Growing law firms in Australia and the USA since 2009.

Things to Consider with your Brand Style Guide

Brand recognition is still to this day one of the biggest drivers of effective marketing for law firms. Being seen across multiple platforms not only creates awareness of your firm but conveys credibility.

Increase your reach

Interestingly, while a majority of the traditional advertising channels have been disrupted due to technology, outdoor advertising still remains to be a very strong player in the marketing mix.

Outdoor advertising provides your law firm with the opportunity to deliver specific messages in key geographical locations, targeting prospective clients.

 

Smart Board Technology

One of the criticisms of outdoor advertising has been the downtime during the night.

We are now working with a major outdoor advertising company on illuminated signs that can literally be seen at night hundreds of metres away.

Furthermore, retargeting people on their mobile devices following their passing a billboard is also now possible.

 

Cost-effective

Comparatively speaking, alongside television, radio and newspaper advertising, outdoor campaigns can be a cost-efficient way of getting your law firm seen.

When chimed in with online marketing campaigns, outdoor advertising can significantly extend your firm’s reach.

New locations

If your law firm has identified a potential billboard or sign location and not sure what to do next, we can undertake the requisite research and guide you through the whole process of application to either local council or state government authorities, design the artwork and partner with a leading supply company to manifest the billboard or sign platform.

 

Existing locations

As you may be aware, a majority of major billboards and outdoor advertising sites have very short-term leases. On your behalf, we can liaise with the outdoor advertising company, negotiating cost and term and supplying artwork that is synergistic with your law firm’s marketing strategy.

 

Prime locations

We are currently working with a leading outdoor advertising company that has devised illuminated signs and established strong relationships with key local councils to get your law firm visible in very good locations at very competitive prices.

Things to Read, Watch & Listen

5 Things to Build a Law Firm Brand Strategy

Invariably in our work with law firms, they’re super keen to gloss over brand and get to marketing tactics. But it’s a big mistake! Great brand work and positioning anchor a law firm and without it you’ll always float from one thing to another without ever really understanding who your firm really is and moreRead More »5 Things to Build a Law Firm Brand Strategy

Why Law Firms Are Increasing Marketing Spend During COVID-19

When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding.  You don’t need me to reemphasise the well-worn adage that the best time to be marketing is when your competitors aren’t and there will be those that will simplyRead More »Why Law Firms Are Increasing Marketing Spend During COVID-19

Why Videos Should Be More Than Just Marketing Your Law Firm

Typically when law firms consider videos, they’re looking at it through a marketing lens, but it can be so much more! I’ve always been a huge supporter of doing client-onboarding effectively, but in my experience working with plenty of law firms over the last 10 years, rarely do they do this well, if at all.Read More »Why Videos Should Be More Than Just Marketing Your Law Firm

The Big Problem with Law Firm Acquistions

From a brand, design, marketing, and technology perspective, never let anyone tell you that acquisitions are a walk in the park, they’re not! There’s little doubt that the attraction of buying an established practice is appealing on multiple fronts, but they can prove to be more trouble than what they’re worth if you don’t nailRead More »The Big Problem with Law Firm Acquistions

A New Google Algorithm Update That Changes Everything

Last month, Google did something very unusual. They flagged ahead of time an algorithm update.  This rarely occurs! We tend to find out about such an update after the…

How to Significantly Improve Your Law Firm’s Website Speed

Without a doubt, one of the biggest things on our mind this year is site speed. At least weekly we're spending significant chunks of time deconstructing design elements and functionality to influence better site speed scores. Good speed tests are Pingdom and GT Metrix. Why is Site Speed So Important? As a completely integrated marketingRead More »How to Significantly Improve Your Law Firm’s Website Speed

Why Law Firms Are Increasing Marketing Spend During COVID-19

When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding.  You don’t need me to reemphasise the well-worn adage that the best time to be marketing is when your competitors aren’t and there will be those that will simplyRead More »Why Law Firms Are Increasing Marketing Spend During COVID-19

Why WordPress is No Longer the Future For Your Law Firm

Technology is constantly changing and at Fast Firms we're committed to being ahead of the curve for our clients. Put bluntly, many of our clients through our guidance adopt technology to a greater extent than their competitors. Some of this technology is through a number of our partners, as well as technology that we haveRead More »Why WordPress is No Longer the Future For Your Law Firm

6 Tips to Get More Leads From Your Law Firm Website

Do you want your law firm website to generate more leads? In this blog, we’ll share a few tips to get you started. Law firms that are growth-focused invariably invest a significant amount of money in developing and improving their websites and lead channels. In our experience, many legal practices can make the wrong assumption… Read More »6 Tips to Get More Leads From Your Law Firm Website

How Your Law Firm Should Use Facebook

Let’s face it!  Most law firms struggle with content generation and the subsequent syndication to social media platforms. Notwithstanding this, some firms have strong lead sources without having to dabble inconsistently with another marketing channel. In our own experience, this is the case. We don’t actively engage in social media because we have other lead… Read More »How Your Law Firm Should Use Facebook

How to Drive Leads into Your Law Firm

In law firm marketing, lead generation is fundamentally important, yet most law firms leave it to chance. It goes without saying that if you’re a growth-focussed legal practice, your law firm must develop a solid lead generation pipeline. With a proper strategy and methodology in place, lead generation for lawyers will not only drive new… Read More »How to Drive Leads into Your Law Firm

Why Your Law Firm Needs a CRM

The goal of all law firms, regardless of size, is to establish efficiency and control at all levels of the organization. That means never wasting money or letting potential customers slip through the cracks. As your practice grows, you’ll learn that keeping track of existing clients and prospects is just as challenging as attracting new… Read More »Why Your Law Firm Needs a CRM

Why Your Law Firm Needs a CRM

The goal of all law firms, regardless of size, is to establish efficiency and control at all levels of the organization. That means never wasting money or letting potential customers slip through the cracks. As your practice grows, you’ll learn that keeping track of existing clients and prospects is just as challenging as attracting new… Read More »Why Your Law Firm Needs a CRM

Law Firms Be Careful Before Diving into New Technology

It shouldn’t come as a surprise that there has been an absolute explosion of start-ups in recent years in every facet of legal practice. One thing they all have in common is that to survive they all require market share and thus, deploy aggressive marketing campaigns to enable traction. Recently we started work with a… Read More »Law Firms Be Careful Before Diving into New Technology

Your Law Firm’s Lead Dashboard

How many leads did your law firm receive today? How many of them converted into appointments? How many then went on to become file opens? These are very simple metrics but for the most part, are lost to the far majority of law firms. That's not to say that they're not focused on such things,Read More »Your Law Firm’s Lead Dashboard

Do This Before integrating Technology into Your Law Firm

  In this video, Fast Firms Director, Dan Toombs suggests that law firms ask 2 questions before they integrate any technology into their law firm. TRANSCRIPT 5 years ago there were approximately 250 start-ups in the legal technology space. Now there is estimated to be in excess of 250,000. It goes without saying that asRead More »Do This Before integrating Technology into Your Law Firm