Just like having your own marketing department working in your law firm
design-thinking

ENGAGE
YOUR
CLIENTS

We've Got Every Bit
of Your Marketing Covered

DESIGN THINKING

Design thinking starts with your client’s needs and problems rather than with your own business needs and problems. It challenges traditional ‘supply-push’ models of innovation which involve businesses developing new products and services in isolation and then forcing them on customers through traditional marketing and selling strategies.

A design-led business firm engages in what’s commonly referred to as a ‘pull-led’ innovation by actively listening to their clients, engaging with them on a day-to-day basis in understanding their needs and aspirations and involving them in the co-creation of the services, or dare I say it, the legal products that they will consume. Being design-led just doesn’t apply to the legal work, but rather the whole continuum of how a potential client, hears, touches, observes, contacts, interacts and ultimately becomes a client of your law firm.

In contrast to a number of other strategic frameworks, design thinking involves starting from the other end of the client experience, working backwards to intimately engage with your clients and consequently, re-orientating your entire business model to ensure this predominant focus.

sciaccas-lawyers

INTRODUCTORY WORKSHOP

In introductory workshops, we lead your law firm participants through a full design cycle and introduce the mindsets and methods of the design thinking process.

Options Include (depending upon the size of your firm):

  • Two-hour workshops
  • Half-day workshops
  • Full-day workshops

THE SPRINT WORKSHOP

Design sprints are tailored specifically to your firm’s practice areas and clients. They are highly customised workshops that focus on your clients’ real-world problems and result in actionable insights, prototypes and design iterations.

Options Include:

  • Two- to-three day sprints
  • Weeklong sprints

REQUEST A WORKSHOP

Your Name

Your Role

Your Firm's Web Address

How Many Employed Lawyers?

How Many Individual Practice Areas?

How Many Employed Lawyers?

How Many Office Locations?

Share This