Marketing Hub for Law Firms

Lead Generation & Management

The perennial question that we’re often asked by law firms is “why can’t we convert more clients from the inordinate numbers of visitors we get on our website?”

Not all potential clients are ready to sign a client retainer today and that’s why an integral aspect of our inbound marketing methodology is to build into your website lead magnets that attract their contact details for future follow-up.

This whole lead generation, nurture and management sequence can be automated and tracked via the integration of a CRM platform. We have helped law firms with choosing and implementing the best CRM that suits their law firm.

 

Who is Your Target Market?

Your law firm doesn’t just want every client, but rather clients that are the perfect fit for your law firm.
Inbound marketing acknowledges this and at the outset of devising a marketing strategy, seeks to identify who your perfect client is, how we reach them and most importantly how we engage with them.

The starting point is creating client personas that encompass the goals, challenges, pain points, common objections to your services, as well as personal and demographic information shared among all members of that particular client type.

 

What are the Pain Points?

Once we’ve identified who your target clients are, then it’s all about creating content that answers their basic questions and needs, then share that content far and wide through a systematic and diverse approach.
We work with your firm in developing marketing content that is adaptive to the learning characteristics of your potential clients. In other words, we apply a broad-brush approach to creating content through blogs, articles, podcasts, videos and infographics and syndicate it via email, print and social media campaigns.

 

How We Help

We understand that it’s hard enough running a successful legal practice, let alone trying to run a marketing company within it.

Our clients typically find that in-house marketing personnel is no longer cost-effective given the complexity of marketing now. We offer a completely holistic service that applies a suite of diverse digital marketing services to ensure that your law firm is not met with any additional costs.

It may be the case that your law firm has either an in-house marketing assistant or team that requires bespoke services as you need them.

We can provide seamless law firm marketing assistance to your people, augmenting with their skill set, the requisite deliverables that take your marketing to the next level.

We understand, particularly if you’re a small law firm, that you don’t want to throw the whole box and dice at marketing your law firm just yet.

We can provide our law marketing services as individual products that you can build upon as you grow.

Google Marketing

We’re a completely integrated agency and work collaboratively across all services, saving your firm the headache of dealing with multiple agencies in your quest to garner better results.

• full-service management;
• writing and designing ads;
• landing pages/funnels;
• A/B testing both the ads and landing page;
• + more

 

SEO

At Fast Firms, we consider SEO an integral and important facet of the breadth of services we provide.

• content writing;
• website optimisation;
• mobile-first design;
• link building;
• + more

Content Writing

We have a content team of journalists, experienced in writing content for law firms. in Fast Firms. We write a diverse range of content, including:

• long and short form;
• trending or topical areas;
• law firm’s content strategy;
• topics selected by your law firm;
• multimedia scripts;
• press releases;
• + more

 

Lead Management

At Fast Firms, we can assist in the design and construction of any offers to the client, be it in the shape of print, digital or otherwise.

• content marketing;
• landing pages;
• SEO;
• Email Campaigns;
• Google ads;
• + much more

Email Marketing

We ensure that your website is capturing emails and build your database of clients and potential clients where we send out weekly, fortnightly or monthly law alerts.

• digital newsletter to segmented practice area or industry lists;
• event notification;
• nurture leads & CRM integration;
• + more

 

Social Media Marketing

Social media marketing carries with it a powerful source for creating greater brand awareness and targeted lead generation campaigns.

• social media ads;
• conversion tracking;
• a/b testing;
• + much more

Email Signatures

In our work with firms, email signature design is an integral aspect of both brand strategy and a robust content marketing regime.

• brand identification and awareness;
• event notifications;
• marketing;
• + more

 

Landing Pages

Landing pages for law firms have become not a “nice to have” marketing tactic, but rather vitally important.

• content marketing;
• landing pages for Ad campaigns;
• location pages for SEO;
• email campaign offer landing pages;
• + much more

 

Event Funnels

We work with law firms on the identification of key events, preparing all the relevant collateral, including marketing, as well as branded PowerPoint presentations, driving synergy across everything.

• RSVP pages;
• improving lead flow;
• client acquisition;
• seminars to social events;
• + more

 

Print Marketing

We can supply all of our print collateral needs from online guides to promotional materials, magazines, reports, signage + so much more

• onboard documents;
• guides & fact sheets;
• promotional material;
• newspaper ads;
• magazine advertorials;
• + more

 

Podcasts

At Fast Firms, we have been interviewing, recording and producing podcasts for law firms for over 10 years.

• content marketing & SEO strategy;
• website and social media;
• brand awareness;
• syndicate them to iTunes, Spotify & other streaming services;
• + much more

 

Video Marketing

We work with your law firm in the planning of each video, through to full production, editing and integration into your law firm’s website and other online properties.

• production & editing;
• analytics;
• multiple channels;
• video as a content marketing format;
• integration into your law firm’s website;
• + more