Things to Consider following your logo
A new logo changes everything…literally! Once you have your new law firm logo, you can count on us to take care of everything that needs changing, from signage to corporate clothing to letterheads etc.
Get your new law firm a new website that matches outcomes of your design-thinking workshop Corporate Collateral
Corporate collateral is fundamental to ensuring current and potential clients receive your claw firms brand in a consistent voice. Signage
Leaving no stone unturned to ensure your signage of all sizes represents your new logo. Print Collateral
Updating all your print collateral needs from online guides to promotional materials, magazines, reports + so much more Corporate Clothing
The design and supply of revised corporate clothing.
Designing Your Law Firm’s Logo
In our experience, most law firms have this primary brand anchor point that they have little or no understanding of, what it stands for or what were the key drivers in its creation. Hence, we find ourselves re-visiting and re-imagining a law firm’s logo during our brand strategy work.
Your law firm’s logo, at its core, is such an important and integral component that not only has the major job of introducing your law firm’s brand to potential clients and referral partners but also distinguishes it from others.
The Role of Your Logo
Its role is particularly important amid the sweeping changes within the legal industry with new brands emerging signalling a departure from the typical, “Smith & Associates” incarnations towards one syllable, one or two-word brands.
At Fast Firms, an important facet of what we do during our brand strategy is to understand the genesis of the firm from multiple angles. More specifically, there is the story and the reasoning about why design assets like the logo exist. In our experience, as firms grow and market trends shift, increasingly law firm partners become introspective about the durability of their brand going forward. This introspection can often lead to brand renovation.
Conversely, we also work with new incumbents wanting to establish new legal brands into the rapidly changing legal environment. Often these brands have very different and unique value propositions of which the logo has a major role in projecting the message and differentiating itself from competitors.
Regardless of where your law firm is at in considering its brand marks, at Fast Firms, we’ve seen it all before and can help.
Things to Read, Watch & Listen
Law Firm Marketing Guide 2023
The Law Firm Marketing Guide (2023) We’ve been working with law firms of all sizes for close to 15 years. Over that time, we’ve learned what works for law firms and what doesn’t when it comes to law firm marketing. In this guide, we will explain in detail the attributes of effective law firm marketingRead More »Law Firm Marketing Guide 2023
The Best Website Builders for Law Firms
There are many website builders available that can be used to create a professional website for a law firm. When choosing a website builder, it is important to consider factors such as ease of use, cost, design options, and the level of support and resources available. Here are some of the best website builders for… Read More »The Best Website Builders for Law Firms
A New Google Algorithm Update That Changes Everything
Last month, Google did something very unusual. They flagged ahead of time an algorithm update. This rarely occurs! We tend to find out about such an update after the…
How to Significantly Improve Your Law Firm’s Website Speed
Without a doubt, one of the biggest things on our mind this year is site speed. At least weekly we're spending significant chunks of time deconstructing design elements and functionality to influence better site speed scores. Good speed tests are Pingdom and GT Metrix. Why is Site Speed So Important? As a completely integrated marketingRead More »How to Significantly Improve Your Law Firm’s Website Speed