Law Firm Marketing Specialists

Law Firm Marketing over the last 10 years has become complex. Once upon a time all a law firm needed to do was to run an ad in Yellow Pages in a prominent location and the leads would flow! We remember those days!

We’ve been marketing law firms for close to 15 years and our founder, Dan Toombs, while working as a personal injury lawyer in the late nineties was running marketing campaigns at what was once a small litigation practice that soon became one of Australia’s largest compensation firms.

In 2020, effective law firm marketing pulls from multiple facets of brand, design, marketing and technology. Everything is now inter-related and it has become impossible and crazy for law firms to have multiple agencies doing different things.

Consequently, Fast Firms has evolved into a complete, end to end law firm marketing agency working with law firms in Australia and the United States on every facet of driving file opens.

We’re not for everyone, nor do we want to be, but if you’re a growth-focused law firm of 8 lawyers and above, it’s likely we’re your best fit.

We understand law firms from back to front and can give you the names and numbers of our clients who work with us year after year, simply because we get them results.

Think of Fast Firms as 4 Hubs.
Branding, Website Design, Marketing & Technology.

Through years of experience we understand that the most important aspect of effectively growing your law firm is through attracting, converting and then creating an extraordinary client experience.

We do this by mapping the client journey and injecting every brand, design, marketing and technological piece that’s necessary to migrate your client from becoming first aware of your firm through to file close and beyond.

lead management cover

Brand

Great marketing is predicated on getting your brand building right.
  • brand strategy
  • principal mark
  • corporate collateral
  • advertising
  • plus everything else
law firm marketing design hub

Design

We ensure synergy across every marketing touch-point.
  • website design
  • print design
  • social media
  • google ads
  • email design
law firm marketing videos

Marketing

We increase your firm’s brand presence, engage and convert your target market.
  • robust strategy
  • synergistic brand
  • inbound marketing
  • lead generation
  • + much more
law firm technology hub

Technology

We innovate, build, integrate & measure with the tools that lead the marketing landscape.
  • integrations
  • development
  • data
  • agile tools

“Over the last 10 years we’ve learnt time and time again, that effectively marketing a law firm in this current environment is complex, requiring a multi-dimensional approach.”

An integrated smarter approach

Why Leading Firms Work With us

We save you the pain of dealing with multiple providers!…

We understand
law firms.

We often hear from our clients that because we only work with law firms, our law firm marketing is 3 inches wide and 33 miles deep. They also like the fact that we’ve practised law and understand the nuances of legal practice.

Legal industry
focused.

There wouldn’t be much that is happening within the legal industry from a business development, marketing and technology perspective that we’re not across. AS law firm marketing experts, we’re watching this space very closely each and every day and share strong alliances with a number of leading international legal marketing thought-leaders.

We know what’s
working.

We do law firm marketing and manage the data of plenty of law firms which gives us incredible insight into what is working for some law firms and what’s not for others. We bring this intelligence to our existing and future clients.

We take care
of everything.

Our clients love that we deploy everything they need all under one roof to effectively market their law firm, as well as innovate with them, co-creating new technology, new services and everything in-between. We are law firm marketing experts.

Seriously, we’re
very serious.

We take our work very, very seriously. That’s why 95% of all of our clients are still with us, year after year, many of which since our inception 10 years ago. If your firm needs strong law firm marketing expertise, we can help!

Ultra fast
support!

Our clients are constantly surprised and regularly comment on how fast we’re able to attend to new design and development requests and resolve support issues. Our law firm marketing support requests have turn-around times that will literally shock you!

So…where can we find more of your Legal Marketing news for Law Firms?

If your law firm is serious about growing, find out what our law firm marketing experts know. We know the industry like no other!… read, watch or listen to our latest news…..

21 July 2020 in Brand Hub

5 Things to Build a Law Firm Brand Strategy

Invariably in our work with law firms, they’re super keen to gloss over brand and get to marketing tactics. But it’s a big mistake! Great brand work and positioning anchor…
Read More
8 April 2020 in Brand Hub, Design Hub, Marketing Hub, Technology Hub

Why Law Firms Are Increasing Marketing Spend During COVID-19

When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding.  You don’t need me…
Read More
5 December 2019 in Brand Hub, Design Hub, Marketing Hub

Why Videos Should Be More Than Just Marketing Your Law Firm

Typically when law firms consider videos, they’re looking at it through a marketing lens, but it can be so much more! I’ve always been a huge supporter of doing client-onboarding…
Read More
15 November 2019 in Brand Hub, Design Hub, Marketing Hub

The Big Problem with Law Firm Acquistions

From a brand, design, marketing and technology perspective, never let anyone tell you that acquisitions are a walk in the park, they’re not! There’s little doubt that the attraction of…
Read More
17 October 2019 in Brand Hub, Marketing Hub

When Your Law Firm Has a Brand Malfunction

I’m an ideas guy and nothing excites me more than being with a partner group when one or more lawyers have big hairy audacious goals (BHAG according to Jim Collins).…
Read More
6 May 2019 in Brand Hub, Marketing Hub

How to Get Marketing on the Agenda at a Partner’s Meeting

We know this challenge so well. There is a massive shift outside your firm but the leadership team inside aren’t looking or lack the impetus to do something about it.…
Read More
18 April 2019 in Brand Hub, Design Hub, Marketing Hub

Oh No! Law Firm Admin Have Got Control Over Marketing!

It worries us to no end when we learn that administrative staff (or lawyers) in the law firm are designing and executing design and marketing. At Fast Firms, we get…
Read More
15 April 2019 in Brand Hub

Let’s Change the Name of Our Law Firm…Maybe Not

Naming and law firms is always a contentious issue, particularly for smaller practices, with partners prone to wanting their name in there..somewhere. The worst examples of business naming happen within…
Read More
12 April 2019 in Brand Hub

Who is the Next Leader of Your Law Firm?

Picture this! Your law firm has long positioned itself in known waters! The captain, he knew both the craft and water, but he's leaving the ship, either of his own…
Read More
20 March 2020 in Design Hub, Marketing Hub, SEO, Web Design

Why WordPress is No Longer the Future For Your Law Firm

Technology is constantly changing and at Fast Firms we're committed to being ahead of the curve for our clients. Put bluntly, many of our clients through our guidance adopt technology…
Read More
10 April 2018 in Law Firm Marketing, Web Design

The Biggest Mistake Law Firms Make in Thinking about Designing Their New Website

The redesign of your law firm's primary marketing touchpoint (the website) should be a big job. If you're engaging with a design agency and they say it's not, run! In…
Read More
10 July 2015 in Law Firm Marketing, Web Design

Getting on Your Feet with Cheryl Bame

On this edition of the podcast, Cheryl Bame of Bame PR discusses why attorneys or lawyers need to get on their feet and start presenting at conferences and the like,…
Read More
10 March 2015 in Law Firm Marketing, Marketing Hub, Web Design

How to Start Re-Designing Your Law Firm’s Next Website

Why is that when law firms start reconsidering how their website looks, they start looking at other law firm websites for inspiration? By and large, there's not too much inspiration…
Read More
20 June 2011 in Blog, Law Firm Marketing, Web Design

Is Every Page on your Website Converting?

Nearly every law firm marketing strategy when it comes to web content, spend too much attention on the homepage, wrongly assuming that the others count considerably less. Every page, post…
Read More
1 August 2020 in Law Firm Marketing, Marketing Hub, Technology Hub

Why You Need to Run Client Sense in Your Law Firm Now

What is Client Sense? Client Sense is technology that aggregates and makes better sense of the data that sits already within your law firm, helping your firm to both grow…
Read More
26 June 2020 in Design Hub, Marketing Hub, Technology Hub

A New Google Algorithm Update That Changes Everything

Last month, Google did something very unusual. They flagged ahead of time an algorithm update.  This rarely occurs! We tend to find out about such an update after the…
Read More
13 May 2020 in Design Hub, Marketing Hub, Technology Hub

How to Significantly Improve Your Law Firm’s Website Speed

Without a doubt, one of the biggest things on our mind this year is site speed. At least weekly we're spending significant chunks of time deconstructing design elements and functionality…
Read More
8 April 2020 in Brand Hub, Design Hub, Marketing Hub, Technology Hub

Why Law Firms Are Increasing Marketing Spend During COVID-19

When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding.  You don’t need me…
Read More
8 April 2020 in Marketing Hub, Podcasts, SEO, Videos

One Thing Your Law Firm Should Not Stop

Video Transcript: When things get tough, there's one marketing thing that you should never stop. In this video, Dan Toombs discusses the risks of stopping important things.
Read More
20 March 2020 in Design Hub, Marketing Hub, SEO, Web Design

Why WordPress is No Longer the Future For Your Law Firm

Technology is constantly changing and at Fast Firms we're committed to being ahead of the curve for our clients. Put bluntly, many of our clients through our guidance adopt technology…
Read More
3 March 2020 in Adwords, Marketing Hub, SEO

What Search Terms Are Working For Your Law Firm?

One perennial question often asked by law firms is if we only knew what people were searching when they landed on our law firm's website? Good news! There are a…
Read More
14 January 2020 in Marketing Hub, Technology Hub

Keep Your Clients Very Very Close

I know that you know the importance of nurturing existing clients. Each month I have the privilege of running my eyes over a bunch of law firm’s data sets of…
Read More
7 December 2019 in Marketing Hub, SEO

The Time it Takes To Get New Law Firms Ranked

Back in the halycon days, we'd literally launch a new law firm's website and see ranking visibility within a couple of weeks. Sure, it had alot to do with the…
Read More
1 August 2020 in Law Firm Marketing, Marketing Hub, Technology Hub

Why You Need to Run Client Sense in Your Law Firm Now

What is Client Sense? Client Sense is technology that aggregates and makes better sense of the data that sits already within your law firm, helping your firm to both grow…
Read More
26 June 2020 in Design Hub, Marketing Hub, Technology Hub

A New Google Algorithm Update That Changes Everything

Last month, Google did something very unusual. They flagged ahead of time an algorithm update.  This rarely occurs! We tend to find out about such an update after the…
Read More
13 May 2020 in Design Hub, Marketing Hub, Technology Hub

How to Significantly Improve Your Law Firm’s Website Speed

Without a doubt, one of the biggest things on our mind this year is site speed. At least weekly we're spending significant chunks of time deconstructing design elements and functionality…
Read More
8 April 2020 in Brand Hub, Design Hub, Marketing Hub, Technology Hub

Why Law Firms Are Increasing Marketing Spend During COVID-19

When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding.  You don’t need me…
Read More
23 March 2020 in Technology Hub

Recommended Software for Law Firms Working Remotely

In light of COVID-19, a number of our clients have requested information relating to software that we recommend for their lawyers and other staff working from home. In this context,…
Read More
14 January 2020 in Marketing Hub, Technology Hub

Keep Your Clients Very Very Close

I know that you know the importance of nurturing existing clients. Each month I have the privilege of running my eyes over a bunch of law firm’s data sets of…
Read More
6 December 2019 in Marketing Hub, Technology Hub

Measure Your Law Firm Marketing Agency By Partnerships

Very, very short & sweet! Marketing a law firm effectively is complex. The industry term these days is Omni-channel, which essentially is not only being across everything but being able…
Read More
17 October 2019 in Marketing Hub, Technology Hub

Wow! 12,343 visits to Your Law Firm Website. Who Are They?

Tricky question!  But depending on your legal practice and the extent of technology you have under your website there are some things you can do improve your insight! But before doing…
Read More
5 July 2019 in Marketing Hub, Technology Hub

What is Settify and Why Your Family Law Firm Should Care

Every family law practice regardless of where they are located know how competitive the space is! From all predictions, it's only going to get harder with new boutique practices opening…
Read More

Frequently Asked Questions About Legal Marketing

How Do You Do Law Firm Marketing?

Effective law firm marketing is complex. It draws upon multiple facets of brand, design, technology and marketing.

At Fast Firms, our legal marketing strategy derives from a holistic deep-dive into your law firm. At the outset, it’s a consideration of how your firm is differentiated in the crowded legal market, what unique value propositions it has over others and understanding your firm’s brand archetype.

This work informs design and the technology deployment and marketing that follows.

How Expensive is Effective Law Firm Marketing?

Effective law firm marketing has become complex. Over 10 years ago, marketing a law firm was significantly easier than what it is today. Legal marketing now pulls from a myriad of areas and everything is interrelated.

For example, if your law firm needs online traffic to your website, you need to be considering website design, particularly ensuring both site speed and site architecture gives your firm the best chance of ranking well in Google. At the same time it’s likely you will consider Google Ads and Facebook Advertising and it follows that you will need strong calls to action that are tested, and landing pages that match the intent of your potential client. In doing this, you will need to consider conversion optimisation, ensuring that both content, design and functionality provide your firm with excellent conversion rates.

Collectively this work will traverse multiple areas of law firm marketing and this is the primary reason that Fast Firms has become a multi-dimensional legal marketing agency.

How Long Does Law Firm Marketing Take?

As discussed, there are multiple facets of effective law firm marketing. Accordingly, it depends upon which facet of law firm marketing the question relates to. For example, if the question relates to search engine optimisation (SEO), it can take between 6 – 18 months to return good SEO results. For example, for one of our firms in a highly competitive niche area in a major metropolitan location, it took us 18 months to get #1 position for the primary keyword. It goes without saying that the wait for our client was worth it 100 fold.

Other facets of legal marketing will have their own time frame.

Are There Any Law Firm Marketing Quick Wins?

The far majority of law firms who are considering law firm marketing suffer from little traffic to their website. Accordingly, client acquisition is significantly stunted.

In this regard, a firm can significantly improve its law firm marketing by considering Google Ads, providing its website is primed to convert traffic into file opens.

Did you know this about Fast Firms.

Did you know that Fast Firms are the brainsbehind these intelligent solutions….

  • Law Appointments - online bookings
  • weSay - google review portal
  • Callytics - call analytics
  • Law Buddy - lawyer listings
  • Client Portals - support portals
Law appointments