Invariably in our work with law firms, they’re super keen to gloss over brand and get to marketing tactics. But it’s a big mistake! Great brand work and positioning anchor a law firm and without it you’ll always float from one thing to another without ever really understanding who your firm really is and moreRead More »5 Things to Build a Law Firm Brand Strategy
When it comes to law firms, there are two ways we’re seeing them respond to COVID-19 from a marketing perspective. They’re either retracting or they’re expanding. You don’t need me to reemphasise the well-worn adage that the best time to be marketing is when your competitors aren’t and there will be those that will simplyRead More »Why Law Firms Are Increasing Marketing Spend During COVID-19
Typically when law firms consider videos, they’re looking at it through a marketing lens, but it can be so much more! I’ve always been a huge supporter of doing client-onboarding effectively, but in my experience working with plenty of law firms over the last 10 years, rarely do they do this well, if at all.Read More »Why Videos Should Be More Than Just Marketing Your Law Firm
From a brand, design, marketing, and technology perspective, never let anyone tell you that acquisitions are a walk in the park, they’re not! There’s little doubt that the attraction of buying an established practice is appealing on multiple fronts, but they can prove to be more trouble than what they’re worth if you don’t nailRead More »The Big Problem with Law Firm Acquistions
I’m an ideas guy and nothing excites me more than being with a partner group when one or more lawyers have big hairy audacious goals (BHAG according to Jim Collins). But as excited as I am, there’s a side of me that sinks a little! You’ve got to be kidding? No, deadly serious! BHAG ifRead More »When Your Law Firm Has a Brand Malfunction
We know this challenge so well. There is a massive shift outside your firm but the leadership team inside aren’t looking or lack the impetus to do something about it. If you’re working in a law firm that is somewhat antiquated when it comes to brand, design, marketing and technology and you’re having no luckRead More »How to Get Marketing on the Agenda at a Partner’s Meeting
Naming and law firms is always a contentious issue, particularly for smaller practices, with partners prone to wanting their name in there..somewhere. The worst examples of business naming happen within law firms. We’re not going to give you examples, but have a look around. That said, at times, upon the exit of the old partnerRead More »Let’s Change the Name of Our Law Firm…Maybe Not
Picture this! Your law firm has long positioned itself in known waters! The captain, he knew both the craft and water, but he's leaving the ship, either of his own volition or he's been pushed. Who's the next captain? There's plenty of law firms out there in this position and they can be prone toRead More »Who is the Next Leader of Your Law Firm?
Law firms when considering their brand, design, marketing or technology often get off on the wrong foot! They identify the wrong problem! There is little doubt that positioning and growing your law firm has become incredibly complex. So complex, law firms often come to us because they simply can’t see the forest for the trees!Read More »What’s the Problem with the Problem?
The fact that you’re reading this proves that you recognize the power of the online experience in discovering, engaging, retaining clients, and growing your practice.… Read More »Creating an Extraordinary Online Experience for Your Law Firm Clients
Why We’re Still Designing and Publishing a 60 Page Quarterly Magazine for a Leading Family Law Firm?
This winter marks the 8th edition of Crossroads, the quarterly, substantive magazine that is predominantly focused on family law but suitably augmented by other content that rounds the read out to a broader audience. In our long-standing work with leading family law practice, Best Wilson Buckley, a relatively recent Shine Lawyers acquisition, we pitched theRead More »Why We’re Still Designing and Publishing a 60 Page Quarterly Magazine for a Leading Family Law Firm?
It depends! If it's part of a well-considered brand strategy, then absolutely, but if alternatively it's seen as a quick way to rejuvenate a little life into your ageing brand mark, then forget it! The latter is a dangerous approach, and we've had contact with firms, thankfully who were just about to renovate their brandRead More »Should Our Law Firm Change its Logo?
This is undeniably the case! Marketing or good marketing is always a derivative of understanding your brand, how it's positioned in the market, your unique value proposition (UVP) and of course your marketing channels. Let's say for example you're wanting to start a personal injury law firm and you're in a crowded and competitive market,Read More »Are Some Law Firm Practice Areas Harder to Market Than Others?
It’s not surprising that when it comes to effectively marketing a law firm, all the banter is about “online.” I get that, because 85% of our work with law firms in Australia and the United States sits there. However, does the more traditional ways of positioning your practice still work? A little over a yearRead More »Why Would This Multi-Award Winning Law Firm Publish a Magazine?
You have probably noticed that marketing your law firm effectively now is a lot more complex than what it was. As a lawyer who had driven a number of award-winning innovations, I founded Fast Firms close to 10 years ago to respond to both the complexity of innovating within the legal industry generally. Little didRead More »Why You Need to Become a Design-Led Law Firm
There is a tectonic shift occurring in the legal industry seeing a plethora of start-ups and existing firms recalibrate their business models to create a new value proposition to a rapidly changing market. However, for the more traditional law firm, all isn’t lost, but it requires some focus on their existing brand and marketing strategies,Read More »How Your Law Firm Can Stay Relevant in a Changing Market
For a little while now, we've been working with a couple of firms on identifying strategic partners of which there exists an allied relationship and then implementing a content strategy that picks up the characteristics of each of them. In other words, most recently in working with a family law firm who have developed aRead More »Can Your Law Firm Brandscape?
Robert Rose and Carla Johnson are probably two of the most influential thinkers in the realm of content marketing. Content marketing as a practice, has been around for awhile despite only coming into vogue in the last 2 years or so. Law firms generally acknowledge the importance of a content strategy, but implementation and execution isRead More »The Advent of Experience Marketing
[player id=54381] In this podcast, Fast Firms' Director, Dan Toombs talks with Claire Wivell-Platter of the Fold Legal, an innovative and creative law firm based in Sydney and Brisbane. Claire discusses the importance of brand, brand consistency and why creating a unique, consistent brand voice is the key to differentiation in a competitive legal market. Transcript: InRead More »This Law Firm Takes “Brand” Seriously
[player id=54383] It might seem a little odd why a discussion on organizational content would appear here. A law firm's culture plays a huge role in branding, design and effective marketing. It's not unusual to find that a firm held at ransom by the managing partner who resists change and the firm suffers accordingly. InRead More »How to Improve Your Law Firm’s Culture with Steve Simpson