Brand differentiation is a key to competitive advantage.
Who in 2016 would consider publishing a substantive magazine filled to the brim with content relating to family law and information relating to getting on with your life, post-separation? We would!
Why, because as Marty Neumier would opine, effective brand positioning is about the zig, when others zag.
CrossRoads, the quarterly publication has proven to be a very successful marketing touchpoint for the highly-regarded Best Wilson Buckley. (Available both online and in print, the latter is a must-see).