Let me say it in a different way! Your firm is a Melbourne family law practice and you’re eagerly awaiting the time when your firm is #1 in Google for the search term, “Melbourne Family Lawyers”. So every other day you’re searching to see if there are any improvement and bingo, over time you’re seeing your firm climb the ladder dramatically. Joy killer! You’re really not!
Instead, Google is showing you your preferred search results higher in those search results. It’s called personalised search.
According to Google, personalised search gives them the ability to customize search results based on a user’s previous 180 days of search history, which is linked to an anonymous cookie in your browser. Simply put, this is how Google personalises results when you’re not signed in under a Google account. When you’re signed in, Google stores your Google web history and search is personalised even to a far greater extent.
How To Clean Your Results
You can prevent searches, browsing history, and most other activity from being saved to your account:
- On your computer, go to Activity controls.
- Turn off the activity you don’t want to save.
Alternatively, delete all activity
- On your computer, go to your Google Account.
- On the top left navigation panel, click Data & personalisation.
- On the Activity and timeline panel, click My Activity.
- At the top right of the page, click the More icon.
- Click Delete activity by.
- Below “Delete by date,” click the Down arrow and select All time.
- Click Delete.
The Only Way to Get Accurate Search Results
Trying to track where your law firm ranks for competitive search terms is problematic using Google search or other search engines for that matter.
The only definitive way to accurately define the keyword rankings for those search terms your targeting with your law firm’s SEO strategy is through a third-party application.
There are a number of platforms that will do this for you, including SEMRush, etc.
We recommend SE Ranking.
Starting With SEO
If your law firm wants to rank for competitive search terms, you can’t do it alone! Talk to us and we can show you example after example of current clients who are ranking exceptionally well for the most sought after keywords.
Want a chat to learn more about how we can help your law firm with marketing.