Growing law firms in Australia and the USA since 2009.

Things to Consider with Competitor Analysis for Law Firms

There are numerous reasons and examples in which undertaking analysis of your law firm’s competitor’s online footprint is very beneficial. In particular, if your firm is losing market share or wants to gain market share, getting smart data relating to your competitors is essential. Here are some things that are the next logical progression once you have the data!

Competitor Analysis for Law Firms

The legal industry is changing dynamically. There has never been more disruption and more competitors than what there is today. If you’re a law firm located in a specific region you would notice that increasingly your competitors are no longer local law firms, but rather legal practices from other regions competing against your firm for new clients.

Coinciding with this of course is the fact that often these law firms have very different value propositions to potential clients.

In this context, having insight as to how your firm is currently positioned and who in the current or future environment are or will be your competitors is fundamentally important and can assist more broadly in shaping strategy.

Competitor Analysis Data Sets

At Fast Firms, we use a diverse range of data sets to assess your law firm’s competitors. More specifically, we’re looking at value propositions, positioning, technological functionality and the more tangible data like SEO rankings, shifts in rankings and ad analysis.

If your law firm is watching the changing market closely, talk to us today about undertaking competitor analysis for your law firm.

Things to Read, Watch & Listen

5 Things to Build a Law Firm Brand Strategy

Invariably in our work with law firms, they’re super keen to gloss over brand and get to marketing tactics. But it’s a big mistake! Great brand work and positioning anchor a law firm and without it you’ll always float from one thing to another without ever really understanding who your firm really is and moreRead More »5 Things to Build a Law Firm Brand Strategy

Why Law Firms Are Increasing Marketing Spend During COVID-19

When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding.  You don’t need me to reemphasise the well-worn adage that the best time to be marketing is when your competitors aren’t and there will be those that will simplyRead More »Why Law Firms Are Increasing Marketing Spend During COVID-19

Why Videos Should Be More Than Just Marketing Your Law Firm

Typically when law firms consider videos, they’re looking at it through a marketing lens, but it can be so much more! I’ve always been a huge supporter of doing client-onboarding effectively, but in my experience working with plenty of law firms over the last 10 years, rarely do they do this well, if at all.Read More »Why Videos Should Be More Than Just Marketing Your Law Firm

The Big Problem with Law Firm Acquistions

From a brand, design, marketing, and technology perspective, never let anyone tell you that acquisitions are a walk in the park, they’re not! There’s little doubt that the attraction of buying an established practice is appealing on multiple fronts, but they can prove to be more trouble than what they’re worth if you don’t nailRead More »The Big Problem with Law Firm Acquistions

A New Google Algorithm Update That Changes Everything

Last month, Google did something very unusual. They flagged ahead of time an algorithm update.  This rarely occurs! We tend to find out about such an update after the…

How to Significantly Improve Your Law Firm’s Website Speed

Without a doubt, one of the biggest things on our mind this year is site speed. At least weekly we're spending significant chunks of time deconstructing design elements and functionality to influence better site speed scores. Good speed tests are Pingdom and GT Metrix. Why is Site Speed So Important? As a completely integrated marketingRead More »How to Significantly Improve Your Law Firm’s Website Speed

Why Law Firms Are Increasing Marketing Spend During COVID-19

When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding.  You don’t need me to reemphasise the well-worn adage that the best time to be marketing is when your competitors aren’t and there will be those that will simplyRead More »Why Law Firms Are Increasing Marketing Spend During COVID-19

Why WordPress is No Longer the Future For Your Law Firm

Technology is constantly changing and at Fast Firms we're committed to being ahead of the curve for our clients. Put bluntly, many of our clients through our guidance adopt technology to a greater extent than their competitors. Some of this technology is through a number of our partners, as well as technology that we haveRead More »Why WordPress is No Longer the Future For Your Law Firm

What the New Google Analytics 4 Means for Your Law Firm

What was once a web of networks primarily utilised by military and scientific groups has evolved into a vast platform of apps, cloud storage, and artificial intelligence. The internet is becoming smarter, and you’ll need to keep up if you want to stay competitive. Google Analytics 4 is one of the things your law firm… Read More »What the New Google Analytics 4 Means for Your Law Firm

Law Firms, Register Your .au Domain Now.

From yesterday, a new Australian domain extension, .au, is available for registration, allowing qualifying businesses to register ‘direct’ domain names for the first time. What is the name of the new domain? The new domain extension is just “.au,” which stands for Australia. The domain name “lawyers.au” is an example of an .au domain name.… Read More »Law Firms, Register Your .au Domain Now.

2022 Guide Marketing for Criminal Defence Lawyers

Within the legal sector, criminal law is one of the most competitive areas of law to market. With high competition comes the challenge of creating a broader awareness of your criminal law practice and of course, driving that awareness to file opens. In working with many criminal law firms across the country, we typically find… Read More »2022 Guide Marketing for Criminal Defence Lawyers

What Your Law Firm Needs to Know About Facebook Ads

In this blog, we delve into some factors your law firm needs to know about Facebook advertising and pro-tips to make sure you’re producing ads that bring you clients, not just likes.

What the New Google Analytics 4 Means for Your Law Firm

What was once a web of networks primarily utilised by military and scientific groups has evolved into a vast platform of apps, cloud storage, and artificial intelligence. The internet is becoming smarter, and you’ll need to keep up if you want to stay competitive. Google Analytics 4 is one of the things your law firm… Read More »What the New Google Analytics 4 Means for Your Law Firm

Is Your Law Firm Ready for Bad Reviews?

Let’s face it, it’s inevitable! Law firms as hard as they try, like every other business will at some time have a disgruntled client. However, with the advent of “online” the disgruntled client now has a megaphone at their disposal through the use of review platforms and of course, social media. At Fast Firms, in… Read More »Is Your Law Firm Ready for Bad Reviews?

Why Law Firms Should Care About Click Fraud

Increasingly law firms are running Google Ads as an integral lead generation strategy. With it comes concerns about both competitors and bots potentially clicking on those ads and consequently driving ad costs through the roof. It’s a valid concern, particularly in most practice area verticals where the CPC (cost per click) is upwards from the… Read More »Why Law Firms Should Care About Click Fraud

Why Law Firm Website Hosting Matters More than Ever

In 2021 and beyond, a modern, responsive website is essential to succeed online. If you invest time and money into building a fast website for your law firm, it helps generate new leads and clients from the web. Ultimately, choosing the right website hosting platform can get your law firm in the right direction. What… Read More »Why Law Firm Website Hosting Matters More than Ever