Things to Consider with Lead Management for Law Firms
Once only a term that e-commerce businesses would use, smart law firms now see the wisdom in managing leads from cold to warm to hot.
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When it comes to the generation and management of leads, most law firms fly blind. In our experience of working with only law firms for over 10 years, we have first-hand knowledge of how difficult it is for law firms to manage their leads.
Typically law firms are oblivious of the journey that a new client has made to their practice. Invariably the question is asked, “how did you hear about our firm,” and the response whilst may be definitive, rarely is.
What we mean, is in our experience, a law firm client is exposed to multiple touchpoints before they ultimately sign a fee agreement. Even in cases where they may say a friend referred them, clients look to validate those recommendations by going online and ensuring everything lines up.
Why Lead Management is Important
Lead management derives from a concession that not everyone who visits your law firm’s website or other online properties are ready to become a client. The generation and management of leads within your law firm stem from applying a marketing funnel methodology and the integration of tools, tactics and technology at each juncture within the funnel.
How Do Smart Law Firms Manage Leads?
Ideally, every piece of your law firm marketing has an objective. We design lead funnels for our law firms, measure the engagement and keep tweaking. Depending upon the firm, we may deploy software that assists in this regard, or for those law firms wanting a greater sense of clarity, to the extent where we know clients before they are clients, our choice of the best CRM technology is a great choice.
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Mark Nelson, Partner BPC Lawyers
Have you heard the one about the visionary, superb designers and wonderous organiser that together combat the saturated world of law firm marketing? Fast Firms makes this a reality every day with unique, out of the box ideas executed brilliantly that speak to our clients and team and honour our brand perfectly.
Jennifer Ryder, General Manager, BWB Family Law
An experienced, honest and extremely responsive team who take the time to understand each of their individual clients and their marketing goals. Highly recommended if you want to stay one step ahead of the latest online legal trends.
Holly Miller, Business Development Manager, Murdoch Lawyers
Fast Firms has been an integral part in the growth of our business. We have been utilising their services for around 2 years now, and the online strategies put together by Dan and his team has assisted our firm grow month after month.
We couldn’t be more happy with their work.
Daniel Hannay, Director, Hannay Lawyers