Growing law firms in Australia and the USA since 2009.

Things to consider when contemplating marketing.

If you’re like a majority of law firms, you’re leaving your marketing to chance. Having a robust strategy, underpinned by strong, synergistic brand and design elements are key, but so too is marketing with a purpose.

Google Ads
By and large, most law firms now are doing Google Ads to drive new leads. Our team are Google Accredited Specialists and we know law firms back to front.
SEO for Law Firms
We know SEO better than most. Talk to us today and we’ll show you example after example of phenomenal SEO results.
Video Marketing
We employ video from a singular marketing tactic to an entire business strategy for law firms marketing.
CRMs for Law Firms
We deploy a range of leading software to garner inside intelligence that drives marketing improvements for law firms. We’ve integrated the majority of CRM technology for law firms.
Social Marketing
Social media for law firms is becoming hugely important from a brand awareness perspective. Plug into our proven social media marketing for your law firm.
Content Writing
It all starts and ends with content. With great content, multiple opportunities arise for law firms to market themselves effectively.
Email Marketing
When it comes to Email Marketing Fast Firms has a four-pronged approach to delivering electronic marketing campaigns.
Email Signatures
Often the forgotten, but important marketing touchpoint. Email signatures should dynamically change to promote your firm’s practice areas, events and other calls to action.
Event Planning
Event planning and marketing when done right can produce significant leads for law firms. However, in this context, there are multiple moving parts to ensure success.
Landing Pages
Landing pages for law firms have become not a “nice to have” marketing tactic, but rather vitally important.
Lead Generation
At Fast Firms, lead generation, nurture and management is our main game. It’s the most important facet of marketing legal practices.
Online Appointments
Let’s face it, the legal industry is undergoing radical change. In the mind of the consumer, if I can make an appointment online with my medical practitioner, why can’t I do it with my lawyer.
Online Reviews
Our Fast Firms team designed and developed our own online review software that makes it super easy for clients to leave positive reviews.
Podcasts
There has been an exponential increase in podcasts. We take the pressure away from law firms in doing the heavy-lifting when it comes to producing podcasts.
Webinar Marketing
At Fast Firms, not only do we work with law firms on the design of their webinar and relevant slides, but we assist in the promotion of it.

Lead Generation & Management

The perennial question that we’re often asked by law firms is “why can’t we convert more clients from the inordinate numbers of visitors we get on our website?”

Not all potential clients are ready to sign a client retainer today and that’s why an integral aspect of our inbound marketing methodology is to build into your website lead magnets that attract their contact details for future follow up.

This whole lead generation, nurture and management sequence can be automated and tracked via the integration of a CRM platform. We have helped law firms with choosing and implementing the best CRM that suits their law firm.

 

Who is Your Target Market?

Your law firm doesn’t just want every client, but rather clients that are the perfect fit for your law firm.
Inbound marketing acknowledges this and at the outset of devising a marketing strategy, seeks to identify who your perfect client is, how we reach them and most importantly how we engage with them.

The starting point is creating client personas that encompass the goals, challenges, pain points, common objections to your services, as well as personal and demographic information shared among all members of that particular client type.

 

What are the Pain Points?

Once we’ve identified who your target clients are, then it’s all about creating content that answers their basic questions and needs, then share that content far and wide through a systematic and diverse approach.
We work with your firm in developing marketing content that is adaptive to the learning characteristics of your potential clients. In other words, we apply a broad-brush approach to creating content through blogs, articles, podcasts, videos and infographics and syndicate it via email, print and social media campaigns.

 

How We Help

We understand that it’s hard enough running a successful legal practice, let alone trying to run a marketing company within it.

Our clients typically find that in-house marketing personnel is no longer cost-effective given the complexity of marketing now. We offer a completely holistic service that applies a suite of diverse digital marketing services to ensure that your law firm is not met with any additional costs.

It may be the case that your law firm has either an in-house marketing assistant or team that requires bespoke services as you need them.

We can provide seamless law firm marketing assistance to your people, augmenting with their skill set, the requisite deliverables that take your marketing to the next level.

We understand, particularly if you’re a small law firm, that you don’t want to throw the whole box and dice at marketing your law firm just yet.

We can provide our law marketing services as individual products that you can build upon as you grow.

Google Marketing

We’re a completely integrated agency and work collaboratively across all services, saving your firm the headache of dealing with multiple agencies in your quest to garner better results.

  • full-service management;
  • writing and designing ads;
  • landing pages/funnels;
  • A/B testing both the ads and landing page;
  • + more

 

SEO

At Fast Firms, we consider SEO an integral and important facet of the breadth of services we provide.

  • content writing;
  • website optimisation;
  • mobile-first design;
  • link building;
  • + more

Content Writing

We have a content team of journalists, experienced in writing content for law firms. in Fast Firms. We write a diverse range of content, including:

  • long and short form;
  • trending or topical areas;
  • law firm’s content strategy;
  • topics selected by your law firm;
  • multimedia scripts;
  • press releases;
  • + more

 

Lead Management

At Fast Firms, we can assist in the design and construction of any offers to the client, be it in the shape of print, digital or otherwise.

  • content marketing;
  • landing pages;
  • SEO;
  • Email Campaigns;
  • Google ads;
  • + much more

Email Marketing

We ensure that your website is capturing emails and build your database of clients and potential clients where we send out weekly, fortnightly or monthly law alerts.

  • digital newsletter to segmented practice area or industry lists;
  • event notification;
  • nurture leads & CRM integration;
  • + more

 

Social Media Marketing

Social media marketing carries with it a powerful source for creating greater brand awareness and targeted lead generation campaigns.

  • social media ads;
  • conversion tracking;
  • a/b testing;
  • + much more

Email Signatures

In our work with firms, email signature design is an integral aspect of both brand strategy and a robust content marketing regime.

  • brand identification and awareness;
  • event notifications;
  • marketing;
  • + more

 

Landing Pages

Landing pages for law firms have become not a “nice to have” marketing tactic, but rather vitally important.

  • content marketing;
  • landing pages for Ad campaigns;
  • location pages for SEO;
  • email campaign offer landing pages;
  • + much more

 

Event Funnels

We work with law firms on the identification of key events, preparing all the relevant collateral, including marketing, as well as branded PowerPoint presentations, driving synergy across everything.

  • RSVP pages;
  • improving lead flow;
  • client acquisition;
  • seminars to social events;
  • + more

 

Print Marketing

We can supply all of our print collateral needs from online guides to promotional materials, magazines, reports, signage + so much more

  • onboard documents;
  • guides & fact sheets;
  • promotional material;
  • newspaper ads;
  • magazine advertorials;
  • + more

 

Podcasts

At Fast Firms, we have been interviewing, recording and producing podcasts for law firms for over 10 years.

  • content marketing & SEO strategy;
  • website and social media;
  • brand awareness;
  • syndicate them to iTunes, Spotify & other streaming services;
  • + much more

 

Video Marketing

We work with your law firm in the planning of each video, through to full production, editing and integration into your law firm’s website and other online properties.

  • production & editing;
  • analytics;
  • multiple channels;
  • video as a content marketing format;
  • integration into your law firm’s website;
  • + more

Things to Read, Watch & Listen

5 Things to Build a Law Firm Brand Strategy

Invariably in our work with law firms, they’re super keen to gloss over brand and get to marketing tactics. But it’s a big mistake! Great brand work and positioning anchor a law firm and without it you’ll always float from one thing to another without ever really understanding who your firm really is and moreRead More »5 Things to Build a Law Firm Brand Strategy

Why Law Firms Are Increasing Marketing Spend During COVID-19

When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding.  You don’t need me to reemphasise the well-worn adage that the best time to be marketing is when your competitors aren’t and there will be those that will simplyRead More »Why Law Firms Are Increasing Marketing Spend During COVID-19

Why Videos Should Be More Than Just Marketing Your Law Firm

Typically when law firms consider videos, they’re looking at it through a marketing lens, but it can be so much more! I’ve always been a huge supporter of doing client-onboarding effectively, but in my experience working with plenty of law firms over the last 10 years, rarely do they do this well, if at all.Read More »Why Videos Should Be More Than Just Marketing Your Law Firm

The Big Problem with Law Firm Acquistions

From a brand, design, marketing, and technology perspective, never let anyone tell you that acquisitions are a walk in the park, they’re not! There’s little doubt that the attraction of buying an established practice is appealing on multiple fronts, but they can prove to be more trouble than what they’re worth if you don’t nailRead More »The Big Problem with Law Firm Acquistions

A New Google Algorithm Update That Changes Everything

Last month, Google did something very unusual. They flagged ahead of time an algorithm update.  This rarely occurs! We tend to find out about such an update after the…

How to Significantly Improve Your Law Firm’s Website Speed

Without a doubt, one of the biggest things on our mind this year is site speed. At least weekly we're spending significant chunks of time deconstructing design elements and functionality to influence better site speed scores. Good speed tests are Pingdom and GT Metrix. Why is Site Speed So Important? As a completely integrated marketingRead More »How to Significantly Improve Your Law Firm’s Website Speed

Why Law Firms Are Increasing Marketing Spend During COVID-19

When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding.  You don’t need me to reemphasise the well-worn adage that the best time to be marketing is when your competitors aren’t and there will be those that will simplyRead More »Why Law Firms Are Increasing Marketing Spend During COVID-19

Why WordPress is No Longer the Future For Your Law Firm

Technology is constantly changing and at Fast Firms we're committed to being ahead of the curve for our clients. Put bluntly, many of our clients through our guidance adopt technology to a greater extent than their competitors. Some of this technology is through a number of our partners, as well as technology that we haveRead More »Why WordPress is No Longer the Future For Your Law Firm

Why Your Law Firm Needs a CRM

The goal of all law firms, regardless of size, is to establish efficiency and control at all levels of the organization. That means never wasting money or letting potential customers slip through the cracks. As your practice grows, you’ll learn that keeping track of existing clients and prospects is just as challenging as attracting new… Read More »Why Your Law Firm Needs a CRM

Why Your Law Firm Needs SEO

Every law firm needs new clients to thrive, and yours is no different. While there are different digital marketing techniques available that you can use, none comes close to the power of organic search.  Ranking high in search engine results (especially Google’s) is crucial to the growth and development of any law firm, and effective… Read More »Why Your Law Firm Needs SEO

Why Online Reviews Matter Now More than Ever for Your Law Firm

As is true with all businesses, online reviews are a highly important part of a law firm marketing strategy. Especially now where client behaviour and preferred interactions have shifted significantly, the uptick in the use of digital resources and services is here to stay. Law firms that promote a culture of client feedback in their… Read More »Why Online Reviews Matter Now More than Ever for Your Law Firm

Google Core Update 2021: What This Means for Your Law Firm’s Website

As new sites emerge and the web grows, continued core update is a way for Google to make sure they are supporting a broad range of publishers, creators, and businesses, while also providing searchers with the best information available. In November last year, Google announced that the page experience signals in ranking will start rolling… Read More »Google Core Update 2021: What This Means for Your Law Firm’s Website

Why Your Law Firm Needs a CRM

The goal of all law firms, regardless of size, is to establish efficiency and control at all levels of the organization. That means never wasting money or letting potential customers slip through the cracks. As your practice grows, you’ll learn that keeping track of existing clients and prospects is just as challenging as attracting new… Read More »Why Your Law Firm Needs a CRM

Law Firms Be Careful Before Diving into New Technology

It shouldn’t come as a surprise that there has been an absolute explosion of start-ups in recent years in every facet of legal practice. One thing they all have in common is that to survive they all require market share and thus, deploy aggressive marketing campaigns to enable traction. Recently we started work with a… Read More »Law Firms Be Careful Before Diving into New Technology

Your Law Firm’s Lead Dashboard

How many leads did your law firm receive today? How many of them converted into appointments? How many then went on to become file opens? These are very simple metrics but for the most part, are lost to the far majority of law firms. That's not to say that they're not focused on such things,Read More »Your Law Firm’s Lead Dashboard

Do This Before integrating Technology into Your Law Firm

  In this video, Fast Firms Director, Dan Toombs suggests that law firms ask 2 questions before they integrate any technology into their law firm. TRANSCRIPT 5 years ago there were approximately 250 start-ups in the legal technology space. Now there is estimated to be in excess of 250,000. It goes without saying that asRead More »Do This Before integrating Technology into Your Law Firm