Growing law firms in Australia and the USA since 2009.

Things to Consider following a Brand Workshop

We see a Brand Workshop for your law firm as being the starting point for everything else to follow. Here are the most common things that we do next!

Why a Brand Workshop for Your Law Firm?

Your law firm is a “brand,” that for most have organically become that way without any real apparent strategy of people within the firm now or historically.

Consequently, invariably law firms operate within the day-to-day of their operations, giving very little thought to what their firm conveys in the minds of potential legal service consumers and the wider market generally.

Marty Neumeier, author and speaker on all things brand, defines a brand by first laying out what a brand is not: “A brand is not a logo. A brand is not an identity. A brand is not a product.” Neumeier goes on to say that “a brand is a person’s gut feeling about a product, service, or organization.”

 

How Long Does a Brand Workshop Take?

The length of a Brand Workshop depends upon both the size and diversity of practice areas that your law firm has.

Typically, a Brand Workshop for your law firm will take between 3 hours and potentially 1.5 days.

What is the Starting Point?

In our broader work with law firms, the starting point is to understand the forces driving change in the legal industry and more specifically for the relevant legal practice, then consideration of how the firm is currently positioned and where it may need to be positioned moving forward. We use what is typically referred to as “brand archetypes” to assist in identifying core brand characteristics and further assess the relevance of those characteristics in the here and now.

More specifically, in the course of the Brand Strategy Workshop for Law Firms, we:

  • Consider your law firm’s business strategy;
  • Identify who your clients are across practice areas;
  • We map client personas for each practice area cohort;
  • We develop brand positioning to match those personas;
  • We develop the messaging for each cohort;
  • We reconsider any brand anchors, like tag lines etc that need further reflection in light of the above work;
  • We develop the content marketing strategy and its rhythm;
  • We design and develop every piece of marketing collateral to ensure synergy across the whole brand and to ensure consistency with the law firm’s brand positioning and key messaging;
  • We design and hold you to your Brand Style Guide, which is the Bible of how your firm is to be represented visually across every medium;
  • We consider other possibilities, not overtly apparent that may extend the brand’s value to existing or new clients, referral sources etc.

Things to Read, Watch & Listen

5 Things to Build a Law Firm Brand Strategy

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Why Law Firms Are Increasing Marketing Spend During COVID-19

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Why Videos Should Be More Than Just Marketing Your Law Firm

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Last month, Google did something very unusual. They flagged ahead of time an algorithm update.  This rarely occurs! We tend to find out about such an update after the…

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When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding.  You don’t need me to reemphasise the well-worn adage that the best time to be marketing is when your competitors aren’t and there will be those that will simplyRead More »Why Law Firms Are Increasing Marketing Spend During COVID-19

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There are several factors to consider when choosing the best CRM for your law firm: Compatibility with your firm’s needs: It’s important to select a CRM that is tailored to the specific needs of a law firm, such as case management, client onboarding, and document management. Look for a CRM that offers features that are… Read More »Best CRM For Law Firms in 2023

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Here are a few blogging trends that law firms may want to consider leveraging in 2023: Video content: Video content is becoming increasingly popular, and law firms may want to consider using video as a way to engage with their audience and share information. This can include video blog posts, webinars, and other types of… Read More »Blogging Trends for Law Firms to Leverage in 2023

What the New Google Analytics 4 Means for Your Law Firm

What was once a web of networks primarily utilised by military and scientific groups has evolved into a vast platform of apps, cloud storage, and artificial intelligence. The internet is becoming smarter, and you’ll need to keep up if you want to stay competitive. Google Analytics 4 is one of the things your law firm… Read More »What the New Google Analytics 4 Means for Your Law Firm

Law Firms, Register Your .au Domain Now.

From yesterday, a new Australian domain extension, .au, is available for registration, allowing qualifying businesses to register ‘direct’ domain names for the first time. What is the name of the new domain? The new domain extension is just “.au,” which stands for Australia. The domain name “lawyers.au” is an example of an .au domain name.… Read More »Law Firms, Register Your .au Domain Now.

Best CRM For Law Firms in 2023

There are several factors to consider when choosing the best CRM for your law firm: Compatibility with your firm’s needs: It’s important to select a CRM that is tailored to the specific needs of a law firm, such as case management, client onboarding, and document management. Look for a CRM that offers features that are… Read More »Best CRM For Law Firms in 2023

What the New Google Analytics 4 Means for Your Law Firm

What was once a web of networks primarily utilised by military and scientific groups has evolved into a vast platform of apps, cloud storage, and artificial intelligence. The internet is becoming smarter, and you’ll need to keep up if you want to stay competitive. Google Analytics 4 is one of the things your law firm… Read More »What the New Google Analytics 4 Means for Your Law Firm

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Why Law Firms Should Care About Click Fraud

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