A very potentent interview this morning with MTV’s Bill Roedy. MTV started as a single music channel in the US some 30 years ago. It is now a multi-channel global network that spans 165 countries with a sheer audience in excess of 2 billion people who touch it every day. MTV’s growth is, in large part, due to its early foray into reality TV programming. The man credited with building this global operation is Bill Roedy, who stepped down as chairman and CEO in late 2010.
In this great chat with ABC Fran Kelly, Bill talks about the evolution of brand development.