Growing law firms in Australia and the USA since 2009.

Things to Consider following a Brand Workshop

We see a Brand Workshop for your law firm as being the starting point for everything else to follow. Here are the most common things that we do next!

Why a Brand Workshop for Your Law Firm?

Your law firm is a “brand,” that for most has organically become that way without any real apparent strategy of people within the firm now or historically.

Consequently, invariably law firms operate within the day to day of their operations, giving very little thought to what their firm conveys in the minds of potential legal service consumers and the wider market generally.

Marty Neumeier, author and speaker on all things brand, defines a brand by first laying out what a brand is not: “A brand is not a logo. A brand is not an identity. A brand is not a product.” Neumeier goes on to say that “a brand is a person’s gut feeling about a product, service, or organization.”

 

How Long Does a Brand Workshop Take?

The length of a Brand Workshop depends upon both the size and diversity of practice areas that your law firm has.

Typically, a Brand Workshop for your law firm will take between 3 hours and potentially 1.5 days.

What is the Starting Point?

In our broader work with law firms, the starting point is to understand the forces driving change in the legal industry and more specifically for the relevant legal practice, then consideration of how the firm is currently positioned and where it may need to be positioned moving forward. We use what is typically referred to as “brand archetypes” to assist in identifying core brand characteristics and further assess the relevance of those characteristics in the here and now.

More specifically, in the course of the Brand Strategy Workshop for Law Firms, we:

  • Consider your law firm’s business strategy;
  • Identify who your clients are across practice areas;
  • We map client personas for each practice area cohort;
  • We develop brand positioning to match those personas;
  • We develop the messaging for each cohort;
  • We reconsider any brand anchors, like tag lines etc that need further reflection in light of the above work;
  • We develop the content marketing strategy and its rhythm;
  • We design and develop every piece of marketing collateral to ensure synergy across the whole brand and to ensure consistency with the law firm’s brand positioning and key messaging;
  • We design and hold you to your Brand Style Guide, which is the Bible of how your firm is to be represented visually across every medium;
  • We consider other possibilities, not overtly apparent that may extend the brand’s value to existing or new clients, referral sources etc.

Things to Read, Watch & Listen

5 Things to Build a Law Firm Brand Strategy

Invariably in our work with law firms, they’re super keen to gloss over brand and get to marketing tactics. But it’s a big mistake! Great brand work and positioning anchor a law firm and without it you’ll always float from one thing to another without ever really understanding who your firm really is and moreRead More »5 Things to Build a Law Firm Brand Strategy

Why Law Firms Are Increasing Marketing Spend During COVID-19

When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding.  You don’t need me to reemphasise the well-worn adage that the best time to be marketing is when your competitors aren’t and there will be those that will simplyRead More »Why Law Firms Are Increasing Marketing Spend During COVID-19

Why Videos Should Be More Than Just Marketing Your Law Firm

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Why Law Firms Are Increasing Marketing Spend During COVID-19

When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding.  You don’t need me to reemphasise the well-worn adage that the best time to be marketing is when your competitors aren’t and there will be those that will simplyRead More »Why Law Firms Are Increasing Marketing Spend During COVID-19

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Increasingly law firms are running Google Ads as an integral lead generation strategy. With it comes concerns about both competitors and bots potentially clicking on those ads and consequently driving ad costs through the roof. It’s a valid concern, particularly in most practice area verticals where the CPC (cost per click) is upwards from the… Read More »Why Law Firms Should Care About Click Fraud

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In 2021 and beyond, a modern, responsive website is essential to succeed online. If you invest time and money into building a fast website for your law firm, it helps generate new leads and clients from the web. Ultimately, choosing the right website hosting platform can get your law firm in the right direction. What… Read More »Why Law Firm Website Hosting Matters More than Ever

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Most industries today, even the legal sector, are clogged with paperwork and administrative duties and are actively looking to reduce such tedious, routine work. If you operate a law firm, you know that your team spends a significant amount of their time on things that could be simply automated at the front-end. The solution? Chatbots… Read More »Why Your Law Firm Should Consider Chatbots

6 Tips to Get More Leads From Your Law Firm Website

Do you want your law firm website to generate more leads? In this blog, we’ll share a few tips to get you started. Law firms that are growth-focused invariably invest a significant amount of money in developing and improving their websites and lead channels. In our experience, many legal practices can make the wrong assumption… Read More »6 Tips to Get More Leads From Your Law Firm Website

Why Law Firms Should Care About Click Fraud

Increasingly law firms are running Google Ads as an integral lead generation strategy. With it comes concerns about both competitors and bots potentially clicking on those ads and consequently driving ad costs through the roof. It’s a valid concern, particularly in most practice area verticals where the CPC (cost per click) is upwards from the… Read More »Why Law Firms Should Care About Click Fraud

Why Law Firm Website Hosting Matters More than Ever

In 2021 and beyond, a modern, responsive website is essential to succeed online. If you invest time and money into building a fast website for your law firm, it helps generate new leads and clients from the web. Ultimately, choosing the right website hosting platform can get your law firm in the right direction. What… Read More »Why Law Firm Website Hosting Matters More than Ever

Why Your Law Firm Should Consider Chatbots

Most industries today, even the legal sector, are clogged with paperwork and administrative duties and are actively looking to reduce such tedious, routine work. If you operate a law firm, you know that your team spends a significant amount of their time on things that could be simply automated at the front-end. The solution? Chatbots… Read More »Why Your Law Firm Should Consider Chatbots

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