Growing law firms in Australia and the USA since 2009.

BPC Law
OMB Solicitors
Coutts Lawyers & Conveyancers
James Esparza
McNamara Law
D&D
Lifestyle Injury Lawyers
Best Wilson Buckley Family Law
PAVUK
South Geldard Lawyers
IVY Law Group
BigLaw
Australian Family Lawyers
Murdoch Lawyers
Anthony Black Family Law
FOX AND THOMAS BUSINESS LAWYERS
Smart Move Conveyancing
Attwood Marshall Lawyers
Twohill Lawyers
Hannay Lawyers
Harris Lieberman Solicitors
Gajic Lawyers
SHINE LAWYERS
Felicio Law Firm
Accident Legal Road Injury Experts
Sachs Gerace Lawyers
BOSSCHER COMMERCIAL
GILL AND LANE SOLICITORS
Johnsons Law Group
PETERS BOSEL Lawyers
Mediations Australia
FWO
Revolution Financial Advisers
Kells Your Lawyers
KENMORE LAWYERS
Sydney Local Court Lawyers
ANDERSON GRAY LAWYERS FOR EMPLOYEES
ASHLAR LEGAL
Bourke Love Lawyers
ESTATE LAWYERS SYDNEY
HATZIS Lawyers
Ipswich Mediation Centre
Queensland Social Justice Centre
Australia Lawyers
Page Provan Family and Fertility Lawyers

Things to Consider following a Brand Workshop

We see a Brand Workshop for your law firm as being the starting point for everything else to follow. Here are the most common things that we do next!

Why a Brand Workshop for Your Law Firm?

Your law firm is a “brand,” that for most has organically become that way without any real apparent strategy of people within the firm now or historically.

Consequently, invariably law firms operate within the day to day of their operations, giving very little thought to what their firm conveys in the minds of potential legal service consumers and the wider market generally.

Marty Neumeier, author and speaker on all things brand, defines a brand by first laying out what a brand is not: “A brand is not a logo. A brand is not an identity. A brand is not a product.” Neumeier goes on to say that “a brand is a person’s gut feeling about a product, service, or organization.”

 

How Long Does a Brand Workshop Take?

The length of a Brand Workshop depends upon both the size and diversity of practice areas that your law firm has.

Typically, a Brand Workshop for your law firm will take between 3 hours and potentially 1.5 days.

What is the Starting Point?

In our broader work with law firms, the starting point is to understand the forces driving change in the legal industry and more specifically for the relevant legal practice, then consideration of how the firm is currently positioned and where it may need to be positioned moving forward. We use what is typically referred to as “brand archetypes” to assist in identifying core brand characteristics and further assess the relevance of those characteristics in the here and now.

More specifically, in the course of the Brand Strategy Workshop for Law Firms, we:

  • Consider your law firm’s business strategy;
  • Identify who your clients are across practice areas;
  • We map client personas for each practice area cohort;
  • We develop brand positioning to match those personas;
  • We develop the messaging for each cohort;
  • We reconsider any brand anchors, like tag lines etc that need further reflection in light of the above work;
  • We develop the content marketing strategy and its rhythm;
  • We design and develop every piece of marketing collateral to ensure synergy across the whole brand and to ensure consistency with the law firm’s brand positioning and key messaging;
  • We design and hold you to your Brand Style Guide, which is the Bible of how your firm is to be represented visually across every medium;
  • We consider other possibilities, not overtly apparent that may extend the brand’s value to existing or new clients, referral sources etc.
Highly Recommended!

 

Fast Firms have been effective in delivering comprehensive marketing services that are tailored perfectly to our firm. The Fast Firms’ team provides us with detailed analysis that allows us to be informed when making budget decisions. We are very pleased to have Fast Firms working with us.


Mark Nelson, Partner BPC Lawyers

law technology
Execution Done Brilliantly!

 

Have you heard the one about the visionary, superb designers and wonderous organiser that together combat the saturated world of law firm marketing? Fast Firms makes this a reality every day with unique, out of the box ideas executed brilliantly that speak to our clients and team and honour our brand perfectly.


Jennifer Ryder, General Manager, BWB Family Law

marketing lawyers
Experienced, Honest & Extremely Responsive!

 

An experienced, honest and extremely responsive team who take the time to understand each of their individual clients and their marketing goals. Highly recommended if you want to stay one step ahead of the latest online legal trends.


Holly Miller, Business Development Manager, Murdoch Lawyers

law marketing
Month After Month Growth

 

Fast Firms has been an integral part in the growth of our business. We have been utilising their services for around 2 years now, and the online strategies put together by Dan and his team has assisted our firm grow month after month.

We couldn’t be more happy with their work.


Daniel Hannay, Director, Hannay Lawyers

law marketing
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