Just like having your own marketing department working in your law firm
adwords for lawyers

Does Our Law Firm Really Need a Website?

It's not as ridiculous as it sounds. Whilst for established law firms, a website is the quintessential marketing hub from which everything derives, for start-up firms struggling to get oxygen sometimes a website is a secondary step. Let's get a few things clear though! If nothing...

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SEO SWOT Analysis: Focus your efforts in areas that deliver results

Wondering where to start with your SEO strategy? Columnist Marcus Miller explains how to identify your business's strengths, weaknesses, opportunities and threats to determine where best to direct your search marketing efforts. SEO SWOT Analysis: Focus your efforts in areas that deliver results thumbnail courtesy of searchengineland.com...

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we say law firm google reviews

How to Get More Law Firm Reviews Online

Great read here from the team at Lexicata! We've devised the technology to get your firm more great reviews! It's free and you can access it here: www.wesay.co With all the stories we hear of identity theft and security breaches these days, it can be tough...

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The Wonderful Simplicity of Nest Legal

It's often the case in our work that we see law firms miss the point when it comes both to their brand and marketing strategy. In this podcast, Fast Firm's Director, Dan Toombs talks with Laura Vickers, the founder of a boutique, online law firm...

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content marketing for lawyers

Is All Content, Great Content?

Content marketing is of course, the "new black," with a litany of authors and speakers advocating that amid your marketing strategy, if you do nothing else, create content. Whilst that is true to an extent, we've noticed a number of firms jump on the bandwagon, but in...

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Can Your Law Firm Brandscape?

For a little while now, we've been working with a couple of firms on identifying strategic partners of which there exists an allied relationship and then implementing a content strategy that picks up the characteristics of each of them. In other words, most recently in working...

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How to Split Test Ads in Google AdWords

Not all law firms can rank for the top search results in Google, or other search engines. Accordingly, plenty of firms have had to turn to paid search to draw search traffic, but invariably most don't do it with a strategy or a metrics-based approach...

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The Advent of Experience Marketing

Robert Rose and Carla Johnson are probably two of the most influential thinkers in the realm of content marketing. Content marketing as a practice, has been around for awhile despite only coming into vogue in the last 2 years or so. Law firms generally acknowledge the importance...

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Keeping Potential Clients from Going Elsewhere

In Matthew Dixon's, "the Effortless Experience," 80% of the companies interviewed had subscribed to the notion that when it came to creating an online experience, more was better. The companies surveyed invariably provided a near-endless stream of choices on their website, from web chat, click-to-chat,...

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Growing your Law Firm with David Ackert

David Ackert probably needs no introduction to many of our US listeners who would have undoubtedly benefited from David’s incredible insight on how to grow your firm through some very smart business development strategies. In this conversation, David exposes four techniques to grow an endless...

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How Your Law Firm Can Use Linkedin Effectively

    Kirsten Hodgson helps lawyers and their firms to grow their practices by harnessing the power of LinkedIn. Kirsten achieves this in three ways: Helping lawyers harness the power of LinkedIn to achieve their goals & add rocket-fuel to their existing BD & marketing initiatives. Bringing the voice of...

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