Things to Consider following a Brand Workshop
We see a Brand Workshop for your law firm as being the starting point for everything else to follow. Here are the most common things that we do next!
Get your new law firm a new website that matches the marketing objectives of your Brand Strategy Marketing Collateral
With the Brand Strategy in place, we dsign every other piece of marketing collateral in your law firm CRM Technology
Use our tried and true CRM technologies to track, nuture and convert your clients Web Hosting
Don't underestimate the importance of website hosting. Our servers are hosted in ultra-safe and secure locations in the region of your law firm. Content Writing
Always where things fall over. We can create every piece of content that your firm needs. From practice area content through to bios to articles.
Why a Brand Workshop for Your Law Firm?
Your law firm is a “brand,” that for most have organically become that way without any real apparent strategy of people within the firm now or historically.
Consequently, invariably law firms operate within the day-to-day of their operations, giving very little thought to what their firm conveys in the minds of potential legal service consumers and the wider market generally.
Marty Neumeier, author and speaker on all things brand, defines a brand by first laying out what a brand is not: “A brand is not a logo. A brand is not an identity. A brand is not a product.” Neumeier goes on to say that “a brand is a person’s gut feeling about a product, service, or organization.”
How Long Does a Brand Workshop Take?
The length of a Brand Workshop depends upon both the size and diversity of practice areas that your law firm has.
Typically, a Brand Workshop for your law firm will take between 3 hours and potentially 1.5 days.
What is the Starting Point?
In our broader work with law firms, the starting point is to understand the forces driving change in the legal industry and more specifically for the relevant legal practice, then consideration of how the firm is currently positioned and where it may need to be positioned moving forward. We use what is typically referred to as “brand archetypes” to assist in identifying core brand characteristics and further assess the relevance of those characteristics in the here and now.
More specifically, in the course of the Brand Strategy Workshop for Law Firms, we:
- Consider your law firm’s business strategy;
- Identify who your clients are across practice areas;
- We map client personas for each practice area cohort;
- We develop brand positioning to match those personas;
- We develop the messaging for each cohort;
- We reconsider any brand anchors, like tag lines etc that need further reflection in light of the above work;
- We develop the content marketing strategy and its rhythm;
- We design and develop every piece of marketing collateral to ensure synergy across the whole brand and to ensure consistency with the law firm’s brand positioning and key messaging;
- We design and hold you to your Brand Style Guide, which is the Bible of how your firm is to be represented visually across every medium;
- We consider other possibilities, not overtly apparent that may extend the brand’s value to existing or new clients, referral sources etc.
Things to Read, Watch & Listen
How Your Law Firm Can Get More Google Reviews
Law firms understand the power of online reviews in shaping client perceptions and driving business growth. Google reviews have become an essential component of a successful marketing strategy. So, how can you get more Google reviews to elevate your firm’s reputation and attract more clients? Why Google Reviews are Important for Law Firms Google reviews… Read More »How Your Law Firm Can Get More Google Reviews
Unlocking the Potential of Brand Archetypes for Law Firm Marketing
Brand Archetypes for Law Firm Marketing When it comes to crafting a successful brand identity for your law firm, there are many factors to consider. One powerful strategy that can help you establish a strong and consistent brand is the use of brand archetypes. By understanding the different archetypes and how they resonate with your target… Read More »Unlocking the Potential of Brand Archetypes for Law Firm Marketing
The Best Apps for Law Firm Appointment Scheduling
As a lawyer, you know how challenging it can be to keep track of your busy schedule. Appointment scheduling for lawyers has never been easier thanks to the wide range of scheduling apps for law firms available today. These apps can help you better manage your time and keep your clients informed of any changes… Read More »The Best Apps for Law Firm Appointment Scheduling
Are Competitors Clicking on Your Law Firm’s Google Ads?
Google Ads for law firms and lawyers can be an effective way of generating leads for your practice, but you need to be aware of competitor click fraud. Competitor click fraud is when a rival firm clicks on your Google Ads in order to deplete your advertising budget and potentially lower your ranking on the… Read More »Are Competitors Clicking on Your Law Firm’s Google Ads?
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Brand Archetypes for Law Firm Marketing When it comes to crafting a successful brand identity for your law firm, there are many factors to consider. One powerful strategy that can help you establish a strong and consistent brand is the use of brand archetypes. By understanding the different archetypes and how they resonate with your target… Read More »Unlocking the Potential of Brand Archetypes for Law Firm Marketing
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Why Law Firms Should Consider a Blue Ocean Strategy in 2024
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How Your Law Firm Can Get More Google Reviews
Law firms understand the power of online reviews in shaping client perceptions and driving business growth. Google reviews have become an essential component of a successful marketing strategy. So, how can you get more Google reviews to elevate your firm’s reputation and attract more clients? Why Google Reviews are Important for Law Firms Google reviews… Read More »How Your Law Firm Can Get More Google Reviews
Unlocking the Potential of Brand Archetypes for Law Firm Marketing
Brand Archetypes for Law Firm Marketing When it comes to crafting a successful brand identity for your law firm, there are many factors to consider. One powerful strategy that can help you establish a strong and consistent brand is the use of brand archetypes. By understanding the different archetypes and how they resonate with your target… Read More »Unlocking the Potential of Brand Archetypes for Law Firm Marketing
The Best Apps for Law Firm Appointment Scheduling
As a lawyer, you know how challenging it can be to keep track of your busy schedule. Appointment scheduling for lawyers has never been easier thanks to the wide range of scheduling apps for law firms available today. These apps can help you better manage your time and keep your clients informed of any changes… Read More »The Best Apps for Law Firm Appointment Scheduling
Are Competitors Clicking on Your Law Firm’s Google Ads?
Google Ads for law firms and lawyers can be an effective way of generating leads for your practice, but you need to be aware of competitor click fraud. Competitor click fraud is when a rival firm clicks on your Google Ads in order to deplete your advertising budget and potentially lower your ranking on the… Read More »Are Competitors Clicking on Your Law Firm’s Google Ads?
How Your Law Firm Can Get More Google Reviews
Law firms understand the power of online reviews in shaping client perceptions and driving business growth. Google reviews have become an essential component of a successful marketing strategy. So, how can you get more Google reviews to elevate your firm’s reputation and attract more clients? Why Google Reviews are Important for Law Firms Google reviews… Read More »How Your Law Firm Can Get More Google Reviews
The Best Apps for Law Firm Appointment Scheduling
As a lawyer, you know how challenging it can be to keep track of your busy schedule. Appointment scheduling for lawyers has never been easier thanks to the wide range of scheduling apps for law firms available today. These apps can help you better manage your time and keep your clients informed of any changes… Read More »The Best Apps for Law Firm Appointment Scheduling
Are Competitors Clicking on Your Law Firm’s Google Ads?
Google Ads for law firms and lawyers can be an effective way of generating leads for your practice, but you need to be aware of competitor click fraud. Competitor click fraud is when a rival firm clicks on your Google Ads in order to deplete your advertising budget and potentially lower your ranking on the… Read More »Are Competitors Clicking on Your Law Firm’s Google Ads?
Lead Generation Tips for New Law Firms
Lead Generation Tips for Lawyers Starting a new law firm is an exciting but daunting endeavor. One of the biggest challenges that law firms face is attracting new clients and growing their business. Law firm marketing can be a complex and time-consuming task, so it’s important to be strategic in your approach. In this blog… Read More »Lead Generation Tips for New Law Firms