Google Analytics (GA) is absolutely essential to the success of your law firm marketing and yet at times, particularly for those small firms, or for those admin assistants who have had the title of “digital marketing” attached to their position description, even the installation of GA into your WordPress website can be a little confusing.
So, let me take you through it.
You’re going to need a Google Account and I’m going to assume you have one. If you don’t pause this video and do it now. Simply Google, “Google Account.”
Now, once you have an account, Google, “Google Analytics,” and then you’ll be taken to the GA dashboard.
Once there, go to the right hand corner and click, “Access Analytics.”
On the next page, you will see “Admin”, click this then you will be taken to the next page.
On this page, scroll below the header to the tab menu that says. “Account.” Now if you have other website accounts that are already integrated into GA, then this will open up as a drop down menu. Now at the bottom of this menu is the “Create New Account” button.
Click this and then work your way through the specific questions that google asks of you.
Once done, accept the terms and conditions and then Google will generate a tracking ID for you. This is the key you need to install in the admin of your WordPress website.
Open up the Admin on your firm’s website.
Go to Plugins, then “Add New Plugin” and in the plugins page there will be a search function on the right side.
Enter, “Google Analytics.” The first plugin shown will be by a guy called Kevin Sylvestre. We’ve found it be great! If you’re running the SEO plugin Yoast on your firm’s website, you can add the ID code there instead.
Once you have installed the plugin, activate it and then go to Settings, scroll down to Google Analytics. Open the page and then insert the Google Tracking ID code that begins with “UA.”
Job done! You have now installed GA and you can expect traffic monitoring immediately!