Signifiers & Brand Identity
About your Principal Mark - What can you tell us that will help us understand your unique brand positioning with regards to your logo.
Visual Strategy - Make Your Mark
Wordmarks: Convey brand personality through typography? Google, FedEx.
Letterforms: As simple as the company’s initials? IBM, Airbnb.
Emblems: A shape or frame that the company name is inextricably connected with? Warner Bros, Starbucks, Harley Davidson, Levis.
Pictorial marks: Could you simplify an immediately recognisable image? Twitter, Shell, and Apple.
Abstract symbols: Can you invent a symbol that represents the brand? Pepsi, Nike, and Audi.