Things to Consider with your Brand Style Guide
A Brand Style Guide is your bible for staying “on brand.” Everything from an aesthetic perspective is anchored by your Brand Style Guide.
Get your new law firm a new website that matches the marketing objectives of your Brand Strategy Marketing Collateral
With the Brand Strategy in place, we dsign every other piece of marketing collateral in your law firm CRM Technology
Use our tried and true CRM technologies to track, nuture and convert your clients Web Hosting
Don't underestimate the importance of website hosting. Our servers are hosted in ultra-safe and secure locations in the region of your law firm. Content Writing
Always where things fall over. We can create every piece of content that your firm needs. From practice area content through to bios to articles.
What is a Brand Style Guide?
In our experience, brand image & identity is on the agenda for forward-thinking law firms, but bringing it all together takes some major graphic design skills.
Law firms, like other businesses, grow slowly. Invariably with that growth comes various incarnations of design assets, leaving many firms with an array of collateral, none of which fits or is synergistic.
Your Own Brand Portal
One of the most important things we do is galvanize a law firm’s brand, distilling the assets and compiling them in your very own brand portal. Once there, they’re readily available, always up to date and never lost in someone’s email account.
We work with law firms implementing strategic branding strategies, consolidating business objectives, demographics, competitor analysis, visual assets, and then we create all of your brand assets for you and it lives on your own custom portal with all your marketing collateral.
Things to Read, Watch & Listen
5 Things to Build a Law Firm Brand Strategy
Invariably in our work with law firms, they’re super keen to gloss over brand and get to marketing tactics. But it’s a big mistake! Great brand work and positioning anchor a law firm and without it you’ll always float from one thing to another without ever really understanding who your firm really is and moreRead More »5 Things to Build a Law Firm Brand Strategy
Why Law Firms Are Increasing Marketing Spend During COVID-19
When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding. You don’t need me to reemphasise the well-worn adage that the best time to be marketing is when your competitors aren’t and there will be those that will simplyRead More »Why Law Firms Are Increasing Marketing Spend During COVID-19
Why Videos Should Be More Than Just Marketing Your Law Firm
Typically when law firms consider videos, they’re looking at it through a marketing lens, but it can be so much more! I’ve always been a huge supporter of doing client-onboarding effectively, but in my experience working with plenty of law firms over the last 10 years, rarely do they do this well, if at all.Read More »Why Videos Should Be More Than Just Marketing Your Law Firm
The Big Problem with Law Firm Acquistions
From a brand, design, marketing, and technology perspective, never let anyone tell you that acquisitions are a walk in the park, they’re not! There’s little doubt that the attraction of buying an established practice is appealing on multiple fronts, but they can prove to be more trouble than what they’re worth if you don’t nailRead More »The Big Problem with Law Firm Acquistions
A New Google Algorithm Update That Changes Everything
Last month, Google did something very unusual. They flagged ahead of time an algorithm update. This rarely occurs! We tend to find out about such an update after the…
How to Significantly Improve Your Law Firm’s Website Speed
Without a doubt, one of the biggest things on our mind this year is site speed. At least weekly we're spending significant chunks of time deconstructing design elements and functionality to influence better site speed scores. Good speed tests are Pingdom and GT Metrix. Why is Site Speed So Important? As a completely integrated marketingRead More »How to Significantly Improve Your Law Firm’s Website Speed
Why Law Firms Are Increasing Marketing Spend During COVID-19
When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding. You don’t need me to reemphasise the well-worn adage that the best time to be marketing is when your competitors aren’t and there will be those that will simplyRead More »Why Law Firms Are Increasing Marketing Spend During COVID-19
Why WordPress is No Longer the Future For Your Law Firm
Technology is constantly changing and at Fast Firms we're committed to being ahead of the curve for our clients. Put bluntly, many of our clients through our guidance adopt technology to a greater extent than their competitors. Some of this technology is through a number of our partners, as well as technology that we haveRead More »Why WordPress is No Longer the Future For Your Law Firm
Why Your Law Firm Needs a CRM
The goal of all law firms, regardless of size, is to establish efficiency and control at all levels of the organization. That means never wasting money or letting potential customers slip through the cracks. As your practice grows, you’ll learn that keeping track of existing clients and prospects is just as challenging as attracting new… Read More »Why Your Law Firm Needs a CRM
Why Your Law Firm Needs SEO
Every law firm needs new clients to thrive, and yours is no different. While there are different digital marketing techniques available that you can use, none comes close to the power of organic search. Ranking high in search engine results (especially Google’s) is crucial to the growth and development of any law firm, and effective… Read More »Why Your Law Firm Needs SEO
Why Online Reviews Matter Now More than Ever for Your Law Firm
As is true with all businesses, online reviews are a highly important part of a law firm marketing strategy. Especially now where client behaviour and preferred interactions have shifted significantly, the uptick in the use of digital resources and services is here to stay. Law firms that promote a culture of client feedback in their… Read More »Why Online Reviews Matter Now More than Ever for Your Law Firm
Google Core Update 2021: What This Means for Your Law Firm’s Website
As new sites emerge and the web grows, continued core update is a way for Google to make sure they are supporting a broad range of publishers, creators, and businesses, while also providing searchers with the best information available. In November last year, Google announced that the page experience signals in ranking will start rolling… Read More »Google Core Update 2021: What This Means for Your Law Firm’s Website
Why Your Law Firm Needs a CRM
The goal of all law firms, regardless of size, is to establish efficiency and control at all levels of the organization. That means never wasting money or letting potential customers slip through the cracks. As your practice grows, you’ll learn that keeping track of existing clients and prospects is just as challenging as attracting new… Read More »Why Your Law Firm Needs a CRM
Law Firms Be Careful Before Diving into New Technology
It shouldn’t come as a surprise that there has been an absolute explosion of start-ups in recent years in every facet of legal practice. One thing they all have in common is that to survive they all require market share and thus, deploy aggressive marketing campaigns to enable traction. Recently we started work with a… Read More »Law Firms Be Careful Before Diving into New Technology
Your Law Firm’s Lead Dashboard
How many leads did your law firm receive today? How many of them converted into appointments? How many then went on to become file opens? These are very simple metrics but for the most part, are lost to the far majority of law firms. That's not to say that they're not focused on such things,Read More »Your Law Firm’s Lead Dashboard
Do This Before integrating Technology into Your Law Firm
In this video, Fast Firms Director, Dan Toombs suggests that law firms ask 2 questions before they integrate any technology into their law firm. TRANSCRIPT 5 years ago there were approximately 250 start-ups in the legal technology space. Now there is estimated to be in excess of 250,000. It goes without saying that asRead More »Do This Before integrating Technology into Your Law Firm