How to Set up Google Analytics on Your Law Firm’s Website

By 2 February 2015Blog, Marketing Hub

Google Analytics (GA) is absolutely essential to the success of your law firm marketing and yet at times, particularly for those small firms, or for those admin assistants who have had the title of “digital marketing” attached to their position description, even the installation of GA into your WordPress website can be a little confusing.

So, let me take you through it.

You’re going to need a Google Account and I’m going to assume you have one. If you don’t pause this video and do it now. Simply Google, “Google Account.”

Now, once you have an account, Google, “Google Analytics,” and then you’ll be taken to the GA dashboard.

Once there, go to the right hand corner and click, “Access Analytics.”

On the next page, you will see “Admin”, click this then you will be taken to the next page.

On this page, scroll below the header to the tab menu that says. “Account.” Now if you have other website accounts that are already integrated into GA, then this will open up as a drop down menu. Now at the bottom of this menu is the “Create New Account” button.

Click this and then work your way through the specific questions that google asks of you.

Once done, accept the terms and conditions and then Google will generate a tracking ID for you. This is the key you need to install in the admin of your WordPress website.

Open up the Admin on your firm’s website.

Go to Plugins, then “Add New Plugin” and in the plugins page there will be a search function on the right side.

Enter, “Google Analytics.” The first plugin shown will be by a guy called Kevin Sylvestre. We’ve found it be great! If you’re running the SEO plugin Yoast on your firm’s website, you can add the ID code there instead.

Once you have installed the plugin, activate it and then go to Settings, scroll down to Google Analytics. Open the page and then insert the Google Tracking ID code that begins with “UA.”

Job done! You have now installed GA and you can expect traffic monitoring immediately!

How to Get More Leads Online – Download the Guide

[sdfile url=”https://s3.amazonaws.com/FastFirms/Creating+Landing+Pages+for+Your+Law+Firm.pdf”]

 

6 December 2019 in Adwords, Marketing Hub, Podcasts, Videos

How Your Law Firm Can Get Better Results With Your Google Ads

Video Transcript: Google ads work for law firms, but they can work better if you’re constructively working with your agency. My name is Dan Toombs and I’m the founder of…
Read More
5 December 2019 in Brand Hub, Design Hub, Marketing Hub

Why Videos Should Be More Than Just Marketing Your Law Firm

Typically when law firms consider videos, they’re looking at it through a marketing lens, but it can be so much more! I’ve always been a huge supporter of doing client-onboarding…
Read More
15 November 2019 in Brand Hub, Design Hub, Marketing Hub

The Big Problem with Law Firm Acquistions

From a brand, design, marketing and technology perspective, never let anyone tell you that acquisitions are a walk in the park, they’re not! There’s little doubt that the attraction of…
Read More
14 November 2019 in Marketing Hub

How Does Your Law Firm Use Positive Client Reviews

It should come as no surprise that a key feature of whether or not people choose to engage your law firm is based upon what others say about you. Sure,…
Read More
8 November 2019 in Adwords, Marketing Hub, SEO

Why Your Law Firm Must Be Call Tracking

As good as technology is, in our experience doing this work for over 10 years, phone calls from your website are still a major acquisition channel, but ask most law…
Read More
25 October 2019 in Marketing Hub, SEO

Our Law Firm Ranks #1 in Google! No You Don’t!

What’s this all about? Well, it goes like this! You regularly search your law firm on Google and over time Google adapts to your search pattern and elevates the search…
Read More
Keep your firm on the front-foot, without having to deal with a multitude of service providers.
Law Firm marketing business logo