How a Small Personal Injury Law Firm is Competing with the Big Guys!
In this podcast, we are talking with Faran Gouldson who owns Gouldson Legal, a boutique personal injury law firm based in Brisbane, Australia.
Now, the interesting thing about Gouldson Legal is that it’s a small firm competing in a very competitive arena, that is filled with not only lots of competition, but the goliath legal brands like Slater & Gordon, Maurice Blackburn, Turner Freeman and Shine Lawyers. The competition was such, that it prompted Faran Goulson to re-think his marketing strategy and in particular, what his legal brand stood for, how it differentiates itself in a crowded marketplace and most importantly, what’s working for his firm in gaining traction with prospective personal injury clients.
Faran thanks Rachel Callan Director, Flamanko, and his marketing co-ordinator Rebecca Coote