It’s not surprising that when it comes to effectively marketing a law firm, all the banter is about “online.” I get that, because 85% of our work with law firms in Australia and the United States sits there. However, does the more traditional ways of positioning your practice still work? A little over a yearRead More »Why Would This Multi-Award Winning Law Firm Publish a Magazine?
Law Firm Marketing
Social media is now recognised as one of the most powerful marketing tools that helps boost brand recognition, reinforce brand loyalty and improve conversion rates. Every positive interaction on social media helps improve the likelihood of conversion. In fact, trends indicate that by the year 2020, online videos will drive more than 80% of InternetRead More »Why Video Marketing is the New Black in Engaging Prospective Law Firm Clients
There is a tectonic shift occurring in the legal industry seeing a plethora of start-ups and existing firms recalibrate their business models to create a new value proposition to a rapidly changing market. However, for the more traditional law firm, all isn’t lost, but it requires some focus on their existing brand and marketing strategies,Read More »How Your Law Firm Can Stay Relevant in a Changing Market
Content marketing is of course, the "new black," with a litany of authors and speakers advocating that amid your marketing strategy, if you do nothing else, create content. Whilst that is true to an extent, we've noticed a number of firms jump on the bandwagon, but in their haste, make some fundamental mistakes. ONE They createRead More »Is All Content, Great Content?
For a little while now, we've been working with a couple of firms on identifying strategic partners of which there exists an allied relationship and then implementing a content strategy that picks up the characteristics of each of them. In other words, most recently in working with a family law firm who have developed aRead More »Can Your Law Firm Brandscape?
Robert Rose and Carla Johnson are probably two of the most influential thinkers in the realm of content marketing. Content marketing as a practice, has been around for awhile despite only coming into vogue in the last 2 years or so. Law firms generally acknowledge the importance of a content strategy, but implementation and execution isRead More »The Advent of Experience Marketing
In Matthew Dixon's, "the Effortless Experience," 80% of the companies interviewed had subscribed to the notion that when it came to creating an online experience, more was better. The companies surveyed invariably provided a near-endless stream of choices on their website, from web chat, click-to-chat, knowledge bases, step by step guides, online support communities andRead More »Keeping Potential Clients from Going Elsewhere
David Ackert probably needs no introduction to many of our US listeners who would have undoubtedly benefited from David’s incredible insight on how to grow your firm through some very smart business development strategies. In this conversation, David exposes four techniques to grow an endless stream of client referrals. David is the founder of theRead More »Growing your Law Firm with David Ackert
[player id=54383] It might seem a little odd why a discussion on organizational content would appear here. A law firm's culture plays a huge role in branding, design and effective marketing. It's not unusual to find that a firm held at ransom by the managing partner who resists change and the firm suffers accordingly. InRead More »How to Improve Your Law Firm’s Culture with Steve Simpson
On this podcast, we are LIVE from Louisville, Kentucky with Doug Stern. Doug is an award-winning freelance writer-editor and marketing strategist, who works predominantly with law firms on creating, compelling content. We know that increasingly the most important piece of content on your law firm's website and other online touch points is your bio andRead More »How to Write Your Bio with Doug Stern
On this edition of the podcast, Cheryl Bame of Bame PR discusses why attorneys or lawyers need to get on their feet and start presenting at conferences and the like, if they want to be seen as thought leaders and how to do it effectively. Cheryl devises public relations campaigns that gain her client's nameRead More »Getting on Your Feet with Cheryl Bame
Interview with David Ash How do law firms adapt to change? It is increasingly an important question given the changes happening to our industry, particularly influenced by technology, in the shape of new legal business models. Today I'm joined by David Ash of Transfirm, a company that works across multiple industries, including the legal industry,Read More »How to Future Proof Your Firm with Process Design
Why is that when law firms start reconsidering how their website looks, they start looking at other law firm websites for inspiration? By and large, there's not too much inspiration out there and when firms seek to be inspired by others in their industry sameness prevails, and then around we go one more time! ForRead More »How to Start Re-Designing Your Law Firm’s Next Website
We love marketing generalist legal practices? Why, because whilst there is this preoccupation with becoming the "specialist" and niching down, multiple opportunities open up for the generalist firm that can allow re-engagement and cross pollination of historic clients. However, multi-disciplinary firms invariably make some big fundamental mistakes in how they market, or don't market theirRead More »3 Huge Mistakes of the Generalist Law Firm
There’s always the risk that when you build an online audience on another platform of which you don’t control, rules change and all the effort you have invested may be lost. For this reason, drawing your social audience to your firm’s own website is important and better still, acquiring an email list of your socialRead More »How to Build an Email List for your Law Firm with Facebook
Content marketing requires a unique type of investment. With most outbound marketing, the investment is cost related. But with inbound marketing, while there are costs, the biggest investment is time. Content marketing is a process and typically requires a good amount of work until you see meaningful results. But don’t let that deter you. AsRead More »Take Your Content Marketing to New Heights (Infographic)
Transcript Hi, it's Dan Toombs here, law firm marketing specialist from Fast Firms.com and of course dantoombs.net and I know law firms are always looking for ways that they're able to leverage their content further, particularly via social media and one great way to do this to use Click to Tweet. Now, if your lawRead More »How to Get More Tweets from your Law Firm’s Content
No matter who you talk to, the synonymous answer to getting more qualified web traffic to your law firm's website, is to write more content. Content is the bedrock of great digital marketing. For firms that are prolific content writers, multiple opportunities to drive eternal traffic are everywhere. Notwithstanding this, content that is well thoughtRead More »Free Legal Marketing Content Calendar
What's the purpose of your law firm's marketing? It might seem to be a silly question, but the answer you provide will ultimately translate to not only what key objectives you're wanting, but also how you're going to both manage and measure those objectives. For example, most law firms will list the key objective ofRead More »What’s the Purpose of Your Law Firm Marketing?
A whirlwind of a few weeks, listening to law firms in Melbourne, Sydney, Perth, Newcastle, Brisbane and Toowoomba on their challenges, the opportunities and how they're going to meet both. Across these discussions over the last three weeks, there was a synonymous theme that kept on re-emerging, the changing legal industry and the importance ofRead More »Legal Marketing from a Suitcase