Developing a Content Strategy with Kristina Halvorson
One of the great mistakes law firms invariably make when it comes to re-design of their firm’s website is they get stuck on aesthetics and both the existing and new content is an afterthought. This is quite a pronounced issue as we have found when working with firms who have a litany of content published over many years. If you don’t start thinking “content”at the outset, the risk is that you just try and make the content fit, which is counter productive to great web design.
Kristina Halvorson is the CEO and founder of Brain Traffic, a world-renowned content strategy consultancy. Brain Traffic delivers content strategy, large-scale audits, and digital content development to clients around the world.
This is a terrific chat with Kristina offering great advice to law firms on both developing a robust content strategy, but also framing a website redesign around it.