Just like having your own marketing department working in your law firm

6 Steps to Turn A Law Firm Into An Online Business

Law firms have always provided their services offline. But, more aspects of the day-to-day practice are moving online these days. Almost every firm now has a website and relies heavily on email for communication. More savvy firms have invested in online marketing channels and adopted cloud based software....

Read More
nestlegal

The Wonderful Simplicity of Nest Legal

It's often the case in our work that we see law firms miss the point when it comes both to their brand and marketing strategy. In this podcast, Fast Firm's Director, Dan Toombs talks with Laura Vickers, the founder of a boutique, online law firm...

Read More
content marketing for lawyers

Is All Content, Great Content?

Content marketing is of course, the "new black," with a litany of authors and speakers advocating that amid your marketing strategy, if you do nothing else, create content. Whilst that is true to an extent, we've noticed a number of firms jump on the bandwagon, but in...

Read More
brandscaping

Can Your Law Firm Brandscape?

For a little while now, we've been working with a couple of firms on identifying strategic partners of which there exists an allied relationship and then implementing a content strategy that picks up the characteristics of each of them. In other words, most recently in working...

Read More

How to Split Test Ads in Google AdWords

Not all law firms can rank for the top search results in Google, or other search engines. Accordingly, plenty of firms have had to turn to paid search to draw search traffic, but invariably most don't do it with a strategy or a metrics-based approach...

Read More
robertrose

The Advent of Experience Marketing

Robert Rose and Carla Johnson are probably two of the most influential thinkers in the realm of content marketing. Content marketing as a practice, has been around for awhile despite only coming into vogue in the last 2 years or so. Law firms generally acknowledge the importance...

Read More

Keeping Potential Clients from Going Elsewhere

In Matthew Dixon's, "the Effortless Experience," 80% of the companies interviewed had subscribed to the notion that when it came to creating an online experience, more was better. The companies surveyed invariably provided a near-endless stream of choices on their website, from web chat, click-to-chat,...

Read More

Growing your Law Firm with David Ackert

David Ackert probably needs no introduction to many of our US listeners who would have undoubtedly benefited from David’s incredible insight on how to grow your firm through some very smart business development strategies. In this conversation, David exposes four techniques to grow an endless...

Read More

How Your Law Firm Can Use Linkedin Effectively

    Kirsten Hodgson helps lawyers and their firms to grow their practices by harnessing the power of LinkedIn. Kirsten achieves this in three ways: Helping lawyers harness the power of LinkedIn to achieve their goals & add rocket-fuel to their existing BD & marketing initiatives. Bringing the voice of...

Read More
Plater-Claire-Wivell-main

This Law Firm Takes “Brand” Seriously

In this podcast, Fast Firms' Director, Dan Toombs talks with Claire Wivell-Platter of the Fold Legal, an innovative and creative law firm based in Sydney and Brisbane. Claire discusses the importance of brand, brand consistency and why creating a unique, consistent brand voice is the key to...

Read More

How to Write Your Bio with Doug Stern

On this podcast, we are LIVE from Louisville, Kentucky with Doug Stern. Doug is an award-winning freelance writer-editor and marketing strategist, who works predominantly with law firms on creating, compelling content. We know that increasingly the most important piece of content on your firm's website...

Read More
cherylbame

Getting on Your Feet with Cheryl Bame

On this edition of the podcast, Cheryl Bame of Bame PR discusses why attorneys or lawyers need to get on their feet and start presenting at conferences and the like, if they want to be seen as thought leaders and how to do it effectively. Cheryl...

Read More

Get Your Law Firm Better Ranked in Google

In recent years, particularly influenced by a succession of Google algorithm updates, search engine optimisation, or SEO as it's commonly referred to has changed dramatically. The Google Penguin update of April 2012 had catastrophic consequences on a number of businesses who unbeknown to them, had...

Read More

Where to Start Marketing your Law Firm

  There is no doubt that marketing your firm effectively has become incredibly more complex than what is was 5 years ago (even 1 year ago). Law firms in thinking about where they start can often end up in a state of analysis paralysis, stuck at...

Read More

How’s Your Firm’s Onboarding Process?

It seems that every second firm I walk into these days to help with their broader marketing strategy often do client on-boarding badly, if at all. Of course, we know what the issue is and that is that lawyers are great problem-solvers and that's their...

Read More

How to Get Your Law Firm Mobile

On 21 April, 2015 there is a major search algorithm update by Google that will seriously impact upon those law firm websites that are non-responsive on a mobile device. This video tutorial will help you start to think about how your law firm can not only...

Read More
Share This