The Only Question You Need to Ask Your Law Firm SEO Agency

By 14 May 2019Marketing Hub
Adobe Stock

One of the most time-intensive, methodical and repetitious tasks in the context of marketing a law firm is SEO (search engine optimisation). 

SEO is a fundamental aspect of marketing your legal practice, it’s ultra-competitive, prone to algorithm shifts by search engines and needless to say it’s expensive. But all that said there really is only one question you need to ask your law firm SEO agency prior to engagement and that’s, “show me your results.” 

What do you mean? 

SEO agencies and SEO consultants can wax lyrical about the importance of SEO, the strategies they deploy or don’t deploy, but fundamentally there is only thing that counts and that is where do their law firm clients rank. Importantly, you want to see their rankings specific to the legal industry. 

How to Find out the Rankings

It’s not always readily apparent to most law firms in engaging an SEO agency how good they are. Importantly prior to engagement look at their law firm clients and better still in a highly competitive area. The other thing you need to be mindful of is to ensure that the keywords they hold out as worth chasing are in fact those that garner search results. In other words, if you’re a family law practice in Perth, Australia a keyword like “ collaborative family lawyers Perth” might sound feasible but according to Google no one is searching that term. It follows then that it’s likely there are no competitor firms chasing that keyword and to get your firm ranked for it will probably be relatively easy. Now, that’s not to say your law firm shouldn’t chase what we call “long-tail keywords” but they should not be the number #1 objective. 

This practice comes as no surprise to us as we see it play out often most recently with a criminal law practice whose SEO agency was chasing not only very low hanging fruit but also completely irrelevant terms. What shocked us most was that it appeared that they may have been binging on American crime shows and transcribed a bunch of keywords terms that have no place in the relevant state criminal law jurisdiction. They carried the same approach to their Google Ads work and little wonder there were no results.

What Should be our Next Steps?

SEO should always be considered in a broader discussion relating to your law firms marketing generally. It’s no good being fixated on SEO as the one and only lead generation source if your firm is in a highly competitive niche. The money you may spend here in hope that you’ll rank at some point in the future may be better played as secondary to potentially running Google Ads. Yes, you probably should be doing both!

At Fast Firms, we have a proven track record in SEO, as we do in executing Ad campaigns. Check out these results. 

lawyer seo


seo law firms



Get a Free SEO Analysis

Reach out to us at Fast Firms and we will undertake an analysis of your current SEO position and provide an honest assessment on prospects of chasing specific keywords. 

You Can Easily Schedule a Call With Us Right Here

8 April 2020 in Brand Hub, Design Hub, Marketing Hub, Technology Hub

Why Law Firms Are Increasing Marketing Spend During COVID-19

When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding.  You don’t need me…
Read More
8 April 2020 in Marketing Hub, Podcasts, SEO, Videos

One Thing Your Law Firm Should Not Stop

Video Transcript: When things get tough, there's one marketing thing that you should never stop. In this video, Dan Toombs discusses the risks of stopping important things.
Read More
20 March 2020 in Design Hub, Marketing Hub, SEO, Web Design

Why WordPress is No Longer the Future For Your Law Firm

Technology is constantly changing and at Fast Firms we're committed to being ahead of the curve for our clients. Put bluntly, many of our clients through our guidance adopt technology…
Read More
3 March 2020 in Adwords, Marketing Hub, SEO

What Search Terms Are Working For Your Law Firm?

One perennial question often asked by law firms is if we only knew what people were searching when they landed on our law firm's website? Good news! There are a…
Read More
14 January 2020 in Marketing Hub, Technology Hub

Keep Your Clients Very Very Close

I know that you know the importance of nurturing existing clients. Each month I have the privilege of running my eyes over a bunch of law firm’s data sets of…
Read More
7 December 2019 in Marketing Hub, SEO

The Time it Takes To Get New Law Firms Ranked

Back in the halycon days, we'd literally launch a new law firm's website and see ranking visibility within a couple of weeks. Sure, it had alot to do with the…
Read More
Keep your firm on the front-foot, without having to deal with a multitude of service providers.
Law Firm marketing business logo