Law Firm Marketing

Analysis Business by Business Woman

What Does the New Google Marketing Platform Mean for Your Law Firm?

If your law firm is watching its analytics, as it should be, you may have noticed that there are major changes coming to your Google Analytics Dashboard. Let us explain, the new Google marketing platform will replace the older G Suite. What this means is that the new platform brings together DoubleClick, Google Analytics 360Read More »What Does the New Google Marketing Platform Mean for Your Law Firm?
law firm marketing

The Sleeping Giant that May Be Lurking in Your Law Firm’s Marketing

Marketing by nature tends to be always forward thinking. However, if you're a law firm that has historically been a dogged blogger, then taking a deep-dive into your firm’s website analytics can often illuminate some quick wins. What do we mean? Well, we consistently see from all the law firms we market, content that they’veRead More »The Sleeping Giant that May Be Lurking in Your Law Firm’s Marketing
law firm website redesign

The Biggest Mistake Law Firms Make in Thinking about Designing Their New Website

The redesign of your law firm's primary marketing touchpoint (the website) should be a big job. If you're engaging with a design agency and they say it's not, run! In 2018, websites aren't online brochures that make you feel good about your firm. They have a multi-dimensional purpose, all of which derive from a comprehensiveRead More »The Biggest Mistake Law Firms Make in Thinking about Designing Their New Website
Legal Industry Disruption An Interview with Mark Cohen

Legal Industry Disruption: An Interview with Mark Cohen

In this video Stevie Ghiassi from Legaler interviews Mark A Cohen on the changes within the legal industry deriving from technology and new business models. In particular, Stevie and Mark discuss: Stories from his experiences as a lawyer in the Supreme Court Post-GFC regulation and stagnation in the legal industry New forms of legal delivery,Read More »Legal Industry Disruption: An Interview with Mark Cohen
hard to market

Are Some Law Firm Practice Areas Harder to Market Than Others?

This is undeniably the case! Marketing or good marketing is always a derivative of understanding your brand, how it's positioned in the market, your unique value proposition (UVP) and of course your marketing channels. Let's say for example you're wanting to start a personal injury law firm and you're in a crowded and competitive market,Read More »Are Some Law Firm Practice Areas Harder to Market Than Others?