Things to Consider with Law Firm Google Ads
Law firms that choose to drive leads with Google Ads often need more than just ad help. They need to drive leads and convert them. That’s where we step in. Here are some services that play well with Google Ads.
Get your new law firm a new website that matches the marketing objectives of your Brand Strategy Marketing Collateral
With the Brand Strategy in place, we dsign every other piece of marketing collateral in your law firm CRM Technology
Use our tried and true CRM technologies to track, nuture and convert your clients SEO
You don't always want to be in a position being at the beck and call of Google in having to depend on Ads. SEO is something you should do too. Content Writing
Always where things fall over. We can create every piece of content that your firm needs. From practice area content through to bios to articles.
Law Firm Google Ads Specialists
Let’s face it, despite plenty of incumbents over the years, Google prevails as the most used search engine.
Every day, thousands of people are searching for legal help via Google and what it serves up in its results for those searches is influenced considerably by SEO (search engine optimisation) and/or Ads.
Fact 1
Increasingly people searching for legal help are time poor, on mobile devices or no longer care for the hierarchy of results that Google offers in response to a search term.
Fact 2
Increasingly, the line between what is an ad and what is an organic search result is blurred. For example, if your a family law firm based in Melbourne, searches relating to family law will return results that are both ads and otherwise, the difference between them is becoming less defined.
Fact 3
Trying to rank your law firm organically through SEO is difficult. Invariably, it is only the first 3 search results that garner any clicks, so anything after that is difficult to draw traffic. Again, if your law firm is a family law practice in Melbourne, ideally you want to rank positions 1, 2 or 3 organically for relevant search terms. If you can’t you have little or no choice other than contemplating Adwords.
Choosing a Law Firm Google Ads Agency
Through years of experience, we have learnt through the previous Adwords failings of our clients, that an understanding of the law and its nuances are fundamentally important. We’ve seen a variety of Adwords accounts that typically make the mistakes like:
Keywords & Ethical Standards
Chasing keywords that are completely irrelevant. For example, a personal injury law firm we take good care of had an Adwords agency targeting keywords like “unfair dismissal lawyers,” “no win no fee family lawyers” and worse, had ad copy that was sailing very close to the line breaching ethical standards of the relevant law society.
Professionalism
Grammatically are incorrect and unprofessional. One of our criminal law firm client had ad copy like this, “Best Criminal Lawyers Ever * Contact……Lawyers. We Never Lose Our Cases. Free Chat. Awesome Lawyers Ready to Help You with Your Defence” Not a great way to be representing your law firm and little wonder that this law firm’s Adwords strategy wasn’t working despite a significant monthly spend.
Best Practices
Are not correctly set up. This is a little too detailed to go into here, other than saying Google recommends a variety of best practices to ensure both better click-through rates and conversions. Adwords agencies that do not understand the legal industry waste considerable dedicated budgets because of their typical broad-brush approach to targeting. For example, we typically see agencies targeting keywords and creating relevant ads based upon keywords that are not country-specific. In other words, in an Australian context, using United States search terms like, “criminal defence attorney,” “alimony attorney” etc.
Full Service
Are run by a one-dimensional agency. Great Google AAdsds success derives from the ability and agility of your law firm’s Ads agency to work across multiple disciplines. For example, writing ads, then designing corresponding landing pages, designing Ad banners if necessary, A/B testing both the ads and landing pages and interpreting the data to understand how to optimise results.
Accreditation
In short, we will relieve your firm of making the above mistakes when working with a non-legal marketing agency.
Moreover, we’re a completely integrated agency and work collaboratively across all services, saving your firm the headache of dealing with multiple agencies in your quest to garner better results.
Lastly and most importantly, we take this work and your nominated Ads budget very seriously. For this reason, since June 2019 our Google Ads team are Accredited Google Ads Specialists.
Things to Read, Watch & Listen
Law Firm Marketing Guide 2023
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5 Things to Build a Law Firm Brand Strategy
Invariably in our work with law firms, they’re super keen to gloss over brand and get to marketing tactics. But it’s a big mistake! Great brand work and positioning anchor a law firm and without it you’ll always float from one thing to another without ever really understanding who your firm really is and moreRead More »5 Things to Build a Law Firm Brand Strategy
Why Law Firms Are Increasing Marketing Spend During COVID-19
When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding. You don’t need me to reemphasise the well-worn adage that the best time to be marketing is when your competitors aren’t and there will be those that will simplyRead More »Why Law Firms Are Increasing Marketing Spend During COVID-19
Why Videos Should Be More Than Just Marketing Your Law Firm
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Law Firm Marketing Guide 2023
The Law Firm Marketing Guide (2023) We’ve been working with law firms of all sizes for close to 15 years. Over that time, we’ve learned what works for law firms and what doesn’t when it comes to law firm marketing. In this guide, we will explain in detail the attributes of effective law firm marketingRead More »Law Firm Marketing Guide 2023
The Best Website Builders for Law Firms
There are many website builders available that can be used to create a professional website for a law firm. When choosing a website builder, it is important to consider factors such as ease of use, cost, design options, and the level of support and resources available. Here are some of the best website builders for… Read More »The Best Website Builders for Law Firms
A New Google Algorithm Update That Changes Everything
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How to Significantly Improve Your Law Firm’s Website Speed
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Law Firm Marketing Guide 2023
The Law Firm Marketing Guide (2023) We’ve been working with law firms of all sizes for close to 15 years. Over that time, we’ve learned what works for law firms and what doesn’t when it comes to law firm marketing. In this guide, we will explain in detail the attributes of effective law firm marketingRead More »Law Firm Marketing Guide 2023
Best CRM For Law Firms in 2023
There are several factors to consider when choosing the best CRM for your law firm: Compatibility with your firm’s needs: It’s important to select a CRM that is tailored to the specific needs of a law firm, such as case management, client onboarding, and document management. Look for a CRM that offers features that are… Read More »Best CRM For Law Firms in 2023
Blogging Trends for Law Firms to Leverage in 2023
Here are a few blogging trends that law firms may want to consider leveraging in 2023: Video content: Video content is becoming increasingly popular, and law firms may want to consider using video as a way to engage with their audience and share information. This can include video blog posts, webinars, and other types of… Read More »Blogging Trends for Law Firms to Leverage in 2023
What the New Google Analytics 4 Means for Your Law Firm
What was once a web of networks primarily utilised by military and scientific groups has evolved into a vast platform of apps, cloud storage, and artificial intelligence. The internet is becoming smarter, and you’ll need to keep up if you want to stay competitive. Google Analytics 4 is one of the things your law firm… Read More »What the New Google Analytics 4 Means for Your Law Firm
Law Firm Marketing Guide 2023
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Best CRM For Law Firms in 2023
There are several factors to consider when choosing the best CRM for your law firm: Compatibility with your firm’s needs: It’s important to select a CRM that is tailored to the specific needs of a law firm, such as case management, client onboarding, and document management. Look for a CRM that offers features that are… Read More »Best CRM For Law Firms in 2023
What the New Google Analytics 4 Means for Your Law Firm
What was once a web of networks primarily utilised by military and scientific groups has evolved into a vast platform of apps, cloud storage, and artificial intelligence. The internet is becoming smarter, and you’ll need to keep up if you want to stay competitive. Google Analytics 4 is one of the things your law firm… Read More »What the New Google Analytics 4 Means for Your Law Firm
Is Your Law Firm Ready for Bad Reviews?
Let’s face it, it’s inevitable! Law firms as hard as they try, like every other business will at some time have a disgruntled client. However, with the advent of “online” the disgruntled client now has a megaphone at their disposal through the use of review platforms and of course, social media. At Fast Firms, in… Read More »Is Your Law Firm Ready for Bad Reviews?