Things to Consider with Landing Pages for Law Firms
Landing pages are an integral aspect of effective law firm marketing. At Fast Firms, we deploy landing pages principally for targeted campaigns, organic or paid.
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What are Landing Pages for Law Firms?
In essence, a landing page anchors off specific campaigns in which a call to action is the next step.
For example, let’s say your law firm is a family law practice. You recently have launched a Google Ads campaign advertising property settlements. Your ad maybe something like, “Need Property Settlement Advice?” “Smith Lawyers are a Leading Sydney Family Law Firm.”etc
Now, typically what happens for most law firms, is that the ad and the corresponding campaign are set up and executed by agencies that do not understand legal practice. Consequently, they have little skill in drafting the relevant content that should match the ad and instead, drive the potential client who has clicked on the ads to the generic homepage.
The better practice of course, is to match the landing page content with the relevant ad. So in this case, the ad relating to property settlements would migrate the potential client to a page specifically written for the purpose of engaging a person wanting information on property settlements. The content would also be augmented with a call to action, like, Download our Free Property Settlement Guide.”
Other Examples of Landing Pages for Law Firms
Landing pages can be used across multiple campaigns, including RSVP sequences where you may be convening a law seminar and want to distil the information succinctly, as well as allow people to automatically RSVP etc.
At Fast Firms we custom design landing pages for law firms for a range of objectives. We’re also familiar and have experience drafting landing pages and the corresponding funnels using a wide range of well-known and respected software.
Fast Firms have been effective in delivering comprehensive marketing services that are tailored perfectly to our firm. The Fast Firms’ team provides us with detailed analysis that allows us to be informed when making budget decisions. We are very pleased to have Fast Firms working with us.
Mark Nelson, Partner BPC Lawyers
Have you heard the one about the visionary, superb designers and wonderous organiser that together combat the saturated world of law firm marketing? Fast Firms makes this a reality every day with unique, out of the box ideas executed brilliantly that speak to our clients and team and honour our brand perfectly.
Jennifer Ryder, General Manager, BWB Family Law
An experienced, honest and extremely responsive team who take the time to understand each of their individual clients and their marketing goals. Highly recommended if you want to stay one step ahead of the latest online legal trends.
Holly Miller, Business Development Manager, Murdoch Lawyers
Fast Firms has been an integral part in the growth of our business. We have been utilising their services for around 2 years now, and the online strategies put together by Dan and his team has assisted our firm grow month after month.
We couldn’t be more happy with their work.
Daniel Hannay, Director, Hannay Lawyers