How many leads did your law firm receive today? How many of them converted into appointments? How many then went on to become file opens? These are very simple metrics but for the most part, are lost to the far majority of law firms. That's not to say that they're not focused on such things,Read More »Your Law Firm’s Lead Dashboard
Law Firm Marketing
In this video, Fast Firms Director, Dan Toombs suggests that law firms ask 2 questions before they integrate any technology into their law firm. TRANSCRIPT 5 years ago there were approximately 250 start-ups in the legal technology space. Now there is estimated to be in excess of 250,000. It goes without saying that asRead More »Do This Before integrating Technology into Your Law Firm
What is Client Sense? Client Sense is technology that aggregates and makes better sense of the data that sits already within your law firm, helping your firm to both grow and optimise key relationships that are crucial to growth. Why Should Our Law Firm Consider Client Sense? In our experience working with law firms whoRead More »Why You Need to Run Client Sense in Your Law Firm Now
When it comes to law firm marketing, your website analytics is crucial. Yet, most law firms don't ever consider it. Whilst at Fast Firms we often can inherit law firms who come to us with a high website bounce rate, before diagnosis, the metric needs to be fully considered amid a myriad of others. WhatRead More »What Your Law Firm Needs to Know about Bounce Rates
There is little doubt that when it comes to improving your law firm's success with Google Ads, the design and integration of landing pages is crucial, yet in our experience, only 10% of law firms do it. In this article, we identify 7 things your law firm needs to do as a matter of priorityRead More »How Your Law Firm Can Get Better Results with Your Google Adwords
We've been recording, producing, editing podcasts for law firms for over 5 years. It's not unusual for our agency to be recording in excess of 40 podcasts for our clients each and every month. In fact, in 2012, we launched our own podcast on law firm marketing and ceased recording in 2017, though we're recommencingRead More »7 Things To Do Before Your Law Firm Starts a Podcast
We've been marketing law firms for over 10 years with great results and what's crucial of course, is ensuring you're always ahead of your competitors. Integral to this is what we call your law firm's SERP results. These are your law firm's search engine results. In particular where your law firm is ranking for givenRead More »5 Things Your Law Firm Marketing Strategy Should Have
If your law firm is watching its analytics, as it should be, you may have noticed that there are major changes coming to your Google Analytics Dashboard. Let us explain, the new Google marketing platform will replace the older G Suite. What this means is that the new platform brings together DoubleClick, Google Analytics 360Read More »What Does the New Google Marketing Platform Mean for Your Law Firm?
Marketing by nature tends to be always forward thinking. However, if you're a law firm that has historically been a dogged blogger, then taking a deep-dive into your firm’s website analytics can often illuminate some quick wins. What do we mean? Well, we consistently see from all the law firms we market, content that they’veRead More »The Sleeping Giant that May Be Lurking in Your Law Firm’s Marketing
The redesign of your law firm's primary marketing touchpoint (the website) should be a big job. If you're engaging with a design agency and they say it's not, run! In 2018, websites aren't online brochures that make you feel good about your firm. They have a multi-dimensional purpose, all of which derive from a comprehensiveRead More »The Biggest Mistake Law Firms Make in Thinking about Designing Their New Website
In this video Stevie Ghiassi from Legaler interviews Mark A Cohen on the changes within the legal industry deriving from technology and new business models. In particular, Stevie and Mark discuss: Stories from his experiences as a lawyer in the Supreme Court Post-GFC regulation and stagnation in the legal industry New forms of legal delivery,Read More »Legal Industry Disruption: An Interview with Mark Cohen
It depends! If it's part of a well-considered brand strategy, then absolutely, but if alternatively it's seen as a quick way to rejuvenate a little life into your ageing brand mark, then forget it! The latter is a dangerous approach, and we've had contact with firms, thankfully who were just about to renovate their brandRead More »Should Our Law Firm Change its Logo?
This is undeniably the case! Marketing or good marketing is always a derivative of understanding your brand, how it's positioned in the market, your unique value proposition (UVP) and of course your marketing channels. Let's say for example you're wanting to start a personal injury law firm and you're in a crowded and competitive market,Read More »Are Some Law Firm Practice Areas Harder to Market Than Others?
Like most law firm marketing spend, closing the loop on what's generating file-opens and what's not can be difficult to track. Invariably it's the case that you can track to an extent that then requires the firm to ultimately advise whether or not the lead converted. In other words, as good as the metrics are,Read More »How Does Our Law Firm Track ROI on Our Digital Marketing?
A significant and growing number of law firms are being forced to run ads for no other reason than they simply cannot get traffic to their website. For competitive search terms, you will find plenty of law firms trying to outrank each other with SEO, but let's face it, only one can be position #1,Read More »Our Law Firm Adwords Aren’t Driving Leads. What Do We Do?
What is Google Review? You may have seen that when you search your law firm on Google, on the right-hand side of the page, there is a rectangle section, usually with some photos, under which is a review panel. If your firm has received a review or reviews, then they will appear there. Do theseRead More »Our Law Firm Has Got a False or Bad Review on Google. What Do We Do?
It's not as ridiculous as it sounds. Whilst for established law firms, a website is the quintessential marketing hub from which everything derives, for start-up firms struggling to get oxygen sometimes a website is a secondary step. Let's get a few things clear though! If nothing else, a website does validate to a potential clientRead More »Does Our Law Firm Really Need a Website?
The new Facebook algorithm shift is yet another reminder why law firms need to be concerned if their marketing is primarily a derivative of running ads, be it on any social media platform or search engines. So, what is this new update? It's all about reducing the number of posts from business pages, publishers and newsRead More »The Wider Ramifications of the New Facebook Algorithm Update
Great read here from the team at Lexicata! We've devised the technology to get your firm more great reviews! It's free and you can access it here: www.wesay.co With all the stories we hear of identity theft and security breaches these days, it can be tough to build trust with prospective customers online. One ofRead More »How to Get More Law Firm Reviews Online
It’s not surprising that when it comes to effectively marketing a law firm, all the banter is about “online.” I get that, because 85% of our work with law firms in Australia and the United States sits there. However, does the more traditional ways of positioning your practice still work? A little over a yearRead More »Why Would This Multi-Award Winning Law Firm Publish a Magazine?