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Can your law firm brandscape

Can Your Law Firm Brandscape?

For a little while now, we've been working with a couple of firms on identifying strategic partners of which there exists an allied relationship and then implementing a content strategy that picks up the characteristics of each of them. In other words, most recently in working with a family law firm who have developed aRead More »Can Your Law Firm Brandscape?

3 Huge Mistakes of the Generalist Law Firm

We love marketing generalist legal practices? Why, because whilst there is this preoccupation with becoming the "specialist" and niching down, multiple opportunities open up for the generalist firm that can allow re-engagement and cross pollination of historic clients. However, multi-disciplinary firms invariably make some big fundamental mistakes in how they market, or don't market theirRead More »3 Huge Mistakes of the Generalist Law Firm

Free Legal Marketing Content Calendar

No matter who you talk to, the synonymous answer to getting more qualified web traffic to your law firm's website, is to write more content. Content is the bedrock of great digital marketing. For firms that are prolific content writers, multiple opportunities to drive eternal traffic are everywhere. Notwithstanding this, content that is well thoughtRead More »Free Legal Marketing Content Calendar

The Most Important Questions that No-One Seems to Know the Answer to in a Law Firm

Yes, we see it all the time when we start raking around the place, when about to commence some design strategy work for a firm's quintessential online footprint, "their website." The conversation usually goes like this. Fast Firms: "Who hosts your current website?" Law Firm Client: "Not sure" Fast Firms: "Who has the registration detailsRead More »The Most Important Questions that No-One Seems to Know the Answer to in a Law Firm

Time to Re-Think Law Firm SEO

You may have already guessed that we do have a strong opinion of the risks associated when firms completely disengage from their law firm SEO marketing efforts and outsource their SEO (search engine optimisation) completely to external providers, never knowing what tactics are being applied to catapult the firm to good rankings. Why? Notably becauseRead More »Time to Re-Think Law Firm SEO

Social Media Marketing & Law Firms

There has always been loads of conjecture concerning social media as a client acquisition tool within the legal landscape and other industries. In many respects, much of the discussion to date has been weighted significantly more towards the potential of social media to enhance potential client engagement and of course, marketing companies keen to capitaliseRead More »Social Media Marketing & Law Firms

Content is Not King

A very potentent interview this morning with MTV's Bill Roedy. MTV started as a single music channel in the US some 30 years ago. It is now a multi-channel global network that spans 165 countries with a sheer audience in excess of 2 billion people who touch it every day. MTV's growth is, in largeRead More »Content is Not King