Things to Consider with Your Digital Marketing
Most law firms have an antiquated approach to digital marketing or are using an agency that is not delivering results. At Fast Firms, we have a proven digital marketing methodology. In this context here are some things we consider to be part of the essential mix.
It all starts and ends with a strategy. At Fast Firms, we ensure you're digital marketing is dialled in. Website Design
Great law firm websites that draw traffic convert leads into file opens. It's as simple as that! SEO
Get your law firm website loads of traffic with our proven SEO strategy and tactics Google Ads
Work with our Google Certified Ads experts on driving file opens. CRM Technology
Use our tried and true CRM technologies to track, nurture and convert leads into clients
What is Digital Marketing for Law Firms?
Digital marketing for law firms relates to a multitude of areas of marketing, usually those that derive from traditional, online sources.
Generally speaking, digital marketing for law firms derives from having an online presence, be it your website or social media presence and generating leads and converting them into file opens from an array of “digital marketing” tactics.
What Types of Digital Marketing for Law Firms Do We Adopt?
It all derives from a strategy with clearly defined marketing objectives and KPIs. Typically speaking, digital marketing involves a high-converting website, SEO (search engine optimisation), Google & Facebook Ads, Remarketing, content writing, email marketing, podcasting and video.
At Fast Firms, we take care of all this for you savcing your law firm the nightmare of habving a multitude of service providers.
How Long Does Digital Marketing for Law Firms Take?
We always start with a strategy. Once we have the major digital assets in place like your law firm’s website, we can drive results promptly through a range of targeted campaigns.
But like most things, the answer largely depends upon what you’re trying to achieve and the nature of your legal practice. For example, if you’re a new compensation practice in a metropolitan area with a limited budget, you will achieve very limited, if any results. It’s as simple as that!
The Importance of Data Tracking
Great digital marketing for law firms derives from robust data sets that can illuminate not only what is working, but also, most importantly, what isn’t. At Fast Firms, we deploy a wide, diverse range of data set tools to track every facet of lead generation through to file open and beyond.
Things to Read, Watch & Listen
Law Firm Marketing Guide 2023
The Law Firm Marketing Guide (2023) We’ve been working with law firms of all sizes for close to 15 years. Over that time, we’ve learned what works for law firms and what doesn’t when it comes to law firm marketing. In this guide, we will explain in detail the attributes of effective law firm marketingRead More »Law Firm Marketing Guide 2023
The Best Website Builders for Law Firms
There are many website builders available that can be used to create a professional website for a law firm. When choosing a website builder, it is important to consider factors such as ease of use, cost, design options, and the level of support and resources available. Here are some of the best website builders for… Read More »The Best Website Builders for Law Firms
A New Google Algorithm Update That Changes Everything
Last month, Google did something very unusual. They flagged ahead of time an algorithm update. This rarely occurs! We tend to find out about such an update after the…
How to Significantly Improve Your Law Firm’s Website Speed
Without a doubt, one of the biggest things on our mind this year is site speed. At least weekly we're spending significant chunks of time deconstructing design elements and functionality to influence better site speed scores. Good speed tests are Pingdom and GT Metrix. Why is Site Speed So Important? As a completely integrated marketingRead More »How to Significantly Improve Your Law Firm’s Website Speed