Brand Workshops for Law Firms
A Brand Workshop for your law firm is a fundamentally important piece of work.
Without it, it’s like commencing a piece of litigation without a Statement of Claim.
A Brand Workshop for your law firm is a fundamentally important piece of work.
Without it, it’s like commencing a piece of litigation without a Statement of Claim.
Consequently, invariably law firms operate within the day to day of their operations, giving very little thought to what their firm conveys in the minds of potential legal service consumers and the wider market generally.
Marty Neumeier, author and speaker on all things brand, defines a brand by first laying out what a brand is not: “A brand is not a logo. A brand is not an identity. A brand is not a product.” Neumeier goes on to say that “a brand is a person’s gut feeling about a product, service, or organization.”
In our broader work with law firms, the starting point is to understand the forces driving change in the legal industry and more specifically for the relevant legal practice, then consideration of how the firm is currently positioned. We use what is typically referred to as “brand archetypes” to assist in identifying core brand characteristics and further assess the relevance of those characteristics in the here and now.
More specifically, in the course of the Brand Strategy Workshop for Law Firms, we:
A Brand Workshop for your law firm is a fundamentally important piece of work. Without it, it’s like commencing a piece of litigation without a Statement of Claim.
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