One perennial question often asked by law firms is if we only knew what people were searching when they landed on our law firm's website? Good news! There are a number of ways! In relation to organic search on Google (that being search traffic you're not paying for), your Google Search console can be immenselyRead More »What Search Terms Are Working For Your Law Firm?
Google ads work for law firms, but they can work better if you’re constructively working with your agency. My name is Dan Toombs and I’m the founder of Fast Firms
As good as technology is, in our experience doing this work for over 10 years, phone calls from your website are still a major acquisition channel, but ask most law firms if they’re tracking calls from organic or paid search and most aren’t. Big mistake! What is Call Tracking Simply put, call tracking enables yourRead More »Why Your Law Firm Must Be Call Tracking
There is little doubt that when it comes to improving your law firm's success with Google Ads, the design and integration of landing pages is crucial, yet in our experience, only 10% of law firms do it. In this article, we identify 7 things your law firm needs to do as a matter of priorityRead More »How Your Law Firm Can Get Better Results with Your Google Adwords
We've been marketing law firms for over 10 years with great results and what's crucial of course, is ensuring you're always ahead of your competitors. Integral to this is what we call your law firm's SERP results. These are your law firm's search engine results. In particular where your law firm is ranking for givenRead More »5 Things Your Law Firm Marketing Strategy Should Have
A significant and growing number of law firms are being forced to run ads for no other reason than they simply cannot get traffic to their website. For competitive search terms, you will find plenty of law firms trying to outrank each other with SEO, but let's face it, only one can be position #1,Read More »Our Law Firm Adwords Aren’t Driving Leads. What Do We Do?
It's not as ridiculous as it sounds. Whilst for established law firms, a website is the quintessential marketing hub from which everything derives, for start-up firms struggling to get oxygen sometimes a website is a secondary step. Let's get a few things clear though! If nothing else, a website does validate to a potential clientRead More »Does Our Law Firm Really Need a Website?
Since the advent of Adwords, there have been numerous law firms that have garnered exceptional traction in the marketplace and in some cases, very rapidly. Adwords, of course, is the great equaliser! Along as you've got the money, you can rank with the best of them! However, as we've experienced, there comes a time whenRead More »Anchor Your Firm’s Purpose – Before It’s Too Late