Dangerous Link-Building in Your Law Firm

There is little doubt that the World of SEO is changing rapidly amid recent changes and of course, the mooted further changes by Google as they continue to outlaw dubious SEO (search engine optimisation) practices. The problem is though, that most law firms have outsourced their SEO to companies who in turn, have probably outsourced that facet of their business. The nett result of course is that the firms themselves have little knowledge of the types of SEO practices are that are being adopted by the SEO company and in particular, if there is a link-building campaign occurring, what links are being acquired.

For example, we recently did some work for a firm who had been banished from Google search. In other words, their website could no longer be found when you keyed in the keyword terms that the firm was appearing for in Google. It was an arduous task trying to find the reason, because this firm like most, had adopted a haphazard strategy to its online positioning, which made finding the reason for Google’s slap, difficult.

We eventually found the issue and it was that unbeknown to this firm, their SEO company had acquired a plethora of links (good ranking links) from very suspect places, of which Google ultimately determined as being “link farms.” As a result, Google deemed the reciever of these links as being similarly suspect and removed them from Google search. Understandably the impact upon the firm was massive as it recieved substantial business from its web presence.

To protect your firm from the same fate, do this now. Ensure that you’re site is listed in Google’s WebMaster Tools. (Simply Google this term) This is fundamentally important, because it will tell you directly if Google has an issue with your firm’s site and will identify other issues.

Secondly, talk with your SEO provider and make sure that the SEO they’re doing for you is safe, and that they are not using any automated systems to generate links or re-spin website content.

Matt Cutts from Google explains more here

24 January 2019 in Adwords, Law Firm Marketing, SEO

5 Things Your Law Firm Marketing Strategy Should Have

We've been marketing law firms for over 10 years with great results and what's crucial of course, is ensuring you're always ahead of your competitors. Integral to this is what…
Read More
28 September 2018 in Law Firm Marketing, Marketing Hub

Why You Need to Run Client Sense in Your Law Firm Now

In this video, I give a rundown on a very potent software platform that I think law firms with over 15 lawyers, regardless of where they are in the World,…
Read More
21 September 2018 in Blog, Law Firm Marketing Podcasts, Marketing Hub, Podcasts

How to Formulate Great Content for Your Law Firm

In this special edition of the Future-Proof Your Law Firm Podcast, we track back into the archives of the "Law Firm Marketing Podcast". We revisit a conversation with Kristina Halvorson,…
Read More
20 September 2018 in Law Firm Marketing

The Importance of Establishing Your Law Firm Brand

In this special edition of the Future-Proof Your Law Firm Podcast, we track back into the archives of the “Law Firm Marketing Podcast” to revisit a conversation with Gary Bertwistle,…
Read More
21 August 2018 in Law Firm Marketing

What Does the New Google Marketing Platform Mean for Your Law Firm?

If your law firm is watching its analytics, as it should be, you may have noticed that there are major changes coming to your Google Analytics Dashboard. Let us explain,…
Read More
17 May 2018 in Law Firm Marketing, Marketing Hub

The Sleeping Giant that May Be Lurking in Your Law Firm’s Marketing

Marketing by nature tends to be always forward thinking. However, if you're a law firm that has historically been a dogged blogger, then taking a deep-dive into your firm’s website…
Read More
Keep your firm on the front-foot, without having to deal with a multitude of service providers.
Law Firm marketing business logo