Logo Design Questionnaire

Please introduce yourself to the design team

Signifiers & Brand Identity

About your Principal Mark - What can you tell us that will help us understand your unique brand positioning with regards to your logo.

Visual Strategy - Make Your Mark

Wordmarks: Convey brand personality through typography? Google, FedEx.

Letterforms: As simple as the company’s initials? IBM, Airbnb.

Emblems: A shape or frame that the company name is inextricably connected with? Warner Bros, Starbucks, Harley Davidson, Levis.

Pictorial marks: Could you simplify an immediately recognisable image? Twitter, Shell, and Apple.

Abstract symbols: Can you invent a symbol that represents the brand? Pepsi, Nike, and Audi.
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