Digital Strategy

Why Online Reviews Now Matter More than Ever for Your Law Firm

Why Online Reviews Matter Now More than Ever for Your Law Firm

by Fast Firms
6 July 20212 August 2021

As is true with all businesses, online reviews are a highly important part of a law firm marketing strategy. Especially now where client behaviour and… Read More »Why Online Reviews Matter Now More than Ever for Your Law Firm

7 Things To Do Before Your Law Firm Starts a Podcast

by Fast Firms
25 January 201924 December 2020

We've been recording, producing, editing podcasts for law firms for over 5 years. It's not unusual for our agency to be recording in excess of 40 podcasts for our clients each and every month. In fact, in 2012, we launched our own podcast on law firm marketing and ceased recording in 2017, though we're recommencingRead More »

How Does Our Law Firm Track ROI on Our Digital Marketing?

by Fast Firms
21 March 201820 July 2021

Like most law firm marketing spend, closing the loop on what's generating file-opens and what's not can be difficult to track. Invariably it's the case that you can track to an extent that then requires the firm to ultimately advise whether or not the lead converted. In other words, as good as the metrics are,Read More »

Why Would This Multi-Award Winning Law Firm Publish a Magazine?

by Fast Firms
5 March 201717 December 2020

It’s not surprising that when it comes to effectively marketing a law firm, all the banter is about “online.” I get that, because 85% of our work with law firms in Australia and the United States sits there. However, does the more traditional ways of positioning your practice still work? A little over a yearRead More »

Why You Need to Become a Design-Led Law Firm

by Fast Firms
28 February 201724 December 2020

You have probably noticed that marketing your law firm effectively now is a lot more complex than what it was. As a lawyer who had driven a number of award-winning innovations, I founded Fast Firms close to 10 years ago to respond to both the complexity of innovating within the legal industry generally. Little didRead More »

This Law Firm Takes “Brand” Seriously

by Fast Firms
31 July 201524 December 2020

[player id=54381] In this podcast, Fast Firms' Director, Dan Toombs talks with Claire Wivell-Platter of the Fold Legal, an innovative and creative law firm based in Sydney and Brisbane. Claire discusses the importance of brand, brand consistency and why creating a unique, consistent brand voice is the key to differentiation in a competitive legal market. Transcript: InRead More »

3 Huge Mistakes of the Generalist Law Firm

by Dan Toombs
9 February 201524 December 2020

We love marketing generalist legal practices? Why, because whilst there is this preoccupation with becoming the "specialist" and niching down, multiple opportunities open up for the generalist firm that can allow re-engagement and cross pollination of historic clients. However, multi-disciplinary firms invariably make some big fundamental mistakes in how they market, or don't market theirRead More »

Free Legal Marketing Content Calendar

by Dan Toombs
9 December 201424 December 2020

No matter who you talk to, the synonymous answer to getting more qualified web traffic to your law firm's website, is to write more content. Content is the bedrock of great digital marketing. For firms that are prolific content writers, multiple opportunities to drive eternal traffic are everywhere. Notwithstanding this, content that is well thoughtRead More »

What’s the Purpose of Your Law Firm Marketing?

by Dan Toombs
8 December 201424 December 2020

What's the purpose of your law firm's marketing? It might seem to be a silly question, but the answer you provide will ultimately translate to not only what key objectives you're wanting, but also how you're going to both manage and measure those objectives. For example, most law firms will list the key objective ofRead More »

Creating an Online Strategy that Speaks to Clients

by Dan Toombs
7 November 201424 December 2020

If you're like most law firms, at the end of the month, you thumb through the latest Google Analytics reports and try and reconcile the fact that the 947 visitors to your site are a far cry from the 2 or 3 that actually converted into clients. It's a common conundrum for a majority ofRead More »

3 Ways to Increase Your Law Firm’s Website Conversion Rates

by Dan Toombs
28 June 201424 December 2020

When it comes to trying to get a better grip of why your firm's website doesn't convert the number of leads it receives, there is invariably a lot of finger pointing going on. Some point to the content, others point to the web design itself and others point to the SEO providers. Like SEO (searchRead More »

The Essential Law Firm Website Guide

by Dan Toombs
27 June 201418 December 2020

Today, the web is social and interactive. It’s not static like most websites tend to be. As such, your law firm's website can no longer sustain as its own island. We now need to consider integrating search, social media, content, blogging, and more with our websites. Gone are the days where all it took wasRead More »

How Can I Use Google Analytics in My Law Firm?

by Dan Toombs
24 May 201424 December 2020

Effective law firm marketing derives from having both access to great metrics and understanding them. From an online perspective, Google Analytics(GA) is pivotal and no matter how sophisticated a firm's metrics platform is, it will draw its data through this platform. Setting up GA is painless and can be easily integrated into the back-end ofRead More »