Things to Consider with your Brand Style Guide
Brand recognition is still to this day one of the biggest drivers of effective marketing for law firms. Being seen across multiple platforms not only creates awareness of your firm but conveys credibility.
Get your new law firm a new website that matches the marketing objectives of your Brand Strategy Marketing Collateral
With the Brand Strategy in place, we dsign every other piece of marketing collateral in your law firm CRM Technology
Use our tried and true CRM technologies to track, nuture and convert your clients Web Hosting
Don't underestimate the importance of website hosting. Our servers are hosted in ultra-safe and secure locations in the region of your law firm. Content Writing
Always where things fall over. We can create every piece of content that your firm needs. From practice area content through to bios to articles.
Increase your reach
Interestingly, while a majority of the traditional advertising channels have been disrupted due to technology, outdoor advertising still remains to be a very strong player in the marketing mix.
Outdoor advertising provides your law firm with the opportunity to deliver specific messages in key geographical locations, targeting prospective clients.
Smart Board Technology
One of the criticisms of outdoor advertising has been the downtime during the night.
We are now working with a major outdoor advertising company on illuminated signs that can literally be seen at night hundreds of metres away.
Furthermore, retargeting people on their mobile devices following their passing a billboard is also now possible.
Comparatively speaking, alongside television, radio and newspaper advertising, outdoor campaigns can be a cost-efficient way of getting your law firm seen.
When chimed in with online marketing campaigns, outdoor advertising can significantly extend your firm’s reach.
If your law firm has identified a potential billboard or sign location and not sure what to do next, we can undertake the requisite research and guide you through the whole process of application to either local council or state government authorities, design the artwork and partner with a leading supply company to manifest the billboard or sign platform.
As you may be aware, a majority of major billboards and outdoor advertising sites have very short-term leases. On your behalf, we can liaise with the outdoor advertising company, negotiating cost and term and supplying artwork that is synergistic with your law firm’s marketing strategy.
We are currently working with a leading outdoor advertising company that has devised illuminated signs and established strong relationships with key local councils to get your law firm visible in very good locations at very competitive prices.