Growing law firms in Australia and the USA since 2009.

Things to Consider with Content Writing for Law Firms

There’s little surprise that in our experience in working with law firms on every facet of marketing, that content writing is the perennial hurdle.

Why Content Writing for Law Firms?

For years we were caught in holding patterns waiting for a law firm to write the content so we could then take it to market across multiple channels.  For this reason, we now have a strong writing team at Fast Firms. Our content team are qualified journalists with considerable insight into the legal industry.

Our writing consists of both long and short form, writing content for law firms based upon our own research of trending or topical areas or alternatively, topics selected by your law firm. We also write complete content for law firms launching a new firm or renovating the content on an existing law firm website.

How We Write Content for Law Firms

At Fast Firms, we can write your law firm’s content at a rhythm that suits.

If we’ve been involved in the creation of your law firm’s content strategy, then the mutual agreement between us will guide both the rigour and rhythm. We augment this with downloadable guides, podcastsvideos and paid search to enhance traffic and ultimately conversions.

All this, we do in-house and it’s a fundamental reason why a growing number of law firms choose to work with Fast Firms as opposed to consultants with their myriad of service providers or alternatively, agencies that are non-law firm-specific.

Things to Read, Watch & Listen

5 Things to Build a Law Firm Brand Strategy

Invariably in our work with law firms, they’re super keen to gloss over brand and get to marketing tactics. But it’s a big mistake! Great brand work and positioning anchor a law firm and without it you’ll always float from one thing to another without ever really understanding who your firm really is and moreRead More »5 Things to Build a Law Firm Brand Strategy

Why Law Firms Are Increasing Marketing Spend During COVID-19

When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding.  You don’t need me to reemphasise the well-worn adage that the best time to be marketing is when your competitors aren’t and there will be those that will simplyRead More »Why Law Firms Are Increasing Marketing Spend During COVID-19

Why Videos Should Be More Than Just Marketing Your Law Firm

Typically when law firms consider videos, they’re looking at it through a marketing lens, but it can be so much more! I’ve always been a huge supporter of doing client-onboarding effectively, but in my experience working with plenty of law firms over the last 10 years, rarely do they do this well, if at all.Read More »Why Videos Should Be More Than Just Marketing Your Law Firm

The Big Problem with Law Firm Acquistions

From a brand, design, marketing, and technology perspective, never let anyone tell you that acquisitions are a walk in the park, they’re not! There’s little doubt that the attraction of buying an established practice is appealing on multiple fronts, but they can prove to be more trouble than what they’re worth if you don’t nailRead More »The Big Problem with Law Firm Acquistions

A New Google Algorithm Update That Changes Everything

Last month, Google did something very unusual. They flagged ahead of time an algorithm update.  This rarely occurs! We tend to find out about such an update after the…

How to Significantly Improve Your Law Firm’s Website Speed

Without a doubt, one of the biggest things on our mind this year is site speed. At least weekly we're spending significant chunks of time deconstructing design elements and functionality to influence better site speed scores. Good speed tests are Pingdom and GT Metrix. Why is Site Speed So Important? As a completely integrated marketingRead More »How to Significantly Improve Your Law Firm’s Website Speed

Why Law Firms Are Increasing Marketing Spend During COVID-19

When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding.  You don’t need me to reemphasise the well-worn adage that the best time to be marketing is when your competitors aren’t and there will be those that will simplyRead More »Why Law Firms Are Increasing Marketing Spend During COVID-19

Why WordPress is No Longer the Future For Your Law Firm

Technology is constantly changing and at Fast Firms we're committed to being ahead of the curve for our clients. Put bluntly, many of our clients through our guidance adopt technology to a greater extent than their competitors. Some of this technology is through a number of our partners, as well as technology that we haveRead More »Why WordPress is No Longer the Future For Your Law Firm

Why Law Firms Should Care About Click Fraud

Increasingly law firms are running Google Ads as an integral lead generation strategy. With it comes concerns about both competitors and bots potentially clicking on those ads and consequently driving ad costs through the roof. It’s a valid concern, particularly in most practice area verticals where the CPC (cost per click) is upwards from the… Read More »Why Law Firms Should Care About Click Fraud

Why Law Firm Website Hosting Matters More than Ever

In 2021 and beyond, a modern, responsive website is essential to succeed online. If you invest time and money into building a fast website for your law firm, it helps generate new leads and clients from the web. Ultimately, choosing the right website hosting platform can get your law firm in the right direction. What… Read More »Why Law Firm Website Hosting Matters More than Ever

Why Your Law Firm Should Consider Chatbots

Most industries today, even the legal sector, are clogged with paperwork and administrative duties and are actively looking to reduce such tedious, routine work. If you operate a law firm, you know that your team spends a significant amount of their time on things that could be simply automated at the front-end. The solution? Chatbots… Read More »Why Your Law Firm Should Consider Chatbots

6 Tips to Get More Leads From Your Law Firm Website

Do you want your law firm website to generate more leads? In this blog, we’ll share a few tips to get you started. Law firms that are growth-focused invariably invest a significant amount of money in developing and improving their websites and lead channels. In our experience, many legal practices can make the wrong assumption… Read More »6 Tips to Get More Leads From Your Law Firm Website

Why Law Firms Should Care About Click Fraud

Increasingly law firms are running Google Ads as an integral lead generation strategy. With it comes concerns about both competitors and bots potentially clicking on those ads and consequently driving ad costs through the roof. It’s a valid concern, particularly in most practice area verticals where the CPC (cost per click) is upwards from the… Read More »Why Law Firms Should Care About Click Fraud

Why Law Firm Website Hosting Matters More than Ever

In 2021 and beyond, a modern, responsive website is essential to succeed online. If you invest time and money into building a fast website for your law firm, it helps generate new leads and clients from the web. Ultimately, choosing the right website hosting platform can get your law firm in the right direction. What… Read More »Why Law Firm Website Hosting Matters More than Ever

Why Your Law Firm Should Consider Chatbots

Most industries today, even the legal sector, are clogged with paperwork and administrative duties and are actively looking to reduce such tedious, routine work. If you operate a law firm, you know that your team spends a significant amount of their time on things that could be simply automated at the front-end. The solution? Chatbots… Read More »Why Your Law Firm Should Consider Chatbots

Why Your Law Firm Needs a CRM

The goal of all law firms, regardless of size, is to establish efficiency and control at all levels of the organization. That means never wasting money or letting potential customers slip through the cracks. As your practice grows, you’ll learn that keeping track of existing clients and prospects is just as challenging as attracting new… Read More »Why Your Law Firm Needs a CRM