Just like having your own marketing department working in your law firm

At Fast Firms, the way we do things is largely predicated on an inbound marketing methodology. The four pillars of our approach are, attract, convert, close and delight.

 

Inbound marketing doesn’t just happen, you do it systematically and through the tools and applications that help you create and deliver content that will appeal to precisely the clients you want to welcome into your law firm.

 

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Inbound Marketing for Law Firms

REACHING THE RIGHT CLIENTS

Your law firm doesn’t just want every client, but rather clients that are the perfect fit for your law firm. Inbound marketing acknowledges this and at the outset of devising a marketing strategy, seeks to identify who your perfect client is, how we reach them and most importantly how we engage with them.

 

The starting point is creating client personas that encompass the goals, challenges, pain points, common objections to your services, as well as personal and demographic information shared among all members of that particular client type.

SPEAKING YOUR CLIENT'S LANGUAGE

Once we’ve identified who your target clients are, then it’s all about creating content that answers their basic questions and needs, then share that content far and wide through a systematic and diverse approach.

 

We work with your firm in developing marketing content that is adaptive to the learning characteristics of your potential clients. In other words, we apply a broad-brush approach to creating content through blogs, articles, podcasts, videos and infographics and syndicate it via email, print and social media campaigns.

CONVERTING CLIENTS

The perennial question that we’re often asked by law firms is “why can’t we convert more clients from the inordinate numbers of visitors we get on our website?”

 

Not all potential clients are ready to sign a client retainer today and that’s why an integral aspect of our inbound marketing methodology is to build into your website lead magnets that attract their contact details for future follow up.

 

This whole lead generation, nurture and management sequence can be automated and tracked via the integration of a CRM platform. We have helped law firms with choosing and implementing the best CRM that suits their law firm.

Get More Traffic, Get More Clients

DO SMARTER MARKETING

If you’re like a majority of law firms, you’re leaving your marketing to chance. Having a robust strategy, underpinned by strong, syngergistic brand and design elements are key, but so too is a marketing with a purpose

 

What we love about inbound marketing is that is a tried and true practice of driving more traffic to your website and converting more clients through a systemised approach

 

We can work with your firm on integrating an inbound marketing methodology that dores just that

  • Attract

  • Engage

  • Covert

  • Delight

  • Spread the Word

How We Can Help

DO IT ALL FOR YOU

We understand that it’s hard enough running a successful legal practice, let alone trying to run a marketing company within it.

 

Our clients typically find that in-house marketing personnel is no longer cost-effective given the complexity of marketing in 2015. We offer a completely holistic service that applies a suite of diverse marketing services to ensure that your firm is not met with any additional costs.

WORK WITH IN-HOUSE PERSONNEL

It may be the case that your law firm has either an in-house marketing assistant or team that requires bespoke services as you need them.

 

We can provide seamless marketing assistance to your people, augmenting with their skill set, the requisite deliverables that takes your marketing to the next level. We currently do this for a very large international law firm Marketing.

INDIVIDUAL SERVICE OPTIONS

We understand, particularly if you’re a small law firm, that you don’t want to throw the whole box and dice at marketing your firm just yet.

 

We can provide our services as individual products that you can build upon as you grow.

HOW FOLEY HOAG CREATE GREAT CONTENT

When we asked our good friend, former Editor in Chief of Lawyers.com and now Editor of the National Trial Lawyers, Larry Bodine who does content well, without hesitation he pointed to Foley Hoag who under the stewardship of their Director of Marketing & Business Development, Jasmine Trillos-Decarie are a renowned content machine, as well as of course being recognised as an extraordinary firm.

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TAKE YOUR CONTENT TO NEW HEIGHTS

Content marketing requires a unique type of investment. With most outbound marketing, the investment is cost related. But with inbound marketing, while there are costs, the biggest investment is time. Content marketing is a process and typically requires a good amount of work until you see meaningful results.

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THE BIBLE FOR CONTENT MARKETING

Do you want to take your firm to the next level with content marketing. A great resource is the Content Marketing Institute.

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