The Only Question You Need to Ask Your Law Firm SEO Agency

By 14 May 2019Marketing Hub

One of the most time-intensive, methodical and repetitious tasks in the context of marketing a law firm is SEO (search engine optimisation). 

SEO is a fundamental aspect of marketing your legal practice, it’s ultra-competitive, prone to algorithm shifts by search engines and needless to say it’s expensive. But all that said there really is only one question you need to ask your law firm SEO agency prior to engagement and that’s, “show me your results.” 

What do you mean? 

SEO agencies and SEO consultants can wax lyrical about the importance of SEO, the strategies they deploy or don’t deploy, but fundamentally there is only thing that counts and that is where do their law firm clients rank. Importantly, you want to see their rankings specific to the legal industry. 

How to Find out the Rankings

It’s not always readily apparent to most law firms in engaging an SEO agency how good they are. Importantly prior to engagement look at their law firm clients and better still in a highly competitive area. The other thing you need to be mindful of is to ensure that the keywords they hold out as worth chasing are in fact those that garner search results. In other words, if you’re a family law practice in Perth, Australia a keyword like “ collaborative family lawyers Perth” might sound feasible but according to Google no one is searching that term. It follows then that it’s likely there are no competitor firms chasing that keyword and to get your firm ranked for it will probably be relatively easy. Now, that’s not to say your law firm shouldn’t chase what we call “long-tail keywords” but they should not be the number #1 objective. 

This practice comes as no surprise to us as we see it play out often most recently with a criminal law practice whose SEO agency was chasing not only very low hanging fruit but also completely irrelevant terms. What shocked us most was that it appeared that they may have been binging on American crime shows and transcribed a bunch of keywords terms that have no place in the relevant state criminal law jurisdiction. They carried the same approach to their Google Ads work and little wonder there were no results.

What Should be our Next Steps?

SEO should always be considered in a broader discussion relating to your law firms marketing generally. It’s no good being fixated on SEO as the one and only lead generation source if your firm is in a highly competitive niche. The money you may spend here in hope that you’ll rank at some point in the future may be better played as secondary to potentially running Google Ads. Yes, you probably should be doing both!

At Fast Firms, we have a proven track record in SEO, as we do in executing Ad campaigns. Check out these results. 

lawyer seo

 

seo law firms

 

 

Get a Free SEO Analysis

Reach out to us at Fast Firms and we will undertake an analysis of your current SEO position and provide an honest assessment on prospects of chasing specific keywords. 

You Can Easily Schedule a Call With Us Right Here

5 July 2019 in Marketing Hub, Technology Hub

What is Settify and Why Your Family Law Firm Should Care

Every family law practice regardless of where they are located know how competitive the space is! From all predictions, it's only going to get harder with new boutique practices opening…
Read More
2 July 2019 in Marketing Hub, Technology Hub

7 Reasons Why Your Law Firm Should Not Use a WordPress Theme

Wordpress is often the first port of call for law firms wanting a website, but be careful if you’re considering to deploy a Wordpress theme.  We love Wordpress for law…
Read More
28 June 2019 in Marketing Hub, Technology Hub

Why Your Law Firm Website Needs Online Appointments

You don’t need us to tell you that “convenience” is a big thing these days, as plenty of industries from banking to restaurants to grocery shopping look to find more…
Read More
20 June 2019 in Marketing Hub

Beating Your Competitors With Google Ads

You only need to search the term “lawyers” in Google and you’ll see the plethora of law firms who are running ads. The exponential growth in the number of law…
Read More
17 June 2019 in Marketing Hub

Settify: What 10,900 Users Are Saying!

As a law firm marketing and technology agency, in our experience, it's a rare case indeed to find a software company to report the findings of user interaction with their…
Read More
25 May 2019 in Design Hub, Marketing Hub

Before You Launch Your Second Legal Practice Do This

There can be a good argument behind why a law firm should carve out a niche practice and give its own identity by designing and building another website but beware…
Read More
Keep your firm on the front-foot, without having to deal with a multitude of service providers.
Law Firm marketing business logo