Growing law firms in Australia and the USA since 2009.

Things to Consider with your Brand Style Guide

Brand recognition is still to this day one of the biggest drivers of effective marketing for law firms. Being seen across multiple platforms not only creates awareness of your firm but conveys credibility.

Increase your reach

Interestingly, while a majority of the traditional advertising channels have been disrupted due to technology, outdoor advertising still remains to be a very strong player in the marketing mix.

Outdoor advertising provides your law firm with the opportunity to deliver specific messages in key geographical locations, targeting prospective clients.

 

Smart Board Technology

One of the criticisms of outdoor advertising has been the downtime during the night.

We are now working with a major outdoor advertising company on illuminated signs that can literally be seen at night hundreds of metres away.

Furthermore, retargeting people on their mobile devices following their passing a billboard is also now possible.

 

Cost-effective

Comparatively speaking, alongside television, radio and newspaper advertising, outdoor campaigns can be a cost-efficient way of getting your law firm seen.

When chimed in with online marketing campaigns, outdoor advertising can significantly extend your firm’s reach.

New locations

If your law firm has identified a potential billboard or sign location and not sure what to do next, we can undertake the requisite research and guide you through the whole process of application to either local council or state government authorities, design the artwork and partner with a leading supply company to manifest the billboard or sign platform.

 

Existing locations

As you may be aware, a majority of major billboards and outdoor advertising sites have very short-term leases. On your behalf, we can liaise with the outdoor advertising company, negotiating cost and term and supplying artwork that is synergistic with your law firm’s marketing strategy.

 

Prime locations

We are currently working with a leading outdoor advertising company that has devised illuminated signs and established strong relationships with key local councils to get your law firm visible in very good locations at very competitive prices.

Things to Read, Watch & Listen

How Law Firms Are Using AI for Better Client Experience

Transformational technologies are rapidly revolutionising various industries, including the legal industry. Artificial Intelligence (AI) has long been utilised by law firms, while Generative AI is expanding its capabilities to enhance client experiences. According to the Tech & the Law 2023 report, over half of legal professionals surveyed consider revamping client service delivery models at their… Read More »How Law Firms Are Using AI for Better Client Experience

How Your Law Firm Can Get More Google Reviews

Law firms understand the power of online reviews in shaping client perceptions and driving business growth. Google reviews have become an essential component of a successful marketing strategy. So, how can you get more Google reviews to elevate your firm’s reputation and attract more clients? Why Google Reviews are Important for Law Firms Google reviews… Read More »How Your Law Firm Can Get More Google Reviews

Unlocking the Potential of Brand Archetypes for Law Firm Marketing

Brand Archetypes for Law Firm Marketing When it comes to crafting a successful brand identity for your law firm, there are many factors to consider. One powerful strategy that can help you establish a strong and consistent brand is the use of brand archetypes. By understanding the different archetypes and how they resonate with your target… Read More »Unlocking the Potential of Brand Archetypes for Law Firm Marketing

The Best Apps for Law Firm Appointment Scheduling

As a lawyer, you know how challenging it can be to keep track of your busy schedule. Appointment scheduling for lawyers has never been easier thanks to the wide range of scheduling apps for law firms available today. These apps can help you better manage your time and keep your clients informed of any changes… Read More »The Best Apps for Law Firm Appointment Scheduling

Unlocking the Potential of Brand Archetypes for Law Firm Marketing

Brand Archetypes for Law Firm Marketing When it comes to crafting a successful brand identity for your law firm, there are many factors to consider. One powerful strategy that can help you establish a strong and consistent brand is the use of brand archetypes. By understanding the different archetypes and how they resonate with your target… Read More »Unlocking the Potential of Brand Archetypes for Law Firm Marketing

I’m a Lawyer in New York, How Much Should I Charge?

**Fast Firms is a leading law firm marketing agency, working in Australia, United States and Canada. As a lawyer practicing in New York, determining how much to charge for your legal services can be a complex task. The rates you set will have a direct impact on your profitability and ability to compete with other… Read More »I’m a Lawyer in New York, How Much Should I Charge?

Lead Generation Tips for New Law Firms

Lead Generation Tips for Lawyers Starting a new law firm is an exciting but daunting endeavor. One of the biggest challenges that law firms face is attracting new clients and growing their business. Law firm marketing can be a complex and time-consuming task, so it’s important to be strategic in your approach. In this blog… Read More »Lead Generation Tips for New Law Firms

Why Law Firms Should Consider a Blue Ocean Strategy in 2024

Law Firms Should Consider a Blue Ocean Strategy In today’s highly competitive legal industry, law firms are constantly seeking new strategies to gain a competitive edge and drive growth. One such strategy that has gained significant attention is the Blue Ocean Strategy. This innovative approach, rooted in value innovation, offers law firms a unique opportunity… Read More »Why Law Firms Should Consider a Blue Ocean Strategy in 2024

Lead Generation Tips for New Law Firms

Lead Generation Tips for Lawyers Starting a new law firm is an exciting but daunting endeavor. One of the biggest challenges that law firms face is attracting new clients and growing their business. Law firm marketing can be a complex and time-consuming task, so it’s important to be strategic in your approach. In this blog… Read More »Lead Generation Tips for New Law Firms

How Belbin Team Roles Can Help Law Firms Get Unstuck

Law firms face a unique set of challenges that can hinder their growth and success. From the day to day management of a legal practice, managing large caseloads to building strong client relationships, to driving new business through marketing, the demands on law firms can be overwhelming. One effective solution for addressing these challenges and… Read More »How Belbin Team Roles Can Help Law Firms Get Unstuck

Law Firm Marketing Guide

Law Firm Marketing Strategy We’ve been working with law firms of all sizes for close to 15 years. Over that time, we’ve learned what works for law firms and what doesn’t when it comes to law firm marketing. In this guide, we will explain in detail the attributes of effective law firm marketing in 2023.Read More »Law Firm Marketing Guide

The Best Website Builders for Law Firms

There are many website builders available that can be used to create a professional website for a law firm. When choosing a website builder, it is important to consider factors such as ease of use, cost, design options, and the level of support and resources available. Here are some of the best website builders for… Read More »The Best Website Builders for Law Firms

How Your Law Firm Can Get More Google Reviews

Law firms understand the power of online reviews in shaping client perceptions and driving business growth. Google reviews have become an essential component of a successful marketing strategy. So, how can you get more Google reviews to elevate your firm’s reputation and attract more clients? Why Google Reviews are Important for Law Firms Google reviews… Read More »How Your Law Firm Can Get More Google Reviews

Unlocking the Potential of Brand Archetypes for Law Firm Marketing

Brand Archetypes for Law Firm Marketing When it comes to crafting a successful brand identity for your law firm, there are many factors to consider. One powerful strategy that can help you establish a strong and consistent brand is the use of brand archetypes. By understanding the different archetypes and how they resonate with your target… Read More »Unlocking the Potential of Brand Archetypes for Law Firm Marketing

The Best Apps for Law Firm Appointment Scheduling

As a lawyer, you know how challenging it can be to keep track of your busy schedule. Appointment scheduling for lawyers has never been easier thanks to the wide range of scheduling apps for law firms available today. These apps can help you better manage your time and keep your clients informed of any changes… Read More »The Best Apps for Law Firm Appointment Scheduling

Are Competitors Clicking on Your Law Firm’s Google Ads?

Google Ads for law firms and lawyers can be an effective way of generating leads for your practice, but you need to be aware of competitor click fraud. Competitor click fraud is when a rival firm clicks on your Google Ads in order to deplete your advertising budget and potentially lower your ranking on the… Read More »Are Competitors Clicking on Your Law Firm’s Google Ads?

How Law Firms Are Using AI for Better Client Experience

Transformational technologies are rapidly revolutionising various industries, including the legal industry. Artificial Intelligence (AI) has long been utilised by law firms, while Generative AI is expanding its capabilities to enhance client experiences. According to the Tech & the Law 2023 report, over half of legal professionals surveyed consider revamping client service delivery models at their… Read More »How Law Firms Are Using AI for Better Client Experience

How Your Law Firm Can Get More Google Reviews

Law firms understand the power of online reviews in shaping client perceptions and driving business growth. Google reviews have become an essential component of a successful marketing strategy. So, how can you get more Google reviews to elevate your firm’s reputation and attract more clients? Why Google Reviews are Important for Law Firms Google reviews… Read More »How Your Law Firm Can Get More Google Reviews

The Best Apps for Law Firm Appointment Scheduling

As a lawyer, you know how challenging it can be to keep track of your busy schedule. Appointment scheduling for lawyers has never been easier thanks to the wide range of scheduling apps for law firms available today. These apps can help you better manage your time and keep your clients informed of any changes… Read More »The Best Apps for Law Firm Appointment Scheduling

Are Competitors Clicking on Your Law Firm’s Google Ads?

Google Ads for law firms and lawyers can be an effective way of generating leads for your practice, but you need to be aware of competitor click fraud. Competitor click fraud is when a rival firm clicks on your Google Ads in order to deplete your advertising budget and potentially lower your ranking on the… Read More »Are Competitors Clicking on Your Law Firm’s Google Ads?