The Advent of Experience Marketing
Robert Rose and Carla Johnson are probably two of the most influential thinkers in the realm of content marketing.
Content marketing as a practice, has been around for awhile despite only coming into vogue in the last 2 years or so. Law firms generally acknowledge the importance of a content strategy, but implementation and execution is often where it falls over.
If your firm is serious about both generating client-centric content and an enriching online experience for both existing and potential clients, then Robert Rose’s “Experiences: The 7th Era of Marketing” is a must read.
So too, NewsModo’s interview with Robert here
And this video too is awesome