Growing law firms in Australia and the USA since 2009.

Things to Consider following your logo

A new logo changes everything…literally! Once you have your new law firm logo, you can count on us to take care of everything that needs changing, from signage to corporate clothing to letterheads etc.

Designing Your Law Firm’s Logo

In our experience, most law firms have this primary brand anchor point that they have little or no understanding of, what it stands for or what were the key drivers in its creation. Hence, we find ourselves re-visiting and re-imagining a law firm’s logo during our brand strategy work.

Your law firm’s logo, at its core, is such an important and integral component that not only has the major job of introducing your law firm’s brand to potential clients and referral partners but also distinguishes it from others.

The Role of Your Logo

Its role is particularly important amid the sweeping changes within the legal industry with new brands emerging signalling a departure from the typical, “Smith & Associates” incarnations towards one syllable, one or two-word brands.

At Fast Firms, an important facet of what we do during our brand strategy is to understand the genesis of the firm from multiple angles. More specifically, there is the story and the reasoning about why design assets like the logo exist. In our experience, as firms grow and market trends shift, increasingly law firm partners become introspective about the durability of their brand going forward. This introspection can often lead to brand renovation.

Conversely, we also work with new incumbents wanting to establish new legal brands into the rapidly changing legal environment. Often these brands have very different and unique value propositions of which the logo has a major role in projecting the message and differentiating itself from competitors.

Regardless of where your law firm is at in considering its brand marks, at Fast Firms, we’ve seen it all before and can help.


Highly Recommended!


Fast Firms have been effective in delivering comprehensive marketing services that are tailored perfectly to our firm. The Fast Firms’ team provides us with detailed analysis that allows us to be informed when making budget decisions. We are very pleased to have Fast Firms working with us.

Mark Nelson, Partner BPC Lawyers

law technology

Execution Done Brilliantly!


Have you heard the one about the visionary, superb designers and wonderous organiser that together combat the saturated world of law firm marketing? Fast Firms makes this a reality every day with unique, out of the box ideas executed brilliantly that speak to our clients and team and honour our brand perfectly.

Jennifer Ryder, General Manager, BWB Family Law

marketing lawyers

Experienced, Honest & Extremely Responsive!


An experienced, honest and extremely responsive team who take the time to understand each of their individual clients and their marketing goals. Highly recommended if you want to stay one step ahead of the latest online legal trends.

Holly Miller, Business Development Manager, Murdoch Lawyers

law marketing

Month After Month Growth


Fast Firms has been an integral part in the growth of our business. We have been utilising their services for around 2 years now, and the online strategies put together by Dan and his team has assisted our firm grow month after month.

We couldn’t be more happy with their work.

Daniel Hannay, Director, Hannay Lawyers

law marketing
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