How to Set up Google Analytics on Your Law Firm’s Website

By 2 February 2015Blog, Marketing Hub

Google Analytics (GA) is absolutely essential to the success of your law firm marketing and yet at times, particularly for those small firms, or for those admin assistants who have had the title of “digital marketing” attached to their position description, even the installation of GA into your WordPress website can be a little confusing.

So, let me take you through it.

You’re going to need a Google Account and I’m going to assume you have one. If you don’t pause this video and do it now. Simply Google, “Google Account.”

Now, once you have an account, Google, “Google Analytics,” and then you’ll be taken to the GA dashboard.

Once there, go to the right hand corner and click, “Access Analytics.”

On the next page, you will see “Admin”, click this then you will be taken to the next page.

On this page, scroll below the header to the tab menu that says. “Account.” Now if you have other website accounts that are already integrated into GA, then this will open up as a drop down menu. Now at the bottom of this menu is the “Create New Account” button.

Click this and then work your way through the specific questions that google asks of you.

Once done, accept the terms and conditions and then Google will generate a tracking ID for you. This is the key you need to install in the admin of your WordPress website.

Open up the Admin on your firm’s website.

Go to Plugins, then “Add New Plugin” and in the plugins page there will be a search function on the right side.

Enter, “Google Analytics.” The first plugin shown will be by a guy called Kevin Sylvestre. We’ve found it be great! If you’re running the SEO plugin Yoast on your firm’s website, you can add the ID code there instead.

Once you have installed the plugin, activate it and then go to Settings, scroll down to Google Analytics. Open the page and then insert the Google Tracking ID code that begins with “UA.”

Job done! You have now installed GA and you can expect traffic monitoring immediately!

How to Get More Leads Online – Download the Guide

[sdfile url=”https://s3.amazonaws.com/FastFirms/Creating+Landing+Pages+for+Your+Law+Firm.pdf”]

 

17 May 2019 in Marketing Hub, Technology Hub

Will New Legal Technology Drive Traffic to Our Law Firm’s Website?

There is a common misconception among law firms that amid this flurry of technology startups in the legal industry producing all sorts of software that once your firm integrates it,…
Read More
14 May 2019 in Marketing Hub

The Only Question You Need to Ask Your Law Firm SEO Agency

One of the most time-intensive, methodical and repetitious tasks in the context of marketing a law firm is SEO (search engine optimisation).  SEO is a fundamental aspect of marketing your…
Read More
9 May 2019 in Marketing Hub

What Successful Law Firms Do When it Comes to Marketing

We’ve been branding, designing, marketing, developing and deploying technology for law firms for over 10 years and upon reflection, here are some of the predominant characteristics we see in our…
Read More
6 May 2019 in Brand Hub, Marketing Hub

How to Get Marketing on the Agenda at a Partner’s Meeting

We know this challenge so well. There is a massive shift outside your firm but the leadership team inside aren’t looking or lack the impetus to do something about it.…
Read More
6 May 2019 in Marketing Hub

What’s Google Ads Quality Score and Should Our Law Firm Care About It?

There has been an exponential increase in the numbers of law firms running Google Ads, as SEO and lead generation become much more competitive, and hence firms have more questions…
Read More
5 May 2019 in Marketing Hub

The 7 Most Common Reasons Law Firm Marketing Fails

When it comes to marketing a law firm, the cold hard truth is that the majority of law firms fail. The failure doesn’t always derive the most obvious places. Here…
Read More
Keep your firm on the front-foot, without having to deal with a multitude of service providers.
Law Firm marketing business logo