How to Develop a Content Strategy with Kristina Halvorson

By 25 January 2015Marketing Hub

Developing a Content Strategy with Kristina Halvorson

One of the great mistakes law firms invariably make when it comes to re-design of their firm’s website is they get stuck on aesthetics and both the existing and new content is an afterthought. This is quite a pronounced issue as we have found when working with firms who have a litany of content published over many years. If you don’t start thinking “content”at the outset, the risk is that you just try and make the content fit, which is counter productive to great web design.

Kristina Halvorson is the CEO and founder of Brain Traffic, a world-renowned content strategy consultancy. Brain Traffic delivers content strategy, large-scale audits, and digital content development to clients around the world.

This is a terrific chat with Kristina offering great advice to law firms on both developing a robust content strategy, but also framing a website redesign around it.

Start Creating Great Content with our Free Content Calendar

[sdfile url=”https://s3.amazonaws.com/FastFirms/Law%2BFirm%2BMarketing%2BContent%2BMarketing%2BCalendar.xls”]
8 April 2020 in Brand Hub, Design Hub, Marketing Hub, Technology Hub

Why Law Firms Are Increasing Marketing Spend During COVID-19

When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding.  You don’t need me…
Read More
8 April 2020 in Marketing Hub, Podcasts, SEO, Videos

One Thing Your Law Firm Should Not Stop

Video Transcript: When things get tough, there's one marketing thing that you should never stop. In this video, Dan Toombs discusses the risks of stopping important things.
Read More
20 March 2020 in Design Hub, Marketing Hub, SEO, Web Design

Why WordPress is No Longer the Future For Your Law Firm

Technology is constantly changing and at Fast Firms we're committed to being ahead of the curve for our clients. Put bluntly, many of our clients through our guidance adopt technology…
Read More
3 March 2020 in Adwords, Marketing Hub, SEO

What Search Terms Are Working For Your Law Firm?

One perennial question often asked by law firms is if we only knew what people were searching when they landed on our law firm's website? Good news! There are a…
Read More
14 January 2020 in Marketing Hub, Technology Hub

Keep Your Clients Very Very Close

I know that you know the importance of nurturing existing clients. Each month I have the privilege of running my eyes over a bunch of law firm’s data sets of…
Read More
7 December 2019 in Marketing Hub, SEO

The Time it Takes To Get New Law Firms Ranked

Back in the halycon days, we'd literally launch a new law firm's website and see ranking visibility within a couple of weeks. Sure, it had alot to do with the…
Read More
Keep your firm on the front-foot, without having to deal with a multitude of service providers.
Law Firm marketing business logo