Just like having your own marketing department working in your law firm

Effective Marketing Through Being More Accountable

    The New York Law Journal called Ari Kaplan’s first book, The Opportunity Maker: Strategies for Inspiring Your Legal Career Through Creative Networking and Business Development (Thomson-West, 2008), a “must-have treasure box of marketing ideas,” and CEOs have described his new book, Reinventing Professional Services: Building...

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How to Future Proof Your Firm with Process Design

  Interview with David Ash How do law firms adapt to change? It is increasingly an important question given the changes happening to our industry, particularly influenced by technology, in the shape of new legal business models. Today I'm joined by David Ash of Transfirm, a company...

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What Makes a Great Law Firm Website?

Interview with Robert Algeri It goes without saying that central to your firm's marketing strategy is your website and my team and I often lament that not enough law firms take it seriously, a sentiment that today's guest, equally subscribes to. Robert Algeri is the co founder...

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larry bodine

5 Things To Make 2015 a Cracker of a Year

Whilst 2015 is well and truly upon us, if your law firm hasn't yet started to embark on a law firm marketing strategy, then this podcast is worth a listen. Larry Bodine is one of the World's most recognised law firm marketing experts. His name is...

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Grow your Law Firm with Social Media

Interview with Adrian Dayton One of the most commonly asked questions by law firms, is how do they grow through the use of social media. In this podcast, I talk with Adrian Dayton, an expert when it comes to the eclipse of law firm growth and...

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3 Huge Mistakes of the Generalist Law Firm

We love marketing generalist legal practices? Why, because whilst there is this preoccupation with becoming the "specialist" and niching down, multiple opportunities open up for the generalist firm that can allow re-engagement and cross pollination of historic clients. However, multi-disciplinary firms invariably make some big fundamental...

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Is Your Law Blog a Mashable or a New York Times?

Do you approach blogging as covering all relevant news in your niche or covering your niche socially? There’s a big difference and you may be surprised as to which works better. In a talk before the Canadian Journalism Foundation, Mashable editor-in-chief, Jim Roberts (@nycjim), explained that...

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How to Re-Ignite Past Clients –

It's not just law firms, but most most businesses are fixated on acquiring new clients rather than cultivating those they already have. It goes without saying that if you're a law firm that has the capacity to offer complimentary services to clients, than a good part...

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Free Legal Marketing Content Calendar

No matter who you talk to, the synonymous answer to getting more qualified web traffic to your law firm's website, is to write more content. Content is the bedrock of great digital marketing. For firms that are prolific content writers, multiple opportunities to drive eternal traffic...

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