One dimensional marketing campaigns executed by firms usually have the primary target of being number #1 in Google for a selected keyword, or a number of them. In other words, a firm which is located in Moonee Ponds, invest everything in ranking #1 for the term, "Moonee Ponds Lawyers," or variations of the keyword phraseRead More »Is Getting #1 in Google Your Objective?
Law Firm Marketing
There has always been loads of conjecture concerning social media as a client acquisition tool within the legal landscape and other industries. In many respects, much of the discussion to date has been weighted significantly more towards the potential of social media to enhance potential client engagement and of course, marketing companies keen to capitaliseRead More »Social Media Marketing & Law Firms
When it comes to digital marketing, there are three types of law firms. There typically are the early adopters, the late adopters and the laggards. The methodology behind it isn't new and was defined extensively in the touchstone text, "The Diffusion of Innovations," and Geoffrey Moore's, "Crossing the Chasm." While "content marketing" can hardly beRead More »Is Content Still King?
There is little doubt that the World of SEO is changing rapidly amid recent changes and of course, the mooted further changes by Google as they continue to outlaw dubious SEO (search engine optimisation) practices. The problem is though, that most law firms have outsourced their SEO to companies who in turn, have probably outsourcedRead More »Dangerous Link-Building in Your Law Firm
Google has made yet another round of significant algorithm changes in the last few days that like previous updates, is all about its preferential option for those websites that are providing good, quality content. If you're running duplicate content, or have an unscrupulous SEO crew doing this work for you by duplicating your blog postsRead More »Google Penguin Update
We're often surprised at how many law firms neglect email as a fundamental tool in their law firm marketing strategies. Despite the whizz and bang of the latest social media tricks, smart email campaign management remains one of the most potent lead generation and client acquisition tools. Yet, so many firms either don't do it,Read More »Email and Law Firm Marketing Strategy
Larry Bodine, probably the World's most recognised Law Firm Marketing expert recently did a great chat with the LegalTalk Network. In the interview, Larry covered numerous topics, including: 1. Why your firm needs a website that works; 2. What are the characteristics of a great website 3. Why video works 4. Why content is fundamentallyRead More »Law Firm Web Design with Larry Bodine
A very potentent interview this morning with MTV's Bill Roedy. MTV started as a single music channel in the US some 30 years ago. It is now a multi-channel global network that spans 165 countries with a sheer audience in excess of 2 billion people who touch it every day. MTV's growth is, in largeRead More »Content is Not King
When it comes to understanding how well your firm’s website is performing, lots of people get stuck on the amount of traffic the site receives and bounce rate. Now, with your or professional services marketing strategy, make sure you remember bounce rate is the percentage of people averaged out that come to your website andRead More »Everyone is Caught Up on Bounce Rate!
It might sound like a stupid question, but what is your business being found for? To put it another way, “What keywords or phrases would a potential client have to type into Google Search to find your or accounting firm?” If you don’t have a clue, that’s by no means unusual and in fact isRead More »How to Perform for the Ringmaster
Nearly every law firm marketing strategy when it comes to web content, spend too much attention on the homepage, wrongly assuming that the others count considerably less. Every page, post or piece of content your law firm generates is a window of opportunity. Yes, your homepage will bear the grunt of most traffic (if you’reRead More »Is Every Page on your Website Converting?
It's no longer a matter of choice. Intrinsic to your law firm marketing strategy has to be your firm's commitment to generate user-centric content. Full stop. Everyday, via a desktop, laptop, a mobile phone, an iPad, Android and even a television people are consuming information at a phenomenal rate. The internet has become the quintessentialRead More »Content, Content and Content
As we consult and work with law firms on their law firm marketing strategy, one synonymous issue always rears its head. Conversions! It normally goes like this. A firm hasn't defined what a "conversion" is, isn't seriously recording them from marketing touch points, or if they are, aren't sure what to do with them next.Read More »How Does Your Law Firm Count Conversions?