Law firms, like other businesses are starting to realise that it’s no longer about marketing to the masses, but to individual prospective clients that you engage through a series of steps (lead magnets) and ultimately through the marketing lifecycle, convert into clients.
To effectively achieve this, having a platform that tracks, manages and nurtures prospective clients on the journey is pivotal. A good CRM does this and we’ve tried many and acquired the intellingence and know-how to integrate this technology into your marketing strategy.
Having a CRM integrated into your marketing not only helps align and measure your key objectives, but it helps inform future marketing initiatives
There are a plethora of CRMs on the market and we can assist you integrating the right one for your law firm
CHALLENGE YOUR MARKETING HABITS
You might be like a majority of firms and look at the broad reach of your marketing, focusing on vanity metrics like, bounce rates, time on site, exit pages etc. A CRM can be a paradigm shift in focusing your marketing attention from the crowd to the individual.
Questions that were once about how can we convert more traffic become how can we convert Emily Smith.
MAKING YOUR MARKETING EASIER
Once your firm has invested at the front-end in devising a robust CRM platform, much of the lead nurture and management of prospective clients can be automated through lead sequences
We can help your firm not only integrate the best CRM solution for your firm, but set up the whole thing so your lead nurture and management just ticks over automatically.