How Foley Hoag Create Great Content Consistently
When I asked my good friend, former Editor in Chief of Lawyers.com and now Editor of the National Trial Lawyers, Larry Bodine who does content well, without hesitation he pointed to Foley Hoag who under the stewardship of their Director of Marketing & Business Development, Jasmine Trillos-Decarie are a renowned content machine, as well as of course being recognised as an extraordinary firm.
In this chat with Jasmine, we learn how Foley Hoag do it and the importance of finding a “content champion” in the firm to consistently drive it.