What's the purpose of your law firm's marketing? It might seem to be a silly question, but the answer you provide will ultimately translate to not only what key objectives you're wanting, but also how you're going to both manage and measure those objectives. For example,...
Read MoreNearly every law firm marketing strategy when it comes to web content, spend too much attention on the homepage, wrongly assuming that the others count considerably less. Every page, post or piece of content your law firm generates is a window of opportunity. Yes, your homepage...
Read MoreAs we consult and work with law firms on their law firm marketing strategy, one synonymous issue always rears its head. Conversions! It normally goes like this. A firm hasn't defined what a "conversion" is, isn't seriously recording them from marketing touch points, or if...
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