Last month, Google did something very unusual. They flagged ahead of time an algorithm update. This rarely occurs! We tend to find out about such an update after the…
Without a doubt, one of the biggest things on our mind this year is site speed. At least weekly we're spending significant chunks of time deconstructing design elements and functionality to influence better site speed scores. Good speed tests are Pingdom and GT Metrix. Why is Site Speed So Important? As a completely integrated marketingRead More »How to Significantly Improve Your Law Firm’s Website Speed
When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding. You don’t need me to reemphasise the well-worn adage that the best time to be marketing is when your competitors aren’t and there will be those that will simplyRead More »Why Law Firms Are Increasing Marketing Spend During COVID-19
Technology is constantly changing and at Fast Firms we're committed to being ahead of the curve for our clients. Put bluntly, many of our clients through our guidance adopt technology to a greater extent than their competitors. Some of this technology is through a number of our partners, as well as technology that we haveRead More »Why WordPress is No Longer the Future For Your Law Firm
Typically when law firms consider videos, they’re looking at it through a marketing lens, but it can be so much more! I’ve always been a huge supporter of doing client-onboarding effectively, but in my experience working with plenty of law firms over the last 10 years, rarely do they do this well, if at all.Read More »Why Videos Should Be More Than Just Marketing Your Law Firm
From a brand, design, marketing, and technology perspective, never let anyone tell you that acquisitions are a walk in the park, they’re not! There’s little doubt that the attraction of buying an established practice is appealing on multiple fronts, but they can prove to be more trouble than what they’re worth if you don’t nailRead More »The Big Problem with Law Firm Acquistions
Billboards! Waste of time of not? It’s the perennial question because unlike other marketing channels finding the ROI can be problematic. That said, it doesn’t need to be completely! Billboards are primarily about brand awareness. In other words, letting potential clients know that you exist and of course, if they have that specific legal issue, potentiallyRead More »How Does Our Law Firm Measure ROI from Billboards?
In our experience, when most law firms consider a new website it's likely they’re 12 months too late. In designing new websites for new and existing law firms, we find that its typically the case that law firms in thinking of a new website, or any major marketing collateral for that matter, get caught inRead More »When to Consider a New Law Firm Website
There can be a good argument behind why a law firm should carve out a niche practice and give its own identity by designing and building another website but beware of the traps. Over the last 10 years we’ve launched numerous sub-brands for law firms, and here are a few points on getting it right.Read More »Before You Launch Your Second Legal Practice Do This
Managing your law firm’s website these days can be a challenge. At Fast Firms, we’re surprised at how often things can go wrong very quickly! Like all technology, things go wrong! In the case of law firm websites, it's no different. Regardless of how big or small your law firm's design and marketing budget, expectRead More »When Things Go Wrong with Your Law Firm’s Website
You’ve got your latest google analytics report and it told you that 16500 people are crawling your website. What the heck are they doing? Google Analytics can tell you with numbers and graphs but sometimes it may warrant a more design-focused response. What’s a Design Focused Response? A design focused response is simply looking atRead More »What The Heck Are People Doing On My Law Firm Website?
Law firms when considering their brand, design, marketing or technology often get off on the wrong foot! They identify the wrong problem! There is little doubt that positioning and growing your law firm has become incredibly complex. So complex, law firms often come to us because they simply can’t see the forest for the trees!Read More »What’s the Problem with the Problem?
Why We’re Still Designing and Publishing a 60 Page Quarterly Magazine for a Leading Family Law Firm?
This winter marks the 8th edition of Crossroads, the quarterly, substantive magazine that is predominantly focused on family law but suitably augmented by other content that rounds the read out to a broader audience. In our long-standing work with leading family law practice, Best Wilson Buckley, a relatively recent Shine Lawyers acquisition, we pitched theRead More »Why We’re Still Designing and Publishing a 60 Page Quarterly Magazine for a Leading Family Law Firm?
It’s not surprising that when it comes to effectively marketing a law firm, all the banter is about “online.” I get that, because 85% of our work with law firms in Australia and the United States sits there. However, does the more traditional ways of positioning your practice still work? A little over a yearRead More »Why Would This Multi-Award Winning Law Firm Publish a Magazine?