How to Set up Google Analytics on Your Law Firm’s Website

By 2 February 2015Blog, Marketing Hub

Google Analytics (GA) is absolutely essential to the success of your law firm marketing and yet at times, particularly for those small firms, or for those admin assistants who have had the title of “digital marketing” attached to their position description, even the installation of GA into your WordPress website can be a little confusing.

So, let me take you through it.

You’re going to need a Google Account and I’m going to assume you have one. If you don’t pause this video and do it now. Simply Google, “Google Account.”

Now, once you have an account, Google, “Google Analytics,” and then you’ll be taken to the GA dashboard.

Once there, go to the right hand corner and click, “Access Analytics.”

On the next page, you will see “Admin”, click this then you will be taken to the next page.

On this page, scroll below the header to the tab menu that says. “Account.” Now if you have other website accounts that are already integrated into GA, then this will open up as a drop down menu. Now at the bottom of this menu is the “Create New Account” button.

Click this and then work your way through the specific questions that google asks of you.

Once done, accept the terms and conditions and then Google will generate a tracking ID for you. This is the key you need to install in the admin of your WordPress website.

Open up the Admin on your firm’s website.

Go to Plugins, then “Add New Plugin” and in the plugins page there will be a search function on the right side.

Enter, “Google Analytics.” The first plugin shown will be by a guy called Kevin Sylvestre. We’ve found it be great! If you’re running the SEO plugin Yoast on your firm’s website, you can add the ID code there instead.

Once you have installed the plugin, activate it and then go to Settings, scroll down to Google Analytics. Open the page and then insert the Google Tracking ID code that begins with “UA.”

Job done! You have now installed GA and you can expect traffic monitoring immediately!

How to Get More Leads Online – Download the Guide

[sdfile url=”https://s3.amazonaws.com/FastFirms/Creating+Landing+Pages+for+Your+Law+Firm.pdf”]

 

17 October 2019 in Brand Hub, Marketing Hub

When Your Law Firm Has a Brand Malfunction

I’m an ideas guy and nothing excites me more than being with a partner group when one or more lawyers have big hairy audacious goals (BHAG according to Jim Collins).…
Read More
17 October 2019 in Marketing Hub, Technology Hub

Wow! 12,343 visits to Your Law Firm Website. Who Are They?

Tricky question!  But depending on your legal practice and the extent of technology you have under your website there are some things you can do improve your insight! But before doing…
Read More
25 September 2019 in Design Hub, Marketing Hub

How Does Our Law Firm Measure ROI from Billboards?

Billboards! Waste of time of not? It’s the perennial question because unlike other marketing channels finding the ROI can be problematic. That said, it doesn’t need to be completely! Billboards…
Read More
22 September 2019 in Marketing Hub, SEO

Why Good Law Firm Marketing Creates More Problems

Effective law firm marketing solves one problem but creates three others! It might sound odd, but in our experience working with law firms we’re acutely aware of how solving one…
Read More
22 September 2019 in Marketing Hub, SEO

Can Our Law Firm Still Rank #1 in Google?

It goes without saying that getting your firm ranked #1 for competitive keywords should be a primary objective of most law firms, but getting there is harder than ever with…
Read More
15 August 2019 in Marketing Hub

How We Would Do On-Boarding in Your Law Firm

Often done badly, if at all, when it comes to onboarding new clients, in our experience most law firms don’t do it well. We see onboarding as a process in…
Read More
Keep your firm on the front-foot, without having to deal with a multitude of service providers.
Law Firm marketing business logo