Growing law firms in Australia and the USA since 2009.

Things to Consider with Lead Management for Law Firms

Once only a term that e-commerce businesses would use, smart law firms now see the wisdom in managing leads from cold to warm to hot.

When it comes to the generation and management of leads, most law firms fly blind. In our experience of working with only law firms for over 10 years, we have first-hand knowledge of how difficult it is for law firms to manage their leads.

Typically law firms are oblivious of the journey that a new client has made to their practice. Invariably the question is asked, “how did you hear about our firm,” and the response whilst may be definitive, rarely is.

What we mean, is in our experience, a law firm client is exposed to multiple touchpoints before they ultimately sign a fee agreement. Even in cases where they may say a friend referred them, clients look to validate those recommendations by going online and ensuring everything lines up.

Why Lead Management is Important

Lead management derives from a concession that not everyone who visits your law firm’s website or other online properties are ready to become a client. The generation and management of leads within your law firm stem from applying a marketing funnel methodology and the integration of tools, tactics and technology at each juncture within the funnel.

How Do Smart Law Firms Manage Leads?

Ideally, every piece of your law firm marketing has an objective. We design lead funnels for our law firms, measure the engagement and keep tweaking. Depending upon the firm, we may deploy software that assists in this regard, or for those law firms wanting a greater sense of clarity, to the extent where we know clients before they are clients, our choice of the best CRM technology is a great choice.

Things to Read, Watch & Listen

How Law Firms Are Using AI for Better Client Experience

Transformational technologies are rapidly revolutionising various industries, including the legal industry. Artificial Intelligence (AI) has long been utilised by law firms, while Generative AI is expanding its capabilities to enhance client experiences. According to the Tech & the Law 2023 report, over half of legal professionals surveyed consider revamping client service delivery models at their… Read More »How Law Firms Are Using AI for Better Client Experience

How Your Law Firm Can Get More Google Reviews

Law firms understand the power of online reviews in shaping client perceptions and driving business growth. Google reviews have become an essential component of a successful marketing strategy. So, how can you get more Google reviews to elevate your firm’s reputation and attract more clients? Why Google Reviews are Important for Law Firms Google reviews… Read More »How Your Law Firm Can Get More Google Reviews

Unlocking the Potential of Brand Archetypes for Law Firm Marketing

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The Best Apps for Law Firm Appointment Scheduling

As a lawyer, you know how challenging it can be to keep track of your busy schedule. Appointment scheduling for lawyers has never been easier thanks to the wide range of scheduling apps for law firms available today. These apps can help you better manage your time and keep your clients informed of any changes… Read More »The Best Apps for Law Firm Appointment Scheduling

Unlocking the Potential of Brand Archetypes for Law Firm Marketing

Brand Archetypes for Law Firm Marketing When it comes to crafting a successful brand identity for your law firm, there are many factors to consider. One powerful strategy that can help you establish a strong and consistent brand is the use of brand archetypes. By understanding the different archetypes and how they resonate with your target… Read More »Unlocking the Potential of Brand Archetypes for Law Firm Marketing

I’m a Lawyer in New York, How Much Should I Charge?

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Lead Generation Tips for New Law Firms

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Why Law Firms Should Consider a Blue Ocean Strategy in 2024

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How Belbin Team Roles Can Help Law Firms Get Unstuck

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Law Firm Marketing Guide

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The Best Website Builders for Law Firms

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How Your Law Firm Can Get More Google Reviews

Law firms understand the power of online reviews in shaping client perceptions and driving business growth. Google reviews have become an essential component of a successful marketing strategy. So, how can you get more Google reviews to elevate your firm’s reputation and attract more clients? Why Google Reviews are Important for Law Firms Google reviews… Read More »How Your Law Firm Can Get More Google Reviews

Unlocking the Potential of Brand Archetypes for Law Firm Marketing

Brand Archetypes for Law Firm Marketing When it comes to crafting a successful brand identity for your law firm, there are many factors to consider. One powerful strategy that can help you establish a strong and consistent brand is the use of brand archetypes. By understanding the different archetypes and how they resonate with your target… Read More »Unlocking the Potential of Brand Archetypes for Law Firm Marketing

The Best Apps for Law Firm Appointment Scheduling

As a lawyer, you know how challenging it can be to keep track of your busy schedule. Appointment scheduling for lawyers has never been easier thanks to the wide range of scheduling apps for law firms available today. These apps can help you better manage your time and keep your clients informed of any changes… Read More »The Best Apps for Law Firm Appointment Scheduling

Are Competitors Clicking on Your Law Firm’s Google Ads?

Google Ads for law firms and lawyers can be an effective way of generating leads for your practice, but you need to be aware of competitor click fraud. Competitor click fraud is when a rival firm clicks on your Google Ads in order to deplete your advertising budget and potentially lower your ranking on the… Read More »Are Competitors Clicking on Your Law Firm’s Google Ads?

How Law Firms Are Using AI for Better Client Experience

Transformational technologies are rapidly revolutionising various industries, including the legal industry. Artificial Intelligence (AI) has long been utilised by law firms, while Generative AI is expanding its capabilities to enhance client experiences. According to the Tech & the Law 2023 report, over half of legal professionals surveyed consider revamping client service delivery models at their… Read More »How Law Firms Are Using AI for Better Client Experience

How Your Law Firm Can Get More Google Reviews

Law firms understand the power of online reviews in shaping client perceptions and driving business growth. Google reviews have become an essential component of a successful marketing strategy. So, how can you get more Google reviews to elevate your firm’s reputation and attract more clients? Why Google Reviews are Important for Law Firms Google reviews… Read More »How Your Law Firm Can Get More Google Reviews

The Best Apps for Law Firm Appointment Scheduling

As a lawyer, you know how challenging it can be to keep track of your busy schedule. Appointment scheduling for lawyers has never been easier thanks to the wide range of scheduling apps for law firms available today. These apps can help you better manage your time and keep your clients informed of any changes… Read More »The Best Apps for Law Firm Appointment Scheduling

Are Competitors Clicking on Your Law Firm’s Google Ads?

Google Ads for law firms and lawyers can be an effective way of generating leads for your practice, but you need to be aware of competitor click fraud. Competitor click fraud is when a rival firm clicks on your Google Ads in order to deplete your advertising budget and potentially lower your ranking on the… Read More »Are Competitors Clicking on Your Law Firm’s Google Ads?