex Law Firm Graphic Design
Designing everything imaginable and sometimes unimaginable for law firms Digital Marketing for Law Firms
We can assist your law firm with every facet of digital marketing SEO for Law Firms
Our law firms rank #1 #2 #3...it's as simple as that! Google Ads for Law Firms
Stop wasting money with agencies that aren't law firm marketing specialists Social Media Marketing for Law Firms
From simple Facebook campaigns to complicated remarketing campaigns, we do it all. Content Writing for Law Firms
Our content writing team are qualified and experienced journalists who get the legal industry Video Marketing for Law Firms
From head to camera to full production TV ads Online Appointments for Law Firms
Our custom technology to drive leads into appointments CRMs for Law Firms
Formerly Hubspot partners, we integrate all types of CRMs for all types of law firms, including our own custom CRM Document Automation for Law Firms
The design and integration of automated workflows and legal document creation Client Portals for Law Firms
Our custom software gives your clients 24/7 access to their files Everything Else Law Firm Marketing
You name it, we've more than likely done it. Take a look here!
What is Law Firm Marketing?
Law firm marketing refers to the activities undertaken by legal practices to promote their services and enhance their reputation in the market. It involves creating targeted strategies to reach potential clients, differentiate the firm from its competitors, and build a recognisable brand.
Law firm marketing is a multifaceted approach that encompasses various techniques and channels. While traditional marketing methods such as print advertisements and billboards still play a role, modern law firm marketing often emphasizes digital channels, particularly search, paid search, search engine optimization (SEO) and content marketing.
In today’s highly connected world, law firms must leverage digital platforms to effectively communicate their expertise and value proposition to prospective clients. With the increasing reliance on the internet and technology, law firm marketing has evolved to adapt to the changing landscape.
Marketing of Law Firms Create Strong Online Presence
One of the key aspects of law firm marketing is creating a strong online presence. This involves developing a professional website that showcases the firm’s areas of expertise, highlights successful cases, and provides valuable resources for potential clients. A well-designed website can serve as a virtual storefront, attracting visitors and converting them into leads.
Another important component of marketing of law firms is search engine optimization (SEO). By optimizing their website and content for search engines, law firms can improve their visibility in search results and increase organic traffic. This involves conducting keyword research, optimizing meta tags and headings, creating high-quality content, and building authoritative backlinks.
Social media has also become a powerful tool for law firm marketing. Platforms such as Facebook, Twitter, LinkedIn, and Instagram allow firms to engage with their target audience, share valuable insights, and showcase their expertise. By regularly posting informative and relevant content, law firms can establish themselves as thought leaders in their respective fields.
Content marketing is another effective strategy employed by law firms to attract and retain clients. This involves creating and distributing valuable and informative content, such as blog posts, articles, videos, and infographics. By providing useful information and addressing common legal concerns, law firms can build trust with their audience and position themselves as trusted advisors.
Furthermore, law firm marketing often includes online advertising campaigns, email marketing, and client referrals. These tactics help firms reach a wider audience, nurture relationships with existing clients, and generate leads.
Overall, law firm marketing is a dynamic and ever-evolving field. As technology continues to advance and consumer behavior shifts, law firms must stay up-to-date with the latest marketing trends and strategies to effectively promote their services and stand out in a competitive market.
Why is Law Firm Marketing Important?
Law firm marketing has become an integral part of staying competitive in the legal industry. With an ever-increasing number of law firms vying for clients, it is no longer sufficient to rely solely on traditional referrals. Effective marketing strategies enable law firms to establish themselves as industry leaders, attract a steady stream of clients, and foster long-lasting relationships.
Moreover, law firm marketing allows legal practitioners to amplify their voice and actively participate in public discourse surrounding legal issues. By positioning themselves as thought leaders, lawyers can attract media attention and build a robust professional network, further bolstering their reputation and client base.
One of the key reasons why law firm marketing is important is because it helps law firms stand out in a crowded marketplace. With so many law firms offering similar services, it can be challenging for potential clients to differentiate between them. By implementing effective marketing strategies, law firms can highlight their unique selling points and showcase their expertise in specific practice areas.
Marketing for Law Firms Allows Legal Practitioners
Another benefit of law firm marketing is that it allows legal practitioners to reach a wider audience. Traditional referrals may limit the number of potential clients a law firm can attract. However, with the advent of digital marketing, law firms can now reach clients beyond their immediate network. Through search engine optimization (SEO), social media marketing, and content creation, law firms can increase their online visibility and attract clients from different geographical locations.
Furthermore, law firm marketing plays a crucial role in building trust and credibility. Potential clients often rely on online reviews and testimonials to assess the reputation and reliability of a law firm. By actively engaging in marketing activities, law firms can showcase their success stories, client testimonials, and industry recognition, instilling confidence in potential clients.
In addition to attracting new clients, law firm marketing also helps in nurturing existing client relationships. By regularly communicating with clients through newsletters, blog posts, and social media updates, law firms can stay top-of-mind and provide valuable insights and information. This not only strengthens the bond with existing clients but also encourages referrals and repeat business.
Moreover, law firm marketing allows legal practitioners to position themselves as experts in their respective fields. By consistently sharing educational and informative content, such as articles, whitepapers, and webinars, lawyers can establish themselves as thought leaders. This not only attracts media attention but also helps in building credibility and trust among potential clients.
Lawyer Marketing
Lastly, law firm marketing enables legal practitioners to adapt to the changing needs and preferences of clients. By actively engaging with clients through surveys, feedback forms, and social media interactions, law firms can gather valuable insights into client expectations and tailor their services accordingly. This not only enhances client satisfaction but also helps in building long-term client relationships.
Benefits of Working with a Law Firm Marketing Agency
Collaborating with a specialized law firm marketing agency can provide numerous advantages to legal practices. These agencies possess expertise in navigating the ever-evolving digital marketing landscape and can tailor strategies to suit the unique needs of law firms.
By outsourcing their marketing efforts, law firms can focus on their core competency of delivering high-quality legal services while knowing that their marketing needs are in capable hands. A reputable marketing agency can create cohesive branding, develop targeted marketing campaigns, and employ advanced analytics to track and measure campaign effectiveness.
Law Firm Marketing Agency Have Vast Network for Marketing Law Firm
Furthermore, law firm marketing agencies often have access to vast networks and resources within the legal industry, enabling them to connect law firms with potential clients and referral sources. Their deep understanding of legal practice areas and trends also ensures that marketing strategies align with the firm’s specific objectives.
One of the key benefits of working with a law firm marketing agency is their ability to create cohesive branding. Building a strong brand identity is essential for law firms to differentiate themselves from their competitors. A marketing agency can help law firms develop a unique brand voice, logo, and visual identity that resonates with their target audience. They can also ensure that the brand is consistently communicated across various marketing channels, including websites, social media platforms, and print materials.
In addition to branding, law firm marketing agencies excel in developing targeted marketing campaigns. They have the knowledge and experience to identify the most effective marketing channels for reaching the firm’s target audience. Whether it’s through search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, or social media marketing, these agencies can create tailored campaigns that maximize the firm’s visibility and generate qualified leads.
Advanced analytics is another area where law firm marketing agencies shine. They have access to sophisticated tools and technologies that allow them to track and measure the effectiveness of their marketing campaigns. By analyzing data such as website traffic, conversion rates, and user behavior, they can make data-driven decisions to optimize the firm’s marketing efforts and maximize return on investment.
Moreover, law firm marketing agencies have extensive networks and resources within the legal industry. They can leverage these connections to connect law firms with potential clients and referral sources. Whether it’s through partnerships with other professionals, participation in industry events, or online networking platforms, these agencies can help law firms expand their reach and establish valuable relationships.
Lastly, law firm marketing agencies possess a deep understanding of various legal practice areas and industry trends. This knowledge allows them to develop marketing strategies that align with the firm’s specific objectives. Whether the firm specializes in personal injury, corporate law, family law, or any other practice area, a marketing agency can create targeted messaging and campaigns that resonate with the firm’s target audience.
In conclusion, working with a law firm marketing agency offers numerous benefits to legal practices. From creating cohesive branding to developing targeted marketing campaigns and leveraging industry connections, these agencies can help law firms enhance their visibility, attract qualified leads, and achieve their marketing goals. By outsourcing their marketing efforts to experts, law firms can focus on what they do best – delivering high-quality legal services.
Why our Law Firm Marketing Agency?
Law firms are often overwhelmed with the task of marketing their law firm. They understand the importance of a strong online presence and effective marketing strategies, but they haven’t the time or expertise to implement them. That’s where Fast Firms comes in.
Fast Firms is not just any marketing company. We specialize in law firm marketing, and we have a team of professionals with extensive knowledge and experience in this specific field. We understand the unique challenges that law firms face when it comes to marketing, and we have the solutions to help you overcome them.
One of the key reasons why working with Fast Firms is the solution to your law firm’s marketing challenges is our understanding of the legal industry. We know that law firms operate under ethical rules and regulations that govern legal practice.
Another reason why Fast Firms is the solution is our ability to develop a comprehensive marketing strategy tailored to your law firm’s needs. We take the time to understand your firm, its unique value proposition, and its target audience. With this information, we can create a strategy that effectively showcases your firm’s strengths and resonates with potential clients.
Additionally, Fast Firms leverages technology (increasingly our own) to enhance your firm’s online presence. We stay up to date with the latest trends and strategies in digital marketing, and we know how to use technology to your advantage. From search engine optimization to social media marketing, we have the tools and expertise to maximize your firm’s visibility online.
Measuring the success of your marketing efforts can also be a challenge, but Fast Firms has the solutions for that too. We understand the alternative metrics that are relevant for law firms and can accurately measure the impact of your marketing campaigns. This allows us to make data-driven decisions and continuously improve your firm’s marketing strategies. We leverage numerous tech stack decks, including our own lead tracking software, LawDash.
We do design, marketing and technology for law firms that their competitors hate!
Check out what we’ve been up to lately! We help law firms get more clients, then help them create amazing client touch-points every step of the way!
10 Reasons Why Law Firms Choose Fast Firms
If you’re like most law firms, you have had enough of wasting time and money working with marketing agencies that don’t understand the legal industry. Join the growing number of law firms who have put an end to marketing waste and now trust Fast Firms with every piece of brand, design, marketing and technology. We leave no stone unturned.
Law Firm Marketing
Not just another marketing agency, at Fast Firms we work shoulder to shoulder with our law firms to drive year on year growth.
Fast Firms have been effective in delivering comprehensive marketing services that are tailored perfectly to our firm.
The Fast Firms’ team provides us with detailed analysis that allows us to be informed when making budget decisions.
We are very pleased to have Fast Firms working with us.
Have you heard the one about the visionary, superb designers and wonderous organiser that together combat the saturated world of law firm marketing?
Fast Firms makes this a reality every day with unique, out of the box ideas executed brilliantly that speak to our clients and team and honour our brand perfectly.
We engaged Dan and Fast Firms to revamp our business website. The result exceeded expectations!
Scope of work was explained in a way that was easy to understand and they were up-front if any additional costs were to be incurred. They continue to provide outstanding support to us regularly.
Rather than tell us we needed a new web page and to spend a heap of money on SEO, Dan took the time to review our strategy, understand our market position, and got us producing content where in the past we had always struggled with this area. Dan and his team are innovative, supportive and fast, a real pleasure to deal with and we are achieving fantastic results.
Fast Firms are a delight to deal with – and a fundamental partner in our business. As a lawyer before he was a marketer, Dan gets what law firms are all about. Absolutely five star. I recommend Fast Firms to anyone I can.
Excellent service! Systematic and consistent. Dan and the team have worked with us over many years to take us from being a dabbler in the market place to a leader across all measures. Very happy to recommend Fast Firms.
Our firm has benefitted enormously from the expertise that Fast Firms brings with marketing. From website design, SEO, content writing, graphic design and management of our Google Ads, Fast Firms has been second to none in our experience going back many years and we’ve tried plenty of other agencies.
Law Firm Marketing Services
Invariably there is a myriad of reasons why law firms choose to co-create with Fast Firms. Typically, here are the most common reasons that we hear from law firms who migrate to us from bad experiences working with generalist agencies or one-man bands who simply cannot provide the reach necessary to grow law firms day after day.
Strategy
It all starts and ends with strategy! We kick off with a deep-dive into your law firm. We’re looking at things like positioning, brand archetypes, client personas among numerous other things.
Experience
The client experience matters the most! We’re different from most other agencies who are often one-dimensionally focused on marketing tactics. At this stage, we’re focused on the continuum from strategy through to the creation of exceptional client experience.
Build
With a strategy done, it’s all about building a diverse range of assets to fulfil the strategy. This sees our team traversing everything design and technology.
Reach
At this stage, our focus shifts to lead generation, lead nurture and conversion. At the outset, we’re ensuring we have the technology to underpin lead flow. Following this, it’s all about traffic, generating leads through a comprehensive approach including paid and organic search and social.
Optimise
This stage is all about conversion rate optimisation. Ensuring that month after month we’re seeing improvement on every front.
Want a Law Firm Marketing Plan?
A law firm marketing plan is a comprehensive document that outlines the strategies, goals, and tactics that a law firm will employ to reach its marketing objectives. It serves as a roadmap, guiding the firm’s marketing efforts and ensuring that resources are allocated efficiently.
A well-crafted marketing plan begins with a thorough analysis of the law firm and its target audience. This includes understanding the firm’s unique selling propositions, the competitive landscape, and the needs and preferences of potential clients. With this foundational knowledge, the plan can then outline specific objectives, such as increasing website traffic, improving search engine rankings, or generating leads.
Furthermore, a law firm marketing plan should delve into the intricacies of the firm’s target audience. It should explore the demographics, psychographics, and behavior patterns of potential clients to gain a deeper understanding of their needs and motivations. By conducting market research and utilizing data analytics, the marketing plan can identify key trends and preferences that will inform the firm’s marketing strategies.
In addition, a law firm marketing plan should include detailed strategies for each marketing channel, whether it be social media, content marketing, or traditional advertising. For social media, the plan could outline specific platforms to target, the type of content to create, and the frequency of posting. Content marketing strategies may involve creating informative blog posts, whitepapers, or videos that showcase the firm’s expertise and provide value to potential clients. Traditional advertising strategies, on the other hand, could include print ads, radio spots, or even television commercials.
Moreover, a law firm marketing plan should not overlook the importance of branding and positioning. It should address how the firm wants to be perceived in the market and how it differentiates itself from competitors. This may involve developing a unique brand identity, crafting a compelling brand story, and consistently communicating the firm’s values and strengths across all marketing channels.
Furthermore, a law firm marketing plan should outline the budget, timeline, and responsible parties for executing each strategy. It should allocate resources effectively, ensuring that the firm’s marketing efforts are both efficient and cost-effective. The plan should also include mechanisms to track and evaluate the success of these initiatives, such as key performance indicators (KPIs) and regular reporting.
In conclusion, a law firm marketing plan is a comprehensive and strategic document that guides a law firm’s marketing efforts. By conducting thorough research, setting specific objectives, and outlining detailed strategies, a well-crafted marketing plan can help a law firm effectively reach its target audience, differentiate itself from competitors, and achieve its marketing goals.
What Key Marketing Functions Should be in a Marketing Plan
A comprehensive law firm marketing plan should encompass several key marketing functions, each playing a vital role in achieving the firm’s marketing objectives.
1. Branding and Positioning
Creating a strong brand identity is crucial for law firms. A well-defined brand helps differentiate the firm from competitors, conveys expertise and trustworthiness, and resonates with the firm’s target audience. The marketing plan should outline strategies to establish and promote the firm’s unique brand image.
One effective strategy for branding and positioning is to develop a compelling brand story that showcases the firm’s history, values, and mission. By crafting a narrative that connects with potential clients on an emotional level, the law firm can establish a strong brand identity that sets it apart in the market.
Another important aspect of branding is consistent visual identity. The marketing plan should include guidelines for logo usage, color schemes, typography, and other visual elements to ensure a cohesive and recognizable brand presence across all marketing materials.
2. Website Development and Optimization
In today’s digital age, a law firm’s website serves as its primary marketing tool. The marketing plan should address website design and optimization, focusing on user experience, search engine visibility, and compelling content that showcases the firm’s capabilities.
When developing a website, it is essential to consider the target audience’s needs and preferences. The marketing plan should include research on user behavior, such as preferred navigation patterns and content formats, to ensure the website is user-friendly and engaging.
Optimizing the website for search engines is also crucial for attracting organic traffic. The marketing plan should outline strategies for keyword research, on-page optimization, and link building to improve the website’s visibility in search engine results.
Additionally, integrating lead capture and conversion mechanisms into the website is essential to maximize its effectiveness. The marketing plan should include strategies for creating compelling calls-to-action, lead generation forms, and landing pages that encourage visitors to take the desired actions, such as contacting the firm or downloading a resource.
3. Content Marketing
An effective content marketing strategy helps law firms showcase their expertise, build credibility, and attract potential clients. The marketing plan should outline the types of content to be produced, such as blog articles, whitepapers, or videos, and the channels through which it will be distributed, such as social media platforms or email newsletters.
When developing content, it is important to address the specific pain points and challenges faced by the firm’s target audience. The marketing plan should include research on the target audience’s needs and interests to ensure the content is relevant and valuable.
Furthermore, the marketing plan should outline a content distribution strategy that maximizes reach and engagement. This may include leveraging social media platforms, guest blogging on industry websites, or partnering with influencers to amplify the firm’s content to a wider audience.
4. Social Media Marketing
Social media platforms provide law firms with opportunities to engage with their target audience, establishing trust and brand awareness. The marketing plan should identify which social media channels are most relevant to the firm’s target audience and outline strategies for consistent and meaningful engagement.
When using social media for marketing, it is important to tailor the content and messaging to each platform. The marketing plan should include guidelines for creating engaging social media posts, utilizing visual content, and fostering conversations with followers.
Additionally, the marketing plan should outline strategies for growing the firm’s social media following and increasing engagement. This may include running targeted ad campaigns, partnering with influencers or industry organizations, or hosting social media contests or giveaways.
5. Public Relations and Thought Leadership
Gaining recognition within the legal industry and broader society is essential for law firms to attract clients and referrals. The marketing plan should establish strategies for positioning lawyers as thought leaders, including media outreach, speaking engagements, and publishing articles in reputable industry publications.
One effective strategy for establishing thought leadership is to identify relevant industry events and conferences where lawyers can speak or present on topics related to their expertise. The marketing plan should include a calendar of such events and outline strategies for securing speaking opportunities.
Furthermore, the marketing plan should outline strategies for media outreach, such as press releases, media pitches, and building relationships with journalists and reporters. By positioning lawyers as experts in their respective fields, the firm can gain valuable media coverage and enhance its reputation.
Lastly, the marketing plan should include strategies for publishing articles and thought leadership pieces in reputable industry publications. This can help lawyers showcase their expertise and reach a wider audience of potential clients and referral sources.
In conclusion, law firm marketing is crucial for legal practices seeking to thrive in today’s competitive landscape. By understanding the essence of law firm marketing, the importance of effective strategies, and the benefits of working with a specialized marketing agency, law firms can develop comprehensive marketing plans that encompass key functions such as branding, website development, content marketing, social media engagement, and thought leadership. By implementing a well-crafted marketing plan, law firms can enhance their visibility, attract clients, and ultimately achieve long-term success.
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Frequently Asked Questions
It’s probably likely that you may already know the answer. We’re very big proponents of always starting with a strategy. The legal industry is undergoing a tectonic shift and that was pre-COVID19. In today’s current climate, competition is tough, law firms are experimenting with agile business models, different pricing options, smart technology and have also learnt that clients will readily utilise their services via online mediums. The latter opens up massive opportunities for law firms who wish to be location independent.
Amid all these changes are of course all those that occur within the realm of brand, design, marketing and technology.
We have been growing law firms for over 10 years and during that time there was only one that didn’t have a key objective of driving more leads from online sources. For that particular firm, they were fed their leads from a national practice who when they were too busy, which was often, they’d simply turn on the lead-flow to this practice.
Apart from that one example, every other law firm has had to strongly weigh into online marketing and of course, smart growth and cultivation of referral sources.
All this starts with an excavation into the forces driving change within your legal market, the positioning of your firm’s brand, the marketing strategy and then, every touchpoint that is required to fulfil the strategy.
At Fast Firms, we take care of the whole continuum. Why? Because in our experience working with every law firm it proved an absolute nightmare for them trying to pull together all this work with multiple agencies.
We always start with a strategy. We frame our work around our proven methodology of strategy, experience, build, reach and optimise.
Strategy is all about understanding the forces driving change in your market and how your law firm will leverage those changes to grow.
Experience is focussed on the client journey. Every law firm we have worked with despite working with a number of agencies through the years have never done this work. It’s a huge surprise to us. Why? Because it all starts and ends with client experience.
Mapping the client journey from lead generation through to file close lets your law firm focus on the whole continuum and creating key junctures along the way that improves the experience. It isn’t always digital. For example, at the initial consult in a family law practice, a triage approach with allied professionals or a tangible family law road map are great examples of value-adding to the client experience.
Quite apart from these types of things, if your law firm hasn’t got its strategy wrapped around client experience, your firm will be compromised in any growth strategy.
The next is “build.” The build is focused on building every asset that is required to fulfil the strategy and of course, the client experience. It’s not just digital and law firms that make the decision to work with a “digital” only agency find themselves with only 30% of the job done. Think of every touchpoint in this context (corporate collateral, client onboarding docs, capability statements, brochures, flyers, email signatures through to the website, Google Ads etc etc).
The “reach” phase is next and this is all about lead generation, all of which will drive from the broader strategy. This is primarily focussed on SEO, email and social, Google, Facebook and Linkedin Ads.
The last stage is “optimise.” This is where we’re focused on the learnings to date drawn from a robust data set across multiple channels to further iterate design and/or functionality to improve conversions and ultimately, file opens.
Creating a marketing plan for a law firm can help to attract new clients, strengthen relationships with existing clients, and grow the business. Here are some steps to creating a law firm marketing plan:
- Identify Your Target Market: Determine the demographics, needs, and preferences of your target market. This will help you to tailor your marketing efforts to reach the right audience.
- Set Marketing Goals: Establish clear marketing goals that align with your overall business objectives. For example, you may aim to increase website traffic, generate more leads, or improve client retention.
- Develop a Unique Selling Proposition (USP): A USP is what sets your law firm apart from your competitors. Identify your unique strengths and values and use them to differentiate yourself in the market.
- Determine Marketing Channels: Consider which marketing channels will be most effective in reaching your target market. This may include social media, email marketing, advertising, and events.
- Develop a Budget: Determine how much you are willing to spend on marketing and allocate funds accordingly.
- Create a Content Strategy: Develop a content strategy that will engage your target audience and position your law firm as a thought leader in your field. This may include creating blog posts, whitepapers, and social media content.
- Measure Results: Monitor and measure the effectiveness of your marketing efforts. Use analytics to determine which channels and strategies are working and adjust your marketing plan accordingly.
- Nurture Relationships: Building and maintaining relationships with clients is key to success in the legal industry. Use your marketing plan to nurture relationships with existing clients and establish new ones.
In summary, creating a law firm marketing plan involves identifying your target market, setting clear marketing goals, developing a USP, determining marketing channels, developing a budget, creating a content strategy, measuring results, and nurturing relationships. By following these steps, law firms can develop an effective marketing plan that drives business growth and attracts new clients.
Attracting new clients is crucial for the success of any law firm. Here are some tips for getting new clients:
- Referrals: Word-of-mouth referrals from satisfied clients can be a powerful source of new business. Encourage your clients to refer their friends and family members who may need legal services.
- Networking: Attend networking events and conferences to connect with potential clients and other professionals in your industry. Join local business groups and chambers of commerce to build your professional network.
- Online Presence: Create a professional website that showcases your services and expertise. Use social media platforms like LinkedIn, Twitter, and Facebook to engage with potential clients and share valuable content.
- Content Marketing: Create and distribute valuable content like blog posts, e-books, and webinars that demonstrate your expertise and provide value to potential clients.
- Paid Advertising: Consider investing in targeted online advertising or sponsored content to reach your ideal clients.
- Referral Partnerships: Develop partnerships with other professionals, such as accountants or financial advisors, who may refer clients to your firm.
- Thought Leadership: Publish articles or speak at events to establish yourself as a thought leader in your field. This can help to build your reputation and attract new clients.
- Client Experience: Ensure that your clients have a positive experience with your firm by providing excellent customer service and clear communication. Satisfied clients are more likely to refer new business to your firm.
By implementing these strategies, law firms can attract new clients and build a strong reputation in their industry. It’s important to develop a targeted marketing plan that is tailored to the needs of your specific firm and ideal client base.
- Offer Free Consultations: Provide free initial consultations to potential clients. This can help to build trust and establish a relationship with the client, and may lead to future business.
- Client Reviews: Encourage satisfied clients to leave reviews on platforms like Google My Business, Yelp, and Avvo. Positive reviews can help to build your online reputation and attract new clients.
- Community Involvement: Get involved in your local community by sponsoring events or volunteering with local organizations. This can help to build your brand and reputation, and may lead to new business through word-of-mouth referrals.
- Email Marketing: Use email marketing to stay in touch with potential and existing clients. Share updates on your firm, provide valuable content, and offer promotions or discounts to attract new business.
- Specialize: Consider specializing in a specific area of law. By becoming known as an expert in a particular area, you can attract clients who need specialized legal services.
- Attend Legal Clinics: Attend legal clinics or pro bono events to provide free legal services to those in need. This can help to build your reputation and may lead to new business in the future.
- Online Directories: List your firm on online directories like Australia Lawyers, FindLaw and Justia. This can help potential clients find your firm when they search for legal services online.
By implementing these additional strategies, law firms can expand their reach and attract new clients through a variety of channels. It’s important to regularly assess the effectiveness of each strategy and adjust the marketing plan as needed to maximize results.
Defining a law firm’s brand story involves identifying and articulating the firm’s unique values, mission, and purpose. Here are some steps to help define a law firm’s brand story:
- Identify Your Values: Start by identifying the core values that underpin your law firm’s mission. This may include values such as integrity, professionalism, excellence, and compassion.
- Understand Your Audience: Consider the needs and preferences of your target audience. What are their pain points, and how can your law firm address those needs?
- Develop Your Narrative: Develop a narrative that tells the story of your law firm’s values and mission. This should be a clear, concise message that communicates your unique selling proposition.
- Create Your Visual Identity: Develop a visual identity that reflects your law firm’s brand story. This includes your logo, website design, and other visual elements that communicate your brand’s personality and values.
- Consistency: Ensure that your brand story is consistent across all channels, from your website to your social media presence. This consistency helps to reinforce your message and build trust with your audience.
- Monitor and Evaluate: Continually monitor and evaluate the effectiveness of your brand story. Use analytics to measure engagement and adjust your message as needed.
By defining your law firm’s brand story, you can differentiate your firm from competitors, attract new clients, and build long-term relationships with your audience. It’s important to ensure that your brand story is authentic and resonates with your target audience.
The book “Building a StoryBrand” by Donald Miller is about the importance of using storytelling techniques to clarify a company’s message and connect with customers. Miller argues that too many businesses focus on their own features and benefits, rather than the needs and desires of their customers. He offers a framework for creating a compelling story that positions a business as the solution to the customer’s problem.
The book is divided into seven sections, each of which focuses on a key element of Miller’s storytelling framework. These elements include the customer’s problem, the plan to solve the problem, the guide (i.e. the business) that provides the solution, the call to action, and the consequences of either taking or not taking action.
Throughout the book, Miller emphasizes the importance of putting the customer at the center of the story and communicating in a clear, concise manner. He offers practical tips for creating a brand message that resonates with customers and guides them through the buying process.
“Building a StoryBrand” has become a popular resource for businesses looking to clarify their message and stand out in a crowded marketplace. The book offers a clear and practical framework for creating a brand story that connects with customers and drives business growth.
Building a StoryBrand for a law firm involves creating a clear and compelling brand story that speaks to the needs and desires of potential clients. Here are some steps to help build a StoryBrand for a law firm:
- Identify the Customer’s Problem: Start by identifying the main problems or challenges that potential clients may be facing. This could include issues such as a legal dispute, a need for legal advice, or navigating the complexities of the legal system.
- Position Your Law Firm as the Guide: As a law firm, you can position yourself as the guide that helps clients solve their legal problems. This involves communicating that you understand the client’s needs, have a clear plan to solve their problem, and can provide the expertise and guidance they need to succeed.
- Communicate Your Unique Value Proposition: What sets your law firm apart from others in the market? This could include factors such as your experience, expertise, and commitment to providing exceptional service.
- Make a Compelling Call to Action: Encourage potential clients to take action by contacting your law firm for a consultation, scheduling an appointment, or filling out a form to request more information.
- Use Storytelling Techniques: Incorporate storytelling techniques to make your brand story more engaging and memorable. This could involve sharing real-life examples of clients you’ve helped or using metaphors and analogies to explain complex legal concepts.
- Keep Your Messaging Clear and Concise: Avoid using legal jargon or technical terms that may be confusing to potential clients. Keep your messaging simple, clear, and easy to understand.
By following these steps, law firms can create a clear and compelling StoryBrand that positions them as the guide that can help potential clients solve their legal problems. The key is to focus on the needs and desires of potential clients and communicate your unique value proposition in a clear and engaging way.
Because of the breadth of what we do, we can easily respond to any shifts in focus that your law firm may have. We see this often when growth brings both opportunities and challenges. Often, the challenges will need a revised approach that may or may not require additional services.
Either way, the genius of Fast Firms is that we can help your law firm with additional services and most recently through our on-demand services.
What is Fast Firms On-Demand?
We’re regularly approached by law firms who aren’t clients and aren’t ready for a broader strategic approach to their brand, design, marketing and technology but need urgent or prompt help with things.
We’re now able to respond to those requests through our new on-demand service. In this regard, we are the only law firm marketing agency offering this unique service to the market.
Fast Firms On-Demand offers a plethora of services that we offer to every law firm regardless of their location in the World.
To date, we have successfully responded to requests from law firms in Australia, United States, UK and Hong Kong.
Over many years in deploying holistic brand, design, marketing and technology solutions to law firms, we typically are working in unison with allied professionals. Conversely, if we’re not working with allied professionals, but we think our law firm client could benefit from specific expertise, we’re very well-suited to make the recommendation.
The benefit to the law firm is tremendous because quite often we’re able to interface with the relevant professional providing a heightened degree of expertise.
Yes we do. We have worked with numerous legal practices internationally, from Erin Brockovich in the United States to a small, regional practice in the UK.
We’re happy to consider these types of options. For example, at the moment we’re working with a legal technology start-up where Fast Firms will potentially take care of all the marketing for a share in the business.
We typically do not. The only exception is if the business is an allied professional practice that works with law firms or is a business that works within the legal industry.