Do This Before integrating Technology into Your Law Firm

law firm technology

 

In this video, Fast Firms Director, Dan Toombs suggests that law firms ask 2 questions before they integrate any technology into their law firm.

TRANSCRIPT

5 years ago there were approximately 250 start-ups in the legal technology space. Now there is estimated to be in excess of 250,000.

It goes without saying that as law firms are thrust into a new era, influenced by COVID and of course, the rapidly changing legal industry, technology integration, be it in the guise of AI, automations, smart forms, chatbots and whatever else, your law firms choice of the technology you integrate is fundamentally important.

Now if you’re like many firms who have integrated a practice management platform within your firm you’ll know what I mean, and you’ll also know what I’m talking about if you had to extricate one as well. It’s more times than not a nightmare

Technology integration can be a massive job.

Now, 2 things you have to do before you integrate any technology is to ensure that the software has a proven track record with at least more than a handful of law firms. And you need to talk to those firms who have done the integration to understand the pain that was involved.

Secondly, you need to ask the software provider if their product has an open API.  This is a very important question as we move into an era where law firms want everything to be connected. We want our CRM to talk with our practice management software, we want our suite of automatons to do similarly…and the list goes on.

An open API basically means that this thing theoretically is going to play happily in the sandpit with others. But, again you have to talk to firms who have integrated the technology to see if this API is in fact open. In recent weeks we’ve been trying to integrate a CRM into a practice management platform that had everyone believe their API was open…maybe open but we’re still none the wiser to what it was actually open too.

Now I get that if your a law firm with an innovative bent that you want to move fast on some integrations, but slow up and ask these two questions and you will save yourself a big headache.

Who are the law firms using this technology and has it an open API?  Not an API that is on their road map, but rather an open API ready to tap into now.

13 May 2020 in Design Hub, Marketing Hub, Technology Hub

How to Significantly Improve Your Law Firm’s Website Speed

Without a doubt, one of the biggest things on our mind this year is site speed. At least weekly we're spending significant chunks of time deconstructing design elements and functionality…
Read More
8 April 2020 in Brand Hub, Design Hub, Marketing Hub, Technology Hub

Why Law Firms Are Increasing Marketing Spend During COVID-19

When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding.  You don’t need me…
Read More
8 April 2020 in Marketing Hub, Podcasts, SEO, Videos

One Thing Your Law Firm Should Not Stop

Video Transcript: When things get tough, there's one marketing thing that you should never stop. In this video, Dan Toombs discusses the risks of stopping important things.
Read More
23 March 2020 in Technology Hub

Recommended Software for Law Firms Working Remotely

In light of COVID-19, a number of our clients have requested information relating to software that we recommend for their lawyers and other staff working from home. In this context,…
Read More
14 January 2020 in Marketing Hub, Technology Hub

Keep Your Clients Very Very Close

I know that you know the importance of nurturing existing clients. Each month I have the privilege of running my eyes over a bunch of law firm’s data sets of…
Read More
6 December 2019 in Marketing Hub, Technology Hub

Measure Your Law Firm Marketing Agency By Partnerships

Very, very short & sweet! Marketing a law firm effectively is complex. The industry term these days is Omni-channel, which essentially is not only being across everything but being able…
Read More
Keep your firm on the front-foot, without having to deal with a multitude of service providers.
Law Firm marketing business logo