Things to Read & Watch

The Law Firm Marketing Guide (2023) We’ve been working with law firms of all sizes for close to 15 years. Over that time, we’ve learned what works for law firms and what doesn’t when it comes to law firm marketing. In this guide, we will explain in detail the attributes of effective law firm marketingRead More »Law Firm Marketing Guide 2023

In this video, Dan discusses the use of ChatGPT in your law firm, the risks and opportunities, and of course, Google's response to it.

There are several factors to consider when choosing the best CRM for your law firm: Compatibility with your firm’s needs: It’s important to select a CRM that is tailored to the specific needs of a law firm, such as case management, client onboarding, and document management. Look for a CRM that offers features that are… Read More »Best CRM For Law Firms in 2023

Here are a few blogging trends that law firms may want to consider leveraging in 2023: Video content: Video content is becoming increasingly popular, and law firms may want to consider using video as a way to engage with their audience and share information. This can include video blog posts, webinars, and other types of… Read More »Blogging Trends for Law Firms to Leverage in 2023

There are many website builders available that can be used to create a professional website for a law firm. When choosing a website builder, it is important to consider factors such as ease of use, cost, design options, and the level of support and resources available. Here are some of the best website builders for… Read More »The Best Website Builders for Law Firms

If your firm hasn’t already registered your .au extension, watch this video on how to do it. In this video, Dan Toombs of Fast Firms sets out the steps you need to take before Wednesday. The link that Dan mentioned in the video is: https://whois.auda.org.au/

What was once a web of networks primarily utilised by military and scientific groups has evolved into a vast platform of apps, cloud storage, and artificial intelligence. The internet is becoming smarter, and you’ll need to keep up if you want to stay competitive. Google Analytics 4 is one of the things your law firm… Read More »What the New Google Analytics 4 Means for Your Law Firm

From yesterday, a new Australian domain extension, .au, is available for registration, allowing qualifying businesses to register ‘direct’ domain names for the first time. What is the name of the new domain? The new domain extension is just “.au,” which stands for Australia. The domain name “lawyers.au” is an example of an .au domain name.… Read More »Law Firms, Register Your .au Domain Now.

Within the legal sector, criminal law is one of the most competitive areas of law to market. With high competition comes the challenge of creating a broader awareness of your criminal law practice and of course, driving that awareness to file opens. In working with many criminal law firms across the country, we typically find… Read More »2022 Guide Marketing for Criminal Defence Lawyers

In this blog, we delve into some factors your law firm needs to know about Facebook advertising and pro-tips to make sure you’re producing ads that bring you clients, not just likes.

Let’s face it, it’s inevitable! Law firms as hard as they try, like every other business will at some time have a disgruntled client. However, with the advent of “online” the disgruntled client now has a megaphone at their disposal through the use of review platforms and of course, social media. At Fast Firms, in… Read More »Is Your Law Firm Ready for Bad Reviews?

Increasingly law firms are running Google Ads as an integral lead generation strategy. With it comes concerns about both competitors and bots potentially clicking on those ads and consequently driving ad costs through the roof. It’s a valid concern, particularly in most practice area verticals where the CPC (cost per click) is upwards from the… Read More »Why Law Firms Should Care About Click Fraud

In 2021 and beyond, a modern, responsive website is essential to succeed online. If you invest time and money into building a fast website for your law firm, it helps generate new leads and clients from the web. Ultimately, choosing the right website hosting platform can get your law firm in the right direction. What… Read More »Why Law Firm Website Hosting Matters More than Ever

Most industries today, even the legal sector, are clogged with paperwork and administrative duties and are actively looking to reduce such tedious, routine work. If you operate a law firm, you know that your team spends a significant amount of their time on things that could be simply automated at the front-end. The solution? Chatbots… Read More »Why Your Law Firm Should Consider Chatbots

Do you want your law firm website to generate more leads? In this blog, we’ll share a few tips to get you started. Law firms that are growth-focused invariably invest a significant amount of money in developing and improving their websites and lead channels. In our experience, many legal practices can make the wrong assumption… Read More »6 Tips to Get More Leads From Your Law Firm Website

Let’s face it!  Most law firms struggle with content generation and the subsequent syndication to social media platforms. Notwithstanding this, some firms have strong lead sources without having to dabble inconsistently with another marketing channel. In our own experience, this is the case. We don’t actively engage in social media because we have other lead… Read More »How Your Law Firm Should Use Facebook

In law firm marketing, lead generation is fundamentally important, yet most law firms leave it to chance. It goes without saying that if you’re a growth-focussed legal practice, your law firm must develop a solid lead generation pipeline. With a proper strategy and methodology in place, lead generation for lawyers will not only drive new… Read More »How to Drive Leads into Your Law Firm

The goal of all law firms, regardless of size, is to establish efficiency and control at all levels of the organization. That means never wasting money or letting potential customers slip through the cracks. As your practice grows, you’ll learn that keeping track of existing clients and prospects is just as challenging as attracting new… Read More »Why Your Law Firm Needs a CRM

Every law firm needs new clients to thrive, and yours is no different. While there are different digital marketing techniques available that you can use, none comes close to the power of organic search. Ranking high in search engine results (especially Google’s) is crucial to the growth and development of any law firm, and effective… Read More »Why Your Law Firm Needs SEO

As is true with all businesses, online reviews are a highly important part of a law firm marketing strategy. Especially now where client behaviour and preferred interactions have shifted significantly, the uptick in the use of digital resources and services is here to stay. Law firms that promote a culture of client feedback in their… Read More »Why Online Reviews Matter Now More than Ever for Your Law Firm

As new sites emerge and the web grows, continued core update is a way for Google to make sure they are supporting a broad range of publishers, creators, and businesses, while also providing searchers with the best information available. In November last year, Google announced that the page experience signals in ranking will start rolling… Read More »Google Core Update 2021: What This Means for Your Law Firm’s Website

It shouldn’t come as a surprise that there has been an absolute explosion of start-ups in recent years in every facet of legal practice. One thing they all have in common is that to survive they all require market share and thus, deploy aggressive marketing campaigns to enable traction. Recently we started work with a… Read More »Law Firms Be Careful Before Diving into New Technology

How many leads did your law firm receive today? How many of them converted into appointments? How many then went on to become file opens? These are very simple metrics but for the most part, are lost to the far majority of law firms. That's not to say that they're not focused on such things,Read More »Your Law Firm’s Lead Dashboard

  In this video, Fast Firms Director, Dan Toombs suggests that law firms ask 2 questions before they integrate any technology into their law firm. TRANSCRIPT 5 years ago there were approximately 250 start-ups in the legal technology space. Now there is estimated to be in excess of 250,000. It goes without saying that asRead More »Do This Before integrating Technology into Your Law Firm

What is Client Sense? Client Sense is technology that aggregates and makes better sense of the data that sits already within your law firm, helping your firm to both grow and optimise key relationships that are crucial to growth. Why Should Our Law Firm Consider Client Sense? In our experience working with law firms whoRead More »Why You Need to Run Client Sense in Your Law Firm Now

Invariably in our work with law firms, they’re super keen to gloss over brand and get to marketing tactics. But it’s a big mistake! Great brand work and positioning anchor a law firm and without it you’ll always float from one thing to another without ever really understanding who your firm really is and moreRead More »5 Things to Build a Law Firm Brand Strategy

Last month, Google did something very unusual. They flagged ahead of time an algorithm update.  This rarely occurs! We tend to find out about such an update after the…

Without a doubt, one of the biggest things on our mind this year is site speed. At least weekly we're spending significant chunks of time deconstructing design elements and functionality to influence better site speed scores. Good speed tests are Pingdom and GT Metrix. Why is Site Speed So Important? As a completely integrated marketingRead More »How to Significantly Improve Your Law Firm’s Website Speed

When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding.  You don’t need me to reemphasise the well-worn adage that the best time to be marketing is when your competitors aren’t and there will be those that will simplyRead More »Why Law Firms Are Increasing Marketing Spend During COVID-19

Video Transcript:

When things get tough, there’s one marketing thing that you should never stop. In this video, Dan Toombs discusses the risks of stopping important things.

In light of COVID-19, a number of our clients have requested information relating to software that we recommend for their lawyers and other staff working from home. In this context, I've broken it down into various objectives that your firm may have. Online Appointments When it comes to online appointments there may be 2 differentRead More »Recommended Software for Law Firms Working Remotely

Technology is constantly changing and at Fast Firms we're committed to being ahead of the curve for our clients. Put bluntly, many of our clients through our guidance adopt technology to a greater extent than their competitors. Some of this technology is through a number of our partners, as well as technology that we haveRead More »Why WordPress is No Longer the Future For Your Law Firm

One perennial question often asked by law firms is if we only knew what people were searching when they landed on our law firm's website? Good news! There are a number of ways! In relation to organic search on Google (that being search traffic you're not paying for), your Google Search console can be immenselyRead More »What Search Terms Are Working For Your Law Firm?

I know that you know the importance of nurturing existing clients. Each month I have the privilege of running my eyes over a bunch of law firm’s data sets of new enquiries and despite what we might be doing for them on every front of marketing, word of mouth is always strong. But for thoseRead More »Keep Your Clients Very Very Close

Back in the halcyon days, we'd literally launch a new law firm's website and see ranking visibility within a couple of weeks. Sure, it had a lot to do with the fact that 10 years ago, the far majority of law firms didn't have a clue what SEO was and it never formed part ofRead More »The Time it Takes To Get New Law Firms Ranked

Very, very short & sweet! Marketing a law firm effectively is complex. The industry term these days is Omni-channel, which essentially is not only being across everything but being able to pull together multiple data sets to tell a fuller story and of course to prove ROI, among other things. Having too many cooks inRead More »Measure Your Law Firm Marketing Agency By Partnerships

Video Transcript:

Google ads work for law firms, but they can work better if you’re constructively working with your agency. My name is Dan Toombs and I’m the founder of Fast Firms

Typically when law firms consider videos, they’re looking at it through a marketing lens, but it can be so much more! I’ve always been a huge supporter of doing client-onboarding effectively, but in my experience working with plenty of law firms over the last 10 years, rarely do they do this well, if at all.Read More »Why Videos Should Be More Than Just Marketing Your Law Firm

From a brand, design, marketing, and technology perspective, never let anyone tell you that acquisitions are a walk in the park, they’re not! There’s little doubt that the attraction of buying an established practice is appealing on multiple fronts, but they can prove to be more trouble than what they’re worth if you don’t nailRead More »The Big Problem with Law Firm Acquistions

It should come as no surprise that a key feature of whether or not people choose to engage your law firm is based upon what others say about you. Sure, reviews like Doyles and Best Lawyers are great, but authentic reviews in the guise of Google or Facebook reviews are more impactful. Does Your LawRead More »How Does Your Law Firm Chase Positive Client Reviews

As good as technology is, in our experience doing this work for over 10 years, phone calls from your website are still a major acquisition channel, but ask most law firms if they’re tracking calls from organic or paid search and most aren’t. Big mistake! What is Call Tracking Simply put, call tracking enables yourRead More »Why Your Law Firm Must Be Call Tracking

What’s this all about? Well, it goes like this! You regularly search your law firm on Google and over time Google adapts to your search pattern and elevates the search results, making those you search more regularly appear higher. Let me say it in a different way! Your firm is a Melbourne family law practiceRead More »Our Law Firm Ranks #1 in Google! No You Don’t!

I’m an ideas guy and nothing excites me more than being with a partner group when one or more lawyers have big hairy audacious goals (BHAG according to Jim Collins). But as excited as I am, there’s a side of me that sinks a little! You’ve got to be kidding? No, deadly serious! BHAG ifRead More »When Your Law Firm Has a Brand Malfunction

Tricky question!  But depending on your legal practice and the extent of technology you have under your website there are some things you can do improve your insight! But before doing this, you have to understand that the 11,273 visits to your website aren’t necessarily potential or existing clients or referral sources.  A significant proportion will beRead More »Wow! 12,343 visits to Your Law Firm Website. Who Are They?

Billboards! Waste of time of not? It’s the perennial question because unlike other marketing channels finding the ROI can be problematic. That said, it doesn’t need to be completely! Billboards are primarily about brand awareness.  In other words, letting potential clients know that you exist and of course, if they have that specific legal issue, potentiallyRead More »How Does Our Law Firm Measure ROI from Billboards?

Effective law firm marketing solves one problem but creates three others! It might sound odd, but in our experience working with law firms we’re acutely aware of how solving one marketing challenge creates a bunch of others. Let's chat through the most common marketing problems we solve and the problems that typically emanate when youRead More »Why Good Law Firm Marketing Creates More Problems

It goes without saying that getting your firm ranked #1 for competitive keywords should be a primary objective of most law firms, but getting there is harder than ever with the majority of firms having an SEO strategy in place. If your law firm isn’t ranking but wants to, there are some fundamentals you needRead More »Can Our Law Firm Still Rank #1 in Google?

Often done badly, if at all, when it comes to onboarding new clients, in our experience most law firms don’t do it well. We see onboarding as a process in which firstly you validate the client for making their decision to seek your help and not the other 4571 law firms and you do allRead More »How We Would Do On-Boarding in Your Law Firm

It goes without saying that the marketing spend for law firms has significantly risen over the last five years.  Acquiring leads for the majority of firms principally derives from Google search and those that win the lead either rank well in Google search organically or through ads.  Now, for clarity when we talk organically we meanRead More »SEO or Google Ads for Your Law Firm?

Very rarely is it the case that you fire up a Google Ads campaign for your law firm and the next day you’re inundated with leads. There’s a lot of work to them, often not fully understood or appreciated! One of the most hair-pulling exercises is when a law firm has a Google ads campaignRead More »Is Your Law Firm Getting Clicks from Google Ads But No Conversions?

Every family law practice regardless of where they are located know how competitive the space is! From all predictions, it's only going to get harder with new boutique practices opening weekly and technology significantly enhancing agile business models. In our experience working with plenty of family law firms over the last 10 years, including someRead More »What is Settify and Why Your Family Law Firm Should Care

Wordpress is often the first port of call for law firms wanting a website, but be careful if you’re considering to deploy a Wordpress theme.  We love Wordpress for law firms! It’s ubiquitous, easy for clients to manage content if they wish themselves, and from a development perspective, it’s not rocket science, but that said,Read More »7 Reasons Why Your Law Firm Should Not Use a WordPress Theme

You don’t need us to tell you that “convenience” is a big thing these days, as plenty of industries from banking to restaurants to grocery shopping look to find more ways of removing friction from the purchase cycle. Once it was a stretch to book an appointment online, now not only is it commonplace, butRead More »Why Your Law Firm Website Needs Online Appointments

In our experience, when most law firms consider a new website it's likely they’re 12 months too late. In designing new websites for new and existing law firms, we find that its typically the case that law firms in thinking of a new website, or any major marketing collateral for that matter, get caught inRead More »When to Consider a New Law Firm Website

You only need to search the term “lawyers” in Google and you’ll see the plethora of law firms who are running ads. The exponential growth in the number of law firms who are spending significant money month after month on Google Ads is for a couple of reasons. One, they work and secondly, SEO (gettingRead More »Beating Your Competitors With Google Ads

As a law firm marketing and technology agency, in our experience, it's a rare case indeed to find a software company to report the findings of user interaction with their platform. Hence, the first part of the Family Law Insights Report by Settify, a four-part series analysing the engagement of more than 10,900 people withRead More »Settify: What 10,900 Users Are Saying!

There can be a good argument behind why a law firm should carve out a niche practice and give its own identity by designing and building another website but beware of the traps. Over the last 10 years we’ve launched numerous sub-brands for law firms, and here are a few points on getting it right.Read More »Before You Launch Your Second Legal Practice Do This

Most general practice law firms know that it’s easy to take complete care of existing clients rather than chase new ones, but plenty of firms miss this opportunity.  This is particularly the case in those firms where low-value products like conveyancing and simple wills represent for lots of firms single transactions and there is noRead More »Is Your Law Firm Cultivating Past & Current Clients?

There’s often a consistent theme in marketing law firms, the necessity to implement core functions and the resistance or the apathy of the law firm to do it. At Fast Firms, we’ve been doing brand, design, marketing, and technology for law firms over the last 10 years and as you would expect, at times resistanceRead More »Call Tracking & Why Your Law Firm Should Do It

We know you’ve heard it all before, but simply put, the firms that are experiencing awesome growth don’t like doing it, but they do it regardless. In 2008, Joe Pullizi published a book, Get Content Get Customers and it for plenty of people who read it, it was an epiphany, despite the fact that "inbound marketing”Read More »One Thing Your Law Firm Must Do, But Won’t!

There is a common misconception among law firms that amid this flurry of technology startups in the legal industry producing all sorts of software that once your firm integrates it, there will be a considerable influx in traffic to your firm’s website! Spoiler alert! It likely won’t happen! Over the last 10 years we’ve hadRead More »Will New Legal Technology Drive Traffic to Our Law Firm’s Website?

One of the most time-intensive, methodical and repetitious tasks in the context of marketing a law firm is SEO (search engine optimisation).  SEO is a fundamental aspect of marketing your legal practice, it's ultra-competitive, prone to algorithm shifts by search engines and needless to say it’s expensive. But all that said there really is onlyRead More »The Only Question You Need to Ask Your Law Firm SEO Agency

We love chatbots, but only when the objective has been identified! We’ve been designing and deploying chatbots for the last 12 months and we’ve learned one or two things! They’re not a one size fits all solution and they need to be tested. So, How Should We Use Them? In the context of law firms,Read More »Whats the Best Chatbot for Our Law Firm?

We’ve been branding, designing, marketing, developing and deploying technology for law firms for over 10 years and upon reflection, here are some of the predominant characteristics we see in our most successful clients. They do something about it Law firms by nature are risk-averse! No surprise, it’s what people typically pay them to be, butRead More »What Successful Law Firms Do When it Comes to Marketing

We know this challenge so well. There is a massive shift outside your firm but the leadership team inside aren’t looking or lack the impetus to do something about it. If you’re working in a law firm that is somewhat antiquated when it comes to brand, design, marketing and technology and you’re having no luckRead More »How to Get Marketing on the Agenda at a Partner’s Meeting

There has been an exponential increase in the numbers of law firms running Google Ads, as SEO and lead generation become much more competitive, and hence firms have more questions than ever about the Ad platform. What Are Google Ads? Though it might come as a surprise, some law firms don’t know what Google AdsRead More »What’s Google Ads Quality Score and Should Our Law Firm Care About It?

When it comes to marketing a law firm, the cold hard truth is that the majority of law firms fail. The failure doesn’t always derive the most obvious places. Here are the 7 most common reasons that we have found working with law firms over the last 10 years as to why they just can’tRead More »The 7 Most Common Reasons Law Firm Marketing Fails

Getting potential clients to your firm’s website will always be one of the most important objectives of your law firm marketing strategy. But it has become more difficult than ever. Let’s face it, every law firm wants to be number #1 for the keywords they’re chasing in the marketplace, but by and large there canRead More »Is Legal Search Engine Optimization Dead?

Managing your law firm’s website these days can be a challenge. At Fast Firms, we’re surprised at how often things can go wrong very quickly! Like all technology, things go wrong! In the case of law firm websites, it's no different. Regardless of how big or small your law firm's design and marketing budget, expectRead More »When Things Go Wrong with Your Law Firm’s Website

You are what they say you are! Google & Facebook reviews are incredibly powerful influencing factors in whether or not someone chooses to use your firm or not, yet the far majority of law firms struggle receiving positive reviews. Despite law firms knowing the importance of reviews, most have no process in place to encourageRead More »How Your Law Firm Can Get Exponentially More Google Reviews

You don’t need us to tell you that our beloved legal industry is undergoing change! But while technology is serving up a plethora of “new shiny things” if one thing is missing, they invariably all fail, regardless of how good they are! At Fast Firms, we get technology! We’ve built our own software, our ownRead More »Automio, Josef, Settify, Family Property, Templafy or Something Else?

You’ve got your latest google analytics report and it told you that 16500 people are crawling your website. What the heck are they doing? Google Analytics can tell you with numbers and graphs but sometimes it may warrant a more design-focused response. What’s a Design Focused  Response? A design focused response is simply looking atRead More »What The Heck Are People Doing On My Law Firm Website?

Law firms usually see the benefit in running ads for lead generation, but they’re also incredibly useful in scouting. Lead generation for plenty of law firms, at least from online channels, mostly derive from SEO (search engine optimisation) and/or running ads, but if your law firm is considering the introduction of a new practice line,Read More »Why Law Firms Should Run Ads Not Just for Lead Generation

Every start of a new year for the last 6, there has been the prediction that this year is the year of video! Well, we think it now is! The question of whether or not your law firm should do videos yourselves needs to be predicated on the question, “can” you do videos. What’s theRead More »Our Law Firm Want to Do Videos. Should We Do Them Ourselves?

Law firms are fast becoming aware that lead generation is becoming very competitive and getting oxygen over competitors is more difficult than it once was. Is Facebook Ads the answer? The answer is a little more complex than what you think at first blush.  Leads have dried-up, so legal practices rush to possible solutions withoutRead More »Should Our Law Firm Do Facebook Ads?

There is little doubt, that marketing your law firm has become very complex, hence plenty of law firms are looking for more sophisticated solutions! When we established Fast Firms over 10 years ago, we were essentially a design agency, taking care of online and offline marketing collateral.  Since then, as both marketing and technology haveRead More »Should Your Law Firm Use HubSpot?

Naming and law firms is always a contentious issue, particularly for smaller practices, with partners prone to wanting their name in there..somewhere. The worst examples of business naming happen within law firms.  We’re not going to give you examples, but have a look around. That said, at times, upon the exit of the old partnerRead More »Let’s Change the Name of Our Law Firm…Maybe Not

There's little doubt that the far majority of law firms have probably heard of Settify, but to a lesser extent its competitor Family Property. Numerous family law practices in Australia are now using Settify and we're yet to meet any that don't appreciate what it does. Sure, like any software there are always limitations, andRead More »Settify, Family Property Or Your Own DIY Solution?

Picture this! Your law firm has long positioned itself in known waters! The captain, he knew both the craft and water, but he's leaving the ship, either of his own volition or he's been pushed. Who's the next captain? There's plenty of law firms out there in this position and they can be prone toRead More »Who is the Next Leader of Your Law Firm?

Law firms when considering their brand, design, marketing or technology often get off on the wrong foot! They identify the wrong problem! There is little doubt that positioning and growing your law firm has become incredibly complex.  So complex, law firms often come to us because they simply can’t see the forest for the trees!Read More »What’s the Problem with the Problem?

If you're like plenty of law firms out there, it's likely you have a growing dependence on third-party software to connect a bunch of things from your website, to a CRM, your practice management software, forms, chatbots etc. So, What's the Risk! It's topical for us at the moment because we just received our monthlyRead More »How Many Zaps Does Your Law Firm Need?

There is little doubt that there is a relationship between file opens and traffic to your law firm's website. Getting traffic is becoming significantly more difficult than it once was. Once it was predominantly about creating content and plenty of it and consequently, those articles would be found and that in itself would do theRead More »Should Our Law Firm Do Google Ads?

When it comes to law firm marketing, your website analytics is crucial. Yet, most law firms don't ever consider it. Whilst at Fast Firms we often can inherit law firms who come to us with a high website bounce rate, before diagnosis, the metric needs to be fully considered amid a myriad of others. WhatRead More »What Your Law Firm Needs to Know about Bounce Rates

Voice search is a natural progression of the technologies Siri, Google Now, and Alexa have popularized. It is now natural for users to speak commands to a device to get specific actions. And why not? It’s much easier to speak commands or search phrases into your phone or smart speaker, compared to typing on aRead More »What Your Law Firm Needs to Know About Voice Search

There is little doubt that when it comes to improving your law firm's success with Google Ads, the design and integration of landing pages is crucial, yet in our experience, only 10% of law firms do it. In this article, we identify 7 things your law firm needs to do as a matter of priorityRead More »How Your Law Firm Can Get Better Results with Your Google Adwords

We've been recording, producing, editing podcasts for law firms for over 5 years. It's not unusual for our agency to be recording in excess of 40 podcasts for our clients each and every month. In fact, in 2012, we launched our own podcast on law firm marketing and ceased recording in 2017, though we're recommencingRead More »7 Things To Do Before Your Law Firm Starts a Podcast

We've been marketing law firms for over 10 years with great results and what's crucial of course, is ensuring you're always ahead of your competitors. Integral to this is what we call your law firm's SERP results. These are your law firm's search engine results. In particular where your law firm is ranking for givenRead More »5 Things Your Law Firm Marketing Strategy Should Have

The fact that you’re reading this proves that you recognize the power of the online experience in discovering, engaging, retaining clients, and growing your practice. That today’s populace initially resorts to an online search is a given. The question is, are your services out there for the world to see? It’s not enough that you… Read More »Creating an Extraordinary Online Experience for Your Law Firm Clients

In this special edition of the Future-Proof Your Law Firm Podcast. We track back into the archives of the “Law Firm Marketing Podcast” to revisit a conversation with Rob Kahn, the Chief Marketing Officer at Fenwick & West LLP. As part of the firm’s administrative leadership, Rob is responsible for developing and implementing marketing, communications,Read More »Marketing the Law Firm that Tech Giants Use

If your law firm is watching its analytics, as it should be, you may have noticed that there are major changes coming to your Google Analytics Dashboard. Let us explain, the new Google marketing platform will replace the older G Suite. What this means is that the new platform brings together DoubleClick, Google Analytics 360Read More »What Does the New Google Marketing Platform Mean for Your Law Firm?

This winter marks the 8th edition of Crossroads, the quarterly, substantive magazine that is predominantly focused on family law but suitably augmented by other content that rounds the read out to a broader audience. In our long-standing work with leading family law practice, Best Wilson Buckley, a relatively recent Shine Lawyers acquisition, we pitched theRead More »Why We’re Still Designing and Publishing a 60 Page Quarterly Magazine for a Leading Family Law Firm?

Marketing by nature tends to be always forward thinking. However, if you're a law firm that has historically been a dogged blogger, then taking a deep-dive into your firm’s website analytics can often illuminate some quick wins. What do we mean? Well, we consistently see from all the law firms we market, content that they’veRead More »The Sleeping Giant that May Be Lurking in Your Law Firm’s Marketing

The redesign of your law firm's primary marketing touchpoint (the website) should be a big job. If you're engaging with a design agency and they say it's not, run! In 2018, websites aren't online brochures that make you feel good about your firm. They have a multi-dimensional purpose, all of which derive from a comprehensiveRead More »The Biggest Mistake Law Firms Make in Thinking about Designing Their New Website

Getting lawyers to write content can be difficult enough, let alone prescribing word counts. The starting point is to identify what your objectives are. Are you wanting to drive search traffic, or communicate with your existing database of clients, or potential clients or referral sources, or are you wanting to write content that is gearedRead More »What is the Perfect Length for Blogs on our Law Firm’s Website?

In this live demo, we take LawSwitch, the chatbot technology for law firms for a spin with its founder, Tim Kirkman. Need Help? Blog Form Your Name * Your Firm Your Phone Number Your Email * Tell us how we can help your law firm Brand Design MarketingMarketing Technology Other Tell us more specifically howRead More »LawSwitch Chatbots: A Demo

If you're like the majority of law firms throughout the World, its probably likely that you're watching the technology space closely and in particular the impact that it's having and going to have on all facets of legal practice and from all reports, it will be significant. You only have to look at digital disruptionRead More »What is a ChatBot and Why Your Law Firm Should Be Thinking About Them: An Interview with Tim Kirkman of LawSwitch

In this video Stevie Ghiassi from Legaler interviews Mark A Cohen on the changes within the legal industry deriving from technology and new business models. In particular, Stevie and Mark discuss: Stories from his experiences as a lawyer in the Supreme Court Post-GFC regulation and stagnation in the legal industry New forms of legal delivery,Read More »Legal Industry Disruption: An Interview with Mark Cohen

It depends! If it's part of a well-considered brand strategy, then absolutely, but if alternatively it's seen as a quick way to rejuvenate a little life into your ageing brand mark, then forget it! The latter is a dangerous approach, and we've had contact with firms, thankfully who were just about to renovate their brandRead More »Should Our Law Firm Change its Logo?

Despite the legacy nature of email marketing, believe it or not, it still proves to be an effective way of marketing your firm. However, it's not like it use to be, both the technology and strategy behind the execution has changed! Let me explain! By and large, most firms still send out the usual fortnightlyRead More »Should Our Law Firm Do Email Marketing?

This is undeniably the case! Marketing or good marketing is always a derivative of understanding your brand, how it's positioned in the market, your unique value proposition (UVP) and of course your marketing channels. Let's say for example you're wanting to start a personal injury law firm and you're in a crowded and competitive market,Read More »Are Some Law Firm Practice Areas Harder to Market Than Others?

Like most law firm marketing spend, closing the loop on what's generating file-opens and what's not can be difficult to track. Invariably it's the case that you can track to an extent that then requires the firm to ultimately advise whether or not the lead converted. In other words, as good as the metrics are,Read More »How Does Our Law Firm Track ROI on Our Digital Marketing?

A significant and growing number of law firms are being forced to run ads for no other reason than they simply cannot get traffic to their website. For competitive search terms, you will find plenty of law firms trying to outrank each other with SEO, but let's face it, only one can be position #1,Read More »Our Law Firm Adwords Aren’t Driving Leads. What Do We Do?

What is Google Review? You may have seen that when you search your law firm on Google, on the right-hand side of the page, there is a rectangle section, usually with some photos, under which is a review panel. If your firm has received a review or reviews, then they will appear there. Do theseRead More »Our Law Firm Has Got a False or Bad Review on Google. What Do We Do?

It's not as ridiculous as it sounds. Whilst for established law firms, a website is the quintessential marketing hub from which everything derives, for start-up firms struggling to get oxygen sometimes a website is a secondary step. Let's get a few things clear though! If nothing else, a website does validate to a potential clientRead More »Does Our Law Firm Really Need a Website?

The new Facebook algorithm shift is yet another reminder why law firms need to be concerned if their marketing is primarily a derivative of running ads, be it on any social media platform or search engines. So, what is this new update? It's all about reducing the number of posts from business pages, publishers and newsRead More »The Wider Ramifications of the New Facebook Algorithm Update

The far majority of well-established firms when thinking client acquisition, always look outside their walls. It can be not only an expensive but fatal mistake, particularly given the shift within the industry of numerous startups with fairly compelling value propositions. Pick any industry and you’ll find that the latent complacency of the market leader orRead More »One of the Most Important Things Your Law Firm Can Do

Great read here from the team at Lexicata! We've devised the technology to get your firm more great reviews! It's free and you can access it here: www.wesay.co With all the stories we hear of identity theft and security breaches these days, it can be tough to build trust with prospective customers online. One ofRead More »How to Get More Law Firm Reviews Online

It’s not surprising that when it comes to effectively marketing a law firm, all the banter is about “online.” I get that, because 85% of our work with law firms in Australia and the United States sits there. However, does the more traditional ways of positioning your practice still work? A little over a yearRead More »Why Would This Multi-Award Winning Law Firm Publish a Magazine?

Social media is now recognised as one of the most powerful marketing tools that helps boost brand recognition, reinforce brand loyalty and improve conversion rates. Every positive interaction on social media helps improve the likelihood of conversion. In fact, trends indicate that by the year 2020, online videos will drive more than 80% of InternetRead More »Why Video Marketing is the New Black in Engaging Prospective Law Firm Clients

You have probably noticed that marketing your law firm effectively now is a lot more complex than what it was. As a lawyer who had driven a number of award-winning innovations, I founded Fast Firms close to 10 years ago to respond to both the complexity of innovating within the legal industry generally. Little didRead More »Why You Need to Become a Design-Led Law Firm

Since the advent of Adwords, there have been numerous law firms that have garnered exceptional traction in the marketplace and in some cases, very rapidly. Adwords, of course, is the great equaliser! Along as you've got the money, you can rank with the best of them! However, as we've experienced, there comes a time whenRead More »Anchor Your Firm’s Purpose – Before It’s Too Late

There is a tectonic shift occurring in the legal industry seeing a plethora of start-ups and existing firms recalibrate their business models to create a new value proposition to a rapidly changing market. However, for the more traditional law firm, all isn’t lost, but it requires some focus on their existing brand and marketing strategies,Read More »How Your Law Firm Can Stay Relevant in a Changing Market

Content marketing is of course, the "new black," with a litany of authors and speakers advocating that amid your marketing strategy, if you do nothing else, create content. Whilst that is true to an extent, we've noticed a number of firms jump on the bandwagon, but in their haste, make some fundamental mistakes. ONE They createRead More »Is All Content, Great Content?

For a little while now, we've been working with a couple of firms on identifying strategic partners of which there exists an allied relationship and then implementing a content strategy that picks up the characteristics of each of them. In other words, most recently in working with a family law firm who have developed aRead More »Can Your Law Firm Brandscape?

Not all law firms can rank for the top search results in Google, or other search engines. Accordingly, plenty of firms have had to turn to paid search to draw search traffic, but invariably most don't do it with a strategy or a metrics-based approach that will see their results significantly optimised. Using the GoogleRead More »How to Split Test Ads in Google AdWords

Robert Rose and Carla Johnson are probably two of the most influential thinkers in the realm of content marketing. Content marketing as a practice, has been around for awhile despite only coming into vogue in the last 2 years or so. Law firms generally acknowledge the importance of a content strategy, but implementation and execution isRead More »The Advent of Experience Marketing

In Matthew Dixon's, "the Effortless Experience," 80% of the companies interviewed had subscribed to the notion that when it came to creating an online experience, more was better. The companies surveyed invariably provided a near-endless stream of choices on their website, from web chat, click-to-chat, knowledge bases, step by step guides, online support communities andRead More »Keeping Potential Clients from Going Elsewhere

David Ackert probably needs no introduction to many of our US listeners who would have undoubtedly benefited from David’s incredible insight on how to grow your firm through some very smart business development strategies. In this conversation, David exposes four techniques to grow an endless stream of client referrals. David is the founder of theRead More »Growing your Law Firm with David Ackert

Kirsten Hodgson helps lawyers and their firms to grow their practices by harnessing the power of LinkedIn. Kirsten achieves this in three ways: Helping lawyers harness the power of LinkedIn to achieve their goals & add rocket-fuel to their existing BD & marketing initiatives. Bringing the voice of the client into their firm so thatRead More »How Your Law Firm Can Use Linkedin Effectively

[player id=54381] In this podcast, Fast Firms' Director, Dan Toombs talks with Claire Wivell-Platter of the Fold Legal, an innovative and creative law firm based in Sydney and Brisbane. Claire discusses the importance of brand, brand consistency and why creating a unique, consistent brand voice is the key to differentiation in a competitive legal market. Transcript: InRead More »This Law Firm Takes “Brand” Seriously

[player id=54383] It might seem a little odd why a discussion on organizational content would appear here. A law firm's culture plays a huge role in branding, design and effective marketing. It's not unusual to find that a firm held at ransom by the managing partner who resists change and the firm suffers accordingly. InRead More »How to Improve Your Law Firm’s Culture with Steve Simpson

On this podcast, we are LIVE from Louisville, Kentucky with Doug Stern. Doug is an award-winning freelance writer-editor and marketing strategist, who works predominantly with law firms on creating, compelling content. We know that increasingly the most important piece of content on your law firm's website and other online touch points is your bio andRead More »How to Write Your Bio with Doug Stern

On this edition of the podcast, Cheryl Bame of Bame PR discusses why attorneys or lawyers need to get on their feet and start presenting at conferences and the like, if they want to be seen as thought leaders and how to do it effectively. Cheryl devises public relations campaigns that gain her client's nameRead More »Getting on Your Feet with Cheryl Bame

In recent years, particularly influenced by a succession of Google algorithm updates, search engine optimisation, or SEO as it's commonly referred to has changed dramatically. The Google Penguin update of April 2012 had catastrophic consequences on a number of businesses who unbeknown to them, had engaged SEO companies who were deploying somewhat underhanded tactics inRead More »Get Your Law Firm Better Ranked in Google

There is no doubt that marketing your firm effectively has become incredibly more complex than what is was 5 years ago (even 1 year ago). Law firms in thinking about where they start can often end up in a state of analysis paralysis, stuck at the cross-roads. In this podcast, Fast Firms' Director, Dan ToombsRead More »Where to Start Marketing your Law Firm

It seems that every second firm I walk into these days to help with their broader marketing strategy often do client on-boarding badly, if at all. Of course, we know what the issue is and that is that lawyers are great problem-solvers and that's their predominant skill-set, so when they commence their consultation with theRead More »How’s Your Firm’s Onboarding Process?

The New York Law Journal called Ari Kaplan’s first book, The Opportunity Maker: Strategies for Inspiring Your Legal Career Through Creative Networking and Business Development (Thomson-West, 2008), a “must-have treasure box of marketing ideas,” and CEOs have described his new book, Reinventing Professional Services: Building Your Business in the Digital Marketplace (Wiley, 2011), which wasRead More »Effective Marketing Through Being More Accountable

Interview with David Ash How do law firms adapt to change? It is increasingly an important question given the changes happening to our industry, particularly influenced by technology, in the shape of new legal business models. Today I'm joined by David Ash of Transfirm, a company that works across multiple industries, including the legal industry,Read More »How to Future Proof Your Firm with Process Design

Why is that when law firms start reconsidering how their website looks, they start looking at other law firm websites for inspiration? By and large, there's not too much inspiration out there and when firms seek to be inspired by others in their industry sameness prevails, and then around we go one more time! ForRead More »How to Start Re-Designing Your Law Firm’s Next Website

Interview with Robert Algeri It goes without saying that central to your firm's marketing strategy is your website and my team and I often lament that not enough law firms take it seriously, a sentiment that today's guest, equally subscribes to. Robert Algeri is the co founder of Great Jakes, a web design company basedRead More »What Makes a Great Law Firm Website?

Whilst 2015 is well and truly upon us, if your law firm hasn't yet started to embark on a law firm marketing strategy, then this podcast is worth a listen. Larry Bodine is one of the World's most recognised law firm marketing experts. His name is synonymous with a number of publications and platforms, includingRead More »5 Things To Make 2015 a Cracker of a Year

Interview with Adrian Dayton One of the most commonly asked questions by law firms, is how do they grow through the use of social media. In this podcast, I talk with Adrian Dayton, an expert when it comes to the eclipse of law firm growth and social media. Adrian needs no introduction to most lawRead More »Grow your Law Firm with Social Media

We love marketing generalist legal practices? Why, because whilst there is this preoccupation with becoming the "specialist" and niching down, multiple opportunities open up for the generalist firm that can allow re-engagement and cross pollination of historic clients. However, multi-disciplinary firms invariably make some big fundamental mistakes in how they market, or don't market theirRead More »3 Huge Mistakes of the Generalist Law Firm

Google Analytics (GA) is absolutely essential to the success of your law firm marketing and yet at times, particularly for those small firms, or for those admin assistants who have had the title of "digital marketing" attached to their position description, even the installation of GA into your Wordpress website can be a little confusing.Read More »How to Set up Google Analytics on Your Law Firm’s Website

TRANSCRIPT Dan Toombs here from Fast Firms and Dan Toombs, now just before we commence this tutorial on setting up a email subscription sequence, I just wanted to let you know of a new platform that we've just launched. It's called FirmRanker and basically what it is, is a free way to assess your lawRead More »How to Grow Your Law Firm’s Email Subscriber List

How Foley Hoag Create Great Content Consistently When I asked my good friend, former Editor in Chief of Lawyers.com and now Editor of the National Trial Lawyers, Larry Bodine who does content well, without hesitation he pointed to Foley Hoag who under the stewardship of their Director of Marketing & Business Development, Jasmine Trillos-Decarie areRead More »How Renowned Law Firm Foley Hoag Create Amazing Content

Developing a Content Strategy with Kristina Halvorson One of the great mistakes law firms invariably make when it comes to re-design of their firm's website is they get stuck on aesthetics and both the existing and new content is an afterthought. This is quite a pronounced issue as we have found when working with firmsRead More »How to Develop a Content Strategy with Kristina Halvorson

Let's face it!  Metrics inform better marketing! Here are a few tools that will leverage your data to take your marketing efforts to a whole new level.’ However, the first thing you need to make sure is that your social media marketing, like your other marketing channels emanate from a marketing strategy that of course,Read More »How to Improve your Law Firm’s Social Media Marketing with Social Media Metrics

There’s always the risk that when you build an online audience on another platform of which you don’t control, rules change and all the effort you have invested may be lost. For this reason, drawing your social audience to your firm’s own website is important and better still, acquiring an email list of your socialRead More »How to Build an Email List for your Law Firm with Facebook

When it comes to Facebook marketing, Law firms look at the great promise of having thousands of people like their Facebook page but are invariably stumped when it comes to engaging with their newly found community.  One lawyer who I was talking with recently was loathing the fact that she has to tell lawyer jokesRead More »How to Get More Engagement from Your Facebook Fans

Content marketing requires a unique type of investment. With most outbound marketing, the investment is cost related. But with inbound marketing, while there are costs, the biggest investment is time. Content marketing is a process and typically requires a good amount of work until you see meaningful results. But don’t let that deter you. AsRead More »Take Your Content Marketing to New Heights (Infographic)

Do you approach blogging as covering all relevant news in your niche or covering your niche socially? There’s a big difference and you may be surprised as to which works better. In a talk before the Canadian Journalism Foundation, Mashable editor-in-chief, Jim Roberts (@nycjim), explained that Mashable approaches the news as a social activity. GigaOm’sRead More »Is Your Law Blog a Mashable or a New York Times?

Transcript Hi, it's Dan Toombs here, law firm marketing specialist from Fast Firms.com and of course dantoombs.net and I know law firms are always looking for ways that they're able to leverage their content further, particularly via social media and one great way to do this to use Click to Tweet. Now, if your lawRead More »How to Get More Tweets from your Law Firm’s Content

It's not just law firms, but most most businesses are fixated on acquiring new clients rather than cultivating those they already have. It goes without saying that if you're a law firm that has the capacity to offer complimentary services to clients, than a good part of your strategy should be both maintaining contact withRead More »How to Re-Ignite Past Clients

Do you wish to create stunning graphics for your law firm's social media channels without paying graphic designers to do the job? Introducing Canva… Canva is a fantastic graphic design tool that lets you create almost all types of images within minutes.  From Facebook covers, flyers, posters, company logo, invitations and presentations, Canva can beRead More »How Your Law Firm Can Create Amazing Graphics in under 3 Minutes –

No matter who you talk to, the synonymous answer to getting more qualified web traffic to your law firm's website, is to write more content. Content is the bedrock of great digital marketing. For firms that are prolific content writers, multiple opportunities to drive eternal traffic are everywhere. Notwithstanding this, content that is well thoughtRead More »Free Legal Marketing Content Calendar

What's the purpose of your law firm's marketing? It might seem to be a silly question, but the answer you provide will ultimately translate to not only what key objectives you're wanting, but also how you're going to both manage and measure those objectives. For example, most law firms will list the key objective ofRead More »What’s the Purpose of Your Law Firm Marketing?

Former President of GE, Jack Welsh once opined, that "when the rate of change inside the business is exceeded by the rate of change outside the business, the end is near." Not surprisingly, as it is with other markets that have been revolutionised by "digital,' most stakeholders are underprepared.  3 years ago if I hadRead More »How to Future Proof Your Law Firm

A whirlwind of a few weeks, listening to law firms in Melbourne, Sydney, Perth, Newcastle, Brisbane and Toowoomba on their challenges, the opportunities and how they're going to meet both. Across these discussions over the last three weeks, there was a synonymous theme that kept on re-emerging, the changing legal industry and the importance ofRead More »Legal Marketing from a Suitcase

If you're like most law firms, at the end of the month, you thumb through the latest Google Analytics reports and try and reconcile the fact that the 947 visitors to your site are a far cry from the 2 or 3 that actually converted into clients. It's a common conundrum for a majority ofRead More »Creating an Online Strategy that Speaks to Clients

It use to be the case that just being good enough was good enough. If you were good enough than it followed that conversations about how good you actually were would occur over the back fence between neighbours, out front of the local diner among acquaintances, in the lunch room in the factory or inRead More »Are You Good Enough?

Another round of search algorithm changes by Google over the weekend has reiterated the importance of "local" as a primary driver in getting better ranked in the search engine. Search Engine Land has named the release as "pidgeon" The update is predominantly focused on merging your law firm's website, Google Maps and Google Place pagesRead More »Google Panda, Hummingbird and Now Pidgeon!

As legal marketing specialists, we've always been a little reticent about strongly encouraging law firms to embrace social media platforms as being their primary medium for lead generation. It's a little like the old adage that one shouldn't keep all your eggs in one basket. The major algorithm changes by Facebook this week reinforces thatRead More »New Facebook Changes and Your Legal Marketing

When it comes to trying to get a better grip of why your firm's website doesn't convert the number of leads it receives, there is invariably a lot of finger pointing going on. Some point to the content, others point to the web design itself and others point to the SEO providers. Like SEO (searchRead More »3 Ways to Increase Your Law Firm’s Website Conversion Rates

Today, the web is social and interactive. It’s not static like most websites tend to be. As such, your law firm's website can no longer sustain as its own island. We now need to consider integrating search, social media, content, blogging, and more with our websites. Gone are the days where all it took wasRead More »The Essential Law Firm Website Guide

Today, Youtube is the second largest search engine in the world and also the third most visited site. Facebook and Google ranks first and second. Youtube gets approximately six billion hours of watched videos monthly and they receive more than a million unique visitors every month. It's a powerful medium and in the marketing mixRead More »5 Tips to Drive People To Your Legal Videos On YouTube

It shouldn't come as a surprise, but increasingly law firms are seeing the value of creating client focused content as a dominant lead generation strategy. Greentarget in association with The American Lawyer and The Zeughauser Group have this week launched their 2014 Digital and Content Marketing Survey following research of 189 in-house counsel and 79Read More »Why Law Firms are Investing in Content Marketing

Effective law firm marketing derives from having both access to great metrics and understanding them. From an online perspective, Google Analytics(GA) is pivotal and no matter how sophisticated a firm's metrics platform is, it will draw its data through this platform. Setting up GA is painless and can be easily integrated into the back-end ofRead More »How Can I Use Google Analytics in My Law Firm?

The perennial legal marketing question asked by firms irrespective of their size, is "how do I get more clients?" Often the problem isn't so much to do with the expertise of the firm, but rather how they manage and guide leads from one stage of the process to the next. As you would expect weRead More »How Do I Get More Leads into My Law Firm

User experience, often neglected with so much law firm web design, is such an integral aspect to converting visitors into clients, yet it is not understood and rarely applied. User experience starts with understanding who your firm's "perfect client" is and speaking to them in a myriad of different ways using diverse mediums as aRead More »Law Firm Web Design and User Experience

Online marketing for lawyers, specifically Adwords, be it in the shape of Google, Facebook, Linkedin, Yahoo, Bing etc impose serious risks for new players. In fact, some firms we know of have literally burnt their year's marketing budget in just 3 months by thinking that Adwords would deliver qualified clients and lots of them. TheRead More »The Fatal Mistake Law Firms Make with Adwords

Ancient internet marketers, like those who existed 8 years ago and still flourish to this day, banged on about "the list." At digital marketing conferences, everyone wrapped their presentation about it, blogs were preoccupied with it, information products derived millions of dollars from it, pressing upon people to focus on building your "email list," toRead More »Law Firm Email Marketing

This invariably is the most commonly asked question by law firms focused on better positioning in major search engines like Google. The answer isn't an easy one and it's what prompted us to offer our Free Website Analysis to those firms wanting to improve not only their search rankings, but enhance client conversion. You seeRead More »Why Does that Law Firm Out Rank us in Google?

Yes, we see it all the time when we start raking around the place, when about to commence some design strategy work for a firm's quintessential online footprint, "their website." The conversation usually goes like this. Fast Firms: "Who hosts your current website?" Law Firm Client: "Not sure" Fast Firms: "Who has the registration detailsRead More »The Most Important Questions that No-One Seems to Know the Answer to in a Law Firm

You may have already guessed that we do have a strong opinion of the risks associated when firms completely disengage from their law firm SEO marketing efforts and outsource their SEO (search engine optimisation) completely to external providers, never knowing what tactics are being applied to catapult the firm to good rankings. Why? Notably becauseRead More »Time to Re-Think Law Firm SEO

Most firms are likely to be using a content management system (CMS) to manage content updates on their website. Invariably, most have migrated to a Wordpress CMS, but surprisingly there are still many firms who have either their site built on a static HTML framework or have it sitting on a CMS that has beenRead More »Should We Use WordPress for Our Law Firm Website

In the last month, how many clients did your firm acquire online? How many people visited your firm’s website and what did they do while they were there? How many of them were repeat visitors and on each return, what did they do differently? Why do they keep coming back? What’s the “sticky” content onRead More »Why Your Firm Doesn’t Get Leads Online and What to Do About it

It's not unusual for law firms to suffer a nosedive in search traffic and wonder why. It can happen because of a variety of factors. The first thing to do, is to identify whether in fact you're receiving less search engine traffic or less traffic from clicks or links from other websites or less trafficRead More »Has Your Firm’s Website Suffered a Decrease in Traffic?

Each month, your firm like most is probably in receipt of a significantly higher amount of web visits than actual client conversions. In other words, each month, you have 1,200 people visit your criminal law firm's website, but those who actually become clients are in single digits. Don't despair! Providing you're watching your web analytics,Read More »Why Guides are a Great Capture for Lead Generation

In recent years, there have been a spate of start-ups hell-bent on disrupting the legal industry. We shouldn't be surprised as the online juggernaut is ousting the old guard on most industries. In fact, you would be hard pressed to find an industry that isn't yet being disrupted by the advent of technology. Essentially, theRead More »How to Prepare Your Law Firm for Disruption

One dimensional marketing campaigns executed by firms usually have the primary target of being number #1 in Google for a selected keyword, or a number of them. In other words, a firm which is located in Moonee Ponds, invest everything in ranking #1 for the term, "Moonee Ponds Lawyers," or variations of the keyword phraseRead More »Is Getting #1 in Google Your Objective?

There has always been loads of conjecture concerning social media as a client acquisition tool within the legal landscape and other industries. In many respects, much of the discussion to date has been weighted significantly more towards the potential of social media to enhance potential client engagement and of course, marketing companies keen to capitaliseRead More »Social Media Marketing & Law Firms

When it comes to digital marketing, there are three types of law firms. There typically are the early adopters, the late adopters and the laggards. The methodology behind it isn't new and was defined extensively in the touchstone text, "The Diffusion of Innovations," and Geoffrey Moore's, "Crossing the Chasm." While "content marketing" can hardly beRead More »Is Content Still King?

There is little doubt that the World of SEO is changing rapidly amid recent changes and of course, the mooted further changes by Google as they continue to outlaw dubious SEO (search engine optimisation) practices. The problem is though, that most law firms have outsourced their SEO to companies who in turn, have probably outsourcedRead More »Dangerous Link-Building in Your Law Firm

Google has made yet another round of significant algorithm changes in the last few days that like previous updates, is all about its preferential option for those websites that are providing good, quality content. If you're running duplicate content, or have an unscrupulous SEO crew doing this work for you by duplicating your blog postsRead More »Google Penguin Update

We're often surprised at how many law firms neglect email as a fundamental tool in their law firm marketing strategies. Despite the whizz and bang of the latest social media tricks, smart email campaign management remains one of the most potent lead generation and client acquisition tools. Yet, so many firms either don't do it,Read More »Email and Law Firm Marketing Strategy

Larry Bodine, probably the World's most recognised Law Firm Marketing expert recently did a great chat with the LegalTalk Network. In the interview, Larry covered numerous topics, including: 1. Why your firm needs a website that works; 2. What are the characteristics of a great website 3. Why video works 4. Why content is fundamentallyRead More »Law Firm Web Design with Larry Bodine

A very potentent interview this morning with MTV's Bill Roedy. MTV started as a single music channel in the US some 30 years ago. It is now a multi-channel global network that spans 165 countries with a sheer audience in excess of 2 billion people who touch it every day. MTV's growth is, in largeRead More »Content is Not King

When it comes to understanding how well your firm’s website is performing, lots of people get stuck on the amount of traffic the site receives and bounce rate. Now, with your or professional services marketing strategy, make sure you remember bounce rate is the percentage of people averaged out that come to your website andRead More »Everyone is Caught Up on Bounce Rate!

It might sound like a stupid question, but what is your business being found for? To put it another way, “What keywords or phrases would a potential client have to type into Google Search to find your or accounting firm?” If you don’t have a clue, that’s by no means unusual and in fact isRead More »How to Perform for the Ringmaster

Nearly every law firm marketing strategy when it comes to web content, spend too much attention on the homepage, wrongly assuming that the others count considerably less. Every page, post or piece of content your law firm generates is a window of opportunity. Yes, your homepage will bear the grunt of most traffic (if you’reRead More »Is Every Page on your Website Converting?

It's no longer a matter of choice. Intrinsic to your law firm marketing strategy has to be your firm's commitment to generate user-centric content. Full stop. Everyday, via a desktop, laptop, a mobile phone, an iPad, Android and even a television people are consuming information at a phenomenal rate. The internet has become the quintessentialRead More »Content, Content and Content

As we consult and work with law firms on their law firm marketing strategy, one synonymous issue always rears its head. Conversions! It normally goes like this. A firm hasn't defined what a "conversion" is, isn't seriously recording them from marketing touch points, or if they are, aren't sure what to do with them next.Read More »How Does Your Law Firm Count Conversions?