Signifiers & Brand Identity
About your Principal Mark - What can you tell us that will help us understand your unique brand positioning with regards to your logo.
Please write the exact name as you would like to appear in your logo.
What is your tagline if applicable. Do you want this included the logo?
How would you describe the style of your logo?
What words describe how you feel when you look at your current logo and branding?
What are three things that you would like your target audience to think of when they see your new branding?
Visual Strategy - Make Your Mark
Wordmarks: Convey brand personality through typography? Google, FedEx.
Letterforms: As simple as the company’s initials? IBM, Airbnb.
Emblems: A shape or frame that the company name is inextricably connected with? Warner Bros, Starbucks, Harley Davidson, Levis.
Pictorial marks: Could you simplify an immediately recognisable image? Twitter, Shell, and Apple.
Abstract symbols: Can you invent a symbol that represents the brand? Pepsi, Nike, and Audi.
What kind logo layout do you prefer? Consider, wordmarks, letterforms, emblems, pictorial marks and abstract symbols?
Do you have any colour preferences or any existing colours you want included/excluded in your logo?
Do you have preferences on fonts that we use in the logo - Please stipulate whether you want us to use a [Serif or Sans Serif] font or give us more information where your preferences are.
Tell us about any specific images or icons that you wish to be in your logo. You can use links to images or upload images in a word doc in a storyboard.
Upload a storyboard or show us some designs you like - .docx, .pdf, .png, .jpg -[Upload multiple documents here]