Things to Consider with Email Marketing
Email marketing for law firms is a big deal and it should be. To this day there is still no better way to engage current and past clients and referral partners than sharing great information via email. Here are some things to consider with your law firm email marketing.
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Email Marketing for Law Firms
When it comes to Email Marketing Fast Firms has a four-pronged approach to delivering electronic marketing campaigns.
Law firms can often underestimate the importance of having an up to date list of current and past clients and referral sources. If we believe that your database isn’t consistent with the size of your firm, we will encourage the integration of software (of which we’re premium partners) that can substantially assist in the build of this database.
Moreover, we assist your law firm in the build of your database through a suite of marketing tactics, including downloadable guides, webinars, landing pages and online appointments.
The Technology
Depending upon your law firm’s broader objectives, we design, integrate and execute email campaigns via numerous software platforms. The use of these platforms derives from how sophisticated your law firm wants to be in the execution, follow up and metrics of this marketing tactic. For some firms they just want the monthly campaign sent out, of which a one-dimensional email campaign software will work, for others, they want to execute email and SMS campaigns based upon the behaviours of people both on the law firm’s website and any interaction they have with the firm via related properties. In this case, our Fast Firms Edge CRM will do this job perfectly.
The Metrics
Tracking open rates, time of open and other interactions following an open are important facets of email marketing for law firms. Having a sense of your law firm’s broader objectives in relation to these metrics and what actions you want to do based upon them, will guide your law firm in the decision-making of which platform you should consider.
How Fast Firms Can Help Your Law Firm
At Fast Firms, we can assist in the decision making, the integration of the chosen software, the build-out of the database, the design, the execution, understanding the metrics and the deployment of the additional marketing that may derive.
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