How to Start Re-Designing Your Law Firm’s Next Website

Why is that when law firms start reconsidering how their website looks, they start looking at other law firm websites for inspiration?

By and large, there’s not too much inspiration out there and when firms seek to be inspired by others in their industry sameness prevails, and then around we go one more time!

For a moment of self-fulfilling prophecy, when we’re at the starting line working with a new firm, we’re striving to get a sense of who this firm is, we’re looking at unique qualities that set them apart, love marks (what clients love), we then start thinking of narratives, a story that depicts this firm, which then turns our minds to design aesthetics.

Do firms know what their unique value proposition is? Invariably, no, but once you hear it, you know it. For example, in recently working with leading Australian criminal law firm, once we heard of the way they worked collectively on their files, it was a strong demarcation from other practices who usually have the ‘king-pin” defence lawyer of which all the others in the practice pale into insignificance.

The Bosscher Lawyers website, we think is a great example of design that works and the feedback thus far, corroborates that view!

In recently talking to my colleague Robert Algeri from the law firm web design company, Great Jakes, Robert describes his similar approach as “discovery,” where he and his team literally spend weeks talking to those within the firm and those outside it.

We find as does the team at Great Jakes, it’s the subsequent distillation phase that creates great design that nails the firm’s value proposition and then seeks out the best way to harness a mash of technology and design to bring it to life.

You can hear my chat with Robert here

The Burnet Duckworth & Palmer, by Great Jakes is another stellar example of well-considered design!

The message here is don’t rush into such an important touch mark. Sure, take the time to look at your competitors, but only in a way that allows your firm to differentiate and get very introspective about the culture, the qualities, the work patterns and the idiosyncrasies of your firm from multiple dimensions and don’t do it yourself. Others will see and hear what will be forever lost to you!

Why Choose Us? |

alexjones

burnett

 

18 May 2019 in Marketing Hub

One Thing Your Law Firm Must Do, But Won’t!

We know you’ve heard it all before, but simply put, the firms that are experiencing awesome growth don’t like doing it, but they do it regardless. In 2008, Joe Pullizi…
Read More
17 May 2019 in Marketing Hub, Technology Hub

Will New Legal Technology Drive Traffic to Our Law Firm’s Website?

There is a common misconception among law firms that amid this flurry of technology startups in the legal industry producing all sorts of software that once your firm integrates it,…
Read More
14 May 2019 in Marketing Hub

The Only Question You Need to Ask Your Law Firm SEO Agency

One of the most time-intensive, methodical and repetitious tasks in the context of marketing a law firm is SEO (search engine optimisation).  SEO is a fundamental aspect of marketing your…
Read More
9 May 2019 in Marketing Hub

What Successful Law Firms Do When it Comes to Marketing

We’ve been branding, designing, marketing, developing and deploying technology for law firms for over 10 years and upon reflection, here are some of the predominant characteristics we see in our…
Read More
6 May 2019 in Brand Hub, Marketing Hub

How to Get Marketing on the Agenda at a Partner’s Meeting

We know this challenge so well. There is a massive shift outside your firm but the leadership team inside aren’t looking or lack the impetus to do something about it.…
Read More
6 May 2019 in Marketing Hub

What’s Google Ads Quality Score and Should Our Law Firm Care About It?

There has been an exponential increase in the numbers of law firms running Google Ads, as SEO and lead generation become much more competitive, and hence firms have more questions…
Read More
Keep your firm on the front-foot, without having to deal with a multitude of service providers.
Law Firm marketing business logo