How to Start Re-Designing Your Law Firm’s Next Website

Why is that when law firms start reconsidering how their website looks, they start looking at other law firm websites for inspiration?

By and large, there’s not too much inspiration out there and when firms seek to be inspired by others in their industry sameness prevails, and then around we go one more time!

For a moment of self-fulfilling prophecy, when we’re at the starting line working with a new firm, we’re striving to get a sense of who this firm is, we’re looking at unique qualities that set them apart, love marks (what clients love), we then start thinking of narratives, a story that depicts this firm, which then turns our minds to design aesthetics.

Do firms know what their unique value proposition is? Invariably, no, but once you hear it, you know it. For example, in recently working with leading Australian criminal law firm, once we heard of the way they worked collectively on their files, it was a strong demarcation from other practices who usually have the ‘king-pin” defence lawyer of which all the others in the practice pale into insignificance.

The Bosscher Lawyers website, we think is a great example of design that works and the feedback thus far, corroborates that view!

In recently talking to my colleague Robert Algeri from the law firm web design company, Great Jakes, Robert describes his similar approach as “discovery,” where he and his team literally spend weeks talking to those within the firm and those outside it.

We find as does the team at Great Jakes, it’s the subsequent distillation phase that creates great design that nails the firm’s value proposition and then seeks out the best way to harness a mash of technology and design to bring it to life.

You can hear my chat with Robert here

The Burnet Duckworth & Palmer, by Great Jakes is another stellar example of well-considered design!

The message here is don’t rush into such an important touch mark. Sure, take the time to look at your competitors, but only in a way that allows your firm to differentiate and get very introspective about the culture, the qualities, the work patterns and the idiosyncrasies of your firm from multiple dimensions and don’t do it yourself. Others will see and hear what will be forever lost to you!

Why Choose Us? |

alexjones

burnett

 

14 January 2020 in Marketing Hub, Technology Hub

Keep Your Clients Very Very Close

I know that you know the importance of nurturing existing clients. Each month I have the privilege of running my eyes over a bunch of law firm’s data sets of…
Read More
7 December 2019 in Marketing Hub, SEO

The Time it Takes To Get New Law Firms Ranked

Back in the halycon days, we'd literally launch a new law firm's website and see ranking visibility within a couple of weeks. Sure, it had alot to do with the…
Read More
6 December 2019 in Marketing Hub, Technology Hub

Measure Your Law Firm Marketing Agency By Partnerships

Very, very short & sweet! Marketing a law firm effectively is complex. The industry term these days is Omni-channel, which essentially is not only being across everything but being able…
Read More
6 December 2019 in Adwords, Marketing Hub, Podcasts, Videos

How Your Law Firm Can Get Better Results With Your Google Ads

Video Transcript: Google ads work for law firms, but they can work better if you’re constructively working with your agency. My name is Dan Toombs and I’m the founder of…
Read More
5 December 2019 in Brand Hub, Design Hub, Marketing Hub

Why Videos Should Be More Than Just Marketing Your Law Firm

Typically when law firms consider videos, they’re looking at it through a marketing lens, but it can be so much more! I’ve always been a huge supporter of doing client-onboarding…
Read More
15 November 2019 in Brand Hub, Design Hub, Marketing Hub

The Big Problem with Law Firm Acquistions

From a brand, design, marketing and technology perspective, never let anyone tell you that acquisitions are a walk in the park, they’re not! There’s little doubt that the attraction of…
Read More
Keep your firm on the front-foot, without having to deal with a multitude of service providers.
Law Firm marketing business logo