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Things to Consider with Competitor Analysis for Law Firms

There are numerous reasons and examples in which undertaking analysis of your law firm’s competitor’s online footprint is very beneficial. In particular, if your firm is losing market share or wants to gain market share, getting smart data relating to your competitors is essential. Here are some things that are the next logical progression once you have the data!

Competitor Analysis for Law Firms

The legal industry is changing dynamically. There has never been more disruption and more competitors than what there is today. If you’re a law firm located in a specific region you would notice that increasingly your competitors are no longer local law firms, but rather legal practices from other regions competing against your firm for new clients.

Coinciding with this of course is the fact that often these law firms have very different value propositions to potential clients.

In this context, having insight as to how your firm is currently positioned and who in the current or future environment are or will be your competitors is fundamentally important and can assist more broadly in shaping strategy.

Competitor Analysis Data Sets

At Fast Firms, we use a diverse range of data sets to assess your law firm’s competitors. More specifically, we’re looking at value propositions, positioning, technological functionality and the more tangible data like SEO rankings, shifts in rankings and ad analysis.

If your law firm is watching the changing market closely, talk to us today about undertaking competitor analysis for your law firm.

Things to Read, Watch & Listen

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Why Law Firms Are Increasing Marketing Spend During COVID-19

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Why Videos Should Be More Than Just Marketing Your Law Firm

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When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding.  You don’t need me to reemphasise the well-worn adage that the best time to be marketing is when your competitors aren’t and there will be those that will simplyRead More »Why Law Firms Are Increasing Marketing Spend During COVID-19

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Why Law Firms Should Care About Click Fraud

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Why Law Firms Should Care About Click Fraud

Increasingly law firms are running Google Ads as an integral lead generation strategy. With it comes concerns about both competitors and bots potentially clicking on those ads and consequently driving ad costs through the roof. It’s a valid concern, particularly in most practice area verticals where the CPC (cost per click) is upwards from the… Read More »Why Law Firms Should Care About Click Fraud

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Why Your Law Firm Should Consider Chatbots

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