The new Facebook algorithm shift is yet another reminder why law firms need to be concerned if their marketing is primarily a derivative of running ads, be it on any social media platform or search engines. So, what is this new update? It's all about reducing the number of posts from business pages, publishers and newsRead More »The Wider Ramifications of the New Facebook Algorithm Update
Social Media Marketing
When it comes to Facebook marketing, Law firms look at the great promise of having thousands of people like their Facebook page but are invariably stumped when it comes to engaging with their newly found community. One lawyer who I was talking with recently was loathing the fact that she has to tell lawyer jokesRead More »How to Get More Engagement from Your Facebook Fans
Do you approach blogging as covering all relevant news in your niche or covering your niche socially? There’s a big difference and you may be surprised as to which works better. In a talk before the Canadian Journalism Foundation, Mashable editor-in-chief, Jim Roberts (@nycjim), explained that Mashable approaches the news as a social activity. GigaOm’sRead More »Is Your Law Blog a Mashable or a New York Times?
What's the purpose of your law firm's marketing? It might seem to be a silly question, but the answer you provide will ultimately translate to not only what key objectives you're wanting, but also how you're going to both manage and measure those objectives. For example, most law firms will list the key objective ofRead More »What’s the Purpose of Your Law Firm Marketing?