Just like having your own marketing department working in your law firm

Law firms that are succeeding online, without a doubt have a strong commitment to content marketing. What is content marketing? It derives from understanding the pain-points of which potential clients need legal help and responding to that need through a cross-section of client-focused content in an array of mediums that will help them best.

 

We can help you set a content marketing strategy and assist your firm with the production of that content.

 

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Content Marketing for Law Firms

WHY YOUR FIRM HAS TO DO IT

Your firm simply cannot succeed online without a commitment to creating content regularly for your website and social media channels. We help set the strategy and navigate a path for your firm to make it happen.

TOO BUSY TO CREATE CONTENT?

Through our work with plenty of firms just like yours, we consistently hear that your lawyers are hard-pressed finding the time to write blog content. We’ve devised a number of ways where we do the heavy-lifting, including content writing, podcasting and video.

WHAT DO WE WRITE?

The perennial question we’re often asked is what content should your lawyers write. The best content falls out of firstly understanding your client’s burning questions and then, identifying the best way to respond to those questions in a myriad of ways that enhances user experience.

We Co-Create Content with You

A GREAT CONTENT MIX

There is a synonymous characteristic that you will see from the many law firms that we work with and that is both a robust commitment to content, but also a willingness to co-create unique, client focused content and harness multiple mediums to do so.

 

We work with your firm in devising a content map, followed by a cohesive strategy by which we do the heavy-lifting and make it as easy as possible for your law firm to produce great content that we can then, repurpose into other marketing collateral (email and social media campaigns, case studies, white-papers, magazines, e-zines etc).

  • Blogs

  • Podcasts

  • Webinars

  • Case Studies

  • Video

How We Can Help

CONTENT STRATEGY

Defining a content strategy that works for existing and prospective clients as well as your firm is key. We help your firm set the strategy and then work with you in its execution.

CONTENT WRITING

We’ve written more content for law firms than we’ve had hot dinners. We know that while our content writing can be a huge help, we also understand that you’ll want to add your own voice to our work. We do the heavy-lifting, providing content in accordance with the strategy or when you want it.

MULTI-MEDIA

While we know that people like to consume content in a myriad of different ways, the potency of multi-media responses to content marketing in the legal industry is that its such a powerful way of distilling legal information in a manner that people can understand. As lawyers, we’re acutely aware that we get lost in legal-speak when writing, but through video and podcasting, it gives us the opportunity to filter it through a client lens.

Things to Watch, Listen or Read

HOW TO DEVISE A GREAT CONTENT STRATEGY

Creating a great content strategy derives from understanding who your clients are and the information they need to assist them to put their legal issue in context.

In this interview, Fast Firm’s Director, Dan Toombs talks with one of the World’s most recognised content strategy specialists, Kristina Halvorson.

Kristina provides great tips on how to go about devising your firm’s content strategy and also talks about the importance for large law firms considering website redesign, of conducting a content audit.

Our Interview with one of the World’s leading content strategists, Kristina Halvorson

HOW FOLEY HOAG CREATE GREAT CONTENT

When we asked our good friend, former Editor in Chief of Lawyers.com and now Editor of the National Trial Lawyers, Larry Bodine who does content well, without hesitation he pointed to Foley Hoag who under the stewardship of their Director of Marketing & Business Development, Jasmine Trillos-Decarie are a renowned content machine, as well as of course being recognised as an extraordinary firm.

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TAKE YOUR CONTENT TO NEW HEIGHTS

Content marketing requires a unique type of investment. With most outbound marketing, the investment is cost related. But with inbound marketing, while there are costs, the biggest investment is time. Content marketing is a process and typically requires a good amount of work until you see meaningful results.

See the Infographic

THE BIBLE FOR CONTENT MARKETING

Do you want to take your firm to the next level with content marketing. A great resource is the Content Marketing Institute.

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