The Time it Takes To Get New Law Firms Ranked

By 7 December 2019Marketing Hub, SEO
la
Head Up

Back in the halycon days, we’d literally launch a new law firm’s website and see ranking visibility within a couple of weeks. Sure, it had alot to do with the fact that 10 years ago, the far majority of law firms didn’t have a clue what SEO was and it never formed part of the brief for their web and marketing agency. On top of this of course was those horrendous Google algorithm updates, most notably Panda that ruined a number of firms who were smart enough at least to have this work being done, but it just wasn’t being done to Google’s standards (not to mention that they were never overtly clear what those standareds were).

Consequently, a bunch of law firms who ranked #1 for competitive keywords disappeared from search engines completely. I use to lose sleep over it and was thankful that none of our law firms suffered any consequences. In fact, following two or three algorithm updates, despite outstanding results for our clients, we stopped doing SEO for a couple of years.

Getting Your Law Firm Ranked

Anyway, returning to the purpose of this short read! Getting ranked in Google if you’re a new law firm or if you’re a established law firm and about to embark on a side hustle takes significantly more time than it use to, but it can be done, but it takes a bunch of work.

Here’s an example of the 3 month ranking improvements for one of our new clients introducing a new legal brand into the market place. What you’re not seeing is the previous 3 months which was a flat-line.

law firm seo results

What Does This Tell Our Law Firm?

If there is a learning it is this. Getting your new law firm or venture ranking for competitive keywords derives from an SEO strategy that will inform the requisite work that needs to happen. It includes all the usual aspects of SEO, but it is done in a graduated and carefully planned way. If you don’t get the strategy right, believe it or not, your rankings can go in the other direction.

Importantly it’s not just about the work of SEO in of itself, but its increasing relationship with multiple other aspects of design, marketing and technology. In other words, if your firm wants to rank better for competitive search terms be prepared to have your agency auditing many aspects of your design and marketing, including, website, mobility, site speed, content depth, frequency etc.

Get Help From an Agency with a Proven Track Record

If your law firm is struggling for search visibility or you’re contemplating launching a new legal brand, jump 12 steps ahead and talk to us. We can literally show you example after example of many clients who dominate search engine rankings for the most competitive keywords in the industry!

Want a chat to learn more about how we can help your law firm with SEO.

You Can Easily Schedule a Call With Me Right Here

Get Help Your Law Firm’s SEO

We can help your law firm get ranked! Start Now!

6 December 2019 in Adwords, Marketing Hub, Podcasts, Videos

How Your Law Firm Can Get Better Results With Your Google Ads

Video Transcript: Google ads work for law firms, but they can work better if you’re constructively working with your agency. My name is Dan Toombs and I’m the founder of…
Read More
5 December 2019 in Brand Hub, Design Hub, Marketing Hub

Why Videos Should Be More Than Just Marketing Your Law Firm

Typically when law firms consider videos, they’re looking at it through a marketing lens, but it can be so much more! I’ve always been a huge supporter of doing client-onboarding…
Read More
15 November 2019 in Brand Hub, Design Hub, Marketing Hub

The Big Problem with Law Firm Acquistions

From a brand, design, marketing and technology perspective, never let anyone tell you that acquisitions are a walk in the park, they’re not! There’s little doubt that the attraction of…
Read More
14 November 2019 in Marketing Hub

How Does Your Law Firm Use Positive Client Reviews

It should come as no surprise that a key feature of whether or not people choose to engage your law firm is based upon what others say about you. Sure,…
Read More
8 November 2019 in Adwords, Marketing Hub, SEO

Why Your Law Firm Must Be Call Tracking

As good as technology is, in our experience doing this work for over 10 years, phone calls from your website are still a major acquisition channel, but ask most law…
Read More
25 October 2019 in Marketing Hub, SEO

Our Law Firm Ranks #1 in Google! No You Don’t!

What’s this all about? Well, it goes like this! You regularly search your law firm on Google and over time Google adapts to your search pattern and elevates the search…
Read More
Keep your firm on the front-foot, without having to deal with a multitude of service providers.
Law Firm marketing business logo