The Advent of Experience Marketing

Robert Rose and Carla Johnson are probably two of the most influential thinkers in the realm of content marketing.

Content marketing as a practice, has been around for awhile despite only coming into vogue in the last 2 years or so. Law firms generally acknowledge the importance of a content strategy, but implementation and execution is often where it falls over.

If your firm is serious about both generating client-centric content and an enriching online experience for both existing and potential clients, then Robert Rose’s “Experiences: The 7th Era of Marketing” is a must read.

So too, NewsModo’s interview with Robert here

And this video too is awesome

 

 

GIVE ME SOMETHING TO READ

Need some more information, or want something tangible to hand around to others in your firm.

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