Things to Consider with your Brand Style Guide
A Brand Style Guide is your bible for staying “on brand.” Everything from an aesthetic perspective is anchored by your Brand Style Guide.
Get your new law firm a new website that matches the marketing objectives of your Brand Strategy Marketing Collateral
With the Brand Strategy in place, we dsign every other piece of marketing collateral in your law firm CRM Technology
Use our tried and true CRM technologies to track, nuture and convert your clients Web Hosting
Don't underestimate the importance of website hosting. Our servers are hosted in ultra-safe and secure locations in the region of your law firm. Content Writing
Always where things fall over. We can create every piece of content that your firm needs. From practice area content through to bios to articles.
What is a Brand Style Guide?
In our experience, brand image & identity is on the agenda for forward-thinking law firms, but bringing it all together takes some major graphic design skills.
Law firms, like other businesses, grow slowly. Invariably with that growth comes various incarnations of design assets, leaving many firms with an array of collateral, none of which fits or is synergistic.
Your Own Brand Portal
One of the most important things we do is galvanize a law firm’s brand, distilling the assets and compiling them in your very own brand portal. Once there, they’re readily available, always up to date and never lost in someone’s email account.
We work with law firms implementing strategic branding strategies, consolidating business objectives, demographics, competitor analysis, visual assets, and then we create all of your brand assets for you and it lives on your own custom portal with all your marketing collateral.
Things to Read, Watch & Listen
5 Things to Build a Law Firm Brand Strategy
Invariably in our work with law firms, they’re super keen to gloss over brand and get to marketing tactics. But it’s a big mistake! Great brand work and positioning anchor a law firm and without it you’ll always float from one thing to another without ever really understanding who your firm really is and moreRead More »5 Things to Build a Law Firm Brand Strategy
Why Law Firms Are Increasing Marketing Spend During COVID-19
When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding. You don’t need me to reemphasise the well-worn adage that the best time to be marketing is when your competitors aren’t and there will be those that will simplyRead More »Why Law Firms Are Increasing Marketing Spend During COVID-19
Why Videos Should Be More Than Just Marketing Your Law Firm
Typically when law firms consider videos, they’re looking at it through a marketing lens, but it can be so much more! I’ve always been a huge supporter of doing client-onboarding effectively, but in my experience working with plenty of law firms over the last 10 years, rarely do they do this well, if at all.Read More »Why Videos Should Be More Than Just Marketing Your Law Firm
The Big Problem with Law Firm Acquistions
From a brand, design, marketing, and technology perspective, never let anyone tell you that acquisitions are a walk in the park, they’re not! There’s little doubt that the attraction of buying an established practice is appealing on multiple fronts, but they can prove to be more trouble than what they’re worth if you don’t nailRead More »The Big Problem with Law Firm Acquistions
A New Google Algorithm Update That Changes Everything
Last month, Google did something very unusual. They flagged ahead of time an algorithm update. This rarely occurs! We tend to find out about such an update after the…
How to Significantly Improve Your Law Firm’s Website Speed
Without a doubt, one of the biggest things on our mind this year is site speed. At least weekly we're spending significant chunks of time deconstructing design elements and functionality to influence better site speed scores. Good speed tests are Pingdom and GT Metrix. Why is Site Speed So Important? As a completely integrated marketingRead More »How to Significantly Improve Your Law Firm’s Website Speed
Why Law Firms Are Increasing Marketing Spend During COVID-19
When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding. You don’t need me to reemphasise the well-worn adage that the best time to be marketing is when your competitors aren’t and there will be those that will simplyRead More »Why Law Firms Are Increasing Marketing Spend During COVID-19
Why WordPress is No Longer the Future For Your Law Firm
Technology is constantly changing and at Fast Firms we're committed to being ahead of the curve for our clients. Put bluntly, many of our clients through our guidance adopt technology to a greater extent than their competitors. Some of this technology is through a number of our partners, as well as technology that we haveRead More »Why WordPress is No Longer the Future For Your Law Firm
What the New Google Analytics 4 Means for Your Law Firm
What was once a web of networks primarily utilised by military and scientific groups has evolved into a vast platform of apps, cloud storage, and artificial intelligence. The internet is becoming smarter, and you’ll need to keep up if you want to stay competitive. Google Analytics 4 is one of the things your law firm… Read More »What the New Google Analytics 4 Means for Your Law Firm
Law Firms, Register Your .au Domain Now.
From yesterday, a new Australian domain extension, .au, is available for registration, allowing qualifying businesses to register ‘direct’ domain names for the first time. What is the name of the new domain? The new domain extension is just “.au,” which stands for Australia. The domain name “lawyers.au” is an example of an .au domain name.… Read More »Law Firms, Register Your .au Domain Now.
2022 Guide Marketing for Criminal Defence Lawyers
Within the legal sector, criminal law is one of the most competitive areas of law to market. With high competition comes the challenge of creating a broader awareness of your criminal law practice and of course, driving that awareness to file opens. In working with many criminal law firms across the country, we typically find… Read More »2022 Guide Marketing for Criminal Defence Lawyers
What Your Law Firm Needs to Know About Facebook Ads
In this blog, we delve into some factors your law firm needs to know about Facebook advertising and pro-tips to make sure you’re producing ads that bring you clients, not just likes.
What the New Google Analytics 4 Means for Your Law Firm
What was once a web of networks primarily utilised by military and scientific groups has evolved into a vast platform of apps, cloud storage, and artificial intelligence. The internet is becoming smarter, and you’ll need to keep up if you want to stay competitive. Google Analytics 4 is one of the things your law firm… Read More »What the New Google Analytics 4 Means for Your Law Firm
Is Your Law Firm Ready for Bad Reviews?
Let’s face it, it’s inevitable! Law firms as hard as they try, like every other business will at some time have a disgruntled client. However, with the advent of “online” the disgruntled client now has a megaphone at their disposal through the use of review platforms and of course, social media. At Fast Firms, in… Read More »Is Your Law Firm Ready for Bad Reviews?
Why Law Firms Should Care About Click Fraud
Increasingly law firms are running Google Ads as an integral lead generation strategy. With it comes concerns about both competitors and bots potentially clicking on those ads and consequently driving ad costs through the roof. It’s a valid concern, particularly in most practice area verticals where the CPC (cost per click) is upwards from the… Read More »Why Law Firms Should Care About Click Fraud
Why Law Firm Website Hosting Matters More than Ever
In 2021 and beyond, a modern, responsive website is essential to succeed online. If you invest time and money into building a fast website for your law firm, it helps generate new leads and clients from the web. Ultimately, choosing the right website hosting platform can get your law firm in the right direction. What… Read More »Why Law Firm Website Hosting Matters More than Ever