Things to Read & Watch

Brand Archetypes for Law Firm Marketing When it comes to crafting a successful brand identity for your law firm, there are many factors to consider. One powerful strategy that can help you establish a strong and consistent brand is the use of brand archetypes. By understanding the different archetypes and how they resonate with your target… Read More »Unlocking the Potential of Brand Archetypes for Law Firm Marketing

**Fast Firms is a leading law firm marketing agency, working in Australia, United States and Canada. As a lawyer practicing in New York, determining how much to charge for your legal services can be a complex task. The rates you set will have a direct impact on your profitability and ability to compete with other… Read More »I’m a Lawyer in New York, How Much Should I Charge?

Lead Generation Tips for Lawyers Starting a new law firm is an exciting but daunting endeavor. One of the biggest challenges that law firms face is attracting new clients and growing their business. Law firm marketing can be a complex and time-consuming task, so it’s important to be strategic in your approach. In this blog… Read More »Lead Generation Tips for New Law Firms

Law Firms Should Consider a Blue Ocean Strategy In today’s highly competitive legal industry, law firms are constantly seeking new strategies to gain a competitive edge and drive growth. One such strategy that has gained significant attention is the Blue Ocean Strategy. This innovative approach, rooted in value innovation, offers law firms a unique opportunity… Read More »Why Law Firms Should Consider a Blue Ocean Strategy in 2024

Law firms face a unique set of challenges that can hinder their growth and success. From the day to day management of a legal practice, managing large caseloads to building strong client relationships, to driving new business through marketing, the demands on law firms can be overwhelming. One effective solution for addressing these challenges and… Read More »How Belbin Team Roles Can Help Law Firms Get Unstuck

StoryBrand is a powerful marketing framework that helps businesses clarify their message and engage with their target audience more effectively. While it has been widely embraced by various industries, its principles can also be applied to the unique challenges faced by law firms. In this article, we will explore how StoryBrand can be utilized to… Read More »StoryBrand For Law Firms: Developing a Law Firm Marketing Strategy

Law Firm Marketing Strategy We’ve been working with law firms of all sizes for close to 15 years. Over that time, we’ve learned what works for law firms and what doesn’t when it comes to law firm marketing. In this guide, we will explain in detail the attributes of effective law firm marketing in 2023.Read More »Law Firm Marketing Guide

Invariably in our work with law firms, they’re super keen to gloss over brand and get to marketing tactics. But it’s a big mistake! Great brand work and positioning anchor a law firm and without it you’ll always float from one thing to another without ever really understanding who your firm really is and moreRead More »5 Things to Build a Law Firm Brand Strategy

When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding.  You don’t need me to reemphasise the well-worn adage that the best time to be marketing is when your competitors aren’t and there will be those that will simplyRead More »Why Law Firms Are Increasing Marketing Spend During COVID-19

Typically when law firms consider videos, they’re looking at it through a marketing lens, but it can be so much more! I’ve always been a huge supporter of doing client-onboarding effectively, but in my experience working with plenty of law firms over the last 10 years, rarely do they do this well, if at all.Read More »Why Videos Should Be More Than Just Marketing Your Law Firm

Naming and law firms is always a contentious issue, particularly for smaller practices, with partners prone to wanting their name in there..somewhere. The worst examples of business naming happen within law firms.  We’re not going to give you examples, but have a look around. That said, at times, upon the exit of the old partnerRead More »Let’s Change the Name of Our Law Firm…Maybe Not

This is undeniably the case! Marketing or good marketing is always a derivative of understanding your brand, how it's positioned in the market, your unique value proposition (UVP) and of course your marketing channels. Let's say for example you're wanting to start a personal injury law firm and you're in a crowded and competitive market,Read More »Are Some Law Firm Practice Areas Harder to Market Than Others?

It’s not surprising that when it comes to effectively marketing a law firm, all the banter is about “online.” I get that, because 85% of our work with law firms in Australia and the United States sits there. However, does the more traditional ways of positioning your practice still work? A little over a yearRead More »Why Would This Multi-Award Winning Law Firm Publish a Magazine?

There is a tectonic shift occurring in the legal industry seeing a plethora of start-ups and existing firms recalibrate their business models to create a new value proposition to a rapidly changing market. However, for the more traditional law firm, all isn’t lost, but it requires some focus on their existing brand and marketing strategies,Read More »How Your Law Firm Can Stay Relevant in a Changing Market

For a little while now, we've been working with a couple of firms on identifying strategic partners of which there exists an allied relationship and then implementing a content strategy that picks up the characteristics of each of them. In other words, most recently in working with a family law firm who have developed aRead More »Can Your Law Firm Brandscape?

Lead Generation Tips for Lawyers Starting a new law firm is an exciting but daunting endeavor. One of the biggest challenges that law firms face is attracting new clients and growing their business. Law firm marketing can be a complex and time-consuming task, so it’s important to be strategic in your approach. In this blog… Read More »Lead Generation Tips for New Law Firms

Law firms face a unique set of challenges that can hinder their growth and success. From the day to day management of a legal practice, managing large caseloads to building strong client relationships, to driving new business through marketing, the demands on law firms can be overwhelming. One effective solution for addressing these challenges and… Read More »How Belbin Team Roles Can Help Law Firms Get Unstuck

Law Firm Marketing Strategy We’ve been working with law firms of all sizes for close to 15 years. Over that time, we’ve learned what works for law firms and what doesn’t when it comes to law firm marketing. In this guide, we will explain in detail the attributes of effective law firm marketing in 2023.Read More »Law Firm Marketing Guide

Without a doubt, one of the biggest things on our mind this year is site speed. At least weekly we're spending significant chunks of time deconstructing design elements and functionality to influence better site speed scores. Good speed tests are Pingdom and GT Metrix. Why is Site Speed So Important? As a completely integrated marketingRead More »How to Significantly Improve Your Law Firm’s Website Speed

When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding.  You don’t need me to reemphasise the well-worn adage that the best time to be marketing is when your competitors aren’t and there will be those that will simplyRead More »Why Law Firms Are Increasing Marketing Spend During COVID-19

Technology is constantly changing and at Fast Firms we're committed to being ahead of the curve for our clients. Put bluntly, many of our clients through our guidance adopt technology to a greater extent than their competitors. Some of this technology is through a number of our partners, as well as technology that we haveRead More »Why WordPress is No Longer the Future For Your Law Firm

Typically when law firms consider videos, they’re looking at it through a marketing lens, but it can be so much more! I’ve always been a huge supporter of doing client-onboarding effectively, but in my experience working with plenty of law firms over the last 10 years, rarely do they do this well, if at all.Read More »Why Videos Should Be More Than Just Marketing Your Law Firm

Billboards! Waste of time of not? It’s the perennial question because unlike other marketing channels finding the ROI can be problematic. That said, it doesn’t need to be completely! Billboards are primarily about brand awareness.  In other words, letting potential clients know that you exist and of course, if they have that specific legal issue, potentiallyRead More »How Does Our Law Firm Measure ROI from Billboards?

There can be a good argument behind why a law firm should carve out a niche practice and give its own identity by designing and building another website but beware of the traps. Over the last 10 years we’ve launched numerous sub-brands for law firms, and here are a few points on getting it right.Read More »Before You Launch Your Second Legal Practice Do This

You’ve got your latest google analytics report and it told you that 16500 people are crawling your website. What the heck are they doing? Google Analytics can tell you with numbers and graphs but sometimes it may warrant a more design-focused response. What’s a Design Focused  Response? A design focused response is simply looking atRead More »What The Heck Are People Doing On My Law Firm Website?

It’s not surprising that when it comes to effectively marketing a law firm, all the banter is about “online.” I get that, because 85% of our work with law firms in Australia and the United States sits there. However, does the more traditional ways of positioning your practice still work? A little over a yearRead More »Why Would This Multi-Award Winning Law Firm Publish a Magazine?

Law firms understand the power of online reviews in shaping client perceptions and driving business growth. Google reviews have become an essential component of a successful marketing strategy. So, how can you get more Google reviews to elevate your firm’s reputation and attract more clients? Why Google Reviews are Important for Law Firms Google reviews… Read More »How Your Law Firm Can Get More Google Reviews

Brand Archetypes for Law Firm Marketing When it comes to crafting a successful brand identity for your law firm, there are many factors to consider. One powerful strategy that can help you establish a strong and consistent brand is the use of brand archetypes. By understanding the different archetypes and how they resonate with your target… Read More »Unlocking the Potential of Brand Archetypes for Law Firm Marketing

As a lawyer, you know how challenging it can be to keep track of your busy schedule. Appointment scheduling for lawyers has never been easier thanks to the wide range of scheduling apps for law firms available today. These apps can help you better manage your time and keep your clients informed of any changes… Read More »The Best Apps for Law Firm Appointment Scheduling

Google Ads for law firms and lawyers can be an effective way of generating leads for your practice, but you need to be aware of competitor click fraud. Competitor click fraud is when a rival firm clicks on your Google Ads in order to deplete your advertising budget and potentially lower your ranking on the… Read More »Are Competitors Clicking on Your Law Firm’s Google Ads?

**Fast Firms is a leading law firm marketing agency, working in Australia, United States and Canada. As a lawyer practicing in New York, determining how much to charge for your legal services can be a complex task. The rates you set will have a direct impact on your profitability and ability to compete with other… Read More »I’m a Lawyer in New York, How Much Should I Charge?

SEO for Law Firm When it comes to personal injury law firms, being visible online and attracting potential clients can be a challenging task. This is where search engine optimization (SEO) comes into play. By understanding and implementing effective SEO strategies, personal injury law firms can improve their online presence and increase their chances of… Read More »SEO for Personal Injury Law Firms: The Complete Guide

Lead Generation Tips for Lawyers Starting a new law firm is an exciting but daunting endeavor. One of the biggest challenges that law firms face is attracting new clients and growing their business. Law firm marketing can be a complex and time-consuming task, so it’s important to be strategic in your approach. In this blog… Read More »Lead Generation Tips for New Law Firms

Video Marketing for Law Firm Video marketing has become an essential strategy for businesses across various industries, and law firms are no exception. As more and more people turn to online platforms for information and services, video content has emerged as a powerful tool to connect with potential clients and establish a strong online presence. In this… Read More »Video Marketing for Law Firms. 2024 Guide

Law Firms Should Consider a Blue Ocean Strategy In today’s highly competitive legal industry, law firms are constantly seeking new strategies to gain a competitive edge and drive growth. One such strategy that has gained significant attention is the Blue Ocean Strategy. This innovative approach, rooted in value innovation, offers law firms a unique opportunity… Read More »Why Law Firms Should Consider a Blue Ocean Strategy in 2024

By creating and distributing valuable, informative, and engaging content, law firms can position themselves as thought leaders in their respective areas of expertise and build trust with their target audience. In this article, we will explore the key elements of a successful content marketing strategy for law firms and provide practical tips to help you… Read More »How Your Law Firm Can Create an Effective Content Marketing Strategy

Law firms face a unique set of challenges that can hinder their growth and success. From the day to day management of a legal practice, managing large caseloads to building strong client relationships, to driving new business through marketing, the demands on law firms can be overwhelming. One effective solution for addressing these challenges and… Read More »How Belbin Team Roles Can Help Law Firms Get Unstuck

Pricing Models for Law Firms & How to Market Them In the competitive landscape of the legal industry, law firms are constantly seeking innovative ways to maximize their profits. One key area where firms can make significant strides is in their pricing models. The traditional billing model, where attorneys bill clients by the hour, is… Read More »Different Pricing Models for Law Firms & How to Market Them

StoryBrand is a powerful marketing framework that helps businesses clarify their message and engage with their target audience more effectively. While it has been widely embraced by various industries, its principles can also be applied to the unique challenges faced by law firms. In this article, we will explore how StoryBrand can be utilized to… Read More »StoryBrand For Law Firms: Developing a Law Firm Marketing Strategy

Content management systems (CMS) have become an essential tool for law firms to efficiently manage their online presence. However, traditional CMS solutions often come with limitations that can hinder the productivity and flexibility of law firms. That’s where headless CMS comes into the picture. In this article, we will explore the concept of a headless… Read More »Headless CMS Is The Best Options for Law Firms

One of the most crucial decisions law firms have to make is their choice of practice management software. It often means a migration from their existing software to a new provider which isn’t without its challenges. With a plethora of options available, it can be overwhelming to determine which software will best suit your firm’s… Read More »What is the Best Practice Management Software for Your Law Firm?

Are You A Lawyer Or Law Firm Looking To Increase Online Visibility? SEO (Search Engine Optimization) for law firms is an integral component of a successful digital marketing strategy. In this ultimate SEO guide for law firms we will cover effective strategies, techniques, and tools designed to make you stand out from competitors and gain… Read More »SEO for Law Firms. The Ultimate Guide for Lawyers

Understanding Marketing ROI in Law Firms In the highly competitive legal landscape, marketing not only plays a crucial role in acquiring and retaining clients but is equally important in achieving a higher return on investment (ROI). This article explores strategies that law firms can adopt to improve their marketing ROI and succeed in today’s dynamic… Read More »How Law Firms Can Achieve Better Marketing ROI

Maximizing Your Online Presence: A Side-by-Side Comparison of Social Media Tools for Lawyers In today’s digital age, social media has become a powerful tool for businesses to connect with their audience and build their brand. This is no exception for lawyers, who can leverage social media platforms to enhance their online presence and reach a… Read More »7 Benefits of Using Social Media as a Lawyer

Tips for Hiring and Finding a Legal Marketing Agency As the world changes, digital marketing becomes more important for law firms. It is important that law firms stay up to date with the latest digital marketing strategies. However, due to their extensive nature, some firms may not be able to use them. There are pros… Read More »10 Signs Your Law Firm Needs a Marketing Company: How to Know When It’s Time

In today’s digital era, effective marketing strategies are crucial for legal practices to thrive and the advent of digital advertising and customer relationship management (CRM) software has given law firms access to powerful tools that help attract new clients, manage business development functions, track marketing initiatives, and measure return on investment (ROI). One such invaluable… Read More »Unleash the Power of Call Tracking for Your Law Firm: A Comprehensive Guide

Law Firm Marketing Strategy We’ve been working with law firms of all sizes for close to 15 years. Over that time, we’ve learned what works for law firms and what doesn’t when it comes to law firm marketing. In this guide, we will explain in detail the attributes of effective law firm marketing in 2023.Read More »Law Firm Marketing Guide

There are several factors to consider when choosing the best CRM for your law firm: Compatibility with your firm’s needs: It’s important to select a CRM that is tailored to the specific needs of a law firm, such as case management, client onboarding, and document management. Look for a CRM that offers features that are… Read More »Best CRM For Law Firms in 2023

Here are a few blogging trends that law firms may want to consider leveraging in 2023: Video content: Video content is becoming increasingly popular, and law firms may want to consider using video as a way to engage with their audience and share information. This can include video blog posts, webinars, and other types of… Read More »Blogging Trends for Law Firms to Leverage in 2023

There are many website builders available that can be used to create a professional website for a law firm. When choosing a website builder, it is important to consider factors such as ease of use, cost, design options, and the level of support and resources available. Here are some of the best website builders for… Read More »The Best Website Builders for Law Firms

What was once a web of networks primarily utilised by military and scientific groups has evolved into a vast platform of apps, cloud storage, and artificial intelligence. The internet is becoming smarter, and you’ll need to keep up if you want to stay competitive. Google Analytics 4 is one of the things your law firm… Read More »What the New Google Analytics 4 Means for Your Law Firm

From yesterday, a new Australian domain extension, .au, is available for registration, allowing qualifying businesses to register ‘direct’ domain names for the first time. What is the name of the new domain? The new domain extension is just “.au,” which stands for Australia. The domain name “lawyers.au” is an example of an .au domain name.… Read More »Law Firms, Register Your .au Domain Now.

Within the legal sector, criminal law is one of the most competitive areas of law to market. With high competition comes the challenge of creating a broader awareness of your criminal law practice and of course, driving that awareness to file opens. In working with many criminal law firms across the country, we typically find… Read More »2022 Guide Marketing for Criminal Defence Lawyers

Most industries today, even the legal sector, are clogged with paperwork and administrative duties and are actively looking to reduce such tedious, routine work. If you operate a law firm, you know that your team spends a significant amount of their time on things that could be simply automated at the front-end. The solution? Chatbots… Read More »Why Your Law Firm Should Consider Chatbots

The goal of all law firms, regardless of size, is to establish efficiency and control at all levels of the organization. That means never wasting money or letting potential customers slip through the cracks. As your practice grows, you’ll learn that keeping track of existing clients and prospects is just as challenging as attracting new… Read More »Why Your Law Firm Needs a CRM

Every law firm needs new clients to thrive, and yours is no different. While there are different digital marketing techniques available that you can use, none comes close to the power of organic search. Ranking high in search engine results (especially Google’s) is crucial to the growth and development of any law firm, and effective… Read More »Why Your Law Firm Needs SEO

As new sites emerge and the web grows, continued core update is a way for Google to make sure they are supporting a broad range of publishers, creators, and businesses, while also providing searchers with the best information available. In November last year, Google announced that the page experience signals in ranking will start rolling… Read More »Google Core Update 2021: What This Means for Your Law Firm’s Website

It shouldn’t come as a surprise that there has been an absolute explosion of start-ups in recent years in every facet of legal practice. One thing they all have in common is that to survive they all require market share and thus, deploy aggressive marketing campaigns to enable traction. Recently we started work with a… Read More »Law Firms Be Careful Before Diving into New Technology

How many leads did your law firm receive today? How many of them converted into appointments? How many then went on to become file opens? These are very simple metrics but for the most part, are lost to the far majority of law firms. That's not to say that they're not focused on such things,Read More »Your Law Firm’s Lead Dashboard

Without a doubt, one of the biggest things on our mind this year is site speed. At least weekly we're spending significant chunks of time deconstructing design elements and functionality to influence better site speed scores. Good speed tests are Pingdom and GT Metrix. Why is Site Speed So Important? As a completely integrated marketingRead More »How to Significantly Improve Your Law Firm’s Website Speed

When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding.  You don’t need me to reemphasise the well-worn adage that the best time to be marketing is when your competitors aren’t and there will be those that will simplyRead More »Why Law Firms Are Increasing Marketing Spend During COVID-19

Video Transcript:

When things get tough, there’s one marketing thing that you should never stop. In this video, Dan Toombs discusses the risks of stopping important things.

Technology is constantly changing and at Fast Firms we're committed to being ahead of the curve for our clients. Put bluntly, many of our clients through our guidance adopt technology to a greater extent than their competitors. Some of this technology is through a number of our partners, as well as technology that we haveRead More »Why WordPress is No Longer the Future For Your Law Firm

Video Transcript:

Google ads work for law firms, but they can work better if you’re constructively working with your agency. My name is Dan Toombs and I’m the founder of Fast Firms

Typically when law firms consider videos, they’re looking at it through a marketing lens, but it can be so much more! I’ve always been a huge supporter of doing client-onboarding effectively, but in my experience working with plenty of law firms over the last 10 years, rarely do they do this well, if at all.Read More »Why Videos Should Be More Than Just Marketing Your Law Firm

It should come as no surprise that a key feature of whether or not people choose to engage your law firm is based upon what others say about you. Sure, reviews like Doyles and Best Lawyers are great, but authentic reviews in the guise of Google or Facebook reviews are more impactful. Does Your LawRead More »How Does Your Law Firm Chase Positive Client Reviews

Tricky question!  But depending on your legal practice and the extent of technology you have under your website there are some things you can do improve your insight! But before doing this, you have to understand that the 11,273 visits to your website aren’t necessarily potential or existing clients or referral sources.  A significant proportion will beRead More »Wow! 12,343 visits to Your Law Firm Website. Who Are They?

Billboards! Waste of time of not? It’s the perennial question because unlike other marketing channels finding the ROI can be problematic. That said, it doesn’t need to be completely! Billboards are primarily about brand awareness.  In other words, letting potential clients know that you exist and of course, if they have that specific legal issue, potentiallyRead More »How Does Our Law Firm Measure ROI from Billboards?

Often done badly, if at all, when it comes to onboarding new clients, in our experience most law firms don’t do it well. We see onboarding as a process in which firstly you validate the client for making their decision to seek your help and not the other 4571 law firms and you do allRead More »How We Would Do On-Boarding in Your Law Firm

Very rarely is it the case that you fire up a Google Ads campaign for your law firm and the next day you’re inundated with leads. There’s a lot of work to them, often not fully understood or appreciated! One of the most hair-pulling exercises is when a law firm has a Google ads campaignRead More »Is Your Law Firm Getting Clicks from Google Ads But No Conversions?

Every family law practice regardless of where they are located know how competitive the space is! From all predictions, it's only going to get harder with new boutique practices opening weekly and technology significantly enhancing agile business models. In our experience working with plenty of family law firms over the last 10 years, including someRead More »What is Settify and Why Your Family Law Firm Should Care

You don’t need us to tell you that “convenience” is a big thing these days, as plenty of industries from banking to restaurants to grocery shopping look to find more ways of removing friction from the purchase cycle. Once it was a stretch to book an appointment online, now not only is it commonplace, butRead More »Why Your Law Firm Website Needs Online Appointments

As a law firm marketing and technology agency, in our experience, it's a rare case indeed to find a software company to report the findings of user interaction with their platform. Hence, the first part of the Family Law Insights Report by Settify, a four-part series analysing the engagement of more than 10,900 people withRead More »Settify: What 10,900 Users Are Saying!

There can be a good argument behind why a law firm should carve out a niche practice and give its own identity by designing and building another website but beware of the traps. Over the last 10 years we’ve launched numerous sub-brands for law firms, and here are a few points on getting it right.Read More »Before You Launch Your Second Legal Practice Do This

When it comes to marketing a law firm, the cold hard truth is that the majority of law firms fail. The failure doesn’t always derive the most obvious places. Here are the 7 most common reasons that we have found working with law firms over the last 10 years as to why they just can’tRead More »The 7 Most Common Reasons Law Firm Marketing Fails

Getting potential clients to your firm’s website will always be one of the most important objectives of your law firm marketing strategy. But it has become more difficult than ever. Let’s face it, every law firm wants to be number #1 for the keywords they’re chasing in the marketplace, but by and large there canRead More »Is Legal Search Engine Optimization Dead?

You’ve got your latest google analytics report and it told you that 16500 people are crawling your website. What the heck are they doing? Google Analytics can tell you with numbers and graphs but sometimes it may warrant a more design-focused response. What’s a Design Focused  Response? A design focused response is simply looking atRead More »What The Heck Are People Doing On My Law Firm Website?

Law firms are fast becoming aware that lead generation is becoming very competitive and getting oxygen over competitors is more difficult than it once was. Is Facebook Ads the answer? The answer is a little more complex than what you think at first blush.  Leads have dried-up, so legal practices rush to possible solutions withoutRead More »Should Our Law Firm Do Facebook Ads?

There is little doubt, that marketing your law firm has become very complex, hence plenty of law firms are looking for more sophisticated solutions! When we established Fast Firms over 10 years ago, we were essentially a design agency, taking care of online and offline marketing collateral.  Since then, as both marketing and technology haveRead More »Should Your Law Firm Use HubSpot?

There's little doubt that the far majority of law firms have probably heard of Settify, but to a lesser extent its competitor Family Property. Numerous family law practices in Australia are now using Settify and we're yet to meet any that don't appreciate what it does. Sure, like any software there are always limitations, andRead More »Settify, Family Property Or Your Own DIY Solution?

When it comes to law firm marketing, your website analytics is crucial. Yet, most law firms don't ever consider it. Whilst at Fast Firms we often can inherit law firms who come to us with a high website bounce rate, before diagnosis, the metric needs to be fully considered amid a myriad of others. WhatRead More »What Your Law Firm Needs to Know about Bounce Rates

Voice search is a natural progression of the technologies Siri, Google Now, and Alexa have popularized. It is now natural for users to speak commands to a device to get specific actions. And why not? It’s much easier to speak commands or search phrases into your phone or smart speaker, compared to typing on aRead More »What Your Law Firm Needs to Know About Voice Search

There is little doubt that when it comes to improving your law firm's success with Google Ads, the design and integration of landing pages is crucial, yet in our experience, only 10% of law firms do it. In this article, we identify 7 things your law firm needs to do as a matter of priorityRead More »How Your Law Firm Can Get Better Results with Your Google Adwords

We've been recording, producing, editing podcasts for law firms for over 5 years. It's not unusual for our agency to be recording in excess of 40 podcasts for our clients each and every month. In fact, in 2012, we launched our own podcast on law firm marketing and ceased recording in 2017, though we're recommencingRead More »7 Things To Do Before Your Law Firm Starts a Podcast

We've been marketing law firms for over 10 years with great results and what's crucial of course, is ensuring you're always ahead of your competitors. Integral to this is what we call your law firm's SERP results. These are your law firm's search engine results. In particular where your law firm is ranking for givenRead More »5 Things Your Law Firm Marketing Strategy Should Have

In this special edition of the Future-Proof Your Law Firm Podcast. We track back into the archives of the “Law Firm Marketing Podcast” to revisit a conversation with Rob Kahn, the Chief Marketing Officer at Fenwick & West LLP. As part of the firm’s administrative leadership, Rob is responsible for developing and implementing marketing, communications,Read More »Marketing the Law Firm that Tech Giants Use

In this video Stevie Ghiassi from Legaler interviews Mark A Cohen on the changes within the legal industry deriving from technology and new business models. In particular, Stevie and Mark discuss: Stories from his experiences as a lawyer in the Supreme Court Post-GFC regulation and stagnation in the legal industry New forms of legal delivery,Read More »Legal Industry Disruption: An Interview with Mark Cohen

Despite the legacy nature of email marketing, believe it or not, it still proves to be an effective way of marketing your firm. However, it's not like it use to be, both the technology and strategy behind the execution has changed! Let me explain! By and large, most firms still send out the usual fortnightlyRead More »Should Our Law Firm Do Email Marketing?

This is undeniably the case! Marketing or good marketing is always a derivative of understanding your brand, how it's positioned in the market, your unique value proposition (UVP) and of course your marketing channels. Let's say for example you're wanting to start a personal injury law firm and you're in a crowded and competitive market,Read More »Are Some Law Firm Practice Areas Harder to Market Than Others?

Like most law firm marketing spend, closing the loop on what's generating file-opens and what's not can be difficult to track. Invariably it's the case that you can track to an extent that then requires the firm to ultimately advise whether or not the lead converted. In other words, as good as the metrics are,Read More »How Does Our Law Firm Track ROI on Our Digital Marketing?

What is Google Review? You may have seen that when you search your law firm on Google, on the right-hand side of the page, there is a rectangle section, usually with some photos, under which is a review panel. If your firm has received a review or reviews, then they will appear there. Do theseRead More »Our Law Firm Has Got a False or Bad Review on Google. What Do We Do?

Great read here from the team at Lexicata! We've devised the technology to get your firm more great reviews! It's free and you can access it here: www.wesay.co With all the stories we hear of identity theft and security breaches these days, it can be tough to build trust with prospective customers online. One ofRead More »How to Get More Law Firm Reviews Online

It’s not surprising that when it comes to effectively marketing a law firm, all the banter is about “online.” I get that, because 85% of our work with law firms in Australia and the United States sits there. However, does the more traditional ways of positioning your practice still work? A little over a yearRead More »Why Would This Multi-Award Winning Law Firm Publish a Magazine?

There is a tectonic shift occurring in the legal industry seeing a plethora of start-ups and existing firms recalibrate their business models to create a new value proposition to a rapidly changing market. However, for the more traditional law firm, all isn’t lost, but it requires some focus on their existing brand and marketing strategies,Read More »How Your Law Firm Can Stay Relevant in a Changing Market

For a little while now, we've been working with a couple of firms on identifying strategic partners of which there exists an allied relationship and then implementing a content strategy that picks up the characteristics of each of them. In other words, most recently in working with a family law firm who have developed aRead More »Can Your Law Firm Brandscape?

Not all law firms can rank for the top search results in Google, or other search engines. Accordingly, plenty of firms have had to turn to paid search to draw search traffic, but invariably most don't do it with a strategy or a metrics-based approach that will see their results significantly optimised. Using the GoogleRead More »How to Split Test Ads in Google AdWords

David Ackert probably needs no introduction to many of our US listeners who would have undoubtedly benefited from David’s incredible insight on how to grow your firm through some very smart business development strategies. In this conversation, David exposes four techniques to grow an endless stream of client referrals. David is the founder of theRead More »Growing your Law Firm with David Ackert

On this podcast, we are LIVE from Louisville, Kentucky with Doug Stern. Doug is an award-winning freelance writer-editor and marketing strategist, who works predominantly with law firms on creating, compelling content. We know that increasingly the most important piece of content on your law firm's website and other online touch points is your bio andRead More »How to Write Your Bio with Doug Stern

On this edition of the podcast, Cheryl Bame of Bame PR discusses why attorneys or lawyers need to get on their feet and start presenting at conferences and the like, if they want to be seen as thought leaders and how to do it effectively. Cheryl devises public relations campaigns that gain her client's nameRead More »Getting on Your Feet with Cheryl Bame

It seems that every second firm I walk into these days to help with their broader marketing strategy often do client on-boarding badly, if at all. Of course, we know what the issue is and that is that lawyers are great problem-solvers and that's their predominant skill-set, so when they commence their consultation with theRead More »How’s Your Firm’s Onboarding Process?

Why is that when law firms start reconsidering how their website looks, they start looking at other law firm websites for inspiration? By and large, there's not too much inspiration out there and when firms seek to be inspired by others in their industry sameness prevails, and then around we go one more time! ForRead More »How to Start Re-Designing Your Law Firm’s Next Website

We love marketing generalist legal practices? Why, because whilst there is this preoccupation with becoming the "specialist" and niching down, multiple opportunities open up for the generalist firm that can allow re-engagement and cross pollination of historic clients. However, multi-disciplinary firms invariably make some big fundamental mistakes in how they market, or don't market theirRead More »3 Huge Mistakes of the Generalist Law Firm

TRANSCRIPT Dan Toombs here from Fast Firms and Dan Toombs, now just before we commence this tutorial on setting up a email subscription sequence, I just wanted to let you know of a new platform that we've just launched. It's called FirmRanker and basically what it is, is a free way to assess your lawRead More »How to Grow Your Law Firm’s Email Subscriber List

Developing a Content Strategy with Kristina Halvorson One of the great mistakes law firms invariably make when it comes to re-design of their firm's website is they get stuck on aesthetics and both the existing and new content is an afterthought. This is quite a pronounced issue as we have found when working with firmsRead More »How to Develop a Content Strategy with Kristina Halvorson

Let's face it!  Metrics inform better marketing! Here are a few tools that will leverage your data to take your marketing efforts to a whole new level.’ However, the first thing you need to make sure is that your social media marketing, like your other marketing channels emanate from a marketing strategy that of course,Read More »How to Improve your Law Firm’s Social Media Marketing with Social Media Metrics

When it comes to Facebook marketing, Law firms look at the great promise of having thousands of people like their Facebook page but are invariably stumped when it comes to engaging with their newly found community.  One lawyer who I was talking with recently was loathing the fact that she has to tell lawyer jokesRead More »How to Get More Engagement from Your Facebook Fans

Do you approach blogging as covering all relevant news in your niche or covering your niche socially? There’s a big difference and you may be surprised as to which works better. In a talk before the Canadian Journalism Foundation, Mashable editor-in-chief, Jim Roberts (@nycjim), explained that Mashable approaches the news as a social activity. GigaOm’sRead More »Is Your Law Blog a Mashable or a New York Times?

No matter who you talk to, the synonymous answer to getting more qualified web traffic to your law firm's website, is to write more content. Content is the bedrock of great digital marketing. For firms that are prolific content writers, multiple opportunities to drive eternal traffic are everywhere. Notwithstanding this, content that is well thoughtRead More »Free Legal Marketing Content Calendar

Former President of GE, Jack Welsh once opined, that "when the rate of change inside the business is exceeded by the rate of change outside the business, the end is near." Not surprisingly, as it is with other markets that have been revolutionised by "digital,' most stakeholders are underprepared.  3 years ago if I hadRead More »How to Future Proof Your Law Firm

If you're like most law firms, at the end of the month, you thumb through the latest Google Analytics reports and try and reconcile the fact that the 947 visitors to your site are a far cry from the 2 or 3 that actually converted into clients. It's a common conundrum for a majority ofRead More »Creating an Online Strategy that Speaks to Clients

As legal marketing specialists, we've always been a little reticent about strongly encouraging law firms to embrace social media platforms as being their primary medium for lead generation. It's a little like the old adage that one shouldn't keep all your eggs in one basket. The major algorithm changes by Facebook this week reinforces thatRead More »New Facebook Changes and Your Legal Marketing

When it comes to trying to get a better grip of why your firm's website doesn't convert the number of leads it receives, there is invariably a lot of finger pointing going on. Some point to the content, others point to the web design itself and others point to the SEO providers. Like SEO (searchRead More »3 Ways to Increase Your Law Firm’s Website Conversion Rates

Today, the web is social and interactive. It’s not static like most websites tend to be. As such, your law firm's website can no longer sustain as its own island. We now need to consider integrating search, social media, content, blogging, and more with our websites. Gone are the days where all it took wasRead More »The Essential Law Firm Website Guide

Effective law firm marketing derives from having both access to great metrics and understanding them. From an online perspective, Google Analytics(GA) is pivotal and no matter how sophisticated a firm's metrics platform is, it will draw its data through this platform. Setting up GA is painless and can be easily integrated into the back-end ofRead More »How Can I Use Google Analytics in My Law Firm?

The perennial legal marketing question asked by firms irrespective of their size, is "how do I get more clients?" Often the problem isn't so much to do with the expertise of the firm, but rather how they manage and guide leads from one stage of the process to the next. As you would expect weRead More »How Do I Get More Leads into My Law Firm

User experience, often neglected with so much law firm web design, is such an integral aspect to converting visitors into clients, yet it is not understood and rarely applied. User experience starts with understanding who your firm's "perfect client" is and speaking to them in a myriad of different ways using diverse mediums as aRead More »Law Firm Web Design and User Experience

Yes, we see it all the time when we start raking around the place, when about to commence some design strategy work for a firm's quintessential online footprint, "their website." The conversation usually goes like this. Fast Firms: "Who hosts your current website?" Law Firm Client: "Not sure" Fast Firms: "Who has the registration detailsRead More »The Most Important Questions that No-One Seems to Know the Answer to in a Law Firm

You may have already guessed that we do have a strong opinion of the risks associated when firms completely disengage from their law firm SEO marketing efforts and outsource their SEO (search engine optimisation) completely to external providers, never knowing what tactics are being applied to catapult the firm to good rankings. Why? Notably becauseRead More »Time to Re-Think Law Firm SEO

Most firms are likely to be using a content management system (CMS) to manage content updates on their website. Invariably, most have migrated to a Wordpress CMS, but surprisingly there are still many firms who have either their site built on a static HTML framework or have it sitting on a CMS that has beenRead More »Should We Use WordPress for Our Law Firm Website

One dimensional marketing campaigns executed by firms usually have the primary target of being number #1 in Google for a selected keyword, or a number of them. In other words, a firm which is located in Moonee Ponds, invest everything in ranking #1 for the term, "Moonee Ponds Lawyers," or variations of the keyword phraseRead More »Is Getting #1 in Google Your Objective?

There has always been loads of conjecture concerning social media as a client acquisition tool within the legal landscape and other industries. In many respects, much of the discussion to date has been weighted significantly more towards the potential of social media to enhance potential client engagement and of course, marketing companies keen to capitaliseRead More »Social Media Marketing & Law Firms

A very potentent interview this morning with MTV's Bill Roedy. MTV started as a single music channel in the US some 30 years ago. It is now a multi-channel global network that spans 165 countries with a sheer audience in excess of 2 billion people who touch it every day. MTV's growth is, in largeRead More »Content is Not King

Law firms understand the power of online reviews in shaping client perceptions and driving business growth. Google reviews have become an essential component of a successful marketing strategy. So, how can you get more Google reviews to elevate your firm’s reputation and attract more clients? Why Google Reviews are Important for Law Firms Google reviews… Read More »How Your Law Firm Can Get More Google Reviews

As a lawyer, you know how challenging it can be to keep track of your busy schedule. Appointment scheduling for lawyers has never been easier thanks to the wide range of scheduling apps for law firms available today. These apps can help you better manage your time and keep your clients informed of any changes… Read More »The Best Apps for Law Firm Appointment Scheduling

Google Ads for law firms and lawyers can be an effective way of generating leads for your practice, but you need to be aware of competitor click fraud. Competitor click fraud is when a rival firm clicks on your Google Ads in order to deplete your advertising budget and potentially lower your ranking on the… Read More »Are Competitors Clicking on Your Law Firm’s Google Ads?

Lead Generation Tips for Lawyers Starting a new law firm is an exciting but daunting endeavor. One of the biggest challenges that law firms face is attracting new clients and growing their business. Law firm marketing can be a complex and time-consuming task, so it’s important to be strategic in your approach. In this blog… Read More »Lead Generation Tips for New Law Firms

Video Marketing for Law Firm Video marketing has become an essential strategy for businesses across various industries, and law firms are no exception. As more and more people turn to online platforms for information and services, video content has emerged as a powerful tool to connect with potential clients and establish a strong online presence. In this… Read More »Video Marketing for Law Firms. 2024 Guide

Law Firms Should Consider a Blue Ocean Strategy In today’s highly competitive legal industry, law firms are constantly seeking new strategies to gain a competitive edge and drive growth. One such strategy that has gained significant attention is the Blue Ocean Strategy. This innovative approach, rooted in value innovation, offers law firms a unique opportunity… Read More »Why Law Firms Should Consider a Blue Ocean Strategy in 2024

Content management systems (CMS) have become an essential tool for law firms to efficiently manage their online presence. However, traditional CMS solutions often come with limitations that can hinder the productivity and flexibility of law firms. That’s where headless CMS comes into the picture. In this article, we will explore the concept of a headless… Read More »Headless CMS Is The Best Options for Law Firms

One of the most crucial decisions law firms have to make is their choice of practice management software. It often means a migration from their existing software to a new provider which isn’t without its challenges. With a plethora of options available, it can be overwhelming to determine which software will best suit your firm’s… Read More »What is the Best Practice Management Software for Your Law Firm?

Understanding Marketing ROI in Law Firms In the highly competitive legal landscape, marketing not only plays a crucial role in acquiring and retaining clients but is equally important in achieving a higher return on investment (ROI). This article explores strategies that law firms can adopt to improve their marketing ROI and succeed in today’s dynamic… Read More »How Law Firms Can Achieve Better Marketing ROI

In today’s digital era, effective marketing strategies are crucial for legal practices to thrive and the advent of digital advertising and customer relationship management (CRM) software has given law firms access to powerful tools that help attract new clients, manage business development functions, track marketing initiatives, and measure return on investment (ROI). One such invaluable… Read More »Unleash the Power of Call Tracking for Your Law Firm: A Comprehensive Guide

Law Firm Marketing Strategy We’ve been working with law firms of all sizes for close to 15 years. Over that time, we’ve learned what works for law firms and what doesn’t when it comes to law firm marketing. In this guide, we will explain in detail the attributes of effective law firm marketing in 2023.Read More »Law Firm Marketing Guide

There are several factors to consider when choosing the best CRM for your law firm: Compatibility with your firm’s needs: It’s important to select a CRM that is tailored to the specific needs of a law firm, such as case management, client onboarding, and document management. Look for a CRM that offers features that are… Read More »Best CRM For Law Firms in 2023

What was once a web of networks primarily utilised by military and scientific groups has evolved into a vast platform of apps, cloud storage, and artificial intelligence. The internet is becoming smarter, and you’ll need to keep up if you want to stay competitive. Google Analytics 4 is one of the things your law firm… Read More »What the New Google Analytics 4 Means for Your Law Firm

Most industries today, even the legal sector, are clogged with paperwork and administrative duties and are actively looking to reduce such tedious, routine work. If you operate a law firm, you know that your team spends a significant amount of their time on things that could be simply automated at the front-end. The solution? Chatbots… Read More »Why Your Law Firm Should Consider Chatbots

The goal of all law firms, regardless of size, is to establish efficiency and control at all levels of the organization. That means never wasting money or letting potential customers slip through the cracks. As your practice grows, you’ll learn that keeping track of existing clients and prospects is just as challenging as attracting new… Read More »Why Your Law Firm Needs a CRM

It shouldn’t come as a surprise that there has been an absolute explosion of start-ups in recent years in every facet of legal practice. One thing they all have in common is that to survive they all require market share and thus, deploy aggressive marketing campaigns to enable traction. Recently we started work with a… Read More »Law Firms Be Careful Before Diving into New Technology

How many leads did your law firm receive today? How many of them converted into appointments? How many then went on to become file opens? These are very simple metrics but for the most part, are lost to the far majority of law firms. That's not to say that they're not focused on such things,Read More »Your Law Firm’s Lead Dashboard

Without a doubt, one of the biggest things on our mind this year is site speed. At least weekly we're spending significant chunks of time deconstructing design elements and functionality to influence better site speed scores. Good speed tests are Pingdom and GT Metrix. Why is Site Speed So Important? As a completely integrated marketingRead More »How to Significantly Improve Your Law Firm’s Website Speed

When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding.  You don’t need me to reemphasise the well-worn adage that the best time to be marketing is when your competitors aren’t and there will be those that will simplyRead More »Why Law Firms Are Increasing Marketing Spend During COVID-19

Tricky question!  But depending on your legal practice and the extent of technology you have under your website there are some things you can do improve your insight! But before doing this, you have to understand that the 11,273 visits to your website aren’t necessarily potential or existing clients or referral sources.  A significant proportion will beRead More »Wow! 12,343 visits to Your Law Firm Website. Who Are They?

Every family law practice regardless of where they are located know how competitive the space is! From all predictions, it's only going to get harder with new boutique practices opening weekly and technology significantly enhancing agile business models. In our experience working with plenty of family law firms over the last 10 years, including someRead More »What is Settify and Why Your Family Law Firm Should Care

You don’t need us to tell you that “convenience” is a big thing these days, as plenty of industries from banking to restaurants to grocery shopping look to find more ways of removing friction from the purchase cycle. Once it was a stretch to book an appointment online, now not only is it commonplace, butRead More »Why Your Law Firm Website Needs Online Appointments

You don’t need us to tell you that our beloved legal industry is undergoing change! But while technology is serving up a plethora of “new shiny things” if one thing is missing, they invariably all fail, regardless of how good they are! At Fast Firms, we get technology! We’ve built our own software, our ownRead More »Automio, Josef, Settify, Family Property, Templafy or Something Else?

There is little doubt, that marketing your law firm has become very complex, hence plenty of law firms are looking for more sophisticated solutions! When we established Fast Firms over 10 years ago, we were essentially a design agency, taking care of online and offline marketing collateral.  Since then, as both marketing and technology haveRead More »Should Your Law Firm Use HubSpot?

There's little doubt that the far majority of law firms have probably heard of Settify, but to a lesser extent its competitor Family Property. Numerous family law practices in Australia are now using Settify and we're yet to meet any that don't appreciate what it does. Sure, like any software there are always limitations, andRead More »Settify, Family Property Or Your Own DIY Solution?

Voice search is a natural progression of the technologies Siri, Google Now, and Alexa have popularized. It is now natural for users to speak commands to a device to get specific actions. And why not? It’s much easier to speak commands or search phrases into your phone or smart speaker, compared to typing on aRead More »What Your Law Firm Needs to Know About Voice Search

We've been recording, producing, editing podcasts for law firms for over 5 years. It's not unusual for our agency to be recording in excess of 40 podcasts for our clients each and every month. In fact, in 2012, we launched our own podcast on law firm marketing and ceased recording in 2017, though we're recommencingRead More »7 Things To Do Before Your Law Firm Starts a Podcast

In this live demo, we take LawSwitch, the chatbot technology for law firms for a spin with its founder, Tim Kirkman. Need Help? Blog Form Your Name * Your Firm Your Phone Number Your Email * Tell us how we can help your law firm Brand Design MarketingMarketing Technology Other Tell us more specifically howRead More »LawSwitch Chatbots: A Demo

If you're like the majority of law firms throughout the World, its probably likely that you're watching the technology space closely and in particular the impact that it's having and going to have on all facets of legal practice and from all reports, it will be significant. You only have to look at digital disruptionRead More »What is a ChatBot and Why Your Law Firm Should Be Thinking About Them: An Interview with Tim Kirkman of LawSwitch

SEO for Law Firm When it comes to personal injury law firms, being visible online and attracting potential clients can be a challenging task. This is where search engine optimization (SEO) comes into play. By understanding and implementing effective SEO strategies, personal injury law firms can improve their online presence and increase their chances of… Read More »SEO for Personal Injury Law Firms: The Complete Guide

Law Firms Should Consider a Blue Ocean Strategy In today’s highly competitive legal industry, law firms are constantly seeking new strategies to gain a competitive edge and drive growth. One such strategy that has gained significant attention is the Blue Ocean Strategy. This innovative approach, rooted in value innovation, offers law firms a unique opportunity… Read More »Why Law Firms Should Consider a Blue Ocean Strategy in 2024

By creating and distributing valuable, informative, and engaging content, law firms can position themselves as thought leaders in their respective areas of expertise and build trust with their target audience. In this article, we will explore the key elements of a successful content marketing strategy for law firms and provide practical tips to help you… Read More »How Your Law Firm Can Create an Effective Content Marketing Strategy

Law firms face a unique set of challenges that can hinder their growth and success. From the day to day management of a legal practice, managing large caseloads to building strong client relationships, to driving new business through marketing, the demands on law firms can be overwhelming. One effective solution for addressing these challenges and… Read More »How Belbin Team Roles Can Help Law Firms Get Unstuck

Pricing Models for Law Firms & How to Market Them In the competitive landscape of the legal industry, law firms are constantly seeking innovative ways to maximize their profits. One key area where firms can make significant strides is in their pricing models. The traditional billing model, where attorneys bill clients by the hour, is… Read More »Different Pricing Models for Law Firms & How to Market Them

StoryBrand is a powerful marketing framework that helps businesses clarify their message and engage with their target audience more effectively. While it has been widely embraced by various industries, its principles can also be applied to the unique challenges faced by law firms. In this article, we will explore how StoryBrand can be utilized to… Read More »StoryBrand For Law Firms: Developing a Law Firm Marketing Strategy

Content management systems (CMS) have become an essential tool for law firms to efficiently manage their online presence. However, traditional CMS solutions often come with limitations that can hinder the productivity and flexibility of law firms. That’s where headless CMS comes into the picture. In this article, we will explore the concept of a headless… Read More »Headless CMS Is The Best Options for Law Firms

In today’s competitive legal landscape, growing your family law firm is essential for long-term success. With the right strategies in place, you can attract more clients, foster better client relationships, and build a strong reputation in the market. In this article, we will explore various approaches to growing your family law firm and achieving sustainable… Read More »How to Grow Your Family Law Firm: Strategies for Success

One of the most crucial decisions law firms have to make is their choice of practice management software. It often means a migration from their existing software to a new provider which isn’t without its challenges. With a plethora of options available, it can be overwhelming to determine which software will best suit your firm’s… Read More »What is the Best Practice Management Software for Your Law Firm?

Are You A Lawyer Or Law Firm Looking To Increase Online Visibility? SEO (Search Engine Optimization) for law firms is an integral component of a successful digital marketing strategy. In this ultimate SEO guide for law firms we will cover effective strategies, techniques, and tools designed to make you stand out from competitors and gain… Read More »SEO for Law Firms. The Ultimate Guide for Lawyers

Understanding Marketing ROI in Law Firms In the highly competitive legal landscape, marketing not only plays a crucial role in acquiring and retaining clients but is equally important in achieving a higher return on investment (ROI). This article explores strategies that law firms can adopt to improve their marketing ROI and succeed in today’s dynamic… Read More »How Law Firms Can Achieve Better Marketing ROI

Maximizing Your Online Presence: A Side-by-Side Comparison of Social Media Tools for Lawyers In today’s digital age, social media has become a powerful tool for businesses to connect with their audience and build their brand. This is no exception for lawyers, who can leverage social media platforms to enhance their online presence and reach a… Read More »7 Benefits of Using Social Media as a Lawyer

In today’s digital era, effective marketing strategies are crucial for legal practices to thrive and the advent of digital advertising and customer relationship management (CRM) software has given law firms access to powerful tools that help attract new clients, manage business development functions, track marketing initiatives, and measure return on investment (ROI). One such invaluable… Read More »Unleash the Power of Call Tracking for Your Law Firm: A Comprehensive Guide

Here are a few blogging trends that law firms may want to consider leveraging in 2023: Video content: Video content is becoming increasingly popular, and law firms may want to consider using video as a way to engage with their audience and share information. This can include video blog posts, webinars, and other types of… Read More »Blogging Trends for Law Firms to Leverage in 2023

There are many website builders available that can be used to create a professional website for a law firm. When choosing a website builder, it is important to consider factors such as ease of use, cost, design options, and the level of support and resources available. Here are some of the best website builders for… Read More »The Best Website Builders for Law Firms

From yesterday, a new Australian domain extension, .au, is available for registration, allowing qualifying businesses to register ‘direct’ domain names for the first time. What is the name of the new domain? The new domain extension is just “.au,” which stands for Australia. The domain name “lawyers.au” is an example of an .au domain name.… Read More »Law Firms, Register Your .au Domain Now.

Within the legal sector, criminal law is one of the most competitive areas of law to market. With high competition comes the challenge of creating a broader awareness of your criminal law practice and of course, driving that awareness to file opens. In working with many criminal law firms across the country, we typically find… Read More »2022 Guide Marketing for Criminal Defence Lawyers

Most industries today, even the legal sector, are clogged with paperwork and administrative duties and are actively looking to reduce such tedious, routine work. If you operate a law firm, you know that your team spends a significant amount of their time on things that could be simply automated at the front-end. The solution? Chatbots… Read More »Why Your Law Firm Should Consider Chatbots

Every law firm needs new clients to thrive, and yours is no different. While there are different digital marketing techniques available that you can use, none comes close to the power of organic search. Ranking high in search engine results (especially Google’s) is crucial to the growth and development of any law firm, and effective… Read More »Why Your Law Firm Needs SEO

As new sites emerge and the web grows, continued core update is a way for Google to make sure they are supporting a broad range of publishers, creators, and businesses, while also providing searchers with the best information available. In November last year, Google announced that the page experience signals in ranking will start rolling… Read More »Google Core Update 2021: What This Means for Your Law Firm’s Website

Video Transcript:

When things get tough, there’s one marketing thing that you should never stop. In this video, Dan Toombs discusses the risks of stopping important things.

Technology is constantly changing and at Fast Firms we're committed to being ahead of the curve for our clients. Put bluntly, many of our clients through our guidance adopt technology to a greater extent than their competitors. Some of this technology is through a number of our partners, as well as technology that we haveRead More »Why WordPress is No Longer the Future For Your Law Firm

Video Transcript:

Google ads work for law firms, but they can work better if you’re constructively working with your agency. My name is Dan Toombs and I’m the founder of Fast Firms

There is little doubt that when it comes to improving your law firm's success with Google Ads, the design and integration of landing pages is crucial, yet in our experience, only 10% of law firms do it. In this article, we identify 7 things your law firm needs to do as a matter of priorityRead More »How Your Law Firm Can Get Better Results with Your Google Adwords

We've been recording, producing, editing podcasts for law firms for over 5 years. It's not unusual for our agency to be recording in excess of 40 podcasts for our clients each and every month. In fact, in 2012, we launched our own podcast on law firm marketing and ceased recording in 2017, though we're recommencingRead More »7 Things To Do Before Your Law Firm Starts a Podcast

We've been marketing law firms for over 10 years with great results and what's crucial of course, is ensuring you're always ahead of your competitors. Integral to this is what we call your law firm's SERP results. These are your law firm's search engine results. In particular where your law firm is ranking for givenRead More »5 Things Your Law Firm Marketing Strategy Should Have

In this special edition of the Future-Proof Your Law Firm Podcast. We track back into the archives of the “Law Firm Marketing Podcast” to revisit a conversation with Rob Kahn, the Chief Marketing Officer at Fenwick & West LLP. As part of the firm’s administrative leadership, Rob is responsible for developing and implementing marketing, communications,Read More »Marketing the Law Firm that Tech Giants Use

Like most law firm marketing spend, closing the loop on what's generating file-opens and what's not can be difficult to track. Invariably it's the case that you can track to an extent that then requires the firm to ultimately advise whether or not the lead converted. In other words, as good as the metrics are,Read More »How Does Our Law Firm Track ROI on Our Digital Marketing?

It’s not surprising that when it comes to effectively marketing a law firm, all the banter is about “online.” I get that, because 85% of our work with law firms in Australia and the United States sits there. However, does the more traditional ways of positioning your practice still work? A little over a yearRead More »Why Would This Multi-Award Winning Law Firm Publish a Magazine?

There is a tectonic shift occurring in the legal industry seeing a plethora of start-ups and existing firms recalibrate their business models to create a new value proposition to a rapidly changing market. However, for the more traditional law firm, all isn’t lost, but it requires some focus on their existing brand and marketing strategies,Read More »How Your Law Firm Can Stay Relevant in a Changing Market

For a little while now, we've been working with a couple of firms on identifying strategic partners of which there exists an allied relationship and then implementing a content strategy that picks up the characteristics of each of them. In other words, most recently in working with a family law firm who have developed aRead More »Can Your Law Firm Brandscape?

On this podcast, we are LIVE from Louisville, Kentucky with Doug Stern. Doug is an award-winning freelance writer-editor and marketing strategist, who works predominantly with law firms on creating, compelling content. We know that increasingly the most important piece of content on your law firm's website and other online touch points is your bio andRead More »How to Write Your Bio with Doug Stern

On this edition of the podcast, Cheryl Bame of Bame PR discusses why attorneys or lawyers need to get on their feet and start presenting at conferences and the like, if they want to be seen as thought leaders and how to do it effectively. Cheryl devises public relations campaigns that gain her client's nameRead More »Getting on Your Feet with Cheryl Bame

Why is that when law firms start reconsidering how their website looks, they start looking at other law firm websites for inspiration? By and large, there's not too much inspiration out there and when firms seek to be inspired by others in their industry sameness prevails, and then around we go one more time! ForRead More »How to Start Re-Designing Your Law Firm’s Next Website

We love marketing generalist legal practices? Why, because whilst there is this preoccupation with becoming the "specialist" and niching down, multiple opportunities open up for the generalist firm that can allow re-engagement and cross pollination of historic clients. However, multi-disciplinary firms invariably make some big fundamental mistakes in how they market, or don't market theirRead More »3 Huge Mistakes of the Generalist Law Firm

No matter who you talk to, the synonymous answer to getting more qualified web traffic to your law firm's website, is to write more content. Content is the bedrock of great digital marketing. For firms that are prolific content writers, multiple opportunities to drive eternal traffic are everywhere. Notwithstanding this, content that is well thoughtRead More »Free Legal Marketing Content Calendar

If you're like most law firms, at the end of the month, you thumb through the latest Google Analytics reports and try and reconcile the fact that the 947 visitors to your site are a far cry from the 2 or 3 that actually converted into clients. It's a common conundrum for a majority ofRead More »Creating an Online Strategy that Speaks to Clients

As legal marketing specialists, we've always been a little reticent about strongly encouraging law firms to embrace social media platforms as being their primary medium for lead generation. It's a little like the old adage that one shouldn't keep all your eggs in one basket. The major algorithm changes by Facebook this week reinforces thatRead More »New Facebook Changes and Your Legal Marketing

When it comes to trying to get a better grip of why your firm's website doesn't convert the number of leads it receives, there is invariably a lot of finger pointing going on. Some point to the content, others point to the web design itself and others point to the SEO providers. Like SEO (searchRead More »3 Ways to Increase Your Law Firm’s Website Conversion Rates

Today, the web is social and interactive. It’s not static like most websites tend to be. As such, your law firm's website can no longer sustain as its own island. We now need to consider integrating search, social media, content, blogging, and more with our websites. Gone are the days where all it took wasRead More »The Essential Law Firm Website Guide

Effective law firm marketing derives from having both access to great metrics and understanding them. From an online perspective, Google Analytics(GA) is pivotal and no matter how sophisticated a firm's metrics platform is, it will draw its data through this platform. Setting up GA is painless and can be easily integrated into the back-end ofRead More »How Can I Use Google Analytics in My Law Firm?

The perennial legal marketing question asked by firms irrespective of their size, is "how do I get more clients?" Often the problem isn't so much to do with the expertise of the firm, but rather how they manage and guide leads from one stage of the process to the next. As you would expect weRead More »How Do I Get More Leads into My Law Firm

User experience, often neglected with so much law firm web design, is such an integral aspect to converting visitors into clients, yet it is not understood and rarely applied. User experience starts with understanding who your firm's "perfect client" is and speaking to them in a myriad of different ways using diverse mediums as aRead More »Law Firm Web Design and User Experience

Yes, we see it all the time when we start raking around the place, when about to commence some design strategy work for a firm's quintessential online footprint, "their website." The conversation usually goes like this. Fast Firms: "Who hosts your current website?" Law Firm Client: "Not sure" Fast Firms: "Who has the registration detailsRead More »The Most Important Questions that No-One Seems to Know the Answer to in a Law Firm

You may have already guessed that we do have a strong opinion of the risks associated when firms completely disengage from their law firm SEO marketing efforts and outsource their SEO (search engine optimisation) completely to external providers, never knowing what tactics are being applied to catapult the firm to good rankings. Why? Notably becauseRead More »Time to Re-Think Law Firm SEO

Most firms are likely to be using a content management system (CMS) to manage content updates on their website. Invariably, most have migrated to a Wordpress CMS, but surprisingly there are still many firms who have either their site built on a static HTML framework or have it sitting on a CMS that has beenRead More »Should We Use WordPress for Our Law Firm Website

There has always been loads of conjecture concerning social media as a client acquisition tool within the legal landscape and other industries. In many respects, much of the discussion to date has been weighted significantly more towards the potential of social media to enhance potential client engagement and of course, marketing companies keen to capitaliseRead More »Social Media Marketing & Law Firms

A very potentent interview this morning with MTV's Bill Roedy. MTV started as a single music channel in the US some 30 years ago. It is now a multi-channel global network that spans 165 countries with a sheer audience in excess of 2 billion people who touch it every day. MTV's growth is, in largeRead More »Content is Not King