Keep Your Clients Very Very Close

lead acquisition lawyers
Head Up

I know that you know the importance of nurturing existing clients. Each month I have the privilege of running my eyes over a bunch of law firm’s data sets of new enquiries and despite what we might be doing for them on every front of marketing, word of mouth is always strong. But for those firms, they don’t treat it as a given, but rather work hard to exceed client expectations and maintain a relationship after file close.

All of this has renewed retiscence for me as I look at Neilsen’s recent research on brand loyalty, or complete lack of in our current environment.

Of the surveyed consumers 8% considered themselves as being loyal to their favourite brands. 42% are on a constant search for new products and services. And if that isn’t a worry, 49% of people who you would consider loyal of a brand can still be persuaded to experiment with a new brand if right circumstances avail themselves.

What’s this mean for your law firm? It means a bunch of things.

  • Location is no longer an important consideration for potential clients as an increasing number of firms outside your geographical reach are advertising for your clients.
  • Coinciding with this is the fact that there are a growing number of firms entering the market place with unique value propositions, tempting your clients with things you’re not prepared to do (just yet).
  • On top of this is the adoption of more and more legal consumers ready and willing to engage legal help differently.

When you converge these facts with Nielsen’s research its a no-brainer.

If your law firm hasn’t got a strategy in place to nurture clients from file open to beyond, you need one!

You Can Easily Schedule a Call With Me Right Here

Get Help Your Law Firm’s Client First Strategy

We can help your law firm improve your client retention from start to finish!

6 December 2019 in Adwords, Marketing Hub, Podcasts, Videos

How Your Law Firm Can Get Better Results With Your Google Ads

Video Transcript: Google ads work for law firms, but they can work better if you’re constructively working with your agency. My name is Dan Toombs and I’m the founder of…
Read More
5 December 2019 in Brand Hub, Design Hub, Marketing Hub

Why Videos Should Be More Than Just Marketing Your Law Firm

Typically when law firms consider videos, they’re looking at it through a marketing lens, but it can be so much more! I’ve always been a huge supporter of doing client-onboarding…
Read More
15 November 2019 in Brand Hub, Design Hub, Marketing Hub

The Big Problem with Law Firm Acquistions

From a brand, design, marketing and technology perspective, never let anyone tell you that acquisitions are a walk in the park, they’re not! There’s little doubt that the attraction of…
Read More
14 November 2019 in Marketing Hub

How Does Your Law Firm Use Positive Client Reviews

It should come as no surprise that a key feature of whether or not people choose to engage your law firm is based upon what others say about you. Sure,…
Read More
8 November 2019 in Adwords, Marketing Hub, SEO

Why Your Law Firm Must Be Call Tracking

As good as technology is, in our experience doing this work for over 10 years, phone calls from your website are still a major acquisition channel, but ask most law…
Read More
25 October 2019 in Marketing Hub, SEO

Our Law Firm Ranks #1 in Google! No You Don’t!

What’s this all about? Well, it goes like this! You regularly search your law firm on Google and over time Google adapts to your search pattern and elevates the search…
Read More
Keep your firm on the front-foot, without having to deal with a multitude of service providers.
Law Firm marketing business logo