Things to Consider with Law Firm Social Media Marketing
Law firms often come to social media marketing unwillingly. They know they need to be there, but are unsure how to do it. We do it with and for your law firm. Here are some other additional services that play well with social media marketing.
Get your new law firm a new website that matches the marketing objectives of your Brand Strategy Marketing Collateral
With the Brand Strategy in place, we dsign every other piece of marketing collateral in your law firm CRM Technology
Use our tried and true CRM technologies to track, nuture and convert your clients Web Hosting
Don't underestimate the importance of website hosting. Our servers are hosted in ultra-safe and secure locations in the region of your law firm. Content Writing
Always where things fall over. We can create every piece of content that your firm needs. From practice area content through to bios to articles.
Social Media Marketing for Law Firms
Somewhat of an ethereal term that means different things to different people, not to mention the platforms themselves.
When it comes to social media marketing for law firms, it starts and ends with an objective.
At Fast Firms, on behalf of our clients, we invariably have a number of objectives. The first of which is to identify which platforms the law firm wants to play a role. In our experience, most firms don’t do well across more than two. Why? Because there’s the effort required to do it well and it makes better sense to identify one platform to drive focus as opposed to spreading it across multiple.
What’s the Objective of Social Media for Your Law Firm?
In our work with law firms on their social media marketing, we identify a number of objectives. The first of which is simply content syndication, which essentially is syndicating content from the law firm’s website to their relevant social channels. The second is boosting relevant content to drive awareness or an outcome. The third is running ad campaigns via a platform to again, create broader brand awareness or to drive some sort of conversion.
The effectiveness of your social media marketing is a derivative of both your firm’s commitment to creating a diverse range of content across multiple mediums (video, podcasts, animations, blogs) and the ability to syndicate the content. At Fast Firms, we work with our clients on the creation and distribution of all those facets of marketing and the subsequent syndication.
In relation to social media advertising, we similarly work with law firms on the objective, the creation of the relevant content, the lead sequence (landing pages, messenger bots, chatbots, smart forms etc) and the complete end to end management of the ad campaign.
Fast Firms have been effective in delivering comprehensive marketing services that are tailored perfectly to our firm. The Fast Firms’ team provides us with detailed analysis that allows us to be informed when making budget decisions. We are very pleased to have Fast Firms working with us.
Mark Nelson, Partner BPC Lawyers
Have you heard the one about the visionary, superb designers and wonderous organiser that together combat the saturated world of law firm marketing? Fast Firms makes this a reality every day with unique, out of the box ideas executed brilliantly that speak to our clients and team and honour our brand perfectly.
Jennifer Ryder, General Manager, BWB Family Law
An experienced, honest and extremely responsive team who take the time to understand each of their individual clients and their marketing goals. Highly recommended if you want to stay one step ahead of the latest online legal trends.
Holly Miller, Business Development Manager, Murdoch Lawyers
Fast Firms has been an integral part in the growth of our business. We have been utilising their services for around 2 years now, and the online strategies put together by Dan and his team has assisted our firm grow month after month.
We couldn’t be more happy with their work.
Daniel Hannay, Director, Hannay Lawyers