Our Law Firm Ranks #1 in Google! No You Don’t!

By 25 October 2019Marketing Hub, SEO
seo law firms
Head Up

What’s this all about? Well, it goes like this! You regularly search your law firm on Google and over time Google adapts to your search pattern and elevates the search results, making those you search more regularly appear higher.

Let me say it in a different way! Your firm is a Melbourne family law practice and you’re eagerly awaiting the time when your firm is #1 in Google for the search term, “Melbourne Family Lawyers”. So every other day you’re searching to see if there are any improvement and bingo, over time you’re seeing your firm climb the ladder dramatically. Joy killer! You’re really not!

Instead, Google is showing you your preferred search results higher in those search results. It’s called personalised search.

According to Google, personalised search gives them the ability to customize search results based on a user’s previous 180 days of search history, which is linked to an anonymous cookie in your browser. Simply put, this is how Google personalises results when you’re not signed in under a Google account. When you’re signed in, Google stores your Google web history and search is personalised even to a far greater extent.

How To Clean Your Results

You can prevent searches, browsing history, and most other activity from being saved to your account:

  1. On your computer, go to Activity controls.
  2. Turn off the activity you don’t want to save.

Alternativel, delete all activity

  1. On your computer, go to your Google Account.
  2. On the top left navigation panel, click Data & personalisation.
  3. On the Activity and timeline panel, click My Activity.
  4. At the top right of the page, click the More icon.
  5. Click Delete activity by.
  6. Below “Delete by date,” click the Down arrow  and select All time.
  7. Click Delete.

The Only Way to Get Accurate Search Results

Trying to track where your law firm ranks for competitive search terms is problematic using Google search or other search engines for that matter.

The only definitive way to accurately define the keyword rankings for those search terms your targeting with your law firm’s SEO strategy is through a third-party application.

There are a number of platforms that will do this for you, including SEMRush, etc.

We recommend SE Ranking.

Starting With SEO

If your law firm wants to rank for competitive search terms, you can’t do it alone! Talk to us and we can show you example after example of current clients who are ranking exceptionally well for the most sought after keywords.

Want a chat to learn more about how we can help your law firm with marketing. You Can Easily Schedule a Call With Me Right Here

Get SEO Help Now for Your Law Firm

Getting ranked in Google is both complex and highly competitive. You need SEO help from an agency that are proven experts in all aspects of SEO just for law firms. 

8 April 2020 in Brand Hub, Design Hub, Marketing Hub, Technology Hub

Why Law Firms Are Increasing Marketing Spend During COVID-19

When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding.  You don’t need me…
Read More
8 April 2020 in Marketing Hub, Podcasts, SEO, Videos

One Thing Your Law Firm Should Not Stop

Video Transcript: When things get tough, there's one marketing thing that you should never stop. In this video, Dan Toombs discusses the risks of stopping important things.
Read More
20 March 2020 in Design Hub, Marketing Hub, SEO, Web Design

Why WordPress is No Longer the Future For Your Law Firm

Technology is constantly changing and at Fast Firms we're committed to being ahead of the curve for our clients. Put bluntly, many of our clients through our guidance adopt technology…
Read More
3 March 2020 in Adwords, Marketing Hub, SEO

What Search Terms Are Working For Your Law Firm?

One perennial question often asked by law firms is if we only knew what people were searching when they landed on our law firm's website? Good news! There are a…
Read More
14 January 2020 in Marketing Hub, Technology Hub

Keep Your Clients Very Very Close

I know that you know the importance of nurturing existing clients. Each month I have the privilege of running my eyes over a bunch of law firm’s data sets of…
Read More
7 December 2019 in Marketing Hub, SEO

The Time it Takes To Get New Law Firms Ranked

Back in the halycon days, we'd literally launch a new law firm's website and see ranking visibility within a couple of weeks. Sure, it had alot to do with the…
Read More
Keep your firm on the front-foot, without having to deal with a multitude of service providers.
Law Firm marketing business logo